British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1552

BCIT

MKTG 1552 - Social Media Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

In this course you will explore how to develop social media marketing initiatives that are designed to meet business objectives. With a heavy emphasis on real-life case studies, best practices, and data-driven techniques, you will learn how to create a strategically-focused social media marketing plan that integrates with other marketing activities and helps you establish and maintain an effective online presence (that goes beyond Facebook and Twitter).

Credits

3.0

Cost

$570.64 - $577.80 See individual course offerings below for actual costs.

Winter 2019

Below are three offerings of this course for the Winter 2019 term.

CRN 78685

Mon Jan 07 - Sat Mar 30 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 07 - Mar 30 Online

Instructor

Clayton Mitchell

Course Outline

Cost

$570.66

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 79289

Tue Jan 08 - Tue Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 08 - Mar 26 Tue 17:30 - 20:30 DTC Rm. 676

Instructor

Clayton Mitchell

Course Outline

Cost

$570.66

Notes

  1. This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 79380

Wed Jan 09 - Wed Mar 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Mar 27 Wed 18:30 - 21:30 BBY SE06 Rm. 105

Instructor

Clayton Mitchell

Course Outline

Cost

$577.80

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

Spring/Summer 2019

Below are three offerings of this course for the Spring/Summer 2019 term.

CRN 61414

Mon Apr 08 - Sat Jun 29 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 08 - Jun 29 Online

Instructor

Clayton Mitchell

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$570.64

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 60543

Tue Apr 09 - Tue Jun 25 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 09 - Jun 25 Tue 17:30 - 20:30 DTC Rm. 652

Instructor

Clayton Mitchell

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$570.66

Notes

  1. This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 60545

Sat Jun 08 - Sat Jul 13 6 Weeks

Class Meeting Times

Dates Days Times Locations
Jun 08 - Jul 13 Sat 09:00 - 16:00 DTC Rm. 652

Instructor

Clayton Mitchell

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$570.66

Notes

  1. Manditory attendance is required for all class. This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Analyze the effectiveness of your company’s and competitors’ social media programs.
  • Design social media programs that directly support business and marketing goals.
  • Develop social marketing tactics that integrate with other online and offline marketing channels and programs.
  • Discuss current trends and practices in social marketing.
  • Implement a process for planning social media marketing activities.
  • Identify how to effectively utilize common social marketing techniques, such as crowdsourcing and viral marketing.
  • Measure the effectiveness of social marketing activities.
  • Use tools to manage social media marketing programs.

Effective as of Fall 2016

Related Programs

MKTG 1552 is offered as a part of the following programs:

School of Business

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  3. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  4. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  5. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

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