British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg2026

Important Notice: COVID-19 Institute response

BCIT

MKTG 2026 - Event Design Concepts

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

Producing award-winning events with creative flair is any event professional's goal. Event planners are often responsible for theme development- churning out new and unique event themes can be very challenging in today's highly innovative world. A fantastic theme and the design and execution can turn an event from average to truly spectacular and memorable. You will learn approaches to theme development and how to ensure the selected theme matches the predetermined goals and attendee demographic of the event. You will also develop a range of skills that will help them to create event designs that will complement the selected event venue, establish appropriate decor and source out the best suppliers to successfully execute the event.

Credits

3.0

Cost

$627.65

Fall 2021

Below is one offering of this course for the Fall 2021 term.

CRN 48310

Tue Sep 07 - Sat Nov 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 07 - Nov 27 Online

Instructor

Darren Dreger

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$627.65

Notes

  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. https://www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Apply a creative process for conceptualizing event themes, design and execution.
  • Develop creative elements, including décor, entertainment, staging and special effects, and properly sequence them at events.
  • Analyze successful awards and recognition events, major corporate hallmark events such as anniversaries, civic events and festivals as well as ground-breaking ceremonies and media events.
  • Develop audition criteria and audition candidates as well as prepare and monitor performer contracts.

Effective as of Fall 2021

Related Programs

MKTG 2026 is offered as a part of the following programs:

School of Business + Media

  1. Sustainable Event Management
    Part-time   Certificate

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Registration is currently open for the Fall 2021 term.

The sneak preview for the Winter 2022 term starts Fri, Oct 22 at 8:30 am (PDT).

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