British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3319

BCIT

MKTG 3319 - Advanced Sales & Business Development

Marketing Management Part-time Studies Course

School of Business

Course Details

The course builds on fundamental selling skills and enables the student to apply more advanced methods to handle challenging selling situations. Students will also learn and apply contemporary business development methods through common communication channels, including social media. Key topics include: Social Selling, Contact Strategies, Prospect Engagement Methods, Diagnostic Questions, Customer Relationship Management, Visual Selling and Dealing with Difficult Customers. A key element of this course will be the development and delivery of an interactive, persuasive presentation to a new prospect.

Credits

3.0

Cost

$665.25 - $677.90 See individual course offerings below for actual costs.

Fall 2018

Below is one offering of this course for the Fall 2018 term.

CRN 44187

Tue Sep 11 - Tue Nov 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 11 - Nov 27 Tue 17:30 - 20:30 DTC Rm. 385

Instructor

Bruce Anthony

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$665.25

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

Winter 2019

Below is one offering of this course for the Winter 2019 term.

CRN 85293

Tue Jan 08 - Tue Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 08 - Mar 26 Tue 17:30 - 20:30 DTC Rm. 462

Instructor

Bruce Anthony

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$677.90

Notes

  1. It is strongly recommended that applicants first complete MKTG 1219, or have 6 months of B2B or 12 months of B2C selling experience.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Describe the primary lead generation and prospecting methods and apply them to a variety of B2B selling situations.
  • Explain the benefits of CRM systems and the sales pipeline model in business development.
  • Integrate professional, persuasive communication through all steps of the selling process.
  • Develop methods for dealing with difficult customers and for overcoming challenging objections.

Effective as of Fall 2017

Related Programs

MKTG 3319 is offered as a part of the following programs:

School of Business

  1. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  2. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  3. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  4. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  5. Marketing Management - Sales Skills
    Part-time   Associate Certificate

Subscribe

Interested in being notified about future offerings of MKTG 3319 - Advanced Sales & Business Development? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Contact Information

Suggest course days and times

If you are interested in taking this course on-campus (classroom delivery only) and would like to see it offered on specific days and/or at specific times, please indicate your preferences below. Day and time suggestions are not applicable to online courses.

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

Programs and courses are subject to change without notice.

Find Courses

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Winter 2019 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid ›

© BCIT