MKTG 1554 - Fundamentals of Branding
Marketing Management Part-time Studies Course
School of Business + Media
To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. Spring and Summer PTS classes are being delivered in an online format unless you are notified otherwise.
Course Details
What’s behind the brand? This course is designed to provide students with an understanding of the role of branding in marketing all kinds of organizations, goods, services, and ideas. Analysis of contemporary branding strategies and their application online and offline will be explored. Students will create and present a brand proposition and strategic plan for an organization.
Credits
3.0
Cost
$651.60 - $664.56 See individual course offerings below for actual costs.
Spring/Summer 2020
Below is one offering of this course for the Spring/Summer 2020 term.
CRN 63926
Duration
Wed Apr 29 - Wed Jul 15 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Apr 29 - Jul 15 | Wed | 17:30 - 20:30 | DTC Online Delivery |
Instructor
Erica Halvorsen
Course Outline
Cost
$651.60
Status
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress
Fall 2020
Below are two offerings of this course for the Fall 2020 term.
CRN 46533
Duration
Thu Sep 10 - Thu Nov 26 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Sep 10 - Nov 26 | Thu | 17:30 - 20:30 | DTC Online Delivery |
Instructor
Fair Gordon
Course Outline
Cost
$664.56
Notes
- Please be advised that the textbook for this section is as follows: Designing Brand Identity: An Essential Guide for the Whole Branding Team, 5th Edition, Alina Wheeler, Debbie Millman.
Status
4 seats remaining as of Jul 11, 2020 4:32 am (PDT). Availability may change at any time.
CRN 42061
Duration
Wed Sep 09 - Wed Nov 25 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Sep 09 - Nov 25 | Wed | 17:30 - 20:30 | DTC Online Delivery |
Instructor
Erica Halvorsen
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$664.56
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
Learning Outcomes
Upon successful completion of this course, the student will be able to.
- Explain the importance and function of branding in all types of organizations, both large and small businesses, including consumer goods, services, B2B brands, government social marketing programs, and non-profit organizations.
- Understand the history of branding and how branding has come to play such a powerful role in marketing.
- Analyze the role of branding in building customer relationships in the digital marketing era.
- Understand the intricacies of consumer behavior and the role of branding in creating emotional connections to businesses, products and services.
- Define brand equity and how it drives the success or failure of a business.
- Understand the role of brand positioning in strategic competitive differentiation.
- Discuss the impact of branding from a sociological and ethical perspective.
- Evaluate brand case studies in the context of current branding trends and changes in the marketplace.
- Assess the elements of an effective brand and describe how brands are implemented and communicated to target audiences.
Effective as of Fall 2014
Related Programs
MKTG 1554 is offered as a part of the following programs:
School of Business + Media
- Marketing Management
Part-time Certificate - Marketing Management (Marketing Communications Option)
Part-time Certificate - Marketing Management - Customer Relationship Marketing
Part-time Associate Certificate - Marketing Management - Entrepreneurship
Part-time Associate Certificate - Marketing Management - Event Marketing
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Marketing Communications
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Public Relations
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Retail Marketing Management
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Sales Skills
Part-time Associate Certificate - Nonprofit Management
Part-time/Distance & Online Learning Associate Certificate
Books & Supplies
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Spring/Summer 2020
Books for Spring/Summer 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
BCIT Downtown Campus Bookstore
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
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| Fundamentals Of Branding (Pearson Custom) | |
|---|---|
| Author | Halvorsen |
| Copyright | 2014 |
| Binding | Paperback |
| ISBN | 978-1-26978-779-6 |
| Price | $114.95 |
| Required | |
BCIT Distance & Online Learning Bookstore
If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.
Image not available
| Cei Digital: Etext For Strategic Brand Mgmt, 5Th Ed. | |
|---|---|
| Author | Keller |
| Publisher | Ph |
| Binding | Digital Version |
| ISBN | 978-0-13564-137-8 |
| Price | $78.95 |
| Choose One | |
| Fundamentals Of Branding (Pearson Custom) | |
|---|---|
| Author | Halvorsen |
| Copyright | 2014 |
| Binding | Paperback |
| ISBN | 978-1-26978-779-6 |
| Price | $114.95 |
| Choose One | |
Fall 2020
No information on books is currently available for Fall 2020 offerings of this course.
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