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BCIT

MKTG 2205 - Marketing of Services

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. Spring and Summer PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

Focuses on the differences between developing strategies for services rather than products. Covers the complete marketing management process from setting objectives, developing a plan of action, to reviewing the effectiveness of the marketing plan.

Prerequisite(s)

MKTG 1102

Credits

3.0

Cost

$518.44 - $553.96 See individual course offerings below for actual costs.

Spring/Summer 2020

Below is one offering of this course for the Spring/Summer 2020 term.

CRN 66121

Sat Jul 11 - Sat Aug 22 6 Weeks

Class Meeting Times

Dates Days Times Locations
Jul 11 - Aug 22 Sat 09:00 - 16:00 DTC Online Delivery

Instructor

Donna Hooker

Course Outline

Cost

$518.44

Notes

  1. No class held Saturday Auguest 1st - BC Day long weekend.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Fall 2020

Below are three offerings of this course for the Fall 2020 term.

CRN 37491

Sat Sep 05 - Sat Oct 10 6 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 05 - Oct 10 Sat 09:00 - 16:00 DTC Online Delivery

Instructor

Donna Hooker

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$553.96

Notes

  1. Class will be held on October 10th - the Saturday of the Thanksgiving long weekend. Mandatory attendance is required for all classes.

CRN 46274

Fri Oct 16 - Fri Nov 20 6 Weeks

Class Meeting Times

Dates Days Times Locations
Oct 16 - Nov 20 Fri 09:00 - 16:00 DTC Online Delivery

Instructor

Donna Hooker

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$553.96

CRN 46534

Sat Oct 17 - Sat Nov 21 6 Weeks

Class Meeting Times

Dates Days Times Locations
Oct 17 - Nov 21 Sat 09:00 - 16:00 DTC Online Delivery

Instructor

Donna Hooker

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$553.96

Learning Outcomes

Upon successful completion, the student will be able to:

  • Make primary distinctions between product-based and service-based businesses.
  • Create marketing objectives that generate predetermined shifts in customer behaviour.
  • Develop a synergistic marketing strategy and put it into action.
  • Choose appropriate research methods for services.
  • Select appropriate database management and segmentation methods for services.
  • Formulate the seven 'P's' of the Extended marketing Mix for services.
  • Demonstrate the process of how to communicate and promote services B-to-C and B-to-B.
  • Describe the four Customer Value Segments and select the best pricing techniques for each.
  • Select the best way to reach customers through person selling, advertising, direct mail, internet etc.

Effective as of Fall 2003

Related Programs

MKTG 2205 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Spring/Summer 2020

Books for Spring/Summer 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Cei Digital: Services Marketing W Connect/Smartbook (1 Semester), 7Th Ed
Author Zeithaml
Copyright 2018
Binding Digital Version
ISBN 978-1-25986-710-1
Price $93.95
Choose One

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Image not available
Cei Digital: Services Marketing W Connect/Smartbook (1 Semester), 7Th Ed
Author Zeithaml
Copyright 2018
Binding Digital Version
ISBN 978-1-25986-710-1
Price $93.95
Required

Fall 2020

Books for Fall 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Cei Digital: Services Marketing W Connect/Smartbook (1 Semester), 7Th Ed
Author Zeithaml
Copyright 2018
Binding Digital Version
ISBN 978-1-25986-710-1
Price $93.95
Choose One

Image not available
Services Marketing W Connect
Author Zeithaml
Copyright 2018
Binding Kit/Set/Package
ISBN 978-1-26005-198-8
Price $154.95
Choose One

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