British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1552

Important Notice: COVID-19 Institute response

BCIT

MKTG 1552 - Social Media Strategies

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

In this course you will explore how to develop social media marketing initiatives that are designed to meet business objectives. With a heavy emphasis on real-life case studies, best practices, and data-driven techniques, you will learn how to create a strategically-focused social media marketing plan that integrates with other marketing activities and helps you establish and maintain an effective online presence (that goes beyond Facebook and Twitter).

Credits

3.0

Cost

$571.58 - $596.71 See individual course offerings below for actual costs.

Spring/Summer 2021

Below are three offerings of this course for the Spring/Summer 2021 term.

CRN 60545

Sat Jul 10 - Sat Aug 21 6 Weeks

Class Meeting Times

Dates Days Times Locations
Jul 10 - Aug 21 Sat 09:00 - 16:00 Online Delivery
See Notes below

Instructor

Raymond Yang

Course Outline

Cost

$596.71

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. No class held on August 2nd - BC Day long weekend.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

CRN 61414

Mon Apr 05 - Sat Jun 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 05 - Jun 26 Online Delivery
See Notes below

Instructor

Danielle Wilson

Course Outline

Cost

$571.58

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 60543

Tue Apr 06 - Tue Jun 22 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 06 - Jun 22 Tue 17:30 - 20:30 Online Delivery
See Notes below

Instructor

Raymond Yang

Course Outline

Cost

$596.71

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Analyze the effectiveness of your company’s and competitors’ social media programs.
  • Design social media programs that directly support business and marketing goals.
  • Develop social marketing tactics that integrate with other online and offline marketing channels and programs.
  • Discuss current trends and practices in social marketing.
  • Implement a process for planning social media marketing activities.
  • Identify how to effectively utilize common social marketing techniques, such as crowdsourcing and viral marketing.
  • Measure the effectiveness of social marketing activities.
  • Use tools to manage social media marketing programs.

Effective as of Fall 2016

Related Programs

MKTG 1552 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  3. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

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Programs and courses are subject to change without notice.

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English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Registration News

Registration is currently open for the Spring/Summer 2021 term.

The sneak preview for the Fall 2021 term starts Fri, May 21 at 8:30 am (PDT).

Students may register for Fall 2021 term courses online or by phone starting Wed, May 26 at 9:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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