In this course, you will look out how planning a strategy for design work helps build a strong and effective ad. You will learn the stages of design production, copywriting and how to design for print, out of home and interactive ads. While using Adobe InDesign, an industry-standard software, you will develop your own marketing materials and start building a portfolio. The course is ideal for aspiring graphic designers and 'ad creatives' as well as marketers who want to better manage their creative resources.
***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Students must submit e-mail address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade. To be successful in the class students must have access to InDesign, version 4 or later. Basic understanding of computer functions is very important for this course; how to download and save files properly, how to navigate between a browser, desktop and running applications, as well as work quickly and efficiently. Though no prior experience with InDesign is necessary, students will experience more benefits of the course and its material if they are fairly comfortable using a computer.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
To be successful in the class students must have access to InDesign, version 4 or later. Basic understanding of computer functions is very important for this course; how to download and save files properly, how to navigate between a browser, desktop and running applications, as well as work quickly and efficiently. Though no prior experience with InDesign is necessary, students will experience more benefits of the course and its material if they are fairly comfortable using a computer.
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
Learning Outcomes
Upon successful completion of this course you should be able to:
Analyze and critique the creative strategies employed by advertisers in a wide variety of advertising and communication materials, such as print, Out-of-Home and web ads.
Develop creative strategies and produce advertising materials that effectively employ and communicate these.
Describe the fundamentals of creative production, which include copywriting, layout and design, Adobe InDesign, computer graphics, art design techniques, and printing requirements.
Effective as of Winter 2016
Related Programs
MKTG 3418 is offered as a part of the following programs:
No information on books is currently available for Fall 2019 offerings of this course.
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Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.