British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1552

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BCIT

MKTG 1552 - Social Media Strategies

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

Our shift to a digital economy has created new digital marketing opportunities for both online (including e-commerce) and bricks-and-mortar organizations. This course will provide the fundamentals of online promotion planning, strategies, tactics, and metrics. You will be introduced to website marketing, online analytics, search engine optimization (SEO), search engine marketing (SEM), online advertising, social media marketing, email marketing, mobile marketing, and more.

Credits

3.0

Cost

$582.90 - $619.73 See individual course offerings below for actual costs.

Winter 2022

Below are two offerings of this course for the Winter 2022 term.

CRN 78685

Mon Jan 03 - Sat Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 03 - Mar 26 Online

Instructor

Danielle Wilson

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$582.90

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

CRN 79380

Wed Jan 05 - Wed Mar 23 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 05 - Mar 23 Wed 18:30 - 21:30 BBY

Instructor

Danielle Wilson

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$619.73

Notes

  1. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Analyze the effectiveness of your company’s and competitors’ social media programs.
  • Design social media programs that directly support business and marketing goals.
  • Develop social marketing tactics that integrate with other online and offline marketing channels and programs.
  • Discuss current trends and practices in social marketing.
  • Implement a process for planning social media marketing activities.
  • Identify how to effectively utilize common social marketing techniques, such as crowdsourcing and viral marketing.
  • Measure the effectiveness of social marketing activities.
  • Use tools to manage social media marketing programs.

Effective as of Fall 2016

Related Programs

MKTG 1552 is offered as a part of the following programs:

School of Business + Media

  1. Digital Marketing Strategy
    Part-time/Distance & Online Learning   Associate Certificate
  2. Marketing Management
    Part-time   Certificate
  3. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  4. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

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