British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3418

Important Notice: COVID-19 Institute response

BCIT

MKTG 3418 - Advertising Design Production

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

In this course, you will look out how planning a strategy for design work helps build a strong and effective ad. You will learn the stages of design production, copywriting and how to design for print, out of home and interactive ads. While using Adobe InDesign, an industry-standard software, you will develop your own marketing materials and start building a portfolio. The course is ideal for aspiring graphic designers and 'ad creatives' as well as marketers who want to better manage their creative resources.

Credits

3.0

Cost

$647.11 - $672.24 See individual course offerings below for actual costs.

Spring/Summer 2021

Below are three offerings of this course for the Spring/Summer 2021 term.

CRN 64855

Mon Apr 05 - Sat Jun 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 05 - Jun 26 Online Delivery
See Notes below

Instructor

Chloe Perron

Course Outline

Cost

$647.11

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Basic understanding of computer functions is very important for this course; how to download and save files properly, how to navigate between a browser, desktop and running applications, as well as work quickly and efficiently. Though no prior experience with InDesign is necessary, students will experience more benefits of the course and its material if they are fairly comfortable using a computer. You will require access to the Adobe Creative Cloud in order to complete this course. The cost of your Adobe subscription will be in addition to the tuition fee for this course. Further information regarding options to attain an Adobe subscription will be available on the BCIT Software Access webpage before the start date of this course.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 65914

Thu Apr 08 - Thu Jun 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 08 - Jun 24 Thu 17:30 - 20:30 Online Delivery
See Notes below

Instructor

Chloe Perron

Course Outline

Cost

$672.24

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. You will require access to the Adobe Creative Cloud in order to complete this course. The cost of your Adobe subscription will be in addition to the tuition fee for this course. Further information regarding options to attain an Adobe subscription will be available on the BCIT Software Access webpage before the start date of this course.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 28019

Sat May 15 - Sat Jun 26 6 Weeks

Class Meeting Times

Dates Days Times Locations
May 15 - Jun 26 Sat 09:00 - 15:00 Online Delivery
See Notes below

Instructor

Chloe Perron

Course Outline

Cost

$672.24

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. To be successful in the class students must have access to InDesign, version 4 or later Basic understanding of computer functions is very important for this course; how to download and save files properly, how to navigate between a browser, desktop and running applications, as well as work quickly and efficiently. Though no prior experience with InDesign is necessary, students will experience more benefits in the course and its material if they are fairly comfortable using a computer. You will require access to the Adobe Creative Cloud in order to complete this course. The cost of your Adobe subscription will be in addition to the tuition fee for this course. Further information regarding options to attain an Adobe subscription will be available on the BCIT Software Access webpage before the start date of this course. No class held on May 22nd - Victoria Day long weekend
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

Learning Outcomes

Upon successful completion of this course you should be able to:

  • Analyze and critique the creative strategies employed by advertisers in a wide variety of advertising and communication materials, such as print, Out-of-Home and web ads.
  • Develop creative strategies and produce advertising materials that effectively employ and communicate these.
  • Describe the fundamentals of creative production, which include copywriting, layout and design, Adobe InDesign, computer graphics, art design techniques, and printing requirements.

Effective as of Winter 2016

Related Programs

MKTG 3418 is offered as a part of the following programs:

School of Business + Media

  1. Business Administration (Marketing Option)
    Part-time   Diploma
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Media Techniques and Marketing Communications
    Part-time   Certificate
  4. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

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Registration News

Registration is currently open for the Spring/Summer 2021 term.

The sneak preview for the Fall 2021 term starts Fri, May 21 at 8:30 am (PDT).

Students may register for Fall 2021 term courses online or by phone starting Wed, May 26 at 9:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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