British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3325

BCIT

MKTG 3325 - Consumer Behaviour

Marketing Management Part-time Studies Course

School of Business

Course Details

Students will explore buyer behavior and motivation using key theories from various social sciences including Anthropology, Sociology, and Psychology. They will apply these theories to contemporary marketing situations. This course will cover many different aspects of consumer behavior including the inner workings in the mind of a consumer and the external influences on the consumer driven process.

Credits

3.0

Cost

$662.90 - $696.20 See individual course offerings below for actual costs.

Winter 2020

Below are four offerings of this course for the Winter 2020 term.

CRN 84185

Mon Jan 06 - Sat Mar 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 28 Online

Instructor

Patricia Browne

Course Outline

Cost

$662.90

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 87737

Mon Jan 06 - Sat Mar 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 28 Online

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$662.90

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, type, and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Cancelled

CRN 87775

Wed Jan 08 - Wed Mar 25 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 08 - Mar 25 Wed 17:30 - 20:30 DTC Rm. 678

Instructor

David Gray

Course Outline

Cost

$687.63

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 87594

Sat Feb 22 - Wed Mar 11 4 Weeks

Class Meeting Times

Dates Days Times Locations
Feb 22 - Feb 23 Sat/Sun 08:30 - 15:30 BBY SE06 Rm. 206
Feb 24 - Feb 28 Online
Feb 29 - Mar 01 Sat/Sun 08:30 - 15:30 BBY SE06 Rm. 206
Mar 11 Wed 17:30 - 19:30 BBY SW01 Rm. 3170

Instructor

Vicky Roy

Course Outline

Cost

$696.20

Notes

  1. March 11th is the date of the Final Exam.

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

Spring/Summer 2020

Below are four offerings of this course for the Spring/Summer 2020 term.

CRN 64686

Mon Apr 06 - Sat Jun 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 06 - Jun 27 Online

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$662.90

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

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1 seat remaining as of Feb 25, 2020 8:53 am (PST). These seats are currently reserved for domestic students only. Availability may change at any time.

CRN 66129

Mon Apr 06 - Sat Jun 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 06 - Jun 27 Online

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$662.90

Notes

  1. Internet delivery format.

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

}

11 seats available as of Feb 25, 2020 8:53 am (PST). These seats are currently reserved for domestic students only. Availability may change at any time.

CRN 66713

Wed Apr 08 - Wed Jun 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 08 - Jun 24 Wed 17:30 - 20:30 DTC Rm. 820

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$687.63

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

}

7 seats available as of Feb 25, 2020 8:53 am (PST). These seats are currently reserved for domestic students only. Availability may change at any time.

CRN 66712

Sat Apr 18 - Wed Apr 29 2 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 18 - Apr 26 Sat/Sun 08:30 - 15:30 BBY SE06 Rm. 108
Apr 20 - Apr 24 Online
Apr 29 Wed 17:30 - 19:30 BBY SE06 Rm. 109

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$696.20

Notes

  1. Saturday/Sunday April 18/19: on-campus in Burnaby 0830-1530 April 20th - 24th: online week Saturday/Sunday April 25/26: on-campus in Burnaby 0830-1530 Wednesday April 29th: Final exam on-campus in Burnaby 1730-1930 Mandatory textbook: CB - Consumer Behaviour, 2nd Edition Author: Barry J. Babin, Eric Harris, Kyle B. Murray ISBN-10: 0176791795 ISBN-13: 9780176791797

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

}

11 seats available as of Feb 25, 2020 8:53 am (PST). These seats are currently reserved for domestic students only. Availability may change at any time.

Learning Outcomes

Upon successful completion of this course, the student should be able to:

  • Analyze people's consumer-related behaviour using tools of the social sciences
  • Apply key concepts of behaviour to marketing situations
  • Develop marketing strategies intended to influence those behaviours

Effective as of Winter 2016

Related Programs

MKTG 3325 is offered as a part of the following programs:

School of Business

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  5. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  6. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  7. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Winter 2020

Books for Winter 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Consumer Behaviour (7Th Canadian Edition)
Author Solomon
Publisher Ph
Copyright 2017
Binding Paperback
ISBN 978-0-13395-809-6
Price $164.50
Required

BCIT Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.

Image not available
Cb: Consumer Behaviour W. 12 M Mindtap Access Card
Author Babin
Publisher Nel
Copyright 2017
Binding Kit/Set/Package
ISBN 978-0-17679-282-4
Price $124.95
Choose One

Image not available
Cei Digital: Mindtap For Cb: Consumer Behaviour, 2Nd Ce (6 M)
Author Babin
Publisher Nel
Copyright 2017
Binding Digital Version
ISBN 978-0-17674-301-7
Price $79.95
Choose One

Spring/Summer 2020

No information on books is currently available for Spring/Summer 2020 offerings of this course.

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