British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3309

Important Notice: COVID-19 Institute response

BCIT

MKTG 3309 - Marketing Research

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

This marketing research course will explore research tools and techniques needed to execute various marketing research projects. Emphasis will be on how marketing research fits into the strategic planning process; conducting situation analyses and exploratory research; identifying and locating sources of secondary data including Internet and other online resources; evaluating and selecting appropriate methods for conducting primary research; designing data gathering tools; conducting effective survey fieldwork; and tabulating, analyzing and reporting of primary research findings. You will be required to complete a major multi-method marketing research project.

Credits

4.0

Cost

$746.53

Winter 2021

Below are three offerings of this course for the Winter 2021 term.

CRN 81069

Mon Jan 11 - Sat Apr 10 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 11 - Apr 10 Online Delivery
See Notes below

Instructor

Tom Jopling

Course Outline

Cost

$746.53

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Synchronous Sessions: Workshop 1 Mon Jan11 1730-1930 Workshop 2 Wed Jan13 1730-1930 Workshop 3 Wed Jan20 1730-1930 Workshop 4 Wed Jan27 1730-1930 Workshop 5 Wed Feb10 1730-1930 Workshop 6 Wed Mar3 1730-2030 Workshop 7 Wed Mar10 1730-2030 The remaining course hours will be asynchronous.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 85491

Mon Jan 11 - Sat Apr 10 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 11 - Apr 10 Online Delivery
See Notes below

Instructor

Matt Shepherd

Course Outline

Cost

$746.53

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Synchronous sessions: Workshop 1 Mon Jan11 1330-1530 Workshop 2 Wed Jan13 1330-1530 Workshop 3 Wed Jan 20 1330-1530 Workshop 4 Wed Jan27 1330-1530 Workshop 5 Wed Feb10 1330-1530 Workshop 6 Wed Mar3 1330-1630 Workshop 7 Wed Mar10 1330-1630 – The remaining course hours will be asynchronous.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 86528

Mon Jan 11 - Sat Apr 10 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 11 - Apr 10 Mon/Wed 17:30 - 19:30 Online Delivery
See Notes below

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$746.53

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering has been cancelled. Please check back next term or subscribe to receive email updates.

Cancelled

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Develop effective public speaking skills by delivering oral presentations (individual and team) to audiences of diverse sizes.
  • Outline the basic steps of the marketing research process.
  • Explain different methods of conducting background exploratory research and situation analyses.
  • Identify, locate and analyze sources of secondary data, including the Internet and other on-line resources.
  • Conduct qualitative research including focus group and in-depth interviews.
  • Analyze qualitative data and write an effective qualitative research report.
  • Evaluate the basic methods of collecting primary quantitative data.
  • Select a sample using a suitable sampling method.
  • Estimate an appropriate sample size for a given survey situation.
  • Develop an effective questionnaire using appropriate survey software.
  • Design, plan, and execute fieldwork.
  • Conduct quantitative data analysis using appropriate statistical methods.
  • Communicate research findings in a written report.

Effective as of Fall 2019

Related Programs

MKTG 3309 is offered as a part of the following programs:

School of Business + Media

  1. Advanced Business Management
    Part-time/Distance & Online Learning   Certificate
  2. Advanced Marketing Management
    Part-time   Certificate
  3. Business Administration (General Option)
    Part-time   Diploma
  4. Business Administration (Human Resources Option)
    Part-time   Diploma
  5. Business Administration (Management Option)
    Part-time   Diploma
  6. Business Administration (Marketing Option)
    Part-time   Diploma
  7. Marketing Management
    Part-time   Certificate
  8. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  9. Marketing Management (Entrepreneurship Option)
    Full-time   Diploma
  10. Marketing Management (Marketing Communications Option)
    Full-time   Diploma
  11. Marketing Management (Professional Sales Option)
    Full-time   Diploma
  12. Marketing Management (Tourism Management Option)
    Full-time   Diploma

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Winter 2021

Books for Winter 2021 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Cei Digital: Marketing Research, 9Th Ed.
Author Burns
Publisher Ph
Copyright 2020
Binding Digital Version
ISBN 978-0-13563-653-4
Price $52.50
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Registration is currently open for the Winter 2021 term.

The sneak preview for the Spring/Summer 2021 term starts Fri, Feb 19 at 8:30 am (PST).

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