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Important Notice: COVID-19 Institute response

BCIT

MKTG 2203 - Marketing Communications Essentials

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

This course builds on essential marketing concepts by focusing on the promotional element of the marketing mix. You will examine marketing communications strategy, and effective use of advertising, public relations, direct marketing, sales promotion and the media. To be successful in this course, you must be able to communicate well verbally and in writing, in English.

Prerequisite(s)

MKTG 1102

Credits

3.0

Cost

$534.11 - $570.94 See individual course offerings below for actual costs.

Fall 2021

Below are three offerings of this course for the Fall 2021 term.

CRN 33136

Tue Sep 07 - Sat Nov 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 07 - Nov 27 Online

Instructor

Tom Chan

Course Outline

Cost

$534.11

Notes

  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more of it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 33232

Tue Sep 07 - Tue Nov 23 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 07 - Nov 23 Tue 18:30 - 21:30 Online

Instructor

Tom Chan

Course Outline

Cost

$570.94

Notes

  1. Internet delivery format.
  2. This is not a self-paced course – it is online synchronous delivery. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. https://www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 33234

Tue Sep 07 - Tue Nov 23 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 07 - Nov 23 Tue 17:30 - 20:30 DTC DTC

Instructor

TBD

Course Outline

Cost

$559.51

This course offering has been cancelled. Please check back next term or subscribe to receive email updates.

Cancelled

Learning Outcomes

Upon successful completion, the student will be able to:

  • Describe Integrated Marketing Communications.
  • Describe the role consumer behaviour plays in the development and implementation of advertising and promotional programs.
  • Describe the basic elements of the communication process.
  • Explain the role of communications in marketing.
  • Explain the process of deciding and implementing media strategies and tactics.
  • Describe the structure of the television and radio industries. Explain the role of each medium in an organization's advertising program. Evaluate strengths and limitations of using broadcast media.
  • Describe the structure of the magazine and newspaper industries. Explain the role of each medium in an organization's advertising program. Evaluate strengths and limitations of using print media.
  • Describe the various out-of-home and support media available to the marketer. Evaluate strengths and limitations of using out-of-home and support media.
  • Explain the role of sales promotion in an organization's integrated marketing communications program. Describe the objectives, strategy, and tactical components of a sales promotional plan.
  • Explain the role of public relations in the promotional mix. Evaluate the strengths and limitations of using public relations.
  • Explain the role of direct marketing. Describe direct marketing strategies and tactics. Evaluate the scope and effectiveness of direct marketing.
  • Explain the role of the Internet in marketing communications. Evaluate the strengths and limitations of the Internet and interactive media.

Effective as of Fall 2003

Related Programs

MKTG 2203 is offered as a part of the following programs:

School of Business + Media

  1. Business Administration (General Option)
    Part-time   Diploma
  2. Business Administration (Marketing Option)
    Part-time   Diploma
  3. Marketing Management
    Part-time   Certificate
  4. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  5. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  6. Media Techniques and Marketing Communications
    Part-time   Certificate
  7. Tourism and Hospitality
    Part-time   Associate Certificate

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Registration is currently open for the Fall 2021 term.

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