British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3325

Important Notice: COVID-19 Institute response

BCIT

MKTG 3325 - Consumer Behaviour

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. Spring and Summer PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

Students will explore buyer behavior and motivation using key theories from various social sciences including Anthropology, Sociology, and Psychology. They will apply these theories to contemporary marketing situations. This course will cover many different aspects of consumer behavior including the inner workings in the mind of a consumer and the external influences on the consumer driven process.

Credits

3.0

Cost

$676.18

Fall 2020

Below are five offerings of this course for the Fall 2020 term.

CRN 47325

Mon Sep 28 - Mon Nov 09 6 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 28 - Nov 09 Online Online Delivery

Instructor

Tracey Renzullo

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$676.18

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

Online registration for this course offering is not available. However, you can still register via phone, mail or in person.

Registration Options

CRN 43307

Mon Sep 07 - Sat Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 07 - Nov 28 Online Online Delivery

Instructor

Patricia Browne

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$676.18

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 46369

Mon Sep 07 - Sat Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 07 - Nov 28 Online Online Delivery

Instructor

Patricia Browne

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$676.18

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 47101

Mon Sep 28 - Mon Nov 09 6 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 28 - Nov 09 Online Online Delivery

Instructor

Tracey Renzullo

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$676.18

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. No class held on October 12th - Thanksgiving Day.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 47263

Mon Oct 26 - Mon Dec 07 6 Weeks

Class Meeting Times

Dates Days Times Locations
Oct 26 - Dec 07 Online Online Delivery

Instructor

David Gray

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$676.18

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion of this course, the student should be able to:

  • Analyze people's consumer-related behaviour using tools of the social sciences
  • Apply key concepts of behaviour to marketing situations
  • Develop marketing strategies intended to influence those behaviours

Effective as of Winter 2016

Related Programs

MKTG 3325 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  5. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  6. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  7. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2020

Books for Fall 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

PT

Image not available
Cb: Consumer Behaviour W. 12 M Mindtap Access Card
Author Babin
Publisher Nel
Copyright 2017
Binding Kit/Set/Package
ISBN 978-0-17679-282-4
Price $124.95
Required

PT ONLINE (BROWNE)

Image not available
Cei Digital: Mylab Mktg W Etext For Consumer Behaviour, 8Th Ed
Author Solomon
Publisher Ph
Copyright 2019
Binding Digital Version
ISBN 978-0-13543-394-2
Price $78.95
Required

BCIT Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.

Image not available
Cb: Consumer Behaviour W. 12 M Mindtap Access Card
Author Babin
Publisher Nel
Copyright 2017
Binding Kit/Set/Package
ISBN 978-0-17679-282-4
Price $124.95
Choose One

Image not available
Cei Digital: Mindtap For Cb: Consumer Behaviour, 2Nd Ce (6 M)
Author Babin
Publisher Nel
Copyright 2017
Binding Digital Version
ISBN 978-0-17674-301-7
Price $79.95
Choose One

Subscribe

Interested in being notified about future offerings of MKTG 3325 - Consumer Behaviour? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Contact Information

Suggest course days and times

If you are interested in taking this course on-campus (classroom delivery only) and would like to see it offered on specific days and/or at specific times, please indicate your preferences below. Day and time suggestions are not applicable to online courses.

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

Programs and courses are subject to change without notice.

Find Courses

School of Business + Media Waitlist

Need to waitlist for a School of Business + Media course?

Find out more

English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Fall 2020 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid.

© BCIT