MKTG 1324 - Small Business Development
Marketing Management Part-time Studies Course
School of Business
Course Details
Examines the planning stages involved in starting a new business including market, financial and legal responsibility requirements. Major emphasis is on the initial analysis of business viability prior to the preparation of a business plan. This course will be helpful for anyone wishing to start their own business.
Credits
3.0
Cost
$508.49 - $515.63 See individual course offerings below for actual costs.
Winter 2019
Below are two offerings of this course for the Winter 2019 term.
CRN 10109
Duration
Tue Jan 08 - Tue Mar 26 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Jan 08 - Mar 26 | Tue | 17:30 - 20:30 | DTC Rm. 470 |
Instructor
Michael Walmsley
Course Outline
Cost
$508.49
Status
This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress and Full
CRN 85291
Duration
Mon Feb 25 - Mon Mar 25 5 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Feb 25 - Mar 25 | Online |
Instructor
Stacy Reynaud
Course Outline
Cost
$508.49
Notes
- Internet delivery format.
- Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
Spring/Summer 2019
Below are three offerings of this course for the Spring/Summer 2019 term.
CRN 66062
Duration
Mon Apr 08 - Mon Jul 08 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Apr 08 - Jul 08 | Mon | 18:30 - 21:30 | BBY |
Instructor
Michael Walmsley
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$515.63
Notes
- Class WILL NOT be held on May 20th and July 1st
Status
This section is only available for registration starting Wed, Feb 20 at 9:00 am (PST)
Sneak Preview
CRN 20337
Duration
Thu Apr 11 - Thu Jun 27 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Apr 11 - Jun 27 | Thu | 17:30 - 20:30 | DTC Rm. 794 |
Instructor
Michael Walmsley
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$508.49
Status
This section is only available for registration starting Wed, Feb 20 at 9:00 am (PST)
Sneak Preview
CRN 65866
Duration
Sun May 05 - Sun Jun 02 5 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| May 05 - Jun 02 | Online |
Instructor
Stacy Reynaud
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$508.49
Notes
- Internet delivery format.
Status
This section is only available for registration starting Wed, Feb 20 at 9:00 am (PST)
Sneak Preview
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Understand the importance of analyzing ideas before starting a business.
- Assess whether a new venture opportunity has sufficient potential market demand, product/service provision capacity, management skills, and financial commitment to represent a valid business opportunity.
- Identify and apply the distinctive research required to successfully complete a business plan.
- Discuss the types of information needed to evaluate competition.
- Explain the common legal forms of organization used by businesses.
- Define and select the most realistic form(s) of financing for a business.
Effective as of Spring/Summer 2018
Related Programs
MKTG 1324 is offered as a part of the following programs:
School of Business
- Marketing Management
Part-time Certificate - Marketing Management (Professional Sales Option)
Part-time Certificate - Marketing Management (Tourism Management Option)
Part-time Certificate - Marketing Management - Entrepreneurship
Part-time Associate Certificate - Marketing Management - Sales Skills
Part-time Associate Certificate - Small Business Management
Part-time/Distance & Online Learning Statement of Completion
Books & Supplies
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Winter 2019
Books for Winter 2019 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
BCIT Downtown Campus Bookstore
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
| Business Plan To Business Reality | |
|---|---|
| Author | Skinner |
| Publisher | Ph |
| Copyright | 2015 |
| Binding | Paperback |
| ISBN | 978-0-13337-026-3 |
| Price | $118.95 |
| Choose One | |
Image not available
| Cei Digital : Business Plan To Business Reality (180 Days) | |
|---|---|
| Author | Skinner |
| Publisher | Ph |
| Copyright | 2015 |
| Binding | Digital Version |
| ISBN | 978-0-13354-254-7 |
| Price | $55.50 |
| Choose One | |
BCIT Distance & Online Learning Bookstore
If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.
| Business Plan To Business Reality | |
|---|---|
| Author | Skinner |
| Publisher | Ph |
| Copyright | 2015 |
| Binding | Paperback |
| ISBN | 978-0-13337-026-3 |
| Price | $118.95 |
| Choose One | |
Image not available
| Cei Digital : Business Plan To Business Reality (180 Days) | |
|---|---|
| Author | Skinner |
| Publisher | Ph |
| Copyright | 2015 |
| Binding | Digital Version |
| ISBN | 978-0-13354-254-7 |
| Price | $55.50 |
| Choose One | |
Spring/Summer 2019
No information on books is currently available for Spring/Summer 2019 offerings of this course.
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