British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3418

BCIT

MKTG 3418 - Advertising Design Production

Marketing Management Part-time Studies Course

School of Business

Course Details

In this course, you will look out how planning a strategy for design work helps build a strong and effective ad. You will learn the stages of design production, copywriting and how to design for print, out of home and interactive ads. While using Adobe InDesign, an industry-standard software, you will develop your own marketing materials and start building a portfolio. The course is ideal for aspiring graphic designers and 'ad creatives' as well as marketers who want to better manage their creative resources.

Credits

3.0

Cost

$609.89

Spring/Summer 2018

Below are two offerings of this course for the Spring/Summer 2018 term.

CRN 64855

Mon Apr 09 - Sat Jun 30 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 09 - Jun 30 Online

Instructor

Chloe Perron

Course Outline

Cost

$609.89

Notes

  1. Internet delivery format.
  2. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. To be successful in the class students must have access to InDesign, version 4 or later. Basic understanding of computer functions is very important for this course; how to download and save files properly, how to navigate between a browser, desktop and running applications, as well as work quickly and efficiently. Though no prior experience with InDesign is necessary, students will experience more benefits of the course and its material if they are fairly comfortable using a computer.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 28019

Fri May 25 - Sun Jun 03 3 Weeks

Class Meeting Times

Dates Days Times Locations
May 25 Fri 17:30 - 20:30 DTC Rm. 389
May 26 - May 27 Sat/Sun 09:00 - 16:30 DTC Rm. 389
Jun 01 Fri 17:30 - 20:30 DTC Rm. 389
Jun 02 - Jun 03 Sat/Sun 09:00 - 16:30 DTC Rm. 389

Instructor

Chloe Perron

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$609.89

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run May 25-27 and June 1-3 with the following class times: Fridays - 1730 - 2030 Saturdays and Sundays - 0900-1630 To be successful in the class students must have access to InDesign, version 4 or later Basic understanding of computer functions is very important for this course; how to download and save files properly, how to navigate between a browser, desktop and running applications, as well as work quickly and efficiently. Though no prior experience with InDesign is necessary, students will experience more benefits in the course and its material if they are fairly comfortable using a computer.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion of this course you should be able to:

  • Analyze and critique the creative strategies employed by advertisers in a wide variety of advertising and communication materials, such as print, Out-of-Home and web ads.
  • Develop creative strategies and produce advertising materials that effectively employ and communicate these.
  • Describe the fundamentals of creative production, which include copywriting, layout and design, Adobe InDesign, computer graphics, art design techniques, and printing requirements.

Effective as of Winter 2016

Related Programs

MKTG 3418 is offered as a part of the following programs:

School of Business

  1. Business Administration (Marketing Option)
    Part-time   Diploma
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Media Techniques and Marketing Communications
    Part-time   Certificate
  4. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Spring/Summer 2018

Books for Spring/Summer 2018 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Adobe Photoshop CC Classroom in a Book (2017 release)
Author Andrew Faulkner, Conrad Chavez
Publisher Adobe Press
Copyright 2017
Binding Paperback
ISBN 978-0-13466-345-6
Price $64.95
Optional

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Adobe Photoshop CC Classroom in a Book (2018 release)
Author Andrew Faulkner, Conrad Chavez
Publisher Adobe Press
Copyright 2018
Binding Paperback
ISBN 978-0-13485-248-5
Price $61.95
Optional

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Registration News

Registration is currently open for the Spring/Summer 2018 term.

The sneak preview for the Fall 2018 term starts Fri, May 25 at 8:30 am (PDT).

Students may register for Fall 2018 term courses online, by phone, mail or in-person starting Wed, May 30 at 9:00 am (PDT).

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