The growing importance of global marketing is one aspect of a sweeping transformation that has profoundly affected the people and industries of many nations during the past 40 years. Today, global marketing is used to realize a company's full potential. This course reflects current issues and events while offering conceptual and analytical tools that will help students apply traditional marketing planning, implementation and evaluation techniques, including the 4Ps, segmenting, targeting and positioning, and market entry strategies, to global marketing. It will also examine the social and cultural environments and the role of social media in the expanding global market place.
Below is one offering of this course for the Winter 2021 term.
Thu Jan 07 - Thu Mar 25 12 Weeks
|Jan 07 - Mar 25||Thu||17:30 - 20:30||
See Notes below
TBD – see Learning Outcomes in the interim
Upon successful completion of this course, the student will be able to:
Effective as of Fall 2016
MKTG 2525 is offered as a part of the following programs:
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Books for Winter 2021 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
|Cei Digital: Mylab Marketing W Etext For Global Mktg, 10Th Ed|
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