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Important Notice: COVID-19 Institute response

BCIT

MKTG 2205 - Marketing of Services

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

Focuses on the differences between developing strategies for services rather than products. Covers the complete marketing management process from setting objectives, developing a plan of action, to reviewing the effectiveness of the marketing plan.

Prerequisite(s)

MKTG 1102

Credits

3.0

Cost

$553.96

Fall 2020

Below are two offerings of this course for the Fall 2020 term.

CRN 46274

Fri Oct 16 - Fri Nov 20 6 Weeks

Class Meeting Times

Dates Days Times Locations
Oct 16 - Nov 20 Fri 09:00 - 16:00 DTC Online Delivery

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$553.96

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Cancelled

CRN 46534

Sat Oct 17 - Sat Nov 21 6 Weeks

Class Meeting Times

Dates Days Times Locations
Oct 17 - Nov 21 Sat 09:00 - 16:00 DTC Online Delivery

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$553.96

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Cancelled

Winter 2021

Below is one offering of this course for the Winter 2021 term.

CRN 85335

Sat Jan 09 - Sat Feb 13 6 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Feb 13 Sat 09:00 - 16:00 Online Delivery
See Notes below

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$553.96

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

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This section is only available for registration starting Wed, Oct 28 at 9:00 am (PDT)

Sneak Preview

Learning Outcomes

Upon successful completion, the student will be able to:

  • Make primary distinctions between product-based and service-based businesses.
  • Create marketing objectives that generate predetermined shifts in customer behaviour.
  • Develop a synergistic marketing strategy and put it into action.
  • Choose appropriate research methods for services.
  • Select appropriate database management and segmentation methods for services.
  • Formulate the seven 'P's' of the Extended marketing Mix for services.
  • Demonstrate the process of how to communicate and promote services B-to-C and B-to-B.
  • Describe the four Customer Value Segments and select the best pricing techniques for each.
  • Select the best way to reach customers through person selling, advertising, direct mail, internet etc.

Effective as of Fall 2003

Related Programs

MKTG 2205 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2020

Books for Fall 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Cei Digital: Services Marketing W Connect/Smartbook (1 Semester), 7Th Ed
Author Zeithaml
Copyright 2018
Binding Digital Version
ISBN 978-1-25986-710-1
Price $93.95
Choose One

Image not available
Services Marketing W Connect
Author Zeithaml
Copyright 2018
Binding Kit/Set/Package
ISBN 978-1-26005-198-8
Price $154.95
Choose One

Winter 2021

No information on books is currently available for Winter 2021 offerings of this course.

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Contact Information

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Programs and courses are subject to change without notice.

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Registration News

Registration is currently open for the Fall 2020 term.

A sneak preview of Winter 2021 term courses is also now available here.

Students may register for Winter 2021 term courses online or by phone starting Wed, Oct 28 at 9:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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