To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.
Focuses on the differences between developing strategies for services rather than products. Covers the complete marketing management process from setting objectives, developing a plan of action, to reviewing the effectiveness of the marketing plan.
Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Upon successful completion, the student will be able to:
Make primary distinctions between product-based and service-based businesses.
Create marketing objectives that generate predetermined shifts in customer behaviour.
Develop a synergistic marketing strategy and put it into action.
Choose appropriate research methods for services.
Select appropriate database management and segmentation methods for services.
Formulate the seven 'P's' of the Extended marketing Mix for services.
Demonstrate the process of how to communicate and promote services B-to-C and B-to-B.
Describe the four Customer Value Segments and select the best pricing techniques for each.
Select the best way to reach customers through person selling, advertising, direct mail, internet etc.
Effective as of Fall 2003
MKTG 2205 is offered as a part of the following programs:
Cei Digital: Services Marketing W Connect/Smartbook (1 Semester), 7Th Ed
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Services Marketing W Connect
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