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MKTG 2352 - Content Planning

Marketing Management Part-time Studies Course

School of Business

Course Details

Every company that leverages a website, blog, video channel, podcast, email newsletter, and/or social media needs effective and efficient content planning. By learning a multi-step, iterative, content planning process, students build new digital skills that can be applied in real world contexts. Content planning saves time, creates more professional content, enhances brand consistency, and assists in building relationships with customers. The focus of this course will be to provide the student with content planning strategies and content creation techniques to fuel the digital marketing efforts of any organization.




$625.66 - $634.23 See individual course offerings below for actual costs.

Fall 2019

Below is one offering of this course for the Fall 2019 term.

CRN 46273

Mon Sep 09 - Mon Dec 02 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Dec 02 Mon 17:30 - 21:30 DTC Rm. 840


Angela Crocker

Course Outline




  1. NO class will be held on Monday October 14th – Thanksgiving Day. Class WILL be held on Monday November 11th – Remembrance Day.

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

Winter 2020

Below is one offering of this course for the Winter 2020 term.

CRN 87646

Mon Jan 06 - Mon Mar 30 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 30 Mon 18:00 - 21:00 BBY



Course Outline

TBD – see Learning Outcomes in the interim




  1. No class will be held on February 17th - Family Day

A portion of seats are temporarily held for domestic students until Thu, Nov 14 at 9:00 am (PST). International students: this may impact your ability to register. Learn why.


13 seats available as of Nov 14, 2019 3:19 am (PST). These seats are currently reserved for domestic students only. Availability may change at any time.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Explain the advantages of formal content creation for a company, non-profit, or business.
  • Distinguish between different content platforms; comparing and contrasting the benefits and drawbacks of each option.
  • Assemble and organize potential content topics supported by formal brainstorming and research techniques.
  • Formulate realistic timeline for content production and develop a corresponding workflow on an editorial calendar.
  • Gain confidence in ability to create content in a variety of formats – text, images, audio, and/or video.
  • Create a strategy, and corresponding tactics, to engage with digital audiences.
  • Learn to appraise audience responses and author appropriate.
  • Reflect on the iterative process of content planning and use experience-based knowledge to refine future content.

Effective as of Winter 2019

Related Programs

MKTG 2352 is offered as a part of the following programs:

School of Business

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  5. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  6. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  7. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  8. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion


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Contact Information

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Programs and courses are subject to change without notice.

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English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Registration News

Registration is now open for the Winter 2020 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at on the first day of any course you are registered for.

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