To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.
Once your firm's strategic objectives have been identified, the target market selected, and the desired positioning for the company, product or brand has been determined, how do you best implement the chosen strategy? This intensive course provides you with practical experience applying the fundamentals of project management from a marketing frame of reference. At the conclusion of the course, you will be able to create a project life cycle, statement of work, work breakdown structure, schedule, budget and a risk management plan. You will apply project management fundamentals and work in groups to develop a project plan for a real marketing project.
Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Upon successful completion of this course you should be able to:
Describe project management terminology.
Define a project life cycle.
Write a statement of work.
Create a work breakdown structure.
Estimate project costs and duration.
Create project schedules and budgets.
Track the progress of a project.
Identify and quantify project risks.
Identify problems and take corrective action early in a project.
Establish effective team communications.
Manage stakeholder expectations.
Use resources effectively.
Effective as of Spring/Summer 2011
MKTG 2225 is offered as a part of the following programs:
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