British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg2225

BCIT

MKTG 2225 - Project Management in Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

Once your firm's strategic objectives have been identified, the target market selected, and the desired positioning for the company, product or brand has been determined, how do you best implement the chosen strategy? This intensive course provides you with practical experience applying the fundamentals of project management from a marketing frame of reference. At the conclusion of the course, you will be able to create a project life cycle, statement of work, work breakdown structure, schedule, budget and a risk management plan. You will apply project management fundamentals and work in groups to develop a project plan for a real marketing project.

Credits

4.0

Cost

$789.31 - $804.44 See individual course offerings below for actual costs.

Fall 2018

Below is one offering of this course for the Fall 2018 term.

CRN 38357

Wed Sep 12 - Wed Dec 12 14 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Dec 12 Wed 17:30 - 21:00 DTC Rm. 476

Instructor

Ian Chan

Course Outline

Cost

$789.31

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

Winter 2019

Below is one offering of this course for the Winter 2019 term.

CRN 85355

Tue Jan 08 - Tue Apr 09 14 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 08 - Apr 09 Tue 17:30 - 21:00 DTC Rm. 635

Instructor

Ian Chan

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$804.44

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion of this course you should be able to:

  • Describe project management terminology.
  • Define a project life cycle.
  • Write a statement of work.
  • Create a work breakdown structure.
  • Estimate project costs and duration.
  • Create project schedules and budgets.
  • Track the progress of a project.
  • Identify and quantify project risks.
  • Identify problems and take corrective action early in a project.
  • Establish effective team communications.
  • Manage stakeholder expectations.
  • Use resources effectively.

Effective as of Spring/Summer 2011

Related Programs

MKTG 2225 is offered as a part of the following programs:

School of Business

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  5. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  6. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  7. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  8. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  9. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  10. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  11. Project Management
    Part-time   Associate Certificate
  12. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2018

Books for Fall 2018 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Project Management
Author Larson
Publisher Mcg
Copyright 2018
Binding Hardback
ISBN 978-1-25966-609-4
Price $142.50
Optional

Winter 2019

Books for Winter 2019 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Project Management
Author Larson
Publisher Mcg
Copyright 2018
Binding Hardback
ISBN 978-1-25966-609-4
Price $142.50
Optional

Image not available
Project Management (Loose-Leaf)
Author Larson
Publisher Mcg
Copyright 2018
Binding Paperback
ISBN 978-1-26015-190-9
Price $132.50
Optional

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