British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1552

Important Notice: COVID-19 Institute response

BCIT

MKTG 1552 - Social Media Marketing

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

In this course you will explore how to develop social media marketing initiatives that are designed to meet business objectives. With a heavy emphasis on real-life case studies, best practices, and data-driven techniques, you will learn how to create a strategically-focused social media marketing plan that integrates with other marketing activities and helps you establish and maintain an effective online presence (that goes beyond Facebook and Twitter).

Credits

3.0

Cost

$571.58 - $606.71 See individual course offerings below for actual costs.

Fall 2020

Below is one offering of this course for the Fall 2020 term.

CRN 38447

Mon Sep 14 - Mon Dec 07 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 14 - Dec 07 Mon 17:30 - 20:30 DTC Online Delivery

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$596.71

Notes

  1. No class held on October 12th - Thanksgiving Day This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Cancelled

Winter 2021

Below are three offerings of this course for the Winter 2021 term.

CRN 78685

Mon Jan 04 - Sat Mar 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 04 - Mar 27 Online Delivery
See Notes below

Instructor

Danielle Wilson

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$571.58

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

1 seat remaining as of Dec 3, 2020 5:59 am (PST). Availability may change at any time.

CRN 87769

Mon Jan 04 - Sat Mar 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 04 - Mar 27 Online Delivery
See Notes below

Instructor

Danielle Wilson

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$571.58

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

Online registration for this course offering is not available. However, you can still register via phone, mail or in person.

Registration Options

CRN 79380

Wed Jan 06 - Wed Mar 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 24 Wed 18:30 - 21:30 Online Delivery
See Notes below

Instructor

Danielle Wilson

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$606.71

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Analyze the effectiveness of your company’s and competitors’ social media programs.
  • Design social media programs that directly support business and marketing goals.
  • Develop social marketing tactics that integrate with other online and offline marketing channels and programs.
  • Discuss current trends and practices in social marketing.
  • Implement a process for planning social media marketing activities.
  • Identify how to effectively utilize common social marketing techniques, such as crowdsourcing and viral marketing.
  • Measure the effectiveness of social marketing activities.
  • Use tools to manage social media marketing programs.

Effective as of Fall 2016

Related Programs

MKTG 1552 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  3. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

Subscribe

Interested in being notified about future offerings of MKTG 1552 - Social Media Marketing? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Privacy Notice: The information you provide will be used to respond your request related to BCIT course information and is collected under Section 26(c) of the Freedom of Information and Protection of Privacy Act (FIPPA). For more information about BCIT’s privacy practices contact: Associate Director, Privacy, Information Access & Policy Management, British Columbia Institute of Technology, 3700 Willingdon Ave. Burnaby, BC V5A 3H2, email: privacy@bcit.ca.

Programs and courses are subject to change without notice.

Find Courses

School of Business + Media Waitlist

Need to waitlist for a School of Business + Media course?

Find out more

English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Winter 2021 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid.

© BCIT