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MKTG 2203 - Marketing Communications Essentials

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. Spring and Summer PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

This course builds on essential marketing concepts by focusing on the promotional element of the marketing mix. You will examine marketing communications strategy, and effective use of advertising, public relations, direct marketing, sales promotion and the media. To be successful in this course, you must be able to communicate well verbally and in writing, in English.

Prerequisite(s)

MKTG 1102

Credits

3.0

Cost

$523.74 - $558.87 See individual course offerings below for actual costs.

Fall 2020

Below are four offerings of this course for the Fall 2020 term.

CRN 33136

Mon Sep 07 - Sat Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 07 - Nov 28 Online Online Delivery

Instructor

Tom Chan

Course Outline

Cost

$523.74

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

5 seats remaining as of Aug 10, 2020 2:58 pm (PDT). Availability may change at any time.

CRN 33232

Tue Sep 08 - Mon Nov 30 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 08 - Nov 30 Tue 18:30 - 21:30 BBY Online Delivery

Instructor

Tom Chan

Course Outline

Cost

$558.87

CRN 33234

Tue Sep 08 - Tue Nov 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 08 - Nov 24 Tue 17:30 - 20:30 DTC Online Delivery

Instructor

Mike Coates

Course Outline

Cost

$548.87

CRN 38314

Fri Sep 11 - Sun Sep 20 3 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 11 Fri 17:30 - 20:30 DTC Online Delivery
Sep 12 - Sep 13 Sat/Sun 09:00 - 17:00 DTC Online Delivery
Sep 18 Fri 17:30 - 20:30 DTC Online Delivery
Sep 19 - Sep 20 Sat/Sun 09:00 - 17:00 DTC Online Delivery

Instructor

Mike Coates

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$548.87

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Sept 11-13 and Sept 18-20 with the following class times: Fridays 1730 - 2030 Saturdays and Sundays 0900-1700

Learning Outcomes

Upon successful completion, the student will be able to:

  • Describe Integrated Marketing Communications.
  • Describe the role consumer behaviour plays in the development and implementation of advertising and promotional programs.
  • Describe the basic elements of the communication process.
  • Explain the role of communications in marketing.
  • Explain the process of deciding and implementing media strategies and tactics.
  • Describe the structure of the television and radio industries. Explain the role of each medium in an organization's advertising program. Evaluate strengths and limitations of using broadcast media.
  • Describe the structure of the magazine and newspaper industries. Explain the role of each medium in an organization's advertising program. Evaluate strengths and limitations of using print media.
  • Describe the various out-of-home and support media available to the marketer. Evaluate strengths and limitations of using out-of-home and support media.
  • Explain the role of sales promotion in an organization's integrated marketing communications program. Describe the objectives, strategy, and tactical components of a sales promotional plan.
  • Explain the role of public relations in the promotional mix. Evaluate the strengths and limitations of using public relations.
  • Explain the role of direct marketing. Describe direct marketing strategies and tactics. Evaluate the scope and effectiveness of direct marketing.
  • Explain the role of the Internet in marketing communications. Evaluate the strengths and limitations of the Internet and interactive media.

Effective as of Fall 2003

Related Programs

MKTG 2203 is offered as a part of the following programs:

School of Business + Media

  1. Business Administration (General Option)
    Part-time   Diploma
  2. Business Administration (Marketing Option)
    Part-time   Diploma
  3. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  4. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  5. Media Techniques and Marketing Communications
    Part-time   Certificate
  6. Tourism and Hospitality
    Part-time   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2020

Books for Fall 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Advertising & Promotion W Connect, 7Th Ed
Author Belch
Copyright 2020
Binding Kit/Set/Package
ISBN 978-1-26033-311-4
Price $124.95
Choose One
Image not available
Cei Digital: Advertising & Promotion W Connect, 7Th Ed
Author Belch
Copyright 2020
Binding Digital Version
ISBN 978-1-26032-848-6
Price $93.95
Choose One

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Image not available
Advertising & Promotion W Connect, 7Th Ed
Author Belch
Copyright 2020
Binding Kit/Set/Package
ISBN 978-1-26033-311-4
Price $124.95
Choose One
Image not available
Cei Digital: Advertising & Promotion W Connect, 7Th Ed
Author Belch
Copyright 2020
Binding Digital Version
ISBN 978-1-26032-848-6
Price $93.95
Choose One

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