The course builds on fundamental selling skills and enables the student to apply more advanced methods to handle challenging selling situations. Students will also learn and apply contemporary business development methods through common communication channels, including social media. Key topics include: Social Selling, Contact Strategies, Prospect Engagement Methods, Diagnostic Questions, Customer Relationship Management, Visual Selling and Dealing with Difficult Customers. A key element of this course will be the development and delivery of an interactive, persuasive presentation to a new prospect.
Below is one offering of this course for the Winter 2018 term.
Tue Jan 09 - Tue Mar 27 12 Weeks
|Jan 09 - Mar 27||Tue||17:30 - 20:30||DTC Rm. 460|
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
Below is one offering of this course for the Spring/Summer 2018 term.
Tue Apr 24 - Tue Jul 10 12 Weeks
|Apr 24 - Jul 10||Tue||17:30 - 20:30||DTC Rm. 470|
TBD – see Learning Outcomes in the interim
Upon successful completion of the course, the student will be able to:
Effective as of Fall 2017
MKTG 3319 is offered as a part of the following programs:
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