The growing importance of global marketing is one aspect of a sweeping transformation that has profoundly affected the people and industries of many nations during the past 40 years. Today, global marketing is used to realize a company's full potential. This course reflects current issues and events while offering conceptual and analytical tools that will help students apply traditional marketing planning, implementation and evaluation techniques, including the 4Ps, segmenting, targeting and positioning, and market entry strategies, to global marketing. It will also examine the social and cultural environments and the role of social media in the expanding global market place.
Below is one offering of this course for the Fall 2020 term.
Wed Sep 09 - Wed Nov 25 12 Weeks
|Sep 09 - Nov 25||Wed||17:30 - 20:30||DTC Online Delivery|
TBD – see Learning Outcomes in the interim
Upon successful completion of this course, the student will be able to:
Effective as of Fall 2016
MKTG 2525 is offered as a part of the following programs:
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
No information on books is currently available for Fall 2020 offerings of this course.
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