MKTG 2205 - Marketing of Services
Part-time Studies Course
Focuses on the differences between developing strategies for services rather than products. Covers the complete marketing management process from setting objectives, developing a plan of action, to reviewing the effectiveness of the marketing plan.
MKTG 1102 Credits
Below is one offering of this course for the Winter 2019 term.
Sat Jan 12 - Sat Feb 16
Class Meeting Times
Jan 12 - Feb 16
09:00 - 16:00
This course offering is full. Please check back next term or
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Upon successful completion, the student will be able to:
Make primary distinctions between product-based and service-based businesses.
Create marketing objectives that generate predetermined shifts in customer behaviour.
Develop a synergistic marketing strategy and put it into action.
Choose appropriate research methods for services.
Select appropriate database management and segmentation methods for services.
Formulate the seven 'P's' of the Extended marketing Mix for services.
Demonstrate the process of how to communicate and promote services B-to-C and B-to-B.
Describe the four Customer Value Segments and select the best pricing techniques for each.
Select the best way to reach customers through person selling, advertising, direct mail, internet etc.
Effective as of Fall 2003
Books & Supplies
The BCIT bookstore carries textbooks, general reference books, software, and
stationery. Please visit
bcit.ca/bookstore for more
Books for Winter 2019 offerings of this course are available in the following BCIT
online bookstores. Please choose the bookstore appropriate for the offering
you are considering.
BCIT Downtown Campus Bookstore
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the
BCIT Downtown Campus Bookstore.
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MKTG 2205 - Marketing of Services?
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