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MKTG 3309 - Marketing Research

Marketing Management Part-time Studies Course

School of Business

Course Details

This marketing research course will explore research tools and techniques needed to execute various marketing research projects. Emphasis will be on how marketing research fits into the strategic planning process; conducting situation analyses and exploratory research; identifying and locating sources of secondary data including Internet and other online resources; evaluating and selecting appropriate methods for conducting primary research; designing data gathering tools; conducting effective survey fieldwork; and tabulating, analyzing and reporting of primary research findings. You will be required to complete a major multi-method marketing research project.

Credits

4.0

Cost

$717.05

Winter 2018

Below are two offerings of this course for the Winter 2018 term.

CRN 81069

Mon Jan 15 - Sat Apr 14 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 15 - Apr 14 Online
Jan 26 Fri 17:30 - 20:30 DTC Rm. 370
Jan 27 Sat 08:30 - 15:30 DTC Rm. 370
Mar 10 Sat 08:30 - 15:30 DTC Rm. 370
Mar 28 Wed 17:30 - 20:30 DTC Rm. 389

Instructor

Karen Plesner

Course Outline

Cost

$717.05

Notes

  1. This class is a hybrid of online class work and in-class sessions. In-class sessions will be the following dates: In-class Workshop 1: Fri Jan 26; 5:30 pm - 8:30 pm. In-class Workshop 2: Sat Jan 27; 8:30 am - 3:30 pm. In-class Workshop 3: Sat Mar 10; 8:30 am - 3:30 pm. In-class Data Analysis Exam: Wed Mar 28; 5:30 pm - 8:30 pm. This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 85491

Mon Jan 22 - Sat Apr 21 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 22 - Apr 21 Online
Feb 02 Fri 17:30 - 20:30 DTC Rm. 370
Feb 10 Sat 08:30 - 15:30 DTC Rm. 370
Mar 17 Sat 08:30 - 15:30 DTC Rm. 370
Apr 06 Fri 17:30 - 20:30 DTC Rm. 370

Instructor

Karen Plesner

Course Outline

Cost

$717.05

Notes

  1. This class is a hybrid of online class work and in-class sessions. In-class sessions will be the following dates: In-class Workshop 1: Fri Feb 2; 17:30 pm - 20:30 pm DTC. In-class Workshop 2: Sat Feb 10; 8:30 am - 15:30 pm DTC. In-class Workshop 3: Sat Mar 17; 8:30 am - 15:30 pm DTC. In-class Data Analysis Exam: Fri Apr 6; 17:30 pm - 20:30 pm DTC. This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

Spring/Summer 2018

Below is one offering of this course for the Spring/Summer 2018 term.

CRN 62464

Mon Apr 09 - Sat Jul 07 13 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 09 - Jul 07 Online
Apr 20 Fri 17:30 - 20:30 DTC Rm. 370
Apr 28 Sat 08:30 - 15:30 DTC Rm. 370
Jun 02 Sat 08:30 - 15:30 DTC Rm. 890
Jun 22 Fri 17:30 - 20:30 DTC Rm. 370

Instructor

Karen Plesner

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$717.05

Notes

  1. This is a blended course, online and manditory in-class sessions. Students need access to the internet for the online portion of the course and manditory attendance for the in-class sessions. In-class sessions are: Fri, Apr 20: 530pm - 830pm Sat, Apr 28: 830am - 330pm Sat, June 2: 830am - 330pm Fri, June 22:530pm - 830 pm The group project starts in week 1. It is therefore mandatory that all students log into the course and complete the specified tasks during the first week.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Outline the basic steps of the marketing research process.
  • Explain different methods of conducting background exploratory research and situation analyses.
  • Identify, locate and analyze sources of secondary data, including the Internet and other on-line resources.
  • Conduct qualitative research including focus group and in-depth interviews.
  • Analyze qualitative data and write an effective qualitative research report.
  • Evaluate the basic methods of collecting primary quantitative data.
  • Select a sample using a suitable sampling method.
  • Estimate an appropriate sample size for a given survey situation.
  • Develop an effective questionnaire using appropriate survey software.
  • Design, plan, and execute fieldwork.
  • Conduct quantitative data analysis using appropriate statistical methods.
  • Communicate research findings in a written report.

Effective as of Fall 2013

Related Programs

MKTG 3309 is offered as a part of the following programs:

School of Business

  1. Advanced Business Management
    Part-time/Distance & Online Learning   Certificate
  2. Advanced Marketing Management
    Part-time   Certificate
  3. Business Administration (General Option)
    Part-time   Diploma
  4. Business Administration (Human Resources Option)
    Part-time   Diploma
  5. Business Administration (Management Option)
    Part-time   Diploma
  6. Business Administration (Marketing Option)
    Part-time   Diploma
  7. Marketing Management
    Part-time   Certificate
  8. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  9. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  10. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  11. Marketing Management (Entrepreneurship Option)
    Full-time   Diploma
  12. Marketing Management (Marketing Communications Option)
    Full-time   Diploma
  13. Marketing Management (Professional Real Estate Option)
    Full-time   Diploma
  14. Marketing Management (Professional Sales Option)
    Full-time   Diploma
  15. Marketing Management (Tourism Management Option)
    Full-time   Diploma

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Winter 2018

Books for Winter 2018 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition Plus Companion Website without Pearson eText -- Access Card Package
Author Alvin C. Burns, Ronald F. Bush, Judith Nash
Publisher Pearson Canada
Copyright 2012
Binding Paperback
ISBN 978-0-13255-736-8
Price $176.50
Required

Spring/Summer 2018

No information on books is currently available for Spring/Summer 2018 offerings of this course.

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