British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1554

BCIT

MKTG 1554 - Fundamentals of Branding

Marketing Management Part-time Studies Course

School of Business

Course Details

What’s behind the brand? This course is designed to provide students with an understanding of the role of branding in marketing all kinds of organizations, goods, services, and ideas. Analysis of contemporary branding strategies and their application online and offline will be explored. Students will create and present a brand proposition and strategic plan for an organization.

Credits

3.0

Cost

$626.39 - $626.94 See individual course offerings below for actual costs.

Spring/Summer 2018

Below is one offering of this course for the Spring/Summer 2018 term.

CRN 63926

Wed May 02 - Wed Jul 18 12 Weeks

Class Meeting Times

Dates Days Times Locations
May 02 - Jul 18 Wed 17:30 - 20:30 DTC Rm. 476

Instructor

Erica Halvorsen

Course Outline

Cost

$626.39

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Fall 2018

Below is one offering of this course for the Fall 2018 term.

CRN 42061

Wed Sep 12 - Wed Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Nov 28 Wed 17:30 - 20:30 DTC Rm. 470

Instructor

Erica Halvorsen

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$626.94

This section is only available for registration starting Wed, May 30 at 9:00 am (PDT)

Sneak Preview

Learning Outcomes

Upon successful completion of this course, the student will be able to.

  • Explain the importance and function of branding in all types of organizations, both large and small businesses, including consumer goods, services, B2B brands, government social marketing programs, and non-profit organizations.
  • Understand the history of branding and how branding has come to play such a powerful role in marketing.
  • Analyze the role of branding in building customer relationships in the digital marketing era.
  • Understand the intricacies of consumer behavior and the role of branding in creating emotional connections to businesses, products and services.
  • Define brand equity and how it drives the success or failure of a business.
  • Understand the role of brand positioning in strategic competitive differentiation.
  • Discuss the impact of branding from a sociological and ethical perspective.
  • Evaluate brand case studies in the context of current branding trends and changes in the marketplace.
  • Assess the elements of an effective brand and describe how brands are implemented and communicated to target audiences.

Effective as of Fall 2014

Related Programs

MKTG 1554 is offered as a part of the following programs:

School of Business

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  4. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  5. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  6. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  7. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  8. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  9. Nonprofit Management
    Part-time/Distance & Online Learning   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Spring/Summer 2018

Books for Spring/Summer 2018 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Fundamentals Of Branding (Pearson Custom)
Author Halvorsen
Copyright 2014
Binding Paperback
ISBN 978-1-26978-779-6
Price $114.95
Required

Fall 2018

No information on books is currently available for Fall 2018 offerings of this course.

Subscribe

Interested in being notified about future offerings of MKTG 1554 - Fundamentals of Branding? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Contact Information

Suggest course days and times

If you are interested in taking this course on-campus (classroom delivery only) and would like to see it offered on specific days and/or at specific times, please indicate your preferences below. Day and time suggestions are not applicable to online courses.

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

Programs and courses are subject to change without notice.

Find Courses

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is currently open for the Spring/Summer 2018 term.

A sneak preview of Fall 2018 term courses is also now available here.

Students may register for Fall 2018 term courses online, by phone, mail or in-person starting Wed, May 30 at 9:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid ›

© BCIT