Inspiration, intuition and innovation. What is your brand culture? How is it represented and to whom? Brand Innovation and Development examines the critical steps and expertise involved in developing and presenting a successful brand, product, service or experience from concept to delivery. Creative modelling will be used to explore how to excite a market with innovative new brands or the re-launching of existing products in competitive market segments.
Prior knowledge of branding basics recommended.
$498.40 - $498.95 See individual course offerings below for actual costs.
Rethinking Prestige Branding: Secrets of the Ueber-Brands
Wolfgang Schaefer, J.P. Kuehlwein
No information on books is currently available for Fall 2018 offerings of this course.
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