British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg2324

Important Notice: COVID-19 Institute response

BCIT

MKTG 2324 - Small Business Management

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

​In this hands-on course, budding entrepreneurs will examine long term management of a small business. Emphasis will be on topics such as business growth, increasing profit, managing for greater efficiencies and how to survive as an entrepreneur in today's fast changing business environment.

Prerequisite(s)

MKTG 1324

Credits

3.0

Cost

$539.60 - $565.00 See individual course offerings below for actual costs.

Fall 2021

Below is one offering of this course for the Fall 2021 term.

CRN 46099

Mon Nov 01 - Sat Dec 04 5 Weeks

Class Meeting Times

Dates Days Times Locations
Nov 01 - Dec 04 Online

Instructor

Chad Flinn

Course Outline

Cost

$539.60

Notes

  1. Internet delivery format.
  2. Please be advised that it is crucial to your educational success that you have the required prerequisite MKTG 1324 - Small Business Development (or equivalent) for this course. If it is determined that you do not have the prerequisite, you will be dropped immediately, and expected to complete the prerequisite before taking this course. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more of it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Winter 2022

Below are three offerings of this course for the Winter 2022 term.

CRN 88382

Mon Jan 03 - Sat Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 03 - Mar 26 Online

Instructor

Chad Flinn

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$539.60

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

CRN 86236

Wed Jan 12 - Wed Mar 30 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 12 - Mar 30 Wed 17:30 - 20:30 DTC DTC Rm. 820

Instructor

Georgia Dahle

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$565.00

Notes

  1. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

CRN 86568

Mon Feb 21 - Mon Mar 21 5 Weeks

Class Meeting Times

Dates Days Times Locations
Feb 21 - Mar 21 Online

Instructor

Chad Flinn

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$539.60

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Describe advantages and disadvantages of alternate business models such as franchising
  • Discuss strategies for managing small business growth
  • Prepare a strategic long-term growth plan
  • Outline and discuss basic strategies for increasing profit
  • Describe the expansion and contraction cycles of business strategy
  • Explain how an entrepreneur can prepare for an unexpected crisis
  • Discuss how a business plan can be useful tool in identifying and managing business efficiencies

Effective as of Fall 2018

Related Programs

MKTG 2324 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  3. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  4. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  5. Marketing Management - Sales Skills
    Part-time   Associate Certificate

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