British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg2225

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BCIT

MKTG 2225 - Project Management in Marketing

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

Once your firm's strategic objectives have been identified, the target market selected, and the desired positioning for the company, product or brand has been determined, how do you best implement the chosen strategy? This intensive course provides you with practical experience applying the fundamentals of project management from a marketing frame of reference. At the conclusion of the course, you will be able to create a project life cycle, statement of work, work breakdown structure, schedule, budget and a risk management plan. You will apply project management fundamentals and work in groups to develop a project plan for a real marketing project.

Credits

4.0

Cost

$811.81 - $837.21 See individual course offerings below for actual costs.

Fall 2021

Below is one offering of this course for the Fall 2021 term.

CRN 38357

Wed Sep 08 - Wed Dec 08 14 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 08 - Dec 08 Wed 17:30 - 21:00 Online

Instructor

Ian Chan

Course Outline

Cost

$837.21

Notes

  1. Internet delivery format.
  2. This is not a self-paced course – it is online synchronous delivery. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. https://www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Winter 2022

Below is one offering of this course for the Winter 2022 term.

CRN 85355

Tue Jan 04 - Tue Apr 05 14 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 04 - Apr 05 Tue 17:30 - 21:00 Online

Instructor

Ian Chan

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$811.81

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

Learning Outcomes

Upon successful completion of this course you should be able to:

  • Describe project management terminology.
  • Define a project life cycle.
  • Write a statement of work.
  • Create a work breakdown structure.
  • Estimate project costs and duration.
  • Create project schedules and budgets.
  • Track the progress of a project.
  • Identify and quantify project risks.
  • Identify problems and take corrective action early in a project.
  • Establish effective team communications.
  • Manage stakeholder expectations.
  • Use resources effectively.

Effective as of Spring/Summer 2011

Related Programs

MKTG 2225 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  5. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  6. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  7. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  8. Project Management
    Part-time   Associate Certificate
  9. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

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