British Columbia Institute of

Important Notice: Natural gas heat restored on Burnaby Campus


MKTG 3309 - Marketing Research

Marketing Management Part-time Studies Course

School of Business

Course Details

This marketing research course will explore research tools and techniques needed to execute various marketing research projects. Emphasis will be on how marketing research fits into the strategic planning process; conducting situation analyses and exploratory research; identifying and locating sources of secondary data including Internet and other online resources; evaluating and selecting appropriate methods for conducting primary research; designing data gathering tools; conducting effective survey fieldwork; and tabulating, analyzing and reporting of primary research findings. You will be required to complete a major multi-method marketing research project.



This course isn't currently offered through BCIT Part-time Studies. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Outline the basic steps of the marketing research process.
  • Explain different methods of conducting background exploratory research and situation analyses.
  • Identify, locate and analyze sources of secondary data, including the Internet and other on-line resources.
  • Conduct qualitative research including focus group and in-depth interviews.
  • Analyze qualitative data and write an effective qualitative research report.
  • Evaluate the basic methods of collecting primary quantitative data.
  • Select a sample using a suitable sampling method.
  • Estimate an appropriate sample size for a given survey situation.
  • Develop an effective questionnaire using appropriate survey software.
  • Design, plan, and execute fieldwork.
  • Conduct quantitative data analysis using appropriate statistical methods.
  • Communicate research findings in a written report.

Effective as of Fall 2013

Related Programs

MKTG 3309 is offered as a part of the following programs:

School of Business

  1. Advanced Business Management
    Part-time/Distance & Online Learning   Certificate
  2. Advanced Marketing Management
    Part-time   Certificate
  3. Business Administration (General Option)
    Part-time   Diploma
  4. Business Administration (Human Resources Option)
    Part-time   Diploma
  5. Business Administration (Management Option)
    Part-time   Diploma
  6. Business Administration (Marketing Option)
    Part-time   Diploma
  7. Marketing Management
    Part-time   Certificate
  8. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  9. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  10. Marketing Management (Entrepreneurship Option)
    Full-time   Diploma
  11. Marketing Management (Marketing Communications Option)
    Full-time   Diploma
  12. Marketing Management (Professional Real Estate Option)
    Full-time   Diploma
  13. Marketing Management (Professional Sales Option)
    Full-time   Diploma
  14. Marketing Management (Tourism Management Option)
    Full-time   Diploma


Interested in being notified about future offerings of MKTG 3309 - Marketing Research? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Contact Information

Suggest course days and times

If you are interested in taking this course on-campus (classroom delivery only) and would like to see it offered on specific days and/or at specific times, please indicate your preferences below. Day and time suggestions are not applicable to online courses.

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

Programs and courses are subject to change without notice.

Find Courses

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is currently open for the Fall 2018 term.

The sneak preview for the Winter 2019 term starts Fri, Oct 19 at 8:30 am (PDT).

Students may register for Winter 2019 term courses online, by phone, mail or in-person starting Wed, Oct 24 at 9:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid ›