British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg2203

Important Notice: Weather Update: Feb 24, 2:00 pm - BCIT is OPEN

BCIT

MKTG 2203 - Marketing Communications Essentials

Marketing Management Part-time Studies Course

School of Business

Course Details

This course builds on essential marketing concepts by focusing on the promotional element of the marketing mix. You will examine marketing communications strategy, and effective use of advertising, public relations, direct marketing, sales promotion and the media. To be successful in this course, you must be able to communicate well verbally and in writing, in English.

Prerequisite(s)

MKTG 1102

Credits

3.0

Cost

$493.54 - $499.25 See individual course offerings below for actual costs.

Winter 2018

Below are three offerings of this course for the Winter 2018 term.

CRN 47309

Mon Jan 08 - Sat Mar 31 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 08 - Mar 31 Online

Instructor

Tom Chan

Course Outline

Cost

$493.54

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 47294

Wed Jan 10 - Wed Mar 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 10 - Jan 17 Wed 18:30 - 21:30 BBY
Jan 24 - Mar 28 Wed 18:30 - 21:30 BBY NE01 Rm. 204

Instructor

Mike Coates

Course Outline

Cost

$499.25

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 47295

Thu Jan 11 - Thu Mar 29 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 11 - Mar 29 Thu 17:30 - 20:30 DTC Rm. 481

Instructor

Tom Chan

Course Outline

Cost

$493.54

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Spring/Summer 2018

Below are three offerings of this course for the Spring/Summer 2018 term.

CRN 52106

Mon Apr 09 - Sat Jun 30 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 09 - Jun 30 Online

Instructor

Tom Chan

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$493.54

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

CRN 52364

Tue Apr 10 - Tue Jun 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 10 - Jun 26 Tue 17:30 - 20:30 DTC Rm. 381

Instructor

Fair Gordon

Course Outline

Cost

$493.54

CRN 60444

Tue Jun 05 - Thu Jul 12 7 Weeks

Class Meeting Times

Dates Days Times Locations
Jun 05 - Jul 12 Tue/Thu 09:30 - 12:20 BBY SW01 Rm. 2590

Instructor

Donna Serviss

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$499.25

Learning Outcomes

Upon successful completion, the student will be able to:

  • Describe Integrated Marketing Communications.
  • Describe the role consumer behaviour plays in the development and implementation of advertising and promotional programs.
  • Describe the basic elements of the communication process.
  • Explain the role of communications in marketing.
  • Explain the process of deciding and implementing media strategies and tactics.
  • Describe the structure of the television and radio industries. Explain the role of each medium in an organization's advertising program. Evaluate strengths and limitations of using broadcast media.
  • Describe the structure of the magazine and newspaper industries. Explain the role of each medium in an organization's advertising program. Evaluate strengths and limitations of using print media.
  • Describe the various out-of-home and support media available to the marketer. Evaluate strengths and limitations of using out-of-home and support media.
  • Explain the role of sales promotion in an organization's integrated marketing communications program. Describe the objectives, strategy, and tactical components of a sales promotional plan.
  • Explain the role of public relations in the promotional mix. Evaluate the strengths and limitations of using public relations.
  • Explain the role of direct marketing. Describe direct marketing strategies and tactics. Evaluate the scope and effectiveness of direct marketing.
  • Explain the role of the Internet in marketing communications. Evaluate the strengths and limitations of the Internet and interactive media.

Effective as of Fall 2003

Related Programs

MKTG 2203 is offered as a part of the following programs:

School of Business

  1. Business Administration (General Option)
    Part-time   Diploma
  2. Business Administration (Marketing Option)
    Part-time   Diploma
  3. Marketing Management
    Part-time   Certificate
  4. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  5. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  6. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  7. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  8. Media Techniques and Marketing Communications
    Part-time   Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Winter 2018

Books for Winter 2018 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Advertising & Promotion with Connect with SmartBook COMBO
Author Michael Guolla Professor, George E Belch, Michael A Belch
Publisher McGraw-Hill Ryerson
Copyright 2017
Binding Kit/Set/Package
ISBN 978-1-25927-099-4
Price $131.95
Required

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Advertising & Promotion with Connect with SmartBook COMBO
Author Michael Guolla Professor, George E Belch, Michael A Belch
Publisher McGraw-Hill Ryerson
Copyright 2017
Binding Kit/Set/Package
ISBN 978-1-25927-099-4
Price $131.95
Required

BCIT Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.

Advertising & Promotion with Connect with SmartBook COMBO
Author Michael Guolla Professor, George E Belch, Michael A Belch
Publisher McGraw-Hill Ryerson
Copyright 2017
Binding Kit/Set/Package
ISBN 978-1-25927-099-4
Price $131.95
Required

Image not available
Advertising & Promotion (5Th Canadian Ed)
Author Belch
Publisher Mcg/Cn
Copyright 2014
Binding Hardback
ISBN 978-1-25910-689-7
Price $159.95
Optional

Spring/Summer 2018

Books for Spring/Summer 2018 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Advertising & Promotion with Connect with SmartBook COMBO
Author Michael Guolla Professor, George E Belch, Michael A Belch
Publisher McGraw-Hill Ryerson
Copyright 2017
Binding Kit/Set/Package
ISBN 978-1-25927-099-4
Price $131.95
Required

Subscribe

Interested in being notified about future offerings of MKTG 2203 - Marketing Communications Essentials? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Contact Information

Suggest course days and times

If you are interested in taking this course on-campus (classroom delivery only) and would like to see it offered on specific days and/or at specific times, please indicate your preferences below. Day and time suggestions are not applicable to online courses.

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

Programs and courses are subject to change without notice.

Find Courses

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Spring/Summer 2018 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid ›

© BCIT