To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.
Course Details
Students will explore buyer behavior and motivation using key theories from various social sciences including Anthropology, Sociology, and Psychology. They will apply these theories to contemporary marketing situations. This course will cover many different aspects of consumer behavior including the inner workings in the mind of a consumer and the external influences on the consumer driven process.
Credits
3.0
Cost
$676.18 - $701.31 See individual course offerings below for actual costs.
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
This course offering is full. Please check back next term or subscribe to receive email updates.
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
This course offering is full. Please check back next term or subscribe to receive email updates.
Full
Learning Outcomes
Upon successful completion of this course, the student should be able to:
Analyze people's consumer-related behaviour using tools of the social sciences
Apply key concepts of behaviour to marketing situations
Develop marketing strategies intended to influence those behaviours
Effective as of Winter 2016
Related Programs
MKTG 3325 is offered as a part of the following programs:
Books for Winter 2021 offerings of this course are available in the following BCIT
online bookstores. Please choose the bookstore appropriate for the offering
you are considering.
BCIT Downtown Campus Bookstore
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
Image not available
Cei Digital: Mylab Mktg W Etext For Consumer Behaviour, 8Th Ed
Author
Solomon
Publisher
Ph
Copyright
2019
Binding
Digital Version
ISBN
978-0-13543-394-2
Price
$78.95
Required
BCIT Distance & Online Learning Bookstore
If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.
PT
Image not available
Cb: Consumer Behaviour W. 12 M Mindtap Access Card
Author
Babin
Publisher
Nel
Copyright
2017
Binding
Kit/Set/Package
ISBN
978-0-17679-282-4
Price
$124.95
Required
PT ONLINE (BROWNE)
Image not available
Cei Digital: Mylab Mktg W Etext For Consumer Behaviour, 8Th Ed
Author
Solomon
Publisher
Ph
Copyright
2019
Binding
Digital Version
ISBN
978-0-13543-394-2
Price
$78.95
Required
Subscribe
Interested in being notified about future offerings of MKTG 3325 - Consumer Behaviour?
If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.
Registration is currently open for the Winter 2021 term.
The sneak preview for the Spring/Summer 2021 term starts Fri, Feb 19 at 8:30 am (PST).
Students may register for Spring/Summer 2021 term courses online or by phone
starting Wed, Feb 24 at 9:00 am (PST).
Classroom Locations
Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.