Students will explore buyer behavior and motivation using key theories from various social sciences including Anthropology, Sociology, and Psychology. They will apply these theories to contemporary marketing situations. This course will cover many different aspects of consumer behavior including the inner workings in the mind of a consumer and the external influences on the consumer driven process.
Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
In Progress and Full
Learning Outcomes
Upon successful completion of this course, the student should be able to:
Analyze people's consumer-related behaviour using tools of the social sciences
Apply key concepts of behaviour to marketing situations
Develop marketing strategies intended to influence those behaviours
Effective as of Winter 2016
Related Programs
MKTG 3325 is offered as a part of the following programs:
Books for Winter 2019 offerings of this course are available in the following BCIT
online bookstores. Please choose the bookstore appropriate for the offering
you are considering.
BCIT Distance & Online Learning Bookstore
If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.
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Consumer Behaviour (7Th Canadian Edition)
Author
Solomon
Publisher
Ph
Copyright
2017
Binding
Paperback
ISBN
978-0-13395-809-6
Price
$164.50
Required
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Registration is currently open for the Winter 2019 term.
The sneak preview for the Spring/Summer 2019 term starts Fri, Feb 15 at 8:30 am (PST).
Students may register for Spring/Summer 2019 term courses online, by phone, mail or
in-person starting Wed, Feb 20 at 9:00 am (PST).
Classroom Locations
Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.