British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg2352

Important Notice: COVID-19 Institute response

BCIT

MKTG 2352 - Content Planning

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. Spring and Summer PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

Every company that leverages a website, blog, video channel, podcast, email newsletter, and/or social media needs effective and efficient content planning. By learning a multi-step, iterative, content planning process, students build new digital skills that can be applied in real world contexts. Content planning saves time, creates more professional content, enhances brand consistency, and assists in building relationships with customers. The focus of this course will be to provide the student with content planning strategies and content creation techniques to fuel the digital marketing efforts of any organization.

Credits

4.0

Cost

$646.94 - $672.07 See individual course offerings below for actual costs.

Fall 2020

Below are two offerings of this course for the Fall 2020 term.

CRN 46273

Tue Sep 08 - Tue Nov 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 08 - Nov 24 Tue 17:30 - 21:30 DTC Online Delivery

Instructor

Angela Crocker

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$672.07

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 47098

Thu Sep 10 - Sat Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Nov 28 Online

Instructor

Angela Crocker

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$646.94

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Explain the advantages of formal content creation for a company, non-profit, or business.
  • Distinguish between different content platforms; comparing and contrasting the benefits and drawbacks of each option.
  • Assemble and organize potential content topics supported by formal brainstorming and research techniques.
  • Formulate realistic timeline for content production and develop a corresponding workflow on an editorial calendar.
  • Gain confidence in ability to create content in a variety of formats – text, images, audio, and/or video.
  • Create a strategy, and corresponding tactics, to engage with digital audiences.
  • Learn to appraise audience responses and author appropriate.
  • Reflect on the iterative process of content planning and use experience-based knowledge to refine future content.

Effective as of Winter 2019

Related Programs

MKTG 2352 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  5. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  6. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  7. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  8. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2020

No information on books is currently available for Fall 2020 offerings of this course.

Subscribe

Interested in being notified about future offerings of MKTG 2352 - Content Planning? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Contact Information

Suggest course days and times

If you are interested in taking this course on-campus (classroom delivery only) and would like to see it offered on specific days and/or at specific times, please indicate your preferences below. Day and time suggestions are not applicable to online courses.

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

Programs and courses are subject to change without notice.

Find Courses

School of Business + Media Waitlist

Need to waitlist for a School of Business + Media course?

Find out more

English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Fall 2020 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid.

© BCIT