BCIT is planning for a substantial return to on-campus activity for the Winter 2022 term as informed by BC Provincial Health Officer guidelines. Refer to each course listing for details.
Course Details
Provides the opportunity to develop a complete communications plan from the situation analysis to creative solutions. Reviews the role of strategic planning as it applies to media, creative, sales promotion and research.
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
This course offering has been cancelled. Please check back next term or subscribe to receive email updates.
Cancelled
Learning Outcomes
Upon successful completion, the student will be able to:
Describe a model of the Integrated Marketing Communications process. Explain the steps in developing a marketing communications program.
Explain how the various decisions of the marketing mix influence and interact with advertising and promotional strategy.
Describe the advertising regulation system in Canada. Evaluate the ethical perspectives of advertising. Assess the social effects of advertising. Explain the economic role of advertising and its effects on consumer choice, competition, and product costs and prices.
Explain the importance of advertising and promotion objectives. Differentiate between marketing objectives and communication objectives. Use a comprehensive framework for setting IMC objectives.
Define advertising creativity. Describe the creative strategy planning process. Assess the effectiveness of various types of message appeals and sources.
Identify three key decisions for creative tactics. Assess the effectiveness of various creative execution styles.
Explain the role and functions of specialized marketing communications organizations.
Explain the reasons for measuring promotional program effectiveness. Evaluate alternative methods for measuring promotional program effectiveness.
Develop a complete communications plan.
Effective as of Fall 2003
Related Programs
MKTG 3322 is offered as a part of the following programs:
Interested in being notified about future offerings of MKTG 3322 - Promotional Strategies?
If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.
Registration is currently open for the Winter 2022 term.
The sneak preview for the Spring/Summer 2022 term starts Fri, Feb 18 at 8:30 am (PST).
Students may register for Spring/Summer 2022 term courses online or by phone
starting Wed, Feb 23 at 9:00 am (PST).
Classroom Locations
Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.