British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3322

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BCIT

MKTG 3322 - Promotional Strategies

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

Provides the opportunity to develop a complete communications plan from the situation analysis to creative solutions. Reviews the role of strategic planning as it applies to media, creative, sales promotion and research.

Prerequisite(s)

MKTG 2203

Credits

3.0

Cost

$498.45 - $523.58 See individual course offerings below for actual costs.

Fall 2020

Below are two offerings of this course for the Fall 2020 term.

CRN 40194

Mon Sep 07 - Sat Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 07 - Nov 28 Online Online Delivery

Instructor

Fair Gordon

Course Outline

Cost

$498.45

Notes

  1. Internet delivery format.
  2. Please be advised that it is crucial to your educational success that you have the required prerequisite (or equivalent) for this course. If it is determined that you do not have the prerequisite, you will be dropped immediately, and expected to complete the prerequisite before taking this course. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 38356

Wed Sep 09 - Wed Nov 25 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Nov 25 Wed 17:30 - 20:30 DTC Online Delivery

Instructor

TBD

Course Outline

Cost

$523.58

Notes

  1. Please be advised that it is crucial to your educational success that you have the required prerequisite (or equivalent) for this course. If it is determined that you do not have the prerequisite, you will be dropped immediately, and expected to complete the prerequisite before taking this course.

This course offering has been cancelled. Please check back next term or subscribe to receive email updates.

Cancelled

Learning Outcomes

Upon successful completion, the student will be able to:

  • Describe a model of the Integrated Marketing Communications process. Explain the steps in developing a marketing communications program.
  • Explain how the various decisions of the marketing mix influence and interact with advertising and promotional strategy.
  • Describe the advertising regulation system in Canada. Evaluate the ethical perspectives of advertising. Assess the social effects of advertising. Explain the economic role of advertising and its effects on consumer choice, competition, and product costs and prices.
  • Explain the importance of advertising and promotion objectives. Differentiate between marketing objectives and communication objectives. Use a comprehensive framework for setting IMC objectives.
  • Define advertising creativity. Describe the creative strategy planning process. Assess the effectiveness of various types of message appeals and sources.
  • Identify three key decisions for creative tactics. Assess the effectiveness of various creative execution styles.
  • Explain the role and functions of specialized marketing communications organizations.
  • Explain the reasons for measuring promotional program effectiveness. Evaluate alternative methods for measuring promotional program effectiveness.
  • Develop a complete communications plan.

Effective as of Fall 2003

Related Programs

MKTG 3322 is offered as a part of the following programs:

School of Business + Media

  1. Business Administration (Marketing Option)
    Part-time   Diploma
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2020

Books for Fall 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Advertising & Promotion W Connect, 7Th Ed
Author Belch
Copyright 2020
Binding Kit/Set/Package
ISBN 978-1-26033-311-4
Price $124.95
Choose One

Image not available
Cei Digital: Advertising & Promotion W Connect, 7Th Ed
Author Belch
Copyright 2020
Binding Digital Version
ISBN 978-1-26032-848-6
Price $93.95
Choose One

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Image not available
Advertising & Promotion W Connect, 7Th Ed
Author Belch
Copyright 2020
Binding Kit/Set/Package
ISBN 978-1-26033-311-4
Price $124.95
Choose One

Image not available
Cei Digital: Advertising & Promotion W Connect, 7Th Ed
Author Belch
Copyright 2020
Binding Digital Version
ISBN 978-1-26032-848-6
Price $93.95
Choose One

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