British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3319

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BCIT

MKTG 3319 - Advanced Sales & Business Development

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

The course builds on fundamental selling skills and enables the student to apply more advanced methods to handle challenging selling situations. Students will also learn and apply contemporary business development methods through common communication channels, including social media. Key topics include: Social Selling, Contact Strategies, Prospect Engagement Methods, Diagnostic Questions, Customer Relationship Management, Visual Selling and Dealing with Difficult Customers. A key element of this course will be the development and delivery of an interactive, persuasive presentation to a new prospect.

Credits

3.0

Cost

$680.09 - $705.22 See individual course offerings below for actual costs.

Fall 2020

Below are two offerings of this course for the Fall 2020 term.

CRN 44187

Tue Sep 08 - Tue Nov 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 08 - Nov 24 Tue 17:30 - 20:30 DTC Online Delivery

Instructor

Andre Lachlan

Course Outline

Cost

$705.22

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 47334

Tue Sep 08 - Sat Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 08 - Nov 28 Online Online Delivery

Instructor

Andre Lachlan

Course Outline

Cost

$680.09

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Describe the primary lead generation and prospecting methods and apply them to a variety of B2B selling situations.
  • Explain the benefits of CRM systems and the sales pipeline model in business development.
  • Integrate professional, persuasive communication through all steps of the selling process.
  • Develop methods for dealing with difficult customers and for overcoming challenging objections.

Effective as of Fall 2017

Related Programs

MKTG 3319 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  2. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  3. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  4. Marketing Management - Sales Skills
    Part-time   Associate Certificate

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Contact Information

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Programs and courses are subject to change without notice.

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