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MKTG 2203 - Marketing Communications Essentials

Marketing Management Part-time Studies Course

School of Business

Course Details

This course builds on essential marketing concepts by focusing on the promotional element of the marketing mix. You will examine marketing communications strategy, and effective use of advertising, public relations, direct marketing, sales promotion and the media. To be successful in this course, you must be able to communicate well verbally and in writing, in English.

Prerequisite(s)

MKTG 1102

Credits

3.0

Cost

$503.97 - $538.18 See individual course offerings below for actual costs.

Fall 2019

Below are three offerings of this course for the Fall 2019 term.

CRN 33136

Mon Sep 09 - Sat Nov 30 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Nov 30 Online

Instructor

TBD

Course Outline

Cost

$504.04

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 33232

Tue Sep 10 - Mon Dec 02 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Dec 02 Tue 18:30 - 21:30 BBY SW01 Rm. 3150

Instructor

TBD

Course Outline

Cost

$512.54

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 33234

Tue Sep 10 - Tue Nov 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Nov 26 Tue 17:30 - 20:30 DTC Rm. 376

Instructor

TBD

Course Outline

Cost

$503.97

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Winter 2020

Below are three offerings of this course for the Winter 2020 term.

CRN 47291

Mon Jan 06 - Mon Mar 30 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 30 Mon 18:30 - 21:30 BBY SE06 Rm. 203

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$522.17

Notes

  1. No class held February 17th - Family Day

CRN 47295

Thu Jan 09 - Thu Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Mar 26 Thu 17:30 - 20:30 DTC Rm. 470

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$538.18

CRN 47309

Mon Jan 06 - Sat Mar 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 28 Online

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$513.45

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion, the student will be able to:

  • Describe Integrated Marketing Communications.
  • Describe the role consumer behaviour plays in the development and implementation of advertising and promotional programs.
  • Describe the basic elements of the communication process.
  • Explain the role of communications in marketing.
  • Explain the process of deciding and implementing media strategies and tactics.
  • Describe the structure of the television and radio industries. Explain the role of each medium in an organization's advertising program. Evaluate strengths and limitations of using broadcast media.
  • Describe the structure of the magazine and newspaper industries. Explain the role of each medium in an organization's advertising program. Evaluate strengths and limitations of using print media.
  • Describe the various out-of-home and support media available to the marketer. Evaluate strengths and limitations of using out-of-home and support media.
  • Explain the role of sales promotion in an organization's integrated marketing communications program. Describe the objectives, strategy, and tactical components of a sales promotional plan.
  • Explain the role of public relations in the promotional mix. Evaluate the strengths and limitations of using public relations.
  • Explain the role of direct marketing. Describe direct marketing strategies and tactics. Evaluate the scope and effectiveness of direct marketing.
  • Explain the role of the Internet in marketing communications. Evaluate the strengths and limitations of the Internet and interactive media.

Effective as of Fall 2003

Programs and courses are subject to change without notice.

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English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Registration News

Registration is now open for the Winter 2020 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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