British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3325

Important Notice: COVID-19 Institute response

BCIT

MKTG 3325 - Consumer Behaviour

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

Students will explore buyer behavior and motivation using key theories from various social sciences including Anthropology, Sociology, and Psychology. They will apply these theories to contemporary marketing situations. This course will cover many different aspects of consumer behavior including the inner workings in the mind of a consumer and the external influences on the consumer driven process.

Credits

3.0

Cost

$689.59 - $714.99 See individual course offerings below for actual costs.

Winter 2022

Below are three offerings of this course for the Winter 2022 term.

CRN 84185

Mon Jan 03 - Sat Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 03 - Mar 26 Online

Instructor

Patricia Browne

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$689.59

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

CRN 87775

Wed Jan 05 - Wed Mar 23 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 05 - Mar 23 Wed 17:30 - 20:30 DTC DTC Rm. 678

Instructor

Loa Fridfinnson

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$714.99

Notes

  1. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

CRN 87737

Mon Jan 24 - Sat Mar 05 6 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 24 - Mar 05 Online

Instructor

Tracey Renzullo

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$689.59

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

Learning Outcomes

Upon successful completion of this course, the student should be able to:

  • Analyze people's consumer-related behaviour using tools of the social sciences
  • Apply key concepts of behaviour to marketing situations
  • Develop marketing strategies intended to influence those behaviours

Effective as of Winter 2016

Related Programs

MKTG 3325 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  5. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  6. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  7. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate

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