In this course you will explore how to develop social media marketing initiatives that are designed to meet business objectives. With a heavy emphasis on real-life case studies, best practices, and data-driven techniques, you will learn how to create a strategically-focused social media marketing plan that integrates with other marketing activities and helps you establish and maintain an effective online presence (that goes beyond Facebook and Twitter).
$555.34 - $579.89 See individual course offerings below for actual costs.
NO class held on October 12th - the Saturday of the Thanksgiving long weekend. This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class. Mandatory attendance is required for all classes.
Three seats remaining as of Aug 18, 2019 8:32 pm PDT. Seats remaining may change at any time prior to registration and payment.
NO class held on Monday October 14th - Thanksgiving Day. Class WILL be held on Monday November 11th - Remembrance Day. This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Upon successful completion of this course, the student will be able to:
Analyze the effectiveness of your company’s and competitors’ social media programs.
Design social media programs that directly support business and marketing goals.
Develop social marketing tactics that integrate with other online and offline marketing channels and programs.
Discuss current trends and practices in social marketing.
Implement a process for planning social media marketing activities.
Identify how to effectively utilize common social marketing techniques, such as crowdsourcing and viral marketing.
Measure the effectiveness of social marketing activities.
Use tools to manage social media marketing programs.
Effective as of Fall 2016
MKTG 1552 is offered as a part of the following programs:
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