British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3309

Important Notice: COVID-19 Institute response

BCIT

MKTG 3309 - Marketing Research

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

This marketing research course will explore research tools and techniques needed to execute various marketing research projects. Emphasis will be on how marketing research fits into the strategic planning process; conducting situation analyses and exploratory research; identifying and locating sources of secondary data including Internet and other online resources; evaluating and selecting appropriate methods for conducting primary research; designing data gathering tools; conducting effective survey fieldwork; and tabulating, analyzing and reporting of primary research findings. You will be required to complete a major multi-method marketing research project.

Credits

4.0

Cost

$746.53

Spring/Summer 2021

Below are two offerings of this course for the Spring/Summer 2021 term.

CRN 66790

Wed Apr 07 - Sat Jul 03 13 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 07 - Jul 03 Wed 12:30 - 16:30 Online Delivery
See Notes below

Instructor

Matt Shepherd

Course Outline

Cost

$746.53

Notes

  1. This is a blended course: online with live sessions vi Zoom. Students need access to the internet and there is mandatory attendance in all live sessions. Important course information will be sent to you prior to your course start date. Check your my.bcit.ca email account to access this information. Students must log in the very first day of the course. There are several deliverables that must be completed early in Week 1. The following are workshops where attendance is mandatory: • Week 1: 3 hours, Wednesday April 7, 1:30 pm to 4:30 pm • Week 2: 2 hours, Wednesday April 14, 1:30 pm to 3:30 pm • Week 3: 2 hours, Wednesday April 21, 1:30 pm to 3:30 pm • Week 5: 2 hours, Wednesday May 5, 1:30 pm to 3:30 pm • Week 8: 3 hours, Wednesday May 26, 1:30 pm to 4:30 pm • Week 9: 3 hours, Wednesday June 2, 1:30 pm to 4:30 pm. If this section is full, you may register into MKTG 2909 – Fundamentals of Marketing Research as an equivalent for any Marketing Part-time Studies Associate Certificate program.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 66709

Thu Apr 08 - Sat Jul 03 13 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 08 - Jul 03 Thu 17:30 - 21:30 Online Delivery
See Notes below

Instructor

Matt Shepherd

Course Outline

Cost

$746.53

Notes

  1. This is a blended course: online with live sessions vi Zoom. Students need access to the internet and there is mandatory attendance in all live sessions. Important course information will be sent to you prior to your course start date. Check your my.bcit.ca email account to access this information. Students must log in the very first day of the course. There are several deliverables that must be completed early in Week 1. The following are workshops where attendance is mandatory: • Week 1: 3 hours, Thursday April 8, 5:30 pm to 8:30 pm • Week 2: 2 hours, Thursday April 15, 5:30 pm to 7:30 pm • Week 3: 2 hours, Thursday April 22, 5:30 pm to 7:30 pm • Week 5: 2 hours, Thursday May 6, 5:30 pm to 7:30 pm • Week 8: 3 hours, Thursday May 27, 5:30 pm to 8:30 pm • Week 9: 3 hours, Thursday June 3, 5:30 pm to 8:30 pm No class held July 1st - Canada Day. If this section is full, you may register into MKTG 2909 – Fundamentals of Marketing Research as an equivalent for any Marketing Part-time Studies Associate Certificate program.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Develop effective public speaking skills by delivering oral presentations (individual and team) to audiences of diverse sizes.
  • Outline the basic steps of the marketing research process.
  • Explain different methods of conducting background exploratory research and situation analyses.
  • Identify, locate and analyze sources of secondary data, including the Internet and other on-line resources.
  • Conduct qualitative research including focus group and in-depth interviews.
  • Analyze qualitative data and write an effective qualitative research report.
  • Evaluate the basic methods of collecting primary quantitative data.
  • Select a sample using a suitable sampling method.
  • Estimate an appropriate sample size for a given survey situation.
  • Develop an effective questionnaire using appropriate survey software.
  • Design, plan, and execute fieldwork.
  • Conduct quantitative data analysis using appropriate statistical methods.
  • Communicate research findings in a written report.

Effective as of Fall 2019

Related Programs

MKTG 3309 is offered as a part of the following programs:

School of Business + Media

  1. Advanced Business Management
    Part-time/Distance & Online Learning   Certificate
  2. Advanced Marketing Management
    Part-time   Certificate
  3. Business Administration (General Option)
    Part-time   Diploma
  4. Business Administration (Human Resources Option)
    Part-time   Diploma
  5. Business Administration (Management Option)
    Part-time   Diploma
  6. Business Administration (Marketing Option)
    Part-time   Diploma
  7. Marketing Management (Entrepreneurship Option)
    Full-time   Diploma
  8. Marketing Management (Marketing Communications Option)
    Full-time   Diploma
  9. Marketing Management (Professional Sales Option)
    Full-time   Diploma
  10. Marketing Management (Tourism Management Option)
    Full-time   Diploma

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Registration News

Registration is currently open for the Spring/Summer 2021 term.

The sneak preview for the Fall 2021 term starts Fri, May 21 at 8:30 am (PDT).

Students may register for Fall 2021 term courses online or by phone starting Wed, May 26 at 9:00 am (PDT).

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