British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3321

Important Notice: COVID-19 Institute response

BCIT

MKTG 3321 - Public Relations

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

Designed for anyone in business, government, associations and organizations, responsible for internal and external communication. Learn to fulfill your information and communication assignments with increased confidence and competence. Topics include planning and executing a public relations program; communication techniques, principles of news writing and preparation of news photographs; utilizing the media; press and community relations; external/internal communications and meetings.

Credits

3.0

Cost

$523.67 - $558.80 See individual course offerings below for actual costs.

Spring/Summer 2021

Below are three offerings of this course for the Spring/Summer 2021 term.

CRN 50817

Mon Apr 05 - Sat Jun 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 05 - Jun 26 Online Delivery
See Notes below

Instructor

Gary Fowlie

Course Outline

Cost

$523.67

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 26420

Wed Apr 07 - Wed Jun 23 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 07 - Jun 23 Wed 17:30 - 20:30 Online Delivery
See Notes below

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$548.80

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering has been cancelled. Please check back next term or subscribe to receive email updates.

Cancelled

CRN 66711

Wed Apr 07 - Wed Jun 23 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 07 - Jun 23 Wed 18:30 - 21:30 Online Delivery
See Notes below

Instructor

Angela Crocker

Course Outline

Cost

$558.80

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

Learning Outcomes

Upon successful completion of this course, you should be able to:

  • Identify elements of public relations campaigns, using traditional and new technology resources.
  • Write news releases using the inverted pyramid structure.
  • Prepare media kits with relevant communications tools for various campaigns.
  • List the concepts of issues management and crisis communications.
  • Distinguish between narrative and descriptive bios.
  • Compose bios, fact sheets and PSAs.
  • Identify the purpose and content of effective Q&A sheets.
  • Assess the role of backgrounders.
  • Cite the requirements of media-friendly news photos and correctly prepare cutlines.
  • Develop strategies and skills for crisis communications planning.
  • Define and recognize aspects of SPIN.
  • Communicate accurately and effectively with various publics.

Effective as of Fall 2003

Related Programs

MKTG 3321 is offered as a part of the following programs:

School of Business + Media

  1. Business Administration (General Option)
    Part-time   Diploma
  2. Business Administration (Marketing Option)
    Part-time   Diploma
  3. Marketing Management
    Part-time   Certificate
  4. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  5. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  6. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  7. Nonprofit Management
    Part-time/Distance & Online Learning   Associate Certificate

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Programs and courses are subject to change without notice.

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Registration News

Registration is currently open for the Spring/Summer 2021 term.

The sneak preview for the Fall 2021 term starts Fri, May 21 at 8:30 am (PDT).

Students may register for Fall 2021 term courses online or by phone starting Wed, May 26 at 9:00 am (PDT).

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