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MKTG 2205 - Marketing of Services

Marketing Management Part-time Studies Course

School of Business

Course Details

Focuses on the differences between developing strategies for services rather than products. Covers the complete marketing management process from setting objectives, developing a plan of action, to reviewing the effectiveness of the marketing plan.

Prerequisite(s)

MKTG 1102

Credits

3.0

This course isn't currently offered through BCIT Part-time Studies. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion, the student will be able to:

  • Make primary distinctions between product-based and service-based businesses.
  • Create marketing objectives that generate predetermined shifts in customer behaviour.
  • Develop a synergistic marketing strategy and put it into action.
  • Choose appropriate research methods for services.
  • Select appropriate database management and segmentation methods for services.
  • Formulate the seven 'P's' of the Extended marketing Mix for services.
  • Demonstrate the process of how to communicate and promote services B-to-C and B-to-B.
  • Describe the four Customer Value Segments and select the best pricing techniques for each.
  • Select the best way to reach customers through person selling, advertising, direct mail, internet etc.

Effective as of Fall 2003

Related Programs

MKTG 2205 is offered as a part of the following programs:

School of Business

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  4. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate

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