British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1324

BCIT

MKTG 1324 - Small Business Development

Marketing Management Part-time Studies Course

School of Business

Course Details

​Examines the planning stages involved in starting a new business including market, financial and legal responsibility requirements. Major emphasis is on the initial analysis of business viability prior to the preparation of a business plan. This course will be helpful for anyone wishing to start their own business.

Credits

3.0

Cost

$498.61 - $499.16 See individual course offerings below for actual costs.

Spring/Summer 2018

Below is one offering of this course for the Spring/Summer 2018 term.

CRN 60540

Sat May 26 - Sat Jun 30 6 Weeks

Class Meeting Times

Dates Days Times Locations
May 26 - Jun 30 Sat 09:00 - 16:00 DTC Rm. 635

Instructor

David Day

Course Outline

Cost

$498.61

Notes

  1. Mandatory attendance is required for all classes.

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

Fall 2018

Below are two offerings of this course for the Fall 2018 term.

CRN 42013

Tue Sep 11 - Tue Nov 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 11 - Nov 27 Tue 17:30 - 20:30 DTC Rm. 476

Instructor

Michael Loren Walmsley

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$499.16

This section is only available for registration starting Wed, May 30 at 9:00 am (PDT)

Sneak Preview

CRN 30739

Fri Oct 19 - Sun Oct 28 3 Weeks

Class Meeting Times

Dates Days Times Locations
Oct 19 Fri 17:30 - 20:30 DTC Rm. 376
Oct 20 - Oct 21 Sat/Sun 09:00 - 17:00 DTC Rm. 376
Oct 26 Fri 17:30 - 20:30 DTC Rm. 376
Oct 27 - Oct 28 Sat/Sun 09:00 - 17:00 DTC Rm. 376

Instructor

David Day

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$499.16

Notes

  1. Due to the intensive and interactive nature of this course, students are required to attend all classes. Classes will run October 19-21 and October 26-28 with the following class times: Fridays 17:30 – 20:30 and Saturdays and Sundays 0900 – 1700.

This section is only available for registration starting Wed, May 30 at 9:00 am (PDT)

Sneak Preview

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Understand the importance of analyzing ideas before starting a business.
  • Assess whether a new venture opportunity has sufficient potential market demand, product/service provision capacity, management skills, and financial commitment to represent a valid business opportunity.
  • Identify and apply the distinctive research required to successfully complete a business plan.
  • Discuss the types of information needed to evaluate competition.
  • Explain the common legal forms of organization used by businesses.
  • Define and select the most realistic form(s) of financing for a business.

Effective as of Spring/Summer 2018

Related Programs

MKTG 1324 is offered as a part of the following programs:

School of Business

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  3. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  4. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  5. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  6. Small Business Management
    Part-time/Distance & Online Learning   Statement of Completion

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Spring/Summer 2018

Books for Spring/Summer 2018 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Business Plan, Business Reality: Starting and Managing Your Own Business in Canada (4th Edition)
Author James R Skinner
Publisher Pearson Canada
Copyright 2015
Binding Paperback
ISBN 978-0-13337-026-3
Price $118.95
Choose One

Image not available
Ebook Business Plan To Business Reality Digital Option (180 Days)
Author Skinner
Publisher Ph
Copyright 2015
Binding Digital Version
ISBN 978-0-13354-254-7
Price $85.95
Choose One

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Business Plan, Business Reality: Starting and Managing Your Own Business in Canada (4th Edition)
Author James R Skinner
Publisher Pearson Canada
Copyright 2015
Binding Paperback
ISBN 978-0-13337-026-3
Price $118.95
Choose One

Image not available
Ebook Business Plan To Business Reality Digital Option (180 Days)
Author Skinner
Publisher Ph
Copyright 2015
Binding Digital Version
ISBN 978-0-13354-254-7
Price $85.95
Choose One

Fall 2018

No information on books is currently available for Fall 2018 offerings of this course.

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Registration News

Registration is currently open for the Spring/Summer 2018 term.

A sneak preview of Fall 2018 term courses is also now available here.

Students may register for Fall 2018 term courses online, by phone, mail or in-person starting Wed, May 30 at 9:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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