Students will explore buyer behavior and motivation using key theories from various social sciences including Anthropology, Sociology, and Psychology. They will apply these theories to contemporary marketing situations. This course will cover many different aspects of consumer behavior including the inner workings in the mind of a consumer and the external influences on the consumer driven process.
Credits
3.0
Cost
$662.90 - $696.20 See individual course offerings below for actual costs.
Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.
Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, type, and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.
Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
A portion of seats are temporarily held for domestic students.
International students: this may impact your ability to register.
Learn why.
}
Status
1 seat remaining as of Feb 25, 2020 8:53 am (PST). These seats are currently reserved for domestic students only. Availability may change at any time.
A portion of seats are temporarily held for domestic students.
International students: this may impact your ability to register.
Learn why.
}
Status
11 seats available as of Feb 25, 2020 8:53 am (PST). These seats are currently reserved for domestic students only. Availability may change at any time.
A portion of seats are temporarily held for domestic students.
International students: this may impact your ability to register.
Learn why.
}
Status
7 seats available as of Feb 25, 2020 8:53 am (PST). These seats are currently reserved for domestic students only. Availability may change at any time.
Saturday/Sunday April 18/19: on-campus in Burnaby 0830-1530 April 20th - 24th: online week Saturday/Sunday April 25/26: on-campus in Burnaby 0830-1530 Wednesday April 29th: Final exam on-campus in Burnaby 1730-1930 Mandatory textbook: CB - Consumer Behaviour, 2nd Edition Author: Barry J. Babin, Eric Harris, Kyle B. Murray ISBN-10: 0176791795 ISBN-13: 9780176791797
Status
A portion of seats are temporarily held for domestic students.
International students: this may impact your ability to register.
Learn why.
}
Status
11 seats available as of Feb 25, 2020 8:53 am (PST). These seats are currently reserved for domestic students only. Availability may change at any time.
Learning Outcomes
Upon successful completion of this course, the student should be able to:
Analyze people's consumer-related behaviour using tools of the social sciences
Apply key concepts of behaviour to marketing situations
Develop marketing strategies intended to influence those behaviours
Effective as of Winter 2016
Related Programs
MKTG 3325 is offered as a part of the following programs:
Books for Winter 2020 offerings of this course are available in the following BCIT
online bookstores. Please choose the bookstore appropriate for the offering
you are considering.
BCIT Distance & Online Learning Bookstore
If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.
Consumer Behaviour (7Th Canadian Edition)
Author
Solomon
Publisher
Ph
Copyright
2017
Binding
Paperback
ISBN
978-0-13395-809-6
Price
$164.50
Required
BCIT Burnaby Bookstore
If you are taking this course, but are not taking it through either Distance
Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.
Image not available
Cb: Consumer Behaviour W. 12 M Mindtap Access Card
Author
Babin
Publisher
Nel
Copyright
2017
Binding
Kit/Set/Package
ISBN
978-0-17679-282-4
Price
$124.95
Choose One
Image not available
Cei Digital: Mindtap For Cb: Consumer Behaviour, 2Nd Ce (6 M)
Author
Babin
Publisher
Nel
Copyright
2017
Binding
Digital Version
ISBN
978-0-17674-301-7
Price
$79.95
Choose One
Spring/Summer 2020
No information on books is currently available for Spring/Summer 2020 offerings of this course.
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If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.
Registration is now open for the Spring/Summer 2020 term.
Classroom Locations
Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.
