BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.
Course Details
This course builds on essential marketing concepts by focusing on the promotional element of the marketing mix. You will examine marketing communications strategy, and effective use of advertising, public relations, direct marketing, sales promotion and the media. To be successful in this course, you must be able to communicate well verbally and in writing, in English.
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
This course offering is in progress. Please check back next term or subscribe to receive email updates.
In Progress
Learning Outcomes
Upon successful completion, the student will be able to:
Describe Integrated Marketing Communications.
Describe the role consumer behaviour plays in the development and implementation of advertising and promotional programs.
Describe the basic elements of the communication process.
Explain the role of communications in marketing.
Explain the process of deciding and implementing media strategies and tactics.
Describe the structure of the television and radio industries. Explain the role of each medium in an organization's advertising program. Evaluate strengths and limitations of using broadcast media.
Describe the structure of the magazine and newspaper industries. Explain the role of each medium in an organization's advertising program. Evaluate strengths and limitations of using print media.
Describe the various out-of-home and support media available to the marketer. Evaluate strengths and limitations of using out-of-home and support media.
Explain the role of sales promotion in an organization's integrated marketing communications program. Describe the objectives, strategy, and tactical components of a sales promotional plan.
Explain the role of public relations in the promotional mix. Evaluate the strengths and limitations of using public relations.
Explain the role of direct marketing. Describe direct marketing strategies and tactics. Evaluate the scope and effectiveness of direct marketing.
Explain the role of the Internet in marketing communications. Evaluate the strengths and limitations of the Internet and interactive media.
Effective as of Fall 2003
Related Programs
MKTG 2203 is offered as a part of the following programs:
Interested in being notified about future offerings of MKTG 2203 - Marketing Communications Essentials?
If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.
Registration is currently open for the Spring/Summer 2021 term.
The sneak preview for the Fall 2021 term starts Fri, May 21 at 8:30 am (PDT).
Students may register for Fall 2021 term courses online or by phone
starting Wed, May 26 at 9:00 am (PDT).
Classroom Locations
Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.