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MKTG 4010 - Marketing Management Strategic Planning

Marketing Management Part-time Studies Course

School of Business

Course Details

The academic aim of this course is to equip you with the knowledge, skills, and competencies to interpret and develop marketing strategies in current and future business environments that create and capture value. The course also aims to provide you with a foundation of how to internationalise business and to apply it to any type of organization or service. Lectures are designed to build upon the basic foundations of marketing, so that students can use marketing principles in strategic planning. You will learn to apply marketing research techniques, evaluate trends in the competitive landscape, apply market segmentation and target market selection. Application of the controllable elements of price, distribution, the product life cycle and marketing communications, are part of the course delivery. Labs are geared toward solving company marketing problems in case study formats, with a view to finding solutions by applying the strategic planning process. You will work both in teams for the case studies and individually for your own capstone project. Completion of all individual assignments and team work is expected, to pass this course.

Credits

3.0

Cost

$603.18

Winter 2020

Below is one offering of this course for the Winter 2020 term.

CRN 84377

Tue Jan 07 - Tue Apr 14 15 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 07 - Apr 14 Tue 18:30 - 21:30 DTC Rm. 476

Instructor

Morgan Westcott

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$603.18

Notes

  1. Departmental approval needed
  2. This course is restricted to students currently enrolled in the Advanced Diploma in Business Management. For registration approval, please email your name and ID to advdip@bcit.ca.

Learning Outcomes

Upon successful completion, the student will be able to:

  • Critically evaluate and analyse the principles of marketing.
  • Identify distinctive features of both consumer and business markets. Apply target market segmentation strategies that will achieve success in these markets.
  • Discuss the components of a marketing plan and the importance of a strategic orientation for marketing.
  • Apply a SWOT analysis to current marketing examples.
  • Assess how the non-controllable elements of the marketing environment impact the marketing plan.
  • Analyse the competitive environment in marketing situations with a view to decision making.
  • Critically assess the key factors affecting business performance in international markets.
  • Critically appraise the impact of emerging issues on international marketing activities.
  • Evaluate an organization’s ability to respond to global external forces, in order to make decisions about marketing strategies.
  • Create a strategic marketing plan, using the marketing research gathered, for chosen business.

Effective as of Fall 2014

Programs and courses are subject to change without notice.

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English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Registration is now open for the Winter 2020 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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