To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.
The course builds on fundamental selling skills and enables the student to apply more advanced methods to handle challenging selling situations. Students will also learn and apply contemporary business development methods through common communication channels, including social media. Key topics include: Social Selling, Contact Strategies, Prospect Engagement Methods, Diagnostic Questions, Customer Relationship Management, Visual Selling and Dealing with Difficult Customers. A key element of this course will be the development and delivery of an interactive, persuasive presentation to a new prospect.
$680.09 - $705.22 See individual course offerings below for actual costs.
Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Upon successful completion of the course, the student will be able to:
Describe the primary lead generation and prospecting methods and apply them to a variety of B2B selling situations.
Explain the benefits of CRM systems and the sales pipeline model in business development.
Integrate professional, persuasive communication through all steps of the selling process.
Develop methods for dealing with difficult customers and for overcoming challenging objections.
Effective as of Fall 2017
MKTG 3319 is offered as a part of the following programs:
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