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MKTG 4010 - Marketing Management Strategic Planning

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

The academic aim of this course is to equip you with the knowledge, skills, and competencies to interpret and develop marketing strategies in current and future business environments that create and capture value. The course also aims to provide you with a foundation of how to internationalise business and to apply it to any type of organization or service. Lectures are designed to build upon the basic foundations of marketing, so that students can use marketing principles in strategic planning. You will learn to apply marketing research techniques, evaluate trends in the competitive landscape, apply market segmentation and target market selection. Application of the controllable elements of price, distribution, the product life cycle and marketing communications, are part of the course delivery. Labs are geared toward solving company marketing problems in case study formats, with a view to finding solutions by applying the strategic planning process. You will work both in teams for the case studies and individually for your own capstone project. Completion of all individual assignments and team work is expected, to pass this course.

Credits

3.0

Cost

$615.51

Winter 2022

Below is one offering of this course for the Winter 2022 term.

CRN 84377

Tue Jan 04 - Tue Apr 12 15 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 04 - Apr 12 Tue 18:30 - 21:30 DTC DTC Rm. 476

Instructor

Erica Halvorsen

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$615.51

Notes

  1. Departmental approval needed
  2. This course is restricted to students currently enrolled in the Advanced Diploma in Business Management. Students accepted into the program starting fall 2021 were automatically granted approval to register. Student accepted before fall 2021 can email advdip@bcit.ca with their name and ID for registration approval. This is an in-person class held weekly at the Downtown campus.

Learning Outcomes

Upon successful completion, the student will be able to:

  • Critically evaluate and analyse the principles of marketing.
  • Identify distinctive features of both consumer and business markets. Apply target market segmentation strategies that will achieve success in these markets.
  • Discuss the components of a marketing plan and the importance of a strategic orientation for marketing.
  • Apply a SWOT analysis to current marketing examples.
  • Assess how the non-controllable elements of the marketing environment impact the marketing plan.
  • Analyse the competitive environment in marketing situations with a view to decision making.
  • Critically assess the key factors affecting business performance in international markets.
  • Critically appraise the impact of emerging issues on international marketing activities.
  • Evaluate an organization’s ability to respond to global external forces, in order to make decisions about marketing strategies.
  • Create a strategic marketing plan, using the marketing research gathered, for chosen business.

Effective as of Fall 2014

Related Programs

MKTG 4010 is offered as a part of the following programs:

School of Business + Media

  1. Business Management - Advanced Diploma
    Full-time/Part-time   Advanced Diploma

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