Provides practical exposure to the elements of planning and executing advertising strategies in the areas of media and creative in the context of complete integrated advertising campaigns. The course is directed at those involved in advertising on both the client and agency side. It will also be of interest to those who are seeking to experience the practical applications of the theories in advertising and sales promotion.
This course isn't currently offered through BCIT Part-time Studies. Please check back next term or subscribe to receive email updates.
Upon successful completion of this course, the student will be able to:
Define and understand the advertising audience
Evaluate the optimal communications schedule to reach the defined advertising audience
Organize the media mix
Develop a process for the evaluation of media strategy
Discuss the strategic thinking behind creative development
Develop specific creative solutions for broadcast, print and digital media
Make sound carefully considered decisions at each stage of the marketing planning process
Plan an integrated advertising campaign
Effective as of Winter 2017
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