British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3324

Important Notice: COVID-19 Institute response

BCIT

MKTG 3324 - Business Plan Development

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

This online course will take you through the process of developing an effective business plan. MKTG 3324 will guide you through the initial business planning process, and teach you how to screen and develop business ideas. You will assess the feasibility of your idea, and engage in industry and market analysis in order to develop your marketing plan and perform a financial analysis. This will result in the creation of an effective business plan. The final learning outcome for this course is the practical presentation of your business plan.

Credits

3.0

Cost

$539.60 - $565.00 See individual course offerings below for actual costs.

Fall 2021

Below are two offerings of this course for the Fall 2021 term.

CRN 46100

Tue Sep 07 - Sat Nov 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 07 - Nov 27 Distance

Instructor

Chad Flinn

Course Outline

Cost

$539.60

Notes

  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more of it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 48560

Thu Sep 30 - Tue Nov 09 7 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 30 - Nov 04 Thu 17:00 - 20:00 Other
Oct 05 - Nov 09 Tue 17:00 - 20:00 Online

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$565.00

Notes

  1. No class on Thursday, September 30th. 2. This is a Hybrid course. Students are required to attend both in-person on Thursdays and online on Tuesdays at the times noted. 3. In-person location: Board Room, Whistler Chamber of Commerce, #201 - 4230 Gate Way Dr, Whistler, BC,V8E 0Z8. 4. Tuesdays Online Oct 5, 12, 19, 26, Nov 2, 9. 5. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. 6. Students require access to a laptop to complete this course. 7.If you have more question please contact Sonia Dhaliwal at Sonia_Dhaliwal116@bcit.ca

This course offering has been cancelled. Please check back next term or subscribe to receive email updates.

Cancelled

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Explain business start-up process from the original inception of a business idea to a fully fleshed-out business plan.
  • Learn how to write a business plan using step-by-step instructions.
  • Discover how to think through the issues that are important in starting a business, engaging in the entrepreneurial process.
  • Create a business plan that carefully explains every aspect of a new venture.
  • Develop a presentation, which will internally explain the blueprint to follow, and externally show the business opportunity your firm is pursuing.

Effective as of Spring/Summer 2019

Related Programs

MKTG 3324 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate

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Registration is currently open for the Fall 2021 term.

The sneak preview for the Winter 2022 term starts Fri, Oct 22 at 8:30 am (PDT).

Students may register for Winter 2022 term courses online or by phone starting Wed, Oct 27 at 9:00 am (PDT).

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