British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3309

BCIT

MKTG 3309 - Marketing Research

Marketing Management Part-time Studies Course

School of Business

Course Details

This marketing research course will explore research tools and techniques needed to execute various marketing research projects. Emphasis will be on how marketing research fits into the strategic planning process; conducting situation analyses and exploratory research; identifying and locating sources of secondary data including Internet and other online resources; evaluating and selecting appropriate methods for conducting primary research; designing data gathering tools; conducting effective survey fieldwork; and tabulating, analyzing and reporting of primary research findings. You will be required to complete a major multi-method marketing research project.

Credits

4.0

Cost

$745.93 - $754.50 See individual course offerings below for actual costs.

Winter 2020

Below are four offerings of this course for the Winter 2020 term.

CRN 87548

Fri Jan 10 - Fri Apr 03 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 10 - Apr 03 Fri 18:00 - 21:30 BBY SE06 Rm. 106

Instructor

Max Jarrar

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$754.50

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 81069

Mon Jan 13 - Sat Apr 11 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 13 - Apr 11 Online
Jan 24 Fri 17:30 - 20:30 DTC Rm. 375
Feb 01 Sat 08:30 - 15:30 DTC Rm. 364
Mar 07 Sat 08:30 - 15:30 DTC Rm. 364
Mar 27 Fri 17:30 - 20:30 DTC Rm. 310

Instructor

Tom Jopling

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$745.93

Notes

  1. This class is a hybrid of online class work and in-class sessions. In-class sessions will be the following dates: In-class Workshop 1: Fri Jan 24: 5:30 pm - 8:30 pm. In-class Workshop 2: Sat Feb 01: 8:30 am - 3:30 pm In-class Workshop 3: Sat Mar 07: 8:30 am - 3:30 pm. In-class Data Analysis Exam: Fri Mar 27: 5:30 pm - 8:30 pm This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 85491

Mon Jan 20 - Sat Apr 18 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 20 - Apr 18 Online
Jan 22 Wed 17:30 - 20:30 DTC Rm. 475
Jan 25 Sat 08:30 - 12:30 DTC Rm. 364
Feb 23 Sun 09:30 - 12:30 DTC Rm. 364
Mar 14 Sat 08:30 - 15:30 DTC Rm. 364
Apr 05 Sun 09:30 - 12:30 DTC Rm. 364

Instructor

Karen Plesner

Course Outline

Cost

$745.93

Notes

  1. This is a blended course, online with in-class sessions. Students need access to the internet and there is mandatory attendance in ALL in-class sessions. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. Students must log in the very first day of the course. There are several deliverables that must be completed BEFORE the first workshop in Week 1. After midterm, students should expect to complete some assignments on BCIT's PC.

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 86528

Mon Jan 20 - Sat Apr 18 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 20 - Apr 18 Online
Jan 23 Thu 17:30 - 20:30 DTC Rm. 389
Jan 26 Sun 08:30 - 12:30 DTC Rm. 372
Feb 23 Sun 13:30 - 16:30 DTC Rm. 364
Mar 15 Sun 08:30 - 15:30 DTC Rm. 364
Apr 05 Sun 13:30 - 16:30 DTC Rm. 364

Instructor

Karen Plesner

Course Outline

Cost

$745.93

Notes

  1. This is a blended course, online with in-class sessions. Students need access to the internet and there is mandatory attendance in ALL in-class sessions. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. Students must log in the very first day of the course. There are several deliverables that must be completed BEFORE the first workshop in Week 1. After midterm, students should expect to complete some assignments on BCIT's PCs.

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

Spring/Summer 2020

Below are four offerings of this course for the Spring/Summer 2020 term.

CRN 62464

Mon Apr 06 - Sat Jul 04 13 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 06 - Jul 04 Online
Apr 08 Wed 17:30 - 20:30 DTC Rm. 370
Apr 18 Sat 08:30 - 12:30 DTC Rm. 374
May 09 Sat 09:30 - 12:30 DTC Rm. 374
Jun 06 Sat 08:30 - 15:30 DTC Rm. 374
Jun 21 Sun 09:30 - 12:30 DTC Rm. 374

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$745.93

Notes

  1. This is a blended course: online with in-class sessions. Students need access to the internet and there is mandatory attendance in all in-class sessions. Important course information will be sent to you prior to your course start date. Check your my.bcit.ca email account to access this information. Students must log in the very first day of the course. There are several deliverables that must be completed early in Week 1. After midterm, students should expect to complete some assignments on BCIT's PCs. In-class dates are as follows: • Wednesday April 8, 5:30 pm - 8:30 pm • Saturday April 18, 8:30 am - 12:30 pm. • Saturday May 9, 9:30 am - 12:30 pm. • Saturday June 6, 8:30 am - 3:30 pm. • Sunday, June 21, 9:30 am - 12:30 pm

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

}

8 seats available as of Feb 24, 2020 1:57 pm (PST). These seats are currently reserved for domestic students only. Availability may change at any time.

CRN 66709

Tue Apr 07 - Tue Jun 23 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 07 - Jun 23 Tue 17:30 - 21:30 DTC
Apr 07 - Jun 23 Online

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$745.93

Notes

  1. This is a blended course: online with in-class sessions. Students need access to the internet and there is mandatory attendance in all in-class sessions. Important course information will be sent to you prior to your course start date. Check your my.bcit.ca email account to access this information. Students must log in the very first day of the course. There are several deliverables that must be completed early in Week 1. After midterm, students should expect to complete some assignments on BCIT's PCs.

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

}

19 seats available as of Feb 24, 2020 1:57 pm (PST). Of these 19, 14 are currently reserved for domestic students only. Availability may change at any time.

CRN 66790

Wed Apr 08 - Wed Jun 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 08 - Jun 24 Wed 12:00 - 17:00 DTC Rm. 370

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$745.93

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

}

11 seats available as of Feb 24, 2020 1:57 pm (PST). Of these 11, 10 are currently reserved for domestic students only. Availability may change at any time.

CRN 65488

Thu Apr 09 - Sun Jun 21 13 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 09 Thu 17:30 - 21:30 DTC Rm. 372
Apr 09 - Jun 21 Online
Apr 19 Sun 08:30 - 12:30 DTC Rm. 374
May 10 Sun 09:30 - 12:30 DTC Rm. 374
Jun 07 Sun 08:30 - 15:30 DTC Rm. 374
Jun 21 Sun 13:30 - 16:30 DTC Rm. 374

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$745.93

Notes

  1. This is a blended course: online with in-class sessions. Students need access to the internet and there is mandatory attendance in all in-class sessions. Important course information will be sent to you prior to your course start date. Check your my.bcit.ca email account to access this information. Students must log in the very first day of the course. There are several deliverables that must be completed early in Week 1. After midterm, students should expect to complete some assignments on BCIT's PCs. In-class sessions are as follows: • Thursday April 9, 5:30 pm - 8:30 pm. • Sunday April 19, 8:30 am - 12:30 pm. • Sunday May 10, 9:30 am - 12:30 pm. • Sunday June 7, 8:30 am - 3:30 pm. • Sunday, June 21, 1:30 am - 4:30 pm.

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

}

7 seats available as of Feb 24, 2020 1:57 pm (PST). These seats are currently reserved for domestic students only. Availability may change at any time.

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Develop effective public speaking skills by delivering oral presentations (individual and team) to audiences of diverse sizes.
  • Outline the basic steps of the marketing research process.
  • Explain different methods of conducting background exploratory research and situation analyses.
  • Identify, locate and analyze sources of secondary data, including the Internet and other on-line resources.
  • Conduct qualitative research including focus group and in-depth interviews.
  • Analyze qualitative data and write an effective qualitative research report.
  • Evaluate the basic methods of collecting primary quantitative data.
  • Select a sample using a suitable sampling method.
  • Estimate an appropriate sample size for a given survey situation.
  • Develop an effective questionnaire using appropriate survey software.
  • Design, plan, and execute fieldwork.
  • Conduct quantitative data analysis using appropriate statistical methods.
  • Communicate research findings in a written report.

Effective as of Fall 2019

Related Programs

MKTG 3309 is offered as a part of the following programs:

School of Business

  1. Advanced Business Management
    Part-time/Distance & Online Learning   Certificate
  2. Advanced Marketing Management
    Part-time   Certificate
  3. Business Administration (General Option)
    Part-time   Diploma
  4. Business Administration (Human Resources Option)
    Part-time   Diploma
  5. Business Administration (Management Option)
    Part-time   Diploma
  6. Business Administration (Marketing Option)
    Part-time   Diploma
  7. Marketing Management
    Part-time   Certificate
  8. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  9. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  10. Marketing Management (Entrepreneurship Option)
    Full-time   Diploma
  11. Marketing Management (Marketing Communications Option)
    Full-time   Diploma
  12. Marketing Management (Professional Sales Option)
    Full-time   Diploma
  13. Marketing Management (Tourism Management Option)
    Full-time   Diploma

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Winter 2020

Books for Winter 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Cei Digital: Marketing Research, 8Th Edition (180 Days)
Author Burns
Publisher Ph
Copyright 2017
Binding Digital Version
ISBN 978-0-13414-331-6
Price $62.50
Choose One

Image not available
Marketing Research, 8Th Edition
Author Burns
Publisher Ph
Copyright 2017
Binding Hardback
ISBN 978-0-13416-740-4
Price $184.95
Choose One

Spring/Summer 2020

No information on books is currently available for Spring/Summer 2020 offerings of this course.

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