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MKTG 2225 - Project Management in Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

Once your firm's strategic objectives have been identified, the target market selected, and the desired positioning for the company, product or brand has been determined, how do you best implement the chosen strategy? This intensive course provides you with practical experience applying the fundamentals of project management from a marketing frame of reference. At the conclusion of the course, you will be able to create a project life cycle, statement of work, work breakdown structure, schedule, budget and a risk management plan. You will apply project management fundamentals and work in groups to develop a project plan for a real marketing project.

Credits

4.0

This course isn't currently offered through BCIT Part-time Studies. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course you should be able to:

  • Describe project management terminology.
  • Define a project life cycle.
  • Write a statement of work.
  • Create a work breakdown structure.
  • Estimate project costs and duration.
  • Create project schedules and budgets.
  • Track the progress of a project.
  • Identify and quantify project risks.
  • Identify problems and take corrective action early in a project.
  • Establish effective team communications.
  • Manage stakeholder expectations.
  • Use resources effectively.

Effective as of Spring/Summer 2011

Related Programs

MKTG 2225 is offered as a part of the following programs:

School of Business

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  5. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  6. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  7. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  8. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  9. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  10. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  11. Project Management
    Part-time   Associate Certificate
  12. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

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