British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1554

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BCIT

MKTG 1554 - Fundamentals of Branding

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

What’s behind the brand? This course is designed to provide students with an understanding of the role of branding in marketing all kinds of organizations, goods, services, and ideas. Analysis of contemporary branding strategies and their application online and offline will be explored. Students will create and present a brand proposition and strategic plan for an organization.

Credits

3.0

Cost

$664.56 - $674.56 See individual course offerings below for actual costs.

Winter 2021

Below are two offerings of this course for the Winter 2021 term.

CRN 86222

Mon Jan 04 - Mon Mar 29 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 04 - Mar 29 Mon 18:30 - 21:30 Online Delivery
See Notes below

Instructor

Colby Fackler

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$674.56

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. No class held on February 15th - Family Day
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

CRN 82111

Wed Jan 06 - Wed Mar 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 24 Wed 17:30 - 20:30 Online Delivery
See Notes below

Instructor

Erica Halvorsen

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$664.56

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

Learning Outcomes

Upon successful completion of this course, the student will be able to.

  • Explain the importance and function of branding in all types of organizations, both large and small businesses, including consumer goods, services, B2B brands, government social marketing programs, and non-profit organizations.
  • Understand the history of branding and how branding has come to play such a powerful role in marketing.
  • Analyze the role of branding in building customer relationships in the digital marketing era.
  • Understand the intricacies of consumer behavior and the role of branding in creating emotional connections to businesses, products and services.
  • Define brand equity and how it drives the success or failure of a business.
  • Understand the role of brand positioning in strategic competitive differentiation.
  • Discuss the impact of branding from a sociological and ethical perspective.
  • Evaluate brand case studies in the context of current branding trends and changes in the marketplace.
  • Assess the elements of an effective brand and describe how brands are implemented and communicated to target audiences.

Effective as of Fall 2014

Related Programs

MKTG 1554 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  4. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  5. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  6. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  7. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  8. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  9. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  10. Nonprofit Management
    Part-time/Distance & Online Learning   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Winter 2021

Books for Winter 2021 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Cei Digital: Etext For Strategic Brand Mgmt, 5Th Ed.
Author Keller
Publisher Ph
Binding Digital Version
ISBN 978-0-13564-137-8
Price $78.95
Required

BCIT Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.

Image not available
Cei Digital: Etext For Strategic Brand Mgmt, 5Th Ed.
Author Keller
Publisher Ph
Binding Digital Version
ISBN 978-0-13564-137-8
Price $78.95
Required

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