British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3319

Important Notice: COVID-19 Institute response

BCIT

MKTG 3319 - Advanced Sales & Business Development

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

The course builds on fundamental selling skills and enables the student to apply more advanced methods to handle challenging selling situations. Students will also learn and apply contemporary business development methods through common communication channels, including social media. Key topics include: Social Selling, Contact Strategies, Prospect Engagement Methods, Diagnostic Questions, Customer Relationship Management, Visual Selling and Dealing with Difficult Customers. A key element of this course will be the development and delivery of an interactive, persuasive presentation to a new prospect.

Credits

3.0

Cost

$693.58 - $718.98 See individual course offerings below for actual costs.

Fall 2021

Below is one offering of this course for the Fall 2021 term.

CRN 44187

Mon Sep 13 - Mon Dec 06 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 13 - Dec 06 Mon 17:30 - 20:30 DTC DTC Rm. 460

Instructor

Marion De Guzman

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$718.98

Notes

  1. No class held on Oct 11th – Thanksgiving Day.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Winter 2022

Below are two offerings of this course for the Winter 2022 term.

CRN 88498

Mon Jan 03 - Sat Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 03 - Mar 26 Online

Instructor

Andre Lachlan

Course Outline

Cost

$693.58

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. It is strongly recommended that students first complete MKTG 1219, or have 6 months of B2B or 12 months of B2C selling experience. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

CRN 85293

Tue Jan 04 - Tue Mar 22 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 04 - Mar 22 Tue 17:30 - 20:30 DTC DTC Rm. 689

Instructor

Brad Dube

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$718.98

Notes

  1. Students are permitted to register up until the first week without approval. It is strongly recommended that students first complete MKTG 1219, or have 6 months of B2B or 12 months of B2C selling experience. This is not a self-paced course. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Describe the primary lead generation and prospecting methods and apply them to a variety of B2B selling situations.
  • Explain the benefits of CRM systems and the sales pipeline model in business development.
  • Integrate professional, persuasive communication through all steps of the selling process.
  • Develop methods for dealing with difficult customers and for overcoming challenging objections.

Effective as of Fall 2017

Related Programs

MKTG 3319 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  2. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  3. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  4. Marketing Management - Sales Skills
    Part-time   Associate Certificate

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