BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.
This marketing research course will explore research tools and techniques needed to execute various marketing research projects. Emphasis will be on how marketing research fits into the strategic planning process; conducting situation analyses and exploratory research; identifying and locating sources of secondary data including Internet and other online resources; evaluating and selecting appropriate methods for conducting primary research; designing data gathering tools; conducting effective survey fieldwork; and tabulating, analyzing and reporting of primary research findings. You will be required to complete a major multi-method marketing research project.
This is a purely online course with a hybrid delivery: 13 asynchronous online modules plus 5 live online workshops. There is mandatory attendance in all five live online workshops. You must have access to the internet, plus a computer with camera and microphone for video meetings. Please check the following link to ensure you meet the computer requirements for the class. https://www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Important course information will be sent to you prior to your course start date. Check your my.bcit.ca email account to access this information. You must log in to the course on Monday of the first week. In Week 1 you have several tasks that due early in the week. Week 1: Workshop 1 Wednesday, September, 15 at 17:30-19:30 (2-hr) Week 2: Workshop 2 Wednesday, September, 22 at 17:30-19:30 (2-hr) Week 3: Workshop 3 Wednesday, September, 29 at 17:30-19:30 (2-hr) Week 5: Workshop 4 Wednesday, October, 13 at 17:30-20:30 (3-hr) Week 8: Workshop 5 Wednesday, November, 3 at 17:30-20:30 (3-hr) Week 9: Workshop 6 Wednesday, November, 10 at 17:30-20:30 (3-hr)
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Upon successful completion of the course, the student will be able to:
Develop effective public speaking skills by delivering oral presentations (individual and team) to audiences of diverse sizes.
Outline the basic steps of the marketing research process.
Explain different methods of conducting background exploratory research and situation analyses.
Identify, locate and analyze sources of secondary data, including the Internet and other on-line resources.
Conduct qualitative research including focus group and in-depth interviews.
Analyze qualitative data and write an effective qualitative research report.
Evaluate the basic methods of collecting primary quantitative data.
Select a sample using a suitable sampling method.
Estimate an appropriate sample size for a given survey situation.
Develop an effective questionnaire using appropriate survey software.
Design, plan, and execute fieldwork.
Conduct quantitative data analysis using appropriate statistical methods.
Communicate research findings in a written report.
Effective as of Fall 2019
MKTG 3309 is offered as a part of the following programs:
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