Inspiration, intuition and innovation. What is your brand culture? How is it represented and to whom? Brand Innovation and Development examines the critical steps and expertise involved in developing and presenting a successful brand, product, service or experience from concept to delivery. Creative modelling will be used to explore how to excite a market with innovative new brands or the re-launching of existing products in competitive market segments.
Prior knowledge of branding basics recommended.
Below is one offering of this course for the Spring/Summer 2018 term.
Mon Apr 09 - Mon Jul 09 12 Weeks
|Apr 09 - Jul 09||Mon||17:30 - 20:30||DTC Rm. 688|
TBD – see Learning Outcomes in the interim
Upon successful completion of this course the student will be able to:
Effective as of Spring/Summer 2015
MKTG 3406 is offered as a part of the following programs:
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