British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3218

Important Notice: COVID-19 Institute response

BCIT

MKTG 3218 - Media Planning and Buying

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

Designed for advertising agency and media sales personnel and individuals considering career entry in the advertising industry. Covers media/industry terminology, strength and limitations of media vehicles. Industry related research and the roles of those involved in planning buying and selling media time and space.

Prerequisite(s)

MKTG 2203

Credits

3.0

Cost

$582.04 - $627.16 See individual course offerings below for actual costs.

Winter 2022

Below are two offerings of this course for the Winter 2022 term.

CRN 89564

Mon Jan 03 - Sat Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 03 - Mar 26 Online

Instructor

Jenn Bowie

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$627.16

Notes

  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. https://www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

CRN 87736

Tue Jan 04 - Tue Mar 22 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 04 - Mar 22 Tue 18:00 - 21:00 BBY NE01 Rm. 405

Instructor

Terry Dinsmore

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$582.04

Notes

  1. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

Online registration for this course offering is not available. However, you can still register via phone, mail or in person.

Registration Options

Learning Outcomes

Upon successful completion of this course you should be able to:

  • List and explain the characteristics and key terminologies of each major advertising medium.
  • Use and explain the basic media reference materials for media estimating, buying and planning.
  • Develop and execute the media selection process and evaluate how various media are measured.
  • Explain how media audiences are measured and how the information gathered from these studies is used for evaluation and planning purpose.

Effective as of Fall 2021

Related Programs

MKTG 3218 is offered as a part of the following programs:

School of Business + Media

  1. Business Administration (Marketing Option)
    Part-time   Diploma
  2. Digital Marketing Foundations
    Part-time/Distance & Online Learning   Associate Certificate
  3. Digital Marketing Strategy
    Part-time/Distance & Online Learning   Associate Certificate
  4. Marketing Management
    Part-time   Certificate
  5. Marketing Management (Marketing Communications Option)
    Part-time   Certificate

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Registration is now open for the Winter 2022 term.

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