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MKTG 4010 - Marketing Management Strategic Planning

Marketing Management Part-time Studies Course

School of Business

Course Details

The academic aim of this course is to equip you with the knowledge, skills, and competencies to interpret and develop marketing strategies in current and future business environments that create and capture value. The course also aims to provide you with a foundation of how to internationalise business and to apply it to any type of organization or service. Lectures are designed to build upon the basic foundations of marketing, so that students can use marketing principles in strategic planning. You will learn to apply marketing research techniques, evaluate trends in the competitive landscape, apply market segmentation and target market selection. Application of the controllable elements of price, distribution, the product life cycle and marketing communications, are part of the course delivery. Labs are geared toward solving company marketing problems in case study formats, with a view to finding solutions by applying the strategic planning process. You will work both in teams for the case studies and individually for your own capstone project. Completion of all individual assignments and team work is expected, to pass this course.

Credits

3.0

Cost

$579.85

Winter 2018

Below is one offering of this course for the Winter 2018 term.

CRN 84377

Tue Jan 09 - Tue Apr 17 15 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Apr 17 Tue 18:30 - 21:30 DTC Rm. 470

Instructor

Morgan Westcott

Course Outline

Cost

$579.85

Notes

  1. This course is part of the Advanced Diploma in Business Management, and cannot be used towards the completion of any other programs in the School of Business.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

Learning Outcomes

Upon successful completion, the student will be able to:

  • Critically evaluate and analyse the principles of marketing.
  • Identify distinctive features of both consumer and business markets. Apply target market segmentation strategies that will achieve success in these markets.
  • Discuss the components of a marketing plan and the importance of a strategic orientation for marketing.
  • Apply a SWOT analysis to current marketing examples.
  • Assess how the non-controllable elements of the marketing environment impact the marketing plan.
  • Analyse the competitive environment in marketing situations with a view to decision making.
  • Critically assess the key factors affecting business performance in international markets.
  • Critically appraise the impact of emerging issues on international marketing activities.
  • Evaluate an organization’s ability to respond to global external forces, in order to make decisions about marketing strategies.
  • Create a strategic marketing plan, using the marketing research gathered, for chosen business.

Effective as of Fall 2014

Related Programs

MKTG 4010 is offered as a part of the following programs:

School of Business

  1. Business Management
    Full-time/Part-time   Advanced Diploma

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Winter 2018

Books for Winter 2018 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Marketing: An Introduction, Sixth Canadian Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (6th Edition)
Author Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
Publisher Pearson Canada
Copyright 2017
Binding Kit/Set/Package
ISBN 978-0-13447-052-8
Price $139.95
Required

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Registration is currently open for the Winter 2018 term.

A sneak preview of Spring/Summer 2018 term courses is also now available here.

Students may register for Spring/Summer 2018 term courses online, by phone, mail or in-person starting Wed, Feb 21 at 9:00 am (PST).

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