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BCIT

MKTG 2324 - Small Business Management

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. Spring and Summer PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

​In this hands-on course, budding entrepreneurs will examine long term management of a small business. Emphasis will be on topics such as business growth, increasing profit, managing for greater efficiencies and how to survive as an entrepreneur in today's fast changing business environment.

Prerequisite(s)

MKTG 1324

Credits

3.0

Cost

$518.73 - $554.26 See individual course offerings below for actual costs.

Spring/Summer 2020

Below is one offering of this course for the Spring/Summer 2020 term.

CRN 65867

Mon Jul 06 - Fri Aug 14 5 Weeks

Class Meeting Times

Dates Days Times Locations
Jul 06 - Aug 14 Online Online Delivery

Instructor

Danielle Wilson

Course Outline

Cost

$518.73

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

Fall 2020

Below are two offerings of this course for the Fall 2020 term.

CRN 46099

Sun Nov 01 - Sun Nov 29 5 Weeks

Class Meeting Times

Dates Days Times Locations
Nov 01 - Nov 29 Online Online Delivery

Instructor

Chad Flinn

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$529.13

Notes

  1. Internet delivery format.
  2. Please be advised that it is crucial to your educational success that you have the required prerequisite (or equivalent) for this course. If it is determined that you do not have the prerequisite, you will be dropped immediately, and expected to complete the prerequisite before taking this course. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

CRN 45013

Wed Sep 09 - Wed Nov 25 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Nov 25 Wed 17:30 - 20:30 DTC Online Delivery

Instructor

Michael Walmsley

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$554.26

Notes

  1. Please be advised that it is crucial to your educational success that you have the required prerequisite (or equivalent) for this course. If it is determined that you do not have the prerequisite, you will be dropped immediately, and expected to complete the prerequisite before taking this course.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Describe advantages and disadvantages of alternate business models such as franchising
  • Discuss strategies for managing small business growth
  • Prepare a strategic long-term growth plan
  • Outline and discuss basic strategies for increasing profit
  • Describe the expansion and contraction cycles of business strategy
  • Explain how an entrepreneur can prepare for an unexpected crisis
  • Discuss how a business plan can be useful tool in identifying and managing business efficiencies

Effective as of Fall 2018

Related Programs

MKTG 2324 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  3. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  4. Marketing Management - Sales Skills
    Part-time   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Spring/Summer 2020

Books for Spring/Summer 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Business Plan To Business Reality
Author Skinner
Publisher Ph
Copyright 2015
Binding Paperback
ISBN 978-0-13337-026-3
Price $118.95
Choose One

Image not available
Cei Digital : Business Plan To Business Reality (180 Days)
Author Skinner
Publisher Ph
Copyright 2015
Binding Digital Version
ISBN 978-0-13354-254-7
Price $55.50
Choose One

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Image not available
Business Plan, Business Reality, 5Th Ed (Access Card)
Author Skinner
Publisher Ph
Copyright 2020
Binding Paperback
Price $92.95
Choose One

Image not available
Cei Digital: Business Plan To Business Reality, 5Th Ed
Author Skinner
Publisher Ph
Copyright 2020
Binding Digital Version
ISBN 978-0-13535-405-6
Price $46.95
Choose One

Fall 2020

Books for Fall 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Cei Digital: Etext 2.0 For Business Plan, Business Reality, 5Th Ed
Author Skinner
Publisher Ph
Copyright 2020
Binding Digital Version
ISBN 978-0-13535-416-2
Price $52.95
Required

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Image not available
Cei Digital: Etext 2.0 For Business Plan, Business Reality, 5Th Ed
Author Skinner
Publisher Ph
Copyright 2020
Binding Digital Version
ISBN 978-0-13535-416-2
Price $52.95
Required

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Contact Information

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