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Important Notice: COVID-19 Institute response

BCIT

MKTG 2525 - Global Marketing

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

The growing importance of global marketing is one aspect of a sweeping transformation that has profoundly affected the people and industries of many nations during the past 40 years. Today, global marketing is used to realize a company's full potential. This course reflects current issues and events while offering conceptual and analytical tools that will help students apply traditional marketing planning, implementation and evaluation techniques, including the 4Ps, segmenting, targeting and positioning, and market entry strategies, to global marketing. It will also examine the social and cultural environments and the role of social media in the expanding global market place.

Credits

3.0

Cost

$525.29

Winter 2021

Below is one offering of this course for the Winter 2021 term.

CRN 83052

Thu Jan 07 - Thu Mar 25 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 07 - Mar 25 Thu 17:30 - 20:30 Online Delivery
See Notes below

Instructor

Donna Serviss

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$525.29

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Describe how companies pursue a competitive advantage in the global marketplace.
  • Understand global advertising, promotions and public relations techniques used in global marketing communications.
  • Identify and explain the major changes in the world economy that have occurred during the past few decades.
  • Understand social, political and technological trends shaping global marketing.
  • Define culture and identify the various expressions of culture that can impact global marketing strategies.
  • Explain the criteria that global marketers use to segment markets and choose specific markets to target.

Effective as of Fall 2016

Related Programs

MKTG 2525 is offered as a part of the following programs:

School of Business + Media

  1. Business Administration (General Option)
    Part-time   Diploma
  2. Business Administration (Marketing Option)
    Part-time   Diploma
  3. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  4. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  5. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  6. Marketing Management - Sales Skills
    Part-time   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Winter 2021

Books for Winter 2021 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Cei Digital: Mylab Marketing W Etext For Global Mktg, 10Th Ed
Author Keegan
Publisher Ph
Copyright 2020
Binding Digital Version
ISBN 978-0-13490-021-6
Price $78.95
Required

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