British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1324

BCIT

MKTG 1324 - Small Business Development

Marketing Management Part-time Studies Course

School of Business

Course Details

Examines the planning stages involved in starting a new business including market, financial and legal responsibility requirements. Major emphasis is on the preparation of a business plan. This course will be helpful for anyone wishing to start their own business.

Credits

3.0

Cost

$498.61

Winter 2018

Below are two offerings of this course for the Winter 2018 term.

CRN 85291

Mon Jan 08 - Sat Mar 31 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 08 - Mar 31 Online

Instructor

Stacy Reynaud

Course Outline

Cost

$498.61

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 10109

Tue Jan 09 - Tue Mar 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Mar 27 Tue 17:30 - 20:30 DTC Rm. 688

Instructor

David Day

Course Outline

Cost

$498.61

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Spring/Summer 2018

Below are two offerings of this course for the Spring/Summer 2018 term.

CRN 65421

Mon Apr 09 - Sat May 12 5 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 09 - May 12 Online

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$498.61

Notes

  1. Internet delivery format.
  2. Condensed format. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This section is only available for registration starting Wed, Feb 21 at 9:00 am (PST)

Sneak Preview

CRN 60540

Sat May 26 - Sat Jun 30 6 Weeks

Class Meeting Times

Dates Days Times Locations
May 26 - Jun 30 Sat 09:00 - 16:00 DTC Rm. 635

Instructor

David Day

Course Outline

Cost

$498.61

Notes

  1. Mandatory attendance is required for all classes.

This section is only available for registration starting Wed, Feb 21 at 9:00 am (PST)

Sneak Preview

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Understand the importance of analyzing ideas before starting a business.
  • Assess whether a new venture opportunity has sufficient potential market demand, product/service provision capacity, management skills, and financial commitment to represent a valid business opportunity.
  • Identify and apply the distinctive research required to successfully complete a business plan.
  • Develop the components of a business plan.
  • Discuss the types of information needed to evaluate competition.
  • Explain the common legal forms of organization used by businesses.
  • Define and select the most realistic form(s) of financing for a business.
  • Describe the advantages and disadvantages of alternate business models such as franchising.

Effective as of Fall 2016

Related Programs

MKTG 1324 is offered as a part of the following programs:

School of Business

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  3. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  4. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  5. Small Business Management
    Part-time/Distance & Online Learning   Statement of Completion

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Winter 2018

Books for Winter 2018 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Business Plan, Business Reality: Starting and Managing Your Own Business in Canada (4th Edition)
Author James R Skinner
Publisher Pearson Canada
Copyright 2015
Binding Paperback
ISBN 978-0-13337-026-3
Price $118.95
Required

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Business Plan, Business Reality: Starting and Managing Your Own Business in Canada (4th Edition)
Author James R Skinner
Publisher Pearson Canada
Copyright 2015
Binding Paperback
ISBN 978-0-13337-026-3
Price $118.95
Choose One

Image not available
Ebook Business Plan To Business Reality Digital Option (180 Days)
Author Skinner
Publisher Ph
Copyright 2015
Binding Digital Version
ISBN 978-0-13448-980-3
Price $85.95
Choose One

Spring/Summer 2018

No information on books is currently available for Spring/Summer 2018 offerings of this course.

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Registration News

Registration is currently open for the Winter 2018 term.

A sneak preview of Spring/Summer 2018 term courses is also now available here.

Students may register for Spring/Summer 2018 term courses online, by phone, mail or in-person starting Wed, Feb 21 at 9:00 am (PST).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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