Focuses on the differences between developing strategies for services rather than products. Covers the complete marketing management process from setting objectives, developing a plan of action, to reviewing the effectiveness of the marketing plan.
Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information
A portion of seats are temporarily held for domestic students.
International students: this may impact your ability to register.
8 seats available as of Feb 24, 2020 1:37 pm (PST). Of these 8, 7 are currently reserved for domestic students only. Availability may change at any time.
Cei Digital: Services Marketing W Connect/Smartbook (1 Semester), 7Th Ed
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No information on books is currently available for Spring/Summer 2020 offerings of this course.
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