British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg2525

BCIT

MKTG 2525 - Global Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

The growing importance of global marketing is one aspect of a sweeping transformation that has profoundly affected the people and industries of many nations during the past 40 years. Today, global marketing is used to realize a company's full potential. This course reflects current issues and events while offering conceptual and analytical tools that will help students apply traditional marketing planning, implementation and evaluation techniques, including the 4Ps, segmenting, targeting and positioning, and market entry strategies, to global marketing. It will also examine the social and cultural environments and the role of social media in the expanding global market place.

Credits

3.0

Cost

$495.15

Winter 2018

Below is one offering of this course for the Winter 2018 term.

CRN 83052

Thu Jan 11 - Thu Mar 29 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 11 - Mar 29 Thu 17:30 - 20:30 DTC Rm. 830

Instructor

Donna Serviss

Course Outline

Cost

$495.15

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Spring/Summer 2018

Below is one offering of this course for the Spring/Summer 2018 term.

CRN 61994

Thu Apr 12 - Thu Jun 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 12 - Jun 28 Thu 17:30 - 20:30 DTC Rm. 481

Instructor

Donna Serviss

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$495.15

This section is only available for registration starting Wed, Feb 21 at 9:00 am (PST)

Sneak Preview

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Describe how companies pursue a competitive advantage in the global marketplace.
  • Understand global advertising, promotions and public relations techniques used in global marketing communications.
  • Identify and explain the major changes in the world economy that have occurred during the past few decades.
  • Understand social, political and technological trends shaping global marketing.
  • Define culture and identify the various expressions of culture that can impact global marketing strategies.
  • Explain the criteria that global marketers use to segment markets and choose specific markets to target.

Effective as of Fall 2016

Related Programs

MKTG 2525 is offered as a part of the following programs:

School of Business

  1. Business Administration (General Option)
    Part-time   Diploma
  2. Business Administration (Marketing Option)
    Part-time   Diploma
  3. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  4. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  5. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  6. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  7. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  8. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  9. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  10. Marketing Management - Tourism Management
    Part-time   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Winter 2018

Books for Winter 2018 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Global Marketing
Author Carlyle Farrell
Publisher Sage Publications
Copyright 2015
Binding Paperback
ISBN 978-1-44625-264-2
Price $102.95
Required

Spring/Summer 2018

No information on books is currently available for Spring/Summer 2018 offerings of this course.

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Registration News

Registration is currently open for the Winter 2018 term.

A sneak preview of Spring/Summer 2018 term courses is also now available here.

Students may register for Spring/Summer 2018 term courses online, by phone, mail or in-person starting Wed, Feb 21 at 9:00 am (PST).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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