What’s behind the brand? This course is designed to provide students with an understanding of the role of branding in marketing all kinds of organizations, goods, services, and ideas. Analysis of contemporary branding strategies and their application online and offline will be explored. Students will create and present a brand proposition and strategic plan for an organization.
$651.60 - $664.56 See individual course offerings below for actual costs.
Below is one offering of this course for the Spring/Summer 2020 term.
Wed Apr 29 - Wed Jul 15 12 Weeks
|Apr 29 - Jul 15||Wed||17:30 - 20:30||DTC Online Delivery|
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
Below are two offerings of this course for the Fall 2020 term.
Thu Sep 10 - Thu Nov 26 12 Weeks
|Sep 10 - Nov 26||Thu||17:30 - 20:30||DTC Online Delivery|
4 seats remaining as of Jul 11, 2020 4:32 am (PDT). Availability may change at any time.
Wed Sep 09 - Wed Nov 25 12 Weeks
|Sep 09 - Nov 25||Wed||17:30 - 20:30||DTC Online Delivery|
TBD – see Learning Outcomes in the interim
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Upon successful completion of this course, the student will be able to.
Effective as of Fall 2014
MKTG 1554 is offered as a part of the following programs:
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Books for Spring/Summer 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
|Fundamentals Of Branding (Pearson Custom)|
If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.
|Cei Digital: Etext For Strategic Brand Mgmt, 5Th Ed.|
No information on books is currently available for Fall 2020 offerings of this course.
Interested in being notified about future offerings of MKTG 1554 - Fundamentals of Branding? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.