British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3418

Important Notice: COVID-19 Institute response

BCIT

MKTG 3418 - Advertising Design Production

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

In this course, you will look out how planning a strategy for design work helps build a strong and effective ad. You will learn the stages of design production, copywriting and how to design for print, out of home and interactive ads. While using Adobe InDesign, an industry-standard software, you will develop your own marketing materials and start building a portfolio. The course is ideal for aspiring graphic designers and 'ad creatives' as well as marketers who want to better manage their creative resources.

Credits

3.0

Cost

$647.11 - $672.24 See individual course offerings below for actual costs.

Fall 2020

Below are two offerings of this course for the Fall 2020 term.

CRN 43306

Mon Sep 07 - Sat Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 07 - Nov 28 Online Online Delivery

Instructor

Chloe Perron

Course Outline

Cost

$647.11

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 32051

Thu Sep 10 - Thu Nov 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Nov 26 Thu 17:30 - 20:30 DTC Online Delivery

Instructor

Chloe Perron

Course Outline

Cost

$672.24

Notes

  1. To be successful in the class students must have access to InDesign, version 4 or later. Basic understanding of computer functions is very important for this course; how to download and save files properly, how to navigate between a browser, desktop and running applications, as well as work quickly and efficiently. Though no prior experience with InDesign is necessary, students will experience more benefits of the course and its material if they are fairly comfortable using a computer.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Winter 2021

Below are two offerings of this course for the Winter 2021 term.

CRN 42703

Mon Jan 04 - Mon Mar 29 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 04 - Mar 29 Mon 17:30 - 20:30 Online Delivery
See Notes below

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$672.24

Notes

  1. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. No class held on February 15th - Family Day Basic understanding of computer functions is very important for this course; how to download and save files properly, how to navigate between a browser, desktop and running applications, as well as work quickly and efficiently. Though no prior experience with InDesign is necessary, students will experience more benefits of the course and its material if they are fairly comfortable using a computer.

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

}

This section is only available for registration starting Wed, Oct 28 at 9:00 am (PDT)

Sneak Preview

CRN 83050

Mon Jan 04 - Sat Mar 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 04 - Mar 27 Online Delivery
See Notes below

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$647.11

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

}

This section is only available for registration starting Wed, Oct 28 at 9:00 am (PDT)

Sneak Preview

Learning Outcomes

Upon successful completion of this course you should be able to:

  • Analyze and critique the creative strategies employed by advertisers in a wide variety of advertising and communication materials, such as print, Out-of-Home and web ads.
  • Develop creative strategies and produce advertising materials that effectively employ and communicate these.
  • Describe the fundamentals of creative production, which include copywriting, layout and design, Adobe InDesign, computer graphics, art design techniques, and printing requirements.

Effective as of Winter 2016

Related Programs

MKTG 3418 is offered as a part of the following programs:

School of Business + Media

  1. Business Administration (Marketing Option)
    Part-time   Diploma
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Media Techniques and Marketing Communications
    Part-time   Certificate
  4. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

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If you are interested in taking this course on-campus (classroom delivery only) and would like to see it offered on specific days and/or at specific times, please indicate your preferences below. Day and time suggestions are not applicable to online courses.

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Programs and courses are subject to change without notice.

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BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Registration News

Registration is currently open for the Fall 2020 term.

A sneak preview of Winter 2021 term courses is also now available here.

Students may register for Winter 2021 term courses online or by phone starting Wed, Oct 28 at 9:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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