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MKTG 3324 - Business Plan Development

Marketing Management Part-time Studies Course

School of Business

Course Details

This online course will take you through the process of developing an effective business plan. MKTG 3324 will guide you through the initial business planning process, and teach you how to screen and develop business ideas. You will assess the feasibility of your idea, and engage in industry and market analysis in order to develop your marketing plan and perform a financial analysis. This will result in the creation of an effective business plan. The final learning outcome for this course is the practical presentation of your business plan.

Credits

3.0

Cost

$543.46

Fall 2019

Below is one offering of this course for the Fall 2019 term.

CRN 46100

Thu Sep 12 - Thu Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Nov 28 Thu 17:30 - 20:30 DTC

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$543.46

This course offering has been cancelled. Please check back next term or subscribe to receive email updates.

Cancelled

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Explain business start-up process from the original inception of a business idea to a fully fleshed-out business plan.
  • Learn how to write a business plan using step-by-step instructions.
  • Discover how to think through the issues that are important in starting a business, engaging in the entrepreneurial process.
  • Create a business plan that carefully explains every aspect of a new venture.
  • Develop a presentation, which will internally explain the blueprint to follow, and externally show the business opportunity your firm is pursuing.

Effective as of Spring/Summer 2019

Related Programs

MKTG 3324 is offered as a part of the following programs:

School of Business

  1. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2019

No information on books is currently available for Fall 2019 offerings of this course.

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