BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.
Focuses on the differences between developing strategies for services rather than products. Covers the complete marketing management process from setting objectives, developing a plan of action, to reviewing the effectiveness of the marketing plan.
Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Upon successful completion, the student will be able to:
Make primary distinctions between product-based and service-based businesses.
Create marketing objectives that generate predetermined shifts in customer behaviour.
Develop a synergistic marketing strategy and put it into action.
Choose appropriate research methods for services.
Select appropriate database management and segmentation methods for services.
Formulate the seven 'P's' of the Extended marketing Mix for services.
Demonstrate the process of how to communicate and promote services B-to-C and B-to-B.
Describe the four Customer Value Segments and select the best pricing techniques for each.
Select the best way to reach customers through person selling, advertising, direct mail, internet etc.
Effective as of Fall 2003
MKTG 2205 is offered as a part of the following programs:
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