The academic aim of this course is to equip you with the knowledge, skills, and competencies to interpret and develop marketing strategies in current and future business environments that create and capture value. The course also aims to provide you with a foundation of how to internationalise business and to apply it to any type of organization or service. Lectures are designed to build upon the basic foundations of marketing, so that students can use marketing principles in strategic planning. You will learn to apply marketing research techniques, evaluate trends in the competitive landscape, apply market segmentation and target market selection. Application of the controllable elements of price, distribution, the product life cycle and marketing communications, are part of the course delivery. Labs are geared toward solving company marketing problems in case study formats, with a view to finding solutions by applying the strategic planning process. You will work both in teams for the case studies and individually for your own capstone project. Completion of all individual assignments and team work is expected, to pass this course.
Below is one offering of this course for the Winter 2019 term.
Tue Jan 08 - Tue Apr 16 15 Weeks
|Jan 08 - Apr 16||Tue||18:30 - 21:30||DTC Rm. 689|
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Upon successful completion, the student will be able to:
Effective as of Fall 2014
MKTG 4010 is offered as a part of the following programs:
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Books for Winter 2019 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
|Cei Digital: Mymarketinglab W Etext For Marketing: An Intro, 6Th Ce|
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