What’s behind the brand? This course is designed to provide students with an understanding of the role of branding in marketing all kinds of organizations, goods, services, and ideas. Analysis of contemporary branding strategies and their application online and offline will be explored. Students will create and present a brand proposition and strategic plan for an organization.
Below is one offering of this course for the Winter 2018 term.
Wed Jan 10 - Wed Mar 28 12 Weeks
|Jan 10 - Mar 28||Wed||17:30 - 20:30||DTC Rm. 476|
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
Below is one offering of this course for the Spring/Summer 2018 term.
Wed May 02 - Wed Jul 18 12 Weeks
|May 02 - Jul 18||Wed||17:30 - 20:30||DTC Rm. 476|
TBD – see Learning Outcomes in the interim
Upon successful completion of this course, the student will be able to.
Effective as of Fall 2014
MKTG 1554 is offered as a part of the following programs:
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Books for Winter 2018 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
|Fundamentals Of Branding (Pearson Custom)|
No information on books is currently available for Spring/Summer 2018 offerings of this course.
Interested in being notified about future offerings of MKTG 1554 - Fundamentals of Branding? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.