British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg2324

BCIT

MKTG 2324 - Small Business Management

Marketing Management Part-time Studies Course

School of Business

Course Details

​In this hands-on course, budding entrepreneurs will examine long term management of a small business. Emphasis will be on topics such as business growth, increasing profit, managing for greater efficiencies and how to survive as an entrepreneur in today's fast changing business environment.

Prerequisite(s)

MKTG 1324

Credits

3.0

Cost

$518.73 - $543.46 See individual course offerings below for actual costs.

Winter 2020

Below are two offerings of this course for the Winter 2020 term.

CRN 86236

Wed Jan 08 - Wed Mar 25 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 08 - Mar 25 Wed 17:30 - 20:30 DTC Rm. 462

Instructor

Michael Walmsley

Course Outline

Cost

$543.46

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 86568

Mon Feb 24 - Mon Mar 23 5 Weeks

Class Meeting Times

Dates Days Times Locations
Feb 24 - Mar 23 Online

Instructor

Chad Flinn

Course Outline

Cost

$518.73

Notes

  1. Internet delivery format.
  2. This is a condensed section of MKTG 2324. This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

Spring/Summer 2020

Below are three offerings of this course for the Spring/Summer 2020 term.

CRN 65921

Tue Apr 07 - Tue Jun 23 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 07 - Jun 23 Tue 17:30 - 20:30 DTC Rm. 362

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$543.46

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

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11 seats available as of Feb 24, 2020 2:05 pm (PST). These seats are currently reserved for domestic students only. Availability may change at any time.

CRN 66128

Tue Jun 30 - Thu Aug 06 6 Weeks

Class Meeting Times

Dates Days Times Locations
Jun 30 - Aug 06 Tue/Thu 17:30 - 20:30 DTC Rm. 362

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$543.46

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

}

13 seats available as of Feb 24, 2020 2:05 pm (PST). These seats are currently reserved for domestic students only. Availability may change at any time.

CRN 65867

Mon Jul 06 - Fri Aug 14 5 Weeks

Class Meeting Times

Dates Days Times Locations
Jul 06 - Aug 14 Online

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$518.73

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

}

15 seats available as of Feb 24, 2020 2:05 pm (PST). Of these 15, 14 are currently reserved for domestic students only. Availability may change at any time.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Describe advantages and disadvantages of alternate business models such as franchising
  • Discuss strategies for managing small business growth
  • Prepare a strategic long-term growth plan
  • Outline and discuss basic strategies for increasing profit
  • Describe the expansion and contraction cycles of business strategy
  • Explain how an entrepreneur can prepare for an unexpected crisis
  • Discuss how a business plan can be useful tool in identifying and managing business efficiencies

Effective as of Fall 2018

Related Programs

MKTG 2324 is offered as a part of the following programs:

School of Business

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  3. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  4. Marketing Management - Sales Skills
    Part-time   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Winter 2020

Books for Winter 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Business Plan To Business Reality
Author Skinner
Publisher Ph
Copyright 2015
Binding Paperback
ISBN 978-0-13337-026-3
Price $118.95
Choose One

Image not available
Cei Digital : Business Plan To Business Reality (180 Days)
Author Skinner
Publisher Ph
Copyright 2015
Binding Digital Version
ISBN 978-0-13354-254-7
Price $55.50
Choose One

Spring/Summer 2020

No information on books is currently available for Spring/Summer 2020 offerings of this course.

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Programs and courses are subject to change without notice.

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