This online course will take you through the process of developing an effective business plan. MKTG 3324 will guide you through the initial business planning process, and teach you how to screen and develop business ideas. You will assess the feasibility of your idea, and engage in industry and market analysis in order to develop your marketing plan and perform a financial analysis. This will result in the creation of an effective business plan. The final learning outcome for this course is the practical presentation of your business plan.
Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Upon successful completion of this course, the student will be able to:
Explain business start-up process from the original inception of a business idea to a fully fleshed-out business plan.
Learn how to write a business plan using step-by-step instructions.
Discover how to think through the issues that are important in starting a business, engaging in the entrepreneurial process.
Create a business plan that carefully explains every aspect of a new venture.
Develop a presentation, which will internally explain the blueprint to follow, and externally show the business opportunity your firm is pursuing.
Effective as of Spring/Summer 2019
MKTG 3324 is offered as a part of the following programs:
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