MKTG 1554 - Fundamentals of Branding
Marketing Management Part-time Studies Course
School of Business + Media
To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.
Course Details
What’s behind the brand? This course is designed to provide students with an understanding of the role of branding in marketing all kinds of organizations, goods, services, and ideas. Analysis of contemporary branding strategies and their application online and offline will be explored. Students will create and present a brand proposition and strategic plan for an organization.
Credits
3.0
Cost
$639.43 - $674.56 See individual course offerings below for actual costs.
Spring/Summer 2021
Below are three offerings of this course for the Spring/Summer 2021 term.
CRN 63926
Duration
Wed Apr 28 - Wed Jul 14 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Apr 28 - Jul 14 | Wed | 17:30 - 20:30 |
Online Delivery See Notes below |
Instructor
Erica Halvorsen
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$664.56
Notes
- Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
CRN 66642
Duration
Mon Apr 05 - Sat Jun 26 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Apr 05 - Jun 26 |
Online Delivery See Notes below |
Instructor
Carson McKee
Course Outline
Cost
$639.43
Notes
- Internet delivery format.
- Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress
CRN 66641
Duration
Wed Apr 07 - Wed Jun 23 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Apr 07 - Jun 23 | Wed | 18:30 - 21:30 |
Online Delivery See Notes below |
Instructor
TBD
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$674.56
Notes
- Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.
Cancelled
Learning Outcomes
Upon successful completion of this course, the student will be able to.
- Explain the importance and function of branding in all types of organizations, both large and small businesses, including consumer goods, services, B2B brands, government social marketing programs, and non-profit organizations.
- Understand the history of branding and how branding has come to play such a powerful role in marketing.
- Analyze the role of branding in building customer relationships in the digital marketing era.
- Understand the intricacies of consumer behavior and the role of branding in creating emotional connections to businesses, products and services.
- Define brand equity and how it drives the success or failure of a business.
- Understand the role of brand positioning in strategic competitive differentiation.
- Discuss the impact of branding from a sociological and ethical perspective.
- Evaluate brand case studies in the context of current branding trends and changes in the marketplace.
- Assess the elements of an effective brand and describe how brands are implemented and communicated to target audiences.
Effective as of Fall 2014
Related Programs
MKTG 1554 is offered as a part of the following programs:
School of Business + Media
- Marketing Management
Part-time Certificate - Marketing Management (Marketing Communications Option)
Part-time Certificate - Marketing Management - Customer Relationship Marketing
Part-time Associate Certificate - Marketing Management - Entrepreneurship
Part-time Associate Certificate - Marketing Management - Event Marketing
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Marketing Communications
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Public Relations
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Retail Marketing Management
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Sales Skills
Part-time Associate Certificate - Nonprofit Management
Part-time/Distance & Online Learning Associate Certificate
Books & Supplies
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Spring/Summer 2021
Books for Spring/Summer 2021 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
BCIT Distance & Online Learning Bookstore
If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.
| Fundamentals Of Branding (Pearson Custom) | |
|---|---|
| Author | Halvorsen |
| Copyright | 2014 |
| Binding | Paperback |
| ISBN | 978-1-26978-779-6 |
| Price | $111.50 |
| Required | |
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