Focuses on the differences between developing strategies for services rather than products. Covers the complete marketing management process from setting objectives, developing a plan of action, to reviewing the effectiveness of the marketing plan.
Cei Digital: Services Marketing W Connect/Smartbook (1 Semester), 7Th Ed
Image not available
Interested in being notified about future offerings of MKTG 2205 - Marketing of Services?
If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.