British Columbia Institute of


MKTG 3218 - Media Planning and Buying

Marketing Management Part-time Studies Course

School of Business

Course Details

Designed for advertising agency and media sales personnel and individuals considering career entry in the advertising industry. Covers media/industry terminology, strength and limitations of media vehicles. Industry related research and the roles of those involved in planning buying and selling media time and space.


MKTG 2203





Fall 2017

Below is one offering of this course for the Fall 2017 term.

CRN 30727

Thu Sep 14 - Thu Nov 30 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 14 - Nov 30 Thu 17:30 - 20:30 DTC Rm. 381


Terry Dinsmore

Course Outline

TBD – see Learning Outcomes in the interim



Two seats remaining as of Jul 25, 2017 3:47 pm PDT. Seats remaining may change at any time prior to registration and payment.

Learning Outcomes

Upon successful completion of this course you should be able to:

  • Know the characteristics and key terminologies of each major advertising medium.
  • Acquire an awareness of basic media references materials used in media estimating, buying and planning.
  • Become familiar with the media selection process and develop an appreciation of how various media are evaluated.
  • Become familiar with the advertising industry in general, and the associations and job functions that exist within it.
  • Explain how media audiences are measured and how the information gathered from these studies is used for evaluation and planning purposes.

Effective as of Fall 2003

Related Programs

MKTG 3218 is offered as a part of the following programs:

School of Business

  1. Business Administration (Marketing Option)
    Part-time   Diploma
  2. Marketing Management
    Part-time   Certificate
  3. Marketing Management (Marketing Communications Option)
    Part-time   Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit for more information.

Fall 2017

Books for Fall 2017 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Advertising Media Planning, Seventh Edition
Author Roger Baron, Jack Sissors
Publisher McGraw-Hill Education
Copyright 2010
Binding Hardback
ISBN 978-0-07170-312-3
Price $88.50


Interested in being notified about future offerings of MKTG 3218 - Media Planning and Buying? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Contact Information

Suggest course days and times

If you are interested in taking this course on-campus (classroom delivery only) and would like to see it offered on specific days and/or at specific times, please indicate your preferences below. Day and time suggestions are not applicable to online courses.

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

Programs and courses are subject to change without notice.

Find Courses

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Fall 2017 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid ›