British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg2203

BCIT

MKTG 2203 - Marketing Communications Essentials

Marketing Management Part-time Studies Course

School of Business

Course Details

This course builds on essential marketing concepts by focusing on the promotional element of the marketing mix. You will examine marketing communications strategy, and effective use of advertising, public relations, direct marketing, sales promotion and the media. To be successful in this course, you must be able to communicate well verbally and in writing, in English.

Prerequisite(s)

MKTG 1102

Credits

3.0

Cost

$503.31 - $519.06 See individual course offerings below for actual costs.

Spring/Summer 2019

Below are three offerings of this course for the Spring/Summer 2019 term.

CRN 60444

Mon Jun 03 - Mon Jul 15 6 Weeks

Class Meeting Times

Dates Days Times Locations
Jun 03 - Jul 15 Mon/Wed 09:30 - 12:20 BBY SE06 Rm. 205

Instructor

Donna Serviss

Course Outline

Cost

$510.45

Notes

  1. Departmental approval needed
  2. Please note: There will be no class Monday July 1st (Canada Day) This section of the course requires DEPARTMENTAL APPROVAL to enter, because it is run concurrently with the Business Fundamentals (BFUN) Program. Priority is given to students who have joined the program: https://www.bcit.ca/study/programs/7985acert, but we anticipate some seats will be released for general enrolment If the program is not showing “full”, then there are seats available for general registration. If you wish to enter this course, please email the Program Assistant, Sarah Chanway at schanway@bcit.ca with your name, student ID number and the CRN of the course that you would like to register in. Registration will not be permitted without proof of a minimum English level of IELTS 6.0 (or equivalent). For details on English requirements, please see https://www.bcit.ca/admission/english.shtml. The prerequisite course, MKTG 2203, must also be complete prior to registration.

CRN 52106

Mon Apr 08 - Sat Jun 29 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 08 - Jun 29 Online

Instructor

Tom Chan

Course Outline

Cost

$503.44

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 52364

Tue Apr 09 - Tue Jun 25 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 09 - Jun 25 Tue 17:30 - 20:30 DTC Rm. 472

Instructor

Fair Gordon

Course Outline

Cost

$503.31

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

Fall 2019

Below are four offerings of this course for the Fall 2019 term.

CRN 33136

Mon Sep 09 - Sat Nov 30 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Nov 30 Online

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$504.04

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

}

This section is only available for registration starting Wed, May 29 at 9:00 am (PDT)

Sneak Preview

CRN 33232

Mon Sep 09 - Mon Dec 02 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Nov 26 Tue 18:30 - 21:30 BBY

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$512.54

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

}

This section is only available for registration starting Wed, May 29 at 9:00 am (PDT)

Sneak Preview

CRN 33234

Tue Sep 10 - Tue Nov 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Nov 26 Tue 17:30 - 20:30 DTC Rm. 376

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$503.97

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

}

This section is only available for registration starting Wed, May 29 at 9:00 am (PDT)

Sneak Preview

CRN 38314

Fri Sep 13 - Sun Sep 22 3 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 13 Fri 17:30 - 20:30 DTC Rm. 476
Sep 14 - Sep 15 Sat/Sun 09:00 - 17:00 DTC Rm. 476
Sep 20 Fri 17:30 - 20:30 DTC Rm. 476
Sep 21 - Sep 22 Sat/Sun 09:00 - 17:00 DTC Rm. 476

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$519.06

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Sept 13-15 and Sept 20-22 with the following class times: Fridays - 1730 - 2030 and Saturdays and Sundays - 0900-1700.

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

}

This section is only available for registration starting Wed, May 29 at 9:00 am (PDT)

Sneak Preview

Learning Outcomes

Upon successful completion, the student will be able to:

  • Describe Integrated Marketing Communications.
  • Describe the role consumer behaviour plays in the development and implementation of advertising and promotional programs.
  • Describe the basic elements of the communication process.
  • Explain the role of communications in marketing.
  • Explain the process of deciding and implementing media strategies and tactics.
  • Describe the structure of the television and radio industries. Explain the role of each medium in an organization's advertising program. Evaluate strengths and limitations of using broadcast media.
  • Describe the structure of the magazine and newspaper industries. Explain the role of each medium in an organization's advertising program. Evaluate strengths and limitations of using print media.
  • Describe the various out-of-home and support media available to the marketer. Evaluate strengths and limitations of using out-of-home and support media.
  • Explain the role of sales promotion in an organization's integrated marketing communications program. Describe the objectives, strategy, and tactical components of a sales promotional plan.
  • Explain the role of public relations in the promotional mix. Evaluate the strengths and limitations of using public relations.
  • Explain the role of direct marketing. Describe direct marketing strategies and tactics. Evaluate the scope and effectiveness of direct marketing.
  • Explain the role of the Internet in marketing communications. Evaluate the strengths and limitations of the Internet and interactive media.

Effective as of Fall 2003

Related Programs

MKTG 2203 is offered as a part of the following programs:

School of Business

  1. Business Administration (General Option)
    Part-time   Diploma
  2. Business Administration (Marketing Option)
    Part-time   Diploma
  3. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  4. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  5. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  6. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  7. Media Techniques and Marketing Communications
    Part-time   Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Spring/Summer 2019

Books for Spring/Summer 2019 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Advertising And Promotion W. Connect & Smartbook
Author Belch
Copyright 2017
Binding Kit/Set/Package
ISBN 978-1-25927-099-4
Price $131.95
Choose One

Image not available
Cei Digital: Advertising & Promotion W Connect & Smartbook, 6Th Cdn (365 Days)
Author Belch
Copyright 2017
Binding Digital Version
ISBN 978-1-25927-234-9
Price $89.00
Choose One

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Image not available
Advertising And Promotion W. Connect & Smartbook
Author Belch
Copyright 2017
Binding Kit/Set/Package
ISBN 978-1-25927-099-4
Price $131.95
Choose One

Image not available
Cei Digital: Advertising & Promotion W Connect & Smartbook, 6Th Cdn (365 Days)
Author Belch
Copyright 2017
Binding Digital Version
ISBN 978-1-25927-234-9
Price $89.00
Choose One

BCIT Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.

Image not available
Advertising And Promotion W. Connect & Smartbook
Author Belch
Copyright 2017
Binding Kit/Set/Package
ISBN 978-1-25927-099-4
Price $131.95
Choose One

Image not available
Cei Digital: Advertising & Promotion W Connect & Smartbook, 6Th Cdn (365 Days)
Author Belch
Copyright 2017
Binding Digital Version
ISBN 978-1-25927-234-9
Price $89.00
Choose One

Fall 2019

No information on books is currently available for Fall 2019 offerings of this course.

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Registration News

Registration is currently open for the Spring/Summer 2019 term.

A sneak preview of Fall 2019 term courses is also now available here.

Students may register for Fall 2019 term courses online, by phone, mail or in-person starting Wed, May 29 at 9:00 am (PDT).

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