British Columbia Institute of


MKTG 2551 - Social Media Analytics

Marketing Management Part-time Studies Course

School of Business

Course Details

The analytics of social media marketing and selling is the focus of this course. You will explore the principles of analytics and fine tune online social media strategies to extract better results for your brand and business. Discover how to manage multi-ad online campaigns for Google Adwords and other pay-per click programs in order to impact social media campaigns. Measure the impact of marketing on sites such as Facebook, YouTube, Twitter and more. Define specific techniques for integrating tools that will deliver measurable results on social media campaigns.



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Learning Outcomes

Upon completion of this course you should be able to:

  • Demonstrate and track social media
  • Identify ways to measure and extract insight from social media campaign reports
  • Explain the various tools available for measuring social media campaigns
  • Analyze and critique online campaigns using social media analytics tools

Effective as of Fall 2011

Related Programs

MKTG 2551 is offered as a part of the following programs:

School of Business

  1. Marketing Management (Tourism Management Option)
    Part-time   Certificate


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