BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.
The growing importance of global marketing is one aspect of a sweeping transformation that has profoundly affected the people and industries of many nations during the past 40 years. Today, global marketing is used to realize a company's full potential. This course reflects current issues and events while offering conceptual and analytical tools that will help students apply traditional marketing planning, implementation and evaluation techniques, including the 4Ps, segmenting, targeting and positioning, and market entry strategies, to global marketing. It will also examine the social and cultural environments and the role of social media in the expanding global market place.
Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Upon successful completion of this course, the student will be able to:
Describe how companies pursue a competitive advantage in the global marketplace.
Understand global advertising, promotions and public relations techniques used in global marketing communications.
Identify and explain the major changes in the world economy that have occurred during the past few decades.
Understand social, political and technological trends shaping global marketing.
Define culture and identify the various expressions of culture that can impact global marketing strategies.
Explain the criteria that global marketers use to segment markets and choose specific markets to target.
Effective as of Fall 2016
MKTG 2525 is offered as a part of the following programs:
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