British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3218

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MKTG 3218 - Media Planning and Buying

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

Designed for advertising agency and media sales personnel and individuals considering career entry in the advertising industry. Covers media/industry terminology, strength and limitations of media vehicles. Industry related research and the roles of those involved in planning buying and selling media time and space.

Prerequisite(s)

MKTG 2203

Credits

3.0

Cost

$534.63 - $569.76 See individual course offerings below for actual costs.

Fall 2020

Below are four offerings of this course for the Fall 2020 term.

CRN 46306

Tue Sep 08 - Tue Nov 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 08 - Nov 24 Tue 17:30 - 20:30 DTC Online Delivery

Instructor

Terry Dinsmore

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$559.76

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 47100

Tue Sep 08 - Sat Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 08 - Nov 28 Online Online Delivery

Instructor

Jenn Bowie

Course Outline

Cost

$534.63

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 30727

Thu Sep 10 - Thu Nov 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Nov 26 Thu 17:30 - 20:30 DTC Online Delivery

Instructor

Terry Dinsmore

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$559.76

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 45269

Mon Sep 14 - Mon Dec 07 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 14 - Dec 07 Mon 17:30 - 20:30 DTC Online Delivery

Instructor

Terry Dinsmore

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$559.76

Notes

  1. No class held on Monday October 12th - Thanksgiving Day

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Winter 2021

Below are three offerings of this course for the Winter 2021 term.

CRN 87685

Mon Jan 04 - Mon Mar 29 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 04 - Mar 29 Mon 18:30 - 21:30 Online Delivery
See Notes below

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$569.76

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. No class held on February 15th - Family Day

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

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This section is only available for registration starting Wed, Oct 28 at 9:00 am (PDT)

Sneak Preview

CRN 87736

Tue Jan 05 - Tue Mar 23 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 05 - Mar 23 Tue 18:00 - 21:00 Online Delivery
See Notes below

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$569.76

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

}

This section is only available for registration starting Wed, Oct 28 at 9:00 am (PDT)

Sneak Preview

CRN 79294

Thu Jan 07 - Thu Mar 25 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 07 - Mar 25 Thu 17:30 - 20:30 Online Delivery
See Notes below

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$559.76

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

}

This section is only available for registration starting Wed, Oct 28 at 9:00 am (PDT)

Sneak Preview

Learning Outcomes

Upon successful completion of this course you should be able to:

  • Know the characteristics and key terminologies of each major advertising medium.
  • Acquire an awareness of basic media references materials used in media estimating, buying and planning.
  • Become familiar with the media selection process and develop an appreciation of how various media are evaluated.
  • Become familiar with the advertising industry in general, and the associations and job functions that exist within it.
  • Explain how media audiences are measured and how the information gathered from these studies is used for evaluation and planning purposes.

Effective as of Fall 2003

Related Programs

MKTG 3218 is offered as a part of the following programs:

School of Business + Media

  1. Business Administration (Marketing Option)
    Part-time   Diploma
  2. Marketing Management
    Part-time   Certificate
  3. Marketing Management (Marketing Communications Option)
    Part-time   Certificate

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Registration News

Registration is currently open for the Fall 2020 term.

A sneak preview of Winter 2021 term courses is also now available here.

Students may register for Winter 2021 term courses online or by phone starting Wed, Oct 28 at 9:00 am (PDT).

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