In this hands-on course, budding entrepreneurs will examine long term management of a small business. Emphasis will be on topics such as business growth, increasing profit, managing for greater efficiencies and how to survive as an entrepreneur in today's fast changing business environment.
Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
This course offering is full. Please check back next term or subscribe to receive email updates.
Upon successful completion of this course, the student will be able to:
Describe advantages and disadvantages of alternate business models such as franchising
Discuss strategies for managing small business growth
Prepare a strategic long-term growth plan
Outline and discuss basic strategies for increasing profit
Describe the expansion and contraction cycles of business strategy
Explain how an entrepreneur can prepare for an unexpected crisis
Discuss how a business plan can be useful tool in identifying and managing business efficiencies
Effective as of Fall 2018
MKTG 2324 is offered as a part of the following programs:
Cei Digital : Business Plan To Business Reality (180 Days)
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