British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3309

BCIT

MKTG 3309 - Marketing Research

Marketing Management Part-time Studies Course

School of Business

Course Details

This marketing research course will explore research tools and techniques needed to execute various marketing research projects. Emphasis will be on how marketing research fits into the strategic planning process; conducting situation analyses and exploratory research; identifying and locating sources of secondary data including Internet and other online resources; evaluating and selecting appropriate methods for conducting primary research; designing data gathering tools; conducting effective survey fieldwork; and tabulating, analyzing and reporting of primary research findings. You will be required to complete a major multi-method marketing research project.

Credits

4.0

Cost

$731.30

Spring/Summer 2019

Below are two offerings of this course for the Spring/Summer 2019 term.

CRN 62464

Mon Apr 08 - Sat Jul 06 13 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 08 - Jul 06 Online
Apr 17 Wed 17:30 - 20:30 DTC Rm. 370
Apr 27 Sat 08:30 - 15:30 DTC Rm. 484
Jun 01 Sat 08:30 - 12:20 DTC Rm. 310
Jun 01 Sat 12:30 - 15:30 DTC Rm. 484
Jun 21 Fri 17:30 - 20:30 DTC Rm. 890

Instructor

Karen Plesner

Course Outline

Cost

$731.30

Notes

  1. This is a blended course, online and manditory in-class sessions. Students need access to the internet for the online portion of the course and manditory attendance for the in-class sessions. In-class sessions are: Fri April 19: 5:30 pm - 8:30 pm. Sat April 27: 9:00 am - 3:00 pm. Sat June 1: 9:00 am - 3:00 pm. Fri June 21: 5:30 pm - 8:30 pm The group project starts in week 1. It is therefore mandatory that all students log into the course and complete the specified tasks during the first week.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 65488

Mon Apr 15 - Sat Jul 13 13 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 15 - Jul 13 Online
Apr 26 Fri 17:30 - 20:30 DTC Rm. 890
May 11 Sat 08:30 - 15:30 DTC Rm. 484
Jun 08 Sat 08:30 - 15:30 DTC Rm. 890
Jun 28 Fri 17:30 - 20:30 DTC Rm. 890

Instructor

Karen Plesner

Course Outline

Cost

$731.30

Notes

  1. This is a blended course, online and mandatory in-class sessions. Students need access to the internet for the online portion of the course and mandatory attendance for the in-class sessions. In-class sessions are: Fri, Apr 26: 530pm - 830pm Sat, May 11: 830am - 330pm Sat, June 8: 830am - 330pm Fri, June 28: 530pm - 830 pm The group project starts in week 1. It is therefore mandatory that all students log into the course and complete the specified tasks during the first week.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Outline the basic steps of the marketing research process.
  • Explain different methods of conducting background exploratory research and situation analyses.
  • Identify, locate and analyze sources of secondary data, including the Internet and other on-line resources.
  • Conduct qualitative research including focus group and in-depth interviews.
  • Analyze qualitative data and write an effective qualitative research report.
  • Evaluate the basic methods of collecting primary quantitative data.
  • Select a sample using a suitable sampling method.
  • Estimate an appropriate sample size for a given survey situation.
  • Develop an effective questionnaire using appropriate survey software.
  • Design, plan, and execute fieldwork.
  • Conduct quantitative data analysis using appropriate statistical methods.
  • Communicate research findings in a written report.

Effective as of Fall 2013

Related Programs

MKTG 3309 is offered as a part of the following programs:

School of Business

  1. Advanced Business Management
    Part-time/Distance & Online Learning   Certificate
  2. Advanced Marketing Management
    Part-time   Certificate
  3. Business Administration (General Option)
    Part-time   Diploma
  4. Business Administration (Human Resources Option)
    Part-time   Diploma
  5. Business Administration (Management Option)
    Part-time   Diploma
  6. Business Administration (Marketing Option)
    Part-time   Diploma
  7. Marketing Management
    Part-time   Certificate
  8. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  9. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  10. Marketing Management (Entrepreneurship Option)
    Full-time   Diploma
  11. Marketing Management (Marketing Communications Option)
    Full-time   Diploma
  12. Marketing Management (Professional Real Estate Option)
    Full-time   Diploma
  13. Marketing Management (Professional Sales Option)
    Full-time   Diploma
  14. Marketing Management (Tourism Management Option)
    Full-time   Diploma

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Spring/Summer 2019

Books for Spring/Summer 2019 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Cei Digital: Marketing Research, 8Th Edition (180 Days)
Author Burns
Publisher Ph
Copyright 2017
Binding Digital Version
ISBN 978-0-13414-331-6
Price $60.95
Choose One

Image not available
Marketing Research, 8Th Edition
Author Burns
Publisher Ph
Copyright 2017
Binding Hardback
ISBN 978-0-13416-740-4
Price $184.95
Choose One

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Registration News

Registration is currently open for the Spring/Summer 2019 term.

The sneak preview for the Fall 2019 term starts Fri, May 24 at 8:30 am (PDT).

Students may register for Fall 2019 term courses online, by phone, mail or in-person starting Wed, May 29 at 9:00 am (PDT).

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