BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.
Designed for anyone in business, government, associations and organizations, responsible for internal and external communication. Learn to fulfill your information and communication assignments with increased confidence and competence. Topics include planning and executing a public relations program; communication techniques, principles of news writing and preparation of news photographs; utilizing the media; press and community relations; external/internal communications and meetings.
$534.03 - $559.43 See individual course offerings below for actual costs.
Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more of it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Upon successful completion of this course, you should be able to:
Identify elements of public relations campaigns, using traditional and new technology resources.
Write news releases using the inverted pyramid structure.
Prepare media kits with relevant communications tools for various campaigns.
List the concepts of issues management and crisis communications.
Distinguish between narrative and descriptive bios.
Compose bios, fact sheets and PSAs.
Identify the purpose and content of effective Q&A sheets.
Assess the role of backgrounders.
Cite the requirements of media-friendly news photos and correctly prepare cutlines.
Develop strategies and skills for crisis communications planning.
Define and recognize aspects of SPIN.
Communicate accurately and effectively with various publics.
Effective as of Fall 2003
MKTG 3321 is offered as a part of the following programs:
Interested in being notified about future offerings of MKTG 3321 - Public Relations?
If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.