British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3319

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BCIT

MKTG 3319 - Advanced Sales & Business Development

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

The course builds on fundamental selling skills and enables the student to apply more advanced methods to handle challenging selling situations. Students will also learn and apply contemporary business development methods through common communication channels, including social media. Key topics include: Social Selling, Contact Strategies, Prospect Engagement Methods, Diagnostic Questions, Customer Relationship Management, Visual Selling and Dealing with Difficult Customers. A key element of this course will be the development and delivery of an interactive, persuasive presentation to a new prospect.

Credits

3.0

Cost

$680.09 - $705.22 See individual course offerings below for actual costs.

Spring/Summer 2021

Below are two offerings of this course for the Spring/Summer 2021 term.

CRN 67488

Tue Apr 06 - Sat Jun 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 06 - Jun 26 Online Delivery
See Notes below

Instructor

Andre Lachlan

Course Outline

Cost

$680.09

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 65370

Tue Apr 20 - Tue Jul 06 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 20 - Jul 06 Tue 17:30 - 20:30 Online Delivery
See Notes below

Instructor

Andre Lachlan

Course Outline

Cost

$705.22

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. It is strongly recommended that applicants first complete MKTG 1219, or have 6 months of B2B or 12 months of B2C selling experience.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Describe the primary lead generation and prospecting methods and apply them to a variety of B2B selling situations.
  • Explain the benefits of CRM systems and the sales pipeline model in business development.
  • Integrate professional, persuasive communication through all steps of the selling process.
  • Develop methods for dealing with difficult customers and for overcoming challenging objections.

Effective as of Fall 2017

Related Programs

MKTG 3319 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  2. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  3. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  4. Marketing Management - Sales Skills
    Part-time   Associate Certificate

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Programs and courses are subject to change without notice.

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BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Registration News

Registration is currently open for the Spring/Summer 2021 term.

The sneak preview for the Fall 2021 term starts Fri, May 21 at 8:30 am (PDT).

Students may register for Fall 2021 term courses online or by phone starting Wed, May 26 at 9:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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