To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.
Inspiration, intuition and innovation. What is your brand culture? How is it represented and to whom? Brand Innovation and Development examines the critical steps and expertise involved in developing and presenting a successful brand, product, service or experience from concept to delivery. Creative modelling will be used to explore how to excite a market with innovative new brands or the re-launching of existing products in competitive market segments.
Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Upon successful completion of this course the student will be able to:
Apply essential elements of brand innovation and development – idea generation, idea screening, differentiation, collaboration, modeling, validation and business analysis.
Develop brand strategies that are compelling to key stakeholders.
Discuss the evolution of a brand strategy.
Describe the role of research balanced with instinctive, entrepreneurial approaches to innovation.
Understand brand touchpoints, behavior and marketplace traction.
Prepare a report evaluating a new product, brand, service or experience.
Identify key issues in regard to prototyping, test marketing, and rollout stages of the new product, brand, service or experience.
Explain key principles involved in re-evaluating and repositioning existing products, brands, services or experiences.
Effective as of Spring/Summer 2015
MKTG 3406 is offered as a part of the following programs:
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