British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3324

Important Notice: COVID-19 Institute response

BCIT

MKTG 3324 - Business Plan Development

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. Spring PTS classes are commencing with learning delivered in an online format.

Course Details

This online course will take you through the process of developing an effective business plan. MKTG 3324 will guide you through the initial business planning process, and teach you how to screen and develop business ideas. You will assess the feasibility of your idea, and engage in industry and market analysis in order to develop your marketing plan and perform a financial analysis. This will result in the creation of an effective business plan. The final learning outcome for this course is the practical presentation of your business plan.

Credits

3.0

Cost

$518.73 - $554.26 See individual course offerings below for actual costs.

Spring/Summer 2020

Below is one offering of this course for the Spring/Summer 2020 term.

CRN 66022

Mon Apr 27 - Sat Jul 18 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 27 - Jul 18 Online

Instructor

Chad Flinn

Course Outline

Cost

$518.73

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

Fall 2020

Below is one offering of this course for the Fall 2020 term.

CRN 46100

Thu Sep 10 - Thu Nov 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Nov 26 Thu 17:30 - 20:30 DTC Probable Online Delivery

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$554.26

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

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This section is only available for registration starting Wed, May 27 at 9:00 am (PDT)

Sneak Preview

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Explain business start-up process from the original inception of a business idea to a fully fleshed-out business plan.
  • Learn how to write a business plan using step-by-step instructions.
  • Discover how to think through the issues that are important in starting a business, engaging in the entrepreneurial process.
  • Create a business plan that carefully explains every aspect of a new venture.
  • Develop a presentation, which will internally explain the blueprint to follow, and externally show the business opportunity your firm is pursuing.

Effective as of Spring/Summer 2019

Related Programs

MKTG 3324 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Spring/Summer 2020

Books for Spring/Summer 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Image not available
Cei Digital: Preparing Effective Business Plans, 2Nd Ed
Author Barringer
Publisher Ph
Copyright 2015
Binding Digital Version
ISBN 978-0-13354-306-3
Price $94.95
Choose One

Preparing Effective Business Plans
Author Barringer
Publisher Pearson
Copyright 2015
Binding Paperback
ISBN 978-0-13350-697-6
Price $87.50
Choose One

Fall 2020

No information on books is currently available for Fall 2020 offerings of this course.

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Contact Information

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If you are interested in taking this course on-campus (classroom delivery only) and would like to see it offered on specific days and/or at specific times, please indicate your preferences below. Day and time suggestions are not applicable to online courses.

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Programs and courses are subject to change without notice.

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English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Course Navigation, Related Links & Tools

Registration News

Registration is currently open for the Spring/Summer 2020 term.

A sneak preview of Fall 2020 term courses is also now available here.

Students may register for Fall 2020 term courses online or by phone starting Wed, May 27 at 9:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid.

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