BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.
Course Details
In this course, you will look out how planning a strategy for design work helps build a strong and effective ad. You will learn the stages of design production, copywriting and how to design for print, out of home and interactive ads. While using Adobe InDesign, an industry-standard software, you will develop your own marketing materials and start building a portfolio. The course is ideal for aspiring graphic designers and 'ad creatives' as well as marketers who want to better manage their creative resources.
Credits
3.0
Cost
$647.11 - $672.24 See individual course offerings below for actual costs.
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Basic understanding of computer functions is very important for this course; how to download and save files properly, how to navigate between a browser, desktop and running applications, as well as work quickly and efficiently. Though no prior experience with InDesign is necessary, students will experience more benefits of the course and its material if they are fairly comfortable using a computer. You will require access to the Adobe Creative Cloud in order to complete this course. The cost of your Adobe subscription will be in addition to the tuition fee for this course. Further information regarding options to attain an Adobe subscription will be available on the BCIT Software Access webpage before the start date of this course.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. You will require access to the Adobe Creative Cloud in order to complete this course. The cost of your Adobe subscription will be in addition to the tuition fee for this course. Further information regarding options to attain an Adobe subscription will be available on the BCIT Software Access webpage before the start date of this course.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. To be successful in the class students must have access to InDesign, version 4 or later Basic understanding of computer functions is very important for this course; how to download and save files properly, how to navigate between a browser, desktop and running applications, as well as work quickly and efficiently. Though no prior experience with InDesign is necessary, students will experience more benefits in the course and its material if they are fairly comfortable using a computer. You will require access to the Adobe Creative Cloud in order to complete this course. The cost of your Adobe subscription will be in addition to the tuition fee for this course. Further information regarding options to attain an Adobe subscription will be available on the BCIT Software Access webpage before the start date of this course. No class held on May 22nd - Victoria Day long weekend
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
This course offering is in progress. Please check back next term or subscribe to receive email updates.
In Progress
Learning Outcomes
Upon successful completion of this course you should be able to:
Analyze and critique the creative strategies employed by advertisers in a wide variety of advertising and communication materials, such as print, Out-of-Home and web ads.
Develop creative strategies and produce advertising materials that effectively employ and communicate these.
Describe the fundamentals of creative production, which include copywriting, layout and design, Adobe InDesign, computer graphics, art design techniques, and printing requirements.
Effective as of Winter 2016
Related Programs
MKTG 3418 is offered as a part of the following programs:
Interested in being notified about future offerings of MKTG 3418 - Advertising Design Production?
If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.
Registration is currently open for the Spring/Summer 2021 term.
The sneak preview for the Fall 2021 term starts Fri, May 21 at 8:30 am (PDT).
Students may register for Fall 2021 term courses online or by phone
starting Wed, May 26 at 9:00 am (PDT).
Classroom Locations
Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.