British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg2324

BCIT

MKTG 2324 - Small Business Management

Marketing Management Part-time Studies Course

School of Business

Course Details

​In this hands-on course, budding entrepreneurs will examine long term management of a small business. Emphasis will be on topics such as business growth, increasing profit, managing for greater efficiencies and how to survive as an entrepreneur in today's fast changing business environment.

Prerequisite(s)

MKTG 1324

Credits

3.0

Cost

$484.20 - $508.93 See individual course offerings below for actual costs.

Fall 2019

Below are two offerings of this course for the Fall 2019 term.

CRN 45013

Wed Sep 11 - Wed Nov 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 11 - Nov 27 Wed 17:30 - 20:30 DTC Rm. 682

Instructor

Michael Walmsley

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$508.93

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 46099

Sun Nov 03 - Sun Dec 01 5 Weeks

Class Meeting Times

Dates Days Times Locations
Nov 03 - Dec 01 Online

Instructor

Stacy Reynaud

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$484.20

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Describe advantages and disadvantages of alternate business models such as franchising
  • Discuss strategies for managing small business growth
  • Prepare a strategic long-term growth plan
  • Outline and discuss basic strategies for increasing profit
  • Describe the expansion and contraction cycles of business strategy
  • Explain how an entrepreneur can prepare for an unexpected crisis
  • Discuss how a business plan can be useful tool in identifying and managing business efficiencies

Effective as of Fall 2018

Related Programs

MKTG 2324 is offered as a part of the following programs:

School of Business

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  3. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  4. Marketing Management - Sales Skills
    Part-time   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2019

Books for Fall 2019 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Business Plan To Business Reality
Author Skinner
Publisher Ph
Copyright 2015
Binding Paperback
ISBN 978-0-13337-026-3
Price $118.95
Choose One

Image not available
Cei Digital : Business Plan To Business Reality (180 Days)
Author Skinner
Publisher Ph
Copyright 2015
Binding Digital Version
ISBN 978-0-13354-254-7
Price $55.50
Choose One

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Registration is now open for the Fall 2019 term.

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Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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