British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg2352

Important Notice: COVID-19 Institute response

BCIT

MKTG 2352 - Content Planning

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

Every company that leverages a website, blog, video channel, podcast, email newsletter, and/or social media needs effective and efficient content planning. By learning a multi-step, iterative, content planning process, students build new digital skills that can be applied in real world contexts. Content planning saves time, creates more professional content, enhances brand consistency, and assists in building relationships with customers. The focus of this course will be to provide the student with content planning strategies and content creation techniques to fuel the digital marketing efforts of any organization.

Credits

4.0

Cost

$659.77 - $696.60 See individual course offerings below for actual costs.

Winter 2022

Below are three offerings of this course for the Winter 2022 term.

CRN 87646

Tue Jan 04 - Tue Mar 22 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 04 - Mar 22 Tue 17:30 - 21:30 BBY SE06 Rm. 208

Instructor

Angela Crocker

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$696.60

Notes

  1. Students are permitted to register up until the first week without approval. o be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

CRN 89785

Wed Jan 05 - Sat Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 05 - Mar 26 Online

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$659.77

Notes

  1. Internet delivery format.
  2. lease note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. https://www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

CRN 88389

Thu Jan 06 - Sat Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 26 Thu Online

Instructor

Angela Crocker

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$659.77

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Explain the advantages of formal content creation for a company, non-profit, or business.
  • Distinguish between different content platforms; comparing and contrasting the benefits and drawbacks of each option.
  • Assemble and organize potential content topics supported by formal brainstorming and research techniques.
  • Formulate realistic timeline for content production and develop a corresponding workflow on an editorial calendar.
  • Gain confidence in ability to create content in a variety of formats – text, images, audio, and/or video.
  • Create a strategy, and corresponding tactics, to engage with digital audiences.
  • Learn to appraise audience responses and author appropriate.
  • Reflect on the iterative process of content planning and use experience-based knowledge to refine future content.

Effective as of Winter 2019

Related Programs

MKTG 2352 is offered as a part of the following programs:

School of Business + Media

  1. Digital Marketing Foundations
    Part-time/Distance & Online Learning   Associate Certificate
  2. Digital Marketing Strategy
    Part-time/Distance & Online Learning   Associate Certificate
  3. Marketing Management
    Part-time   Certificate
  4. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  5. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  6. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  7. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  8. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  9. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  10. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

Subscribe

Interested in being notified about future offerings of MKTG 2352 - Content Planning? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Privacy Notice: The information you provide will be used to respond your request related to BCIT course information and is collected under Section 26(c) of the Freedom of Information and Protection of Privacy Act (FIPPA). For more information about BCIT’s privacy practices contact: Associate Director, Privacy, Information Access & Policy Management, British Columbia Institute of Technology, 3700 Willingdon Ave. Burnaby, BC V5A 3H2, email: privacy@bcit.ca.

Programs and courses are subject to change without notice.

Find Courses

School of Business + Media Waitlist

Need to waitlist for a School of Business + Media course?

Find out more

English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Winter 2022 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid.

© BCIT