British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3322

BCIT

MKTG 3322 - Promotional Strategies

Marketing Management Part-time Studies Course

School of Business

Course Details

Provides the opportunity to develop a complete communications plan from the situation analysis to creative solutions. Reviews the role of strategic planning as it applies to media, creative, sales promotion and research.

Prerequisite(s)

MKTG 2203

Credits

3.0

Cost

$493.54 - $499.25 See individual course offerings below for actual costs.

Spring/Summer 2018

Below are two offerings of this course for the Spring/Summer 2018 term.

CRN 64746

Tue Apr 10 - Tue Jun 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 10 - Jun 26 Tue 17:30 - 20:30 DTC

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$493.54

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Cancelled

CRN 60446

Tue Jul 17 - Thu Aug 23 7 Weeks

Class Meeting Times

Dates Days Times Locations
Jul 17 - Aug 23 Tue/Thu 09:30 - 12:20 BBY SE06 Rm. 209

Instructor

Fair Gordon

Course Outline

Cost

$499.25

Notes

  1. Please be advised that this section will be taught along with the international students enrolled in the Business Management Studies (BMS) program.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

Fall 2018

Below are two offerings of this course for the Fall 2018 term.

CRN 40194

Mon Sep 10 - Sat Dec 01 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Dec 01 Online

Instructor

Michelle O'Neill

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$494.09

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This section is only available for registration starting Wed, May 30 at 9:00 am (PDT)

Sneak Preview

CRN 38356

Wed Sep 12 - Wed Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Nov 28 Wed 17:30 - 20:30 DTC Rm. 381

Instructor

Fair Gordon

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$494.09

This section is only available for registration starting Wed, May 30 at 9:00 am (PDT)

Sneak Preview

Learning Outcomes

Upon successful completion, the student will be able to:

  • Describe a model of the Integrated Marketing Communications process. Explain the steps in developing a marketing communications program.
  • Explain how the various decisions of the marketing mix influence and interact with advertising and promotional strategy.
  • Describe the advertising regulation system in Canada. Evaluate the ethical perspectives of advertising. Assess the social effects of advertising. Explain the economic role of advertising and its effects on consumer choice, competition, and product costs and prices.
  • Explain the importance of advertising and promotion objectives. Differentiate between marketing objectives and communication objectives. Use a comprehensive framework for setting IMC objectives.
  • Define advertising creativity. Describe the creative strategy planning process. Assess the effectiveness of various types of message appeals and sources.
  • Identify three key decisions for creative tactics. Assess the effectiveness of various creative execution styles.
  • Explain the role and functions of specialized marketing communications organizations.
  • Explain the reasons for measuring promotional program effectiveness. Evaluate alternative methods for measuring promotional program effectiveness.
  • Develop a complete communications plan.

Effective as of Fall 2003

Related Programs

MKTG 3322 is offered as a part of the following programs:

School of Business

  1. Business Administration (Marketing Option)
    Part-time   Diploma
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Spring/Summer 2018

Books for Spring/Summer 2018 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Advertising & Promotion with Connect with SmartBook COMBO
Author Michael Guolla Professor, George E Belch, Michael A Belch
Publisher McGraw-Hill Ryerson
Copyright 2017
Binding Kit/Set/Package
ISBN 978-1-25927-099-4
Price $131.95
Required

BCIT Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.

Advertising & Promotion with Connect with SmartBook COMBO
Author Michael Guolla Professor, George E Belch, Michael A Belch
Publisher McGraw-Hill Ryerson
Copyright 2017
Binding Kit/Set/Package
ISBN 978-1-25927-099-4
Price $131.95
Required

Fall 2018

No information on books is currently available for Fall 2018 offerings of this course.

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Registration News

Registration is currently open for the Spring/Summer 2018 term.

A sneak preview of Fall 2018 term courses is also now available here.

Students may register for Fall 2018 term courses online, by phone, mail or in-person starting Wed, May 30 at 9:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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