British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3325

Important Notice: COVID-19 Institute response

BCIT

MKTG 3325 - Consumer Behaviour

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

Students will explore buyer behavior and motivation using key theories from various social sciences including Anthropology, Sociology, and Psychology. They will apply these theories to contemporary marketing situations. This course will cover many different aspects of consumer behavior including the inner workings in the mind of a consumer and the external influences on the consumer driven process.

Credits

3.0

Cost

$676.18 - $701.31 See individual course offerings below for actual costs.

Fall 2020

Below are five offerings of this course for the Fall 2020 term.

CRN 43307

Mon Sep 07 - Sat Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 07 - Nov 28 Online Online Delivery

Instructor

Patricia Browne

Course Outline

Cost

$676.18

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 46369

Mon Sep 07 - Sat Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 07 - Nov 28 Online Online Delivery

Instructor

Patricia Browne

Course Outline

Cost

$676.18

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 47101

Mon Sep 28 - Mon Nov 09 6 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 28 - Nov 09 Online Online Delivery

Instructor

Tracey Renzullo

Course Outline

Cost

$676.18

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. No class held on October 12th - Thanksgiving Day.

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 47325

Mon Sep 28 - Mon Nov 09 6 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 28 - Nov 09 Online Online Delivery

Instructor

Tracey Renzullo

Course Outline

Cost

$676.18

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 47263

Mon Oct 26 - Mon Nov 30 6 Weeks

Class Meeting Times

Dates Days Times Locations
Oct 26 - Nov 30 Online Online Delivery

Instructor

David Gray

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$676.18

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

Winter 2021

Below are four offerings of this course for the Winter 2021 term.

CRN 84185

Mon Jan 04 - Sat Mar 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 04 - Mar 27 Online Delivery
See Notes below

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$676.18

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

}

This section is only available for registration starting Wed, Oct 28 at 9:00 am (PDT)

Sneak Preview

CRN 87737

Mon Jan 04 - Sat Mar 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 04 - Mar 27 Online Delivery
See Notes below

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$676.18

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

}

This section is only available for registration starting Wed, Oct 28 at 9:00 am (PDT)

Sneak Preview

CRN 87775

Wed Jan 06 - Wed Mar 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 24 Wed 17:30 - 20:30 Online Delivery
See Notes below

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$701.31

Notes

  1. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

}

This section is only available for registration starting Wed, Oct 28 at 9:00 am (PDT)

Sneak Preview

CRN 88383

Mon Feb 01 - Fri Mar 12 6 Weeks

Class Meeting Times

Dates Days Times Locations
Feb 01 - Mar 12 Online Delivery
See Notes below

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$676.18

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

}

This section is only available for registration starting Wed, Oct 28 at 9:00 am (PDT)

Sneak Preview

Learning Outcomes

Upon successful completion of this course, the student should be able to:

  • Analyze people's consumer-related behaviour using tools of the social sciences
  • Apply key concepts of behaviour to marketing situations
  • Develop marketing strategies intended to influence those behaviours

Effective as of Winter 2016

Related Programs

MKTG 3325 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  5. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  6. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  7. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2020

Books for Fall 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

PT

Image not available
Cb: Consumer Behaviour W. 12 M Mindtap Access Card
Author Babin
Publisher Nel
Copyright 2017
Binding Kit/Set/Package
ISBN 978-0-17679-282-4
Price $124.95
Required

PT ONLINE (BROWNE)

Image not available
Cei Digital: Mylab Mktg W Etext For Consumer Behaviour, 8Th Ed
Author Solomon
Publisher Ph
Copyright 2019
Binding Digital Version
ISBN 978-0-13543-394-2
Price $78.95
Required

Winter 2021

No information on books is currently available for Winter 2021 offerings of this course.

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Contact Information

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If you are interested in taking this course on-campus (classroom delivery only) and would like to see it offered on specific days and/or at specific times, please indicate your preferences below. Day and time suggestions are not applicable to online courses.

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Programs and courses are subject to change without notice.

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Registration News

Registration is currently open for the Fall 2020 term.

A sneak preview of Winter 2021 term courses is also now available here.

Students may register for Winter 2021 term courses online or by phone starting Wed, Oct 28 at 9:00 am (PDT).

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Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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