Every company that leverages a website, blog, video channel, podcast, email newsletter, and/or social media needs effective and efficient content planning. By learning a multi-step, iterative, content planning process, students build new digital skills that can be applied in real world contexts. Content planning saves time, creates more professional content, enhances brand consistency, and assists in building relationships with customers. The focus of this course will be to provide the student with content planning strategies and content creation techniques to fuel the digital marketing efforts of any organization.
Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Upon successful completion of this course, the student will be able to:
Explain the advantages of formal content creation for a company, non-profit, or business.
Distinguish between different content platforms; comparing and contrasting the benefits and drawbacks of each option.
Assemble and organize potential content topics supported by formal brainstorming and research techniques.
Formulate realistic timeline for content production and develop a corresponding workflow on an editorial calendar.
Gain confidence in ability to create content in a variety of formats – text, images, audio, and/or video.
Create a strategy, and corresponding tactics, to engage with digital audiences.
Learn to appraise audience responses and author appropriate.
Reflect on the iterative process of content planning and use experience-based knowledge to refine future content.
Effective as of Winter 2019
MKTG 2352 is offered as a part of the following programs:
The Content Planner: A Complete Guide To Organize & Share Your Ideas Online
Interested in being notified about future offerings of MKTG 2352 - Content Planning?
If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.