British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg2225

Important Notice: COVID-19 Institute response

BCIT

MKTG 2225 - Project Management in Marketing

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. Spring and Summer PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

Once your firm's strategic objectives have been identified, the target market selected, and the desired positioning for the company, product or brand has been determined, how do you best implement the chosen strategy? This intensive course provides you with practical experience applying the fundamentals of project management from a marketing frame of reference. At the conclusion of the course, you will be able to create a project life cycle, statement of work, work breakdown structure, schedule, budget and a risk management plan. You will apply project management fundamentals and work in groups to develop a project plan for a real marketing project.

Credits

4.0

Cost

$821.13

Fall 2020

Below are two offerings of this course for the Fall 2020 term.

CRN 38357

Wed Sep 09 - Wed Dec 09 14 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Dec 09 Wed 17:30 - 21:00 DTC Online Delivery

Instructor

Ian Chan

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$821.13

CRN 38358

Sat Sep 12 - Sat Oct 24 6 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Oct 24 Sat 09:00 - 16:00 DTC Online Delivery

Instructor

Ian Chan

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$821.13

Notes

  1. No class held on October 10th - the Saturday of the Thanksgiving long weekend.

Learning Outcomes

Upon successful completion of this course you should be able to:

  • Describe project management terminology.
  • Define a project life cycle.
  • Write a statement of work.
  • Create a work breakdown structure.
  • Estimate project costs and duration.
  • Create project schedules and budgets.
  • Track the progress of a project.
  • Identify and quantify project risks.
  • Identify problems and take corrective action early in a project.
  • Establish effective team communications.
  • Manage stakeholder expectations.
  • Use resources effectively.

Effective as of Spring/Summer 2011

Related Programs

MKTG 2225 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  5. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  6. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  7. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  8. Project Management
    Part-time   Associate Certificate
  9. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

Subscribe

Interested in being notified about future offerings of MKTG 2225 - Project Management in Marketing? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Contact Information

Suggest course days and times

If you are interested in taking this course on-campus (classroom delivery only) and would like to see it offered on specific days and/or at specific times, please indicate your preferences below. Day and time suggestions are not applicable to online courses.

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

Programs and courses are subject to change without notice.

Find Courses

School of Business + Media Waitlist

Need to waitlist for a School of Business + Media course?

Find out more

English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Fall 2020 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid.

© BCIT