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BCIT

MKTG 3325 - Consumer Behaviour

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

Students will explore buyer behavior and motivation using key theories from various social sciences including Anthropology, Sociology, and Psychology. They will apply these theories to contemporary marketing situations. This course will cover many different aspects of consumer behavior including the inner workings in the mind of a consumer and the external influences on the consumer driven process.

Credits

3.0

Cost

$676.18 - $701.31 See individual course offerings below for actual costs.

Winter 2021

Below are four offerings of this course for the Winter 2021 term.

CRN 84185

Mon Jan 04 - Sat Mar 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 04 - Mar 27 Online Delivery
See Notes below

Instructor

Patricia Browne

Course Outline

Cost

$676.18

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 87775

Wed Jan 06 - Wed Mar 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 24 Wed 17:30 - 20:30 Online Delivery
See Notes below

Instructor

David Gray

Course Outline

Cost

$701.31

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 87737

Mon Feb 01 - Fri Mar 12 6 Weeks

Class Meeting Times

Dates Days Times Locations
Feb 01 - Mar 12 Online Delivery
See Notes below

Instructor

Tracey Renzullo

Course Outline

Cost

$676.18

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 88383

Mon Feb 01 - Fri Mar 12 6 Weeks

Class Meeting Times

Dates Days Times Locations
Feb 01 - Mar 12 Online Delivery
See Notes below

Instructor

Tracey Renzullo

Course Outline

Cost

$676.18

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion of this course, the student should be able to:

  • Analyze people's consumer-related behaviour using tools of the social sciences
  • Apply key concepts of behaviour to marketing situations
  • Develop marketing strategies intended to influence those behaviours

Effective as of Winter 2016

Related Programs

MKTG 3325 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  5. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  6. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  7. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Winter 2021

Books for Winter 2021 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Cei Digital: Mylab Mktg W Etext For Consumer Behaviour, 8Th Ed
Author Solomon
Publisher Ph
Copyright 2019
Binding Digital Version
ISBN 978-0-13543-394-2
Price $78.95
Required

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

PT

Image not available
Cb: Consumer Behaviour W. 12 M Mindtap Access Card
Author Babin
Publisher Nel
Copyright 2017
Binding Kit/Set/Package
ISBN 978-0-17679-282-4
Price $124.95
Required

PT ONLINE (BROWNE)

Image not available
Cei Digital: Mylab Mktg W Etext For Consumer Behaviour, 8Th Ed
Author Solomon
Publisher Ph
Copyright 2019
Binding Digital Version
ISBN 978-0-13543-394-2
Price $78.95
Required

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Registration News

Registration is currently open for the Winter 2021 term.

The sneak preview for the Spring/Summer 2021 term starts Fri, Feb 19 at 8:30 am (PST).

Students may register for Spring/Summer 2021 term courses online or by phone starting Wed, Feb 24 at 9:00 am (PST).

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