British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3418

BCIT

MKTG 3418 - Advertising Design Production

Marketing Management Part-time Studies Course

School of Business

Course Details

In this course, you will look out how planning a strategy for design work helps build a strong and effective ad. You will learn the stages of design production, copywriting and how to design for print, out of home and interactive ads. While using Adobe InDesign, an industry-standard software, you will develop your own marketing materials and start building a portfolio. The course is ideal for aspiring graphic designers and 'ad creatives' as well as marketers who want to better manage their creative resources.

Credits

3.0

Cost

$634.43 - $634.50 See individual course offerings below for actual costs.

Winter 2020

Below are two offerings of this course for the Winter 2020 term.

CRN 42703

Mon Jan 06 - Mon Mar 30 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 30 Mon 17:30 - 20:30 DTC Rm. 374

Instructor

Chloe Perron

Course Outline

Cost

$634.43

Notes

  1. No class held on February 17th - Family Day Basic understanding of computer functions is very important for this course; how to download and save files properly, how to navigate between a browser, desktop and running applications, as well as work quickly and efficiently. Though no prior experience with InDesign is necessary, students will experience more benefits of the course and its material if they are fairly comfortable using a computer.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 83050

Mon Jan 06 - Sat Mar 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 28 Online

Instructor

Chloe Perron

Course Outline

Cost

$634.50

Notes

  1. Internet delivery format.
  2. Internet delivery format: Students must submit e-mail address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade. To be successful in the class students must have access to InDesign, version 4 or later. Basic understanding of computer functions is very important for this course; how to download and save files properly, how to navigate between a browser, desktop and running applications, as well as work quickly and efficiently. Though no prior experience with InDesign is necessary, students will experience more benefits of the course and its material if they are fairly comfortable using a computer. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Spring/Summer 2020

Below are three offerings of this course for the Spring/Summer 2020 term.

CRN 64855

Mon Apr 06 - Sat Jun 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 06 - Jun 27 Online

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$634.43

Notes

  1. Internet delivery format.
  2. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. To be successful in the class students must have access to InDesign, version 4 or later. Basic understanding of computer functions is very important for this course; how to download and save files properly, how to navigate between a browser, desktop and running applications, as well as work quickly and efficiently. Though no prior experience with InDesign is necessary, students will experience more benefits of the course and its material if they are fairly comfortable using a computer.

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

}

12 seats available as of Feb 21, 2020 5:22 pm (PST). Of these 12, 10 are currently reserved for domestic students only. Availability may change at any time.

CRN 65914

Thu Apr 09 - Thu Jun 25 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 09 - Jun 25 Thu 17:30 - 20:30 DTC Rm. 374

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$634.43

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

}

11 seats available as of Feb 21, 2020 5:22 pm (PST). Of these 11, 9 are currently reserved for domestic students only. Availability may change at any time.

CRN 28019

Fri May 22 - Sun May 31 3 Weeks

Class Meeting Times

Dates Days Times Locations
May 22 Fri 17:30 - 20:30 DTC Rm. 374
May 23 - May 24 Sat/Sun 09:00 - 16:30 DTC Rm. 374
May 29 Fri 17:30 - 20:30 DTC Rm. 374
May 30 - May 31 Sat/Sun 09:00 - 16:30 DTC Rm. 374

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$634.43

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run May 22nd - 24th and May 29th - 31st with the following class times: Fridays 1730 - 2030 Saturdays and Sundays 0900-1630 To be successful in the class students must have access to InDesign, version 4 or later Basic understanding of computer functions is very important for this course; how to download and save files properly, how to navigate between a browser, desktop and running applications, as well as work quickly and efficiently. Though no prior experience with InDesign is necessary, students will experience more benefits in the course and its material if they are fairly comfortable using a computer.

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

}

18 seats available as of Feb 21, 2020 5:22 pm (PST). Of these 18, 13 are currently reserved for domestic students only. Availability may change at any time.

Learning Outcomes

Upon successful completion of this course you should be able to:

  • Analyze and critique the creative strategies employed by advertisers in a wide variety of advertising and communication materials, such as print, Out-of-Home and web ads.
  • Develop creative strategies and produce advertising materials that effectively employ and communicate these.
  • Describe the fundamentals of creative production, which include copywriting, layout and design, Adobe InDesign, computer graphics, art design techniques, and printing requirements.

Effective as of Winter 2016

Related Programs

MKTG 3418 is offered as a part of the following programs:

School of Business

  1. Business Administration (Marketing Option)
    Part-time   Diploma
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Media Techniques and Marketing Communications
    Part-time   Certificate
  4. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

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