British Columbia Institute of

Important Notice: COVID-19 Institute response


MKTG 3345 - New Venture Creation

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

The unique Self Employment course puts the student in the place of an entrepreneur with a new idea, and teaches the student how to build the idea into a business. The course covers the basics of starting a business, from idea assessment to insurance, in a step by step manner. At the end of the course, the student will be prepared to pursue a detailed checklist of steps to create a new business venture.



This course isn't currently offered through BCIT Part-time Studies. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Develop effective public speaking skills by delivering oral presentations (individual and team) to audiences of diverse sizes.
  • Demonstrate an awareness of the various self employment options available in the contemporary economy.
  • Articulate basic business start up strategies.
  • Create a prospecting plan designed to identify and approach potential clients as an early stage entrepreneur.
  • Understand the basic elements of managing relationships with clients, including collections and reporting.
  • Understand and evaluate the basic options available to new ventures in the areas of insurance,intellectual property, legal form of organization, insurance, taxation, partnerships, funding sources and the like. 

Effective as of Fall 2019

Related Programs

MKTG 3345 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management (Entrepreneurship Option)
    Full-time   Diploma


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