British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3321

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BCIT

MKTG 3321 - Public Relations

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

Designed for anyone in business, government, associations and organizations, responsible for internal and external communication. Learn to fulfill your information and communication assignments with increased confidence and competence. Topics include planning and executing a public relations program; communication techniques, principles of news writing and preparation of news photographs; utilizing the media; press and community relations; external/internal communications and meetings.

Credits

3.0

Cost

$513.98 - $558.80 See individual course offerings below for actual costs.

Winter 2021

Below are four offerings of this course for the Winter 2021 term.

CRN 10091

Wed Jan 06 - Wed Mar 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 24 Wed 17:30 - 20:30 Online Delivery
See Notes below

Instructor

Fair Gordon

Course Outline

Cost

$548.80

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

CRN 79382

Thu Jan 07 - Thu Apr 01 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 07 - Apr 01 Thu 18:30 - 21:30 Online Delivery
See Notes below

Instructor

Raymond Yang

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$558.80

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

CRN 78617

Sat Feb 20 - Sat Mar 27 6 Weeks

Class Meeting Times

Dates Days Times Locations
Feb 20 - Mar 27 Sat 09:00 - 15:00 Online Delivery
See Notes below

Instructor

Sabrina Del Monte

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$513.98

Notes

  1. Students are permitted to register up until the first week without approval. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Please read the first two chapters in 'Canadian PR for the Real World' by Maryse Cardin and Kylie McMullan (2015) before the start date of the course. Please read the first two chapters in 'Canadian PR for the Real World' by Maryse Cardin and Kylie McMullan (2015) before the start date of the course.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

CRN 44692

Mon Jan 04 - Sat Mar 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 04 - Mar 27 Online Delivery
See Notes below

Instructor

Gary Fowlie

Course Outline

Cost

$523.67

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion of this course, you should be able to:

  • Identify elements of public relations campaigns, using traditional and new technology resources.
  • Write news releases using the inverted pyramid structure.
  • Prepare media kits with relevant communications tools for various campaigns.
  • List the concepts of issues management and crisis communications.
  • Distinguish between narrative and descriptive bios.
  • Compose bios, fact sheets and PSAs.
  • Identify the purpose and content of effective Q&A sheets.
  • Assess the role of backgrounders.
  • Cite the requirements of media-friendly news photos and correctly prepare cutlines.
  • Develop strategies and skills for crisis communications planning.
  • Define and recognize aspects of SPIN.
  • Communicate accurately and effectively with various publics.

Effective as of Fall 2003

Related Programs

MKTG 3321 is offered as a part of the following programs:

School of Business + Media

  1. Business Administration (General Option)
    Part-time   Diploma
  2. Business Administration (Marketing Option)
    Part-time   Diploma
  3. Marketing Management
    Part-time   Certificate
  4. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  5. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  6. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  7. Nonprofit Management
    Part-time/Distance & Online Learning   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Winter 2021

Books for Winter 2021 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Canadian Pr For The Real World
Author Cardin
Publisher Ph
Copyright 2015
Binding Paperback
ISBN 978-0-13215-480-2
Price $142.50
Choose One

Image not available
Cei Digital: Canadian Pr For The Real World (180 Days)
Author Cardin
Publisher Ph
Copyright 2015
Binding Digital Version
ISBN 978-0-13349-321-4
Price $52.95
Choose One

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Canadian Pr For The Real World
Author Cardin
Publisher Ph
Copyright 2015
Binding Paperback
ISBN 978-0-13215-480-2
Price $142.50
Choose One

Image not available
Cei Digital: Canadian Pr For The Real World (180 Days)
Author Cardin
Publisher Ph
Copyright 2015
Binding Digital Version
ISBN 978-0-13349-321-4
Price $52.95
Choose One

BCIT Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.

Canadian Pr For The Real World
Author Cardin
Publisher Ph
Copyright 2015
Binding Paperback
ISBN 978-0-13215-480-2
Price $142.50
Choose One

Image not available
Cei Digital: Canadian Pr For The Real World (180 Days)
Author Cardin
Publisher Ph
Copyright 2015
Binding Digital Version
ISBN 978-0-13349-321-4
Price $52.95
Choose One

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