Once your firm's strategic objectives have been identified, the target market selected, and the desired positioning for the company, product or brand has been determined, how do you best implement the chosen strategy? This intensive course provides you with practical experience applying the fundamentals of project management from a marketing frame of reference. At the conclusion of the course, you will be able to create a project life cycle, statement of work, work breakdown structure, schedule, budget and a risk management plan. You will apply project management fundamentals and work in groups to develop a project plan for a real marketing project.
Below is one offering of this course for the Winter 2018 term.
Tue Jan 09 - Tue Apr 10 14 Weeks
|Jan 09 - Apr 10||Tue||17:30 - 21:00||DTC Rm. 362|
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Upon successful completion of this course you should be able to:
Effective as of Spring/Summer 2011
MKTG 2225 is offered as a part of the following programs:
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Books for Winter 2018 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
|Loose Leaf for Project Management: The Managerial Process 7e|
|Author||Erik W Larson Professor Dr|
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