Once your firm's strategic objectives have been identified, the target market selected, and the desired positioning for the company, product or brand has been determined, how do you best implement the chosen strategy? This intensive course provides you with practical experience applying the fundamentals of project management from a marketing frame of reference. At the conclusion of the course, you will be able to create a project life cycle, statement of work, work breakdown structure, schedule, budget and a risk management plan. You will apply project management fundamentals and work in groups to develop a project plan for a real marketing project.
Below is one offering of this course for the Winter 2020 term.
Tue Jan 07 - Tue Apr 07 14 Weeks
|Jan 07 - Apr 07||Tue||17:30 - 21:00||DTC Rm. 687|
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
In Progress and Full
Upon successful completion of this course you should be able to:
Effective as of Spring/Summer 2011
MKTG 2225 is offered as a part of the following programs:
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