To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.
Course Details
In this course, you will look out how planning a strategy for design work helps build a strong and effective ad. You will learn the stages of design production, copywriting and how to design for print, out of home and interactive ads. While using Adobe InDesign, an industry-standard software, you will develop your own marketing materials and start building a portfolio. The course is ideal for aspiring graphic designers and 'ad creatives' as well as marketers who want to better manage their creative resources.
Credits
3.0
Cost
$647.11 - $672.24 See individual course offerings below for actual costs.
Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
To be successful in the class students must have access to InDesign, version 4 or later. Basic understanding of computer functions is very important for this course; how to download and save files properly, how to navigate between a browser, desktop and running applications, as well as work quickly and efficiently. Though no prior experience with InDesign is necessary, students will experience more benefits of the course and its material if they are fairly comfortable using a computer.
Status
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress
Winter 2021
Below are two offerings of this course for the Winter 2021 term.
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. No class held on February 15th - Family Day Basic understanding of computer functions is very important for this course; how to download and save files properly, how to navigate between a browser, desktop and running applications, as well as work quickly and efficiently. Though no prior experience with InDesign is necessary, students will experience more benefits of the course and its material if they are fairly comfortable using a computer.
Status
A portion of seats are temporarily held for domestic students.
International students: this may impact your ability to register.
Learn why.
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Status
This section is only available for registration starting Wed, Oct 28 at 9:00 am (PDT)
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
A portion of seats are temporarily held for domestic students.
International students: this may impact your ability to register.
Learn why.
}
Status
This section is only available for registration starting Wed, Oct 28 at 9:00 am (PDT)
Sneak Preview
Learning Outcomes
Upon successful completion of this course you should be able to:
Analyze and critique the creative strategies employed by advertisers in a wide variety of advertising and communication materials, such as print, Out-of-Home and web ads.
Develop creative strategies and produce advertising materials that effectively employ and communicate these.
Describe the fundamentals of creative production, which include copywriting, layout and design, Adobe InDesign, computer graphics, art design techniques, and printing requirements.
Effective as of Winter 2016
Related Programs
MKTG 3418 is offered as a part of the following programs:
Interested in being notified about future offerings of MKTG 3418 - Advertising Design Production?
If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.
Registration is currently open for the Fall 2020 term.
A sneak preview of Winter 2021 term courses is also now available here.
Students may register for Winter 2021 term courses online or by phone
starting Wed, Oct 28 at 9:00 am (PDT).
Classroom Locations
Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.