British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1324

BCIT

MKTG 1324 - Small Business Development

Marketing Management Part-time Studies Course

School of Business

Course Details

​Examines the planning stages involved in starting a new business including market, financial and legal responsibility requirements. Major emphasis is on the initial analysis of business viability prior to the preparation of a business plan. This course will be helpful for anyone wishing to start their own business.

Credits

3.0

Cost

$509.15 - $509.21 See individual course offerings below for actual costs.

Fall 2019

Below are three offerings of this course for the Fall 2019 term.

CRN 38323

Mon Sep 09 - Mon Dec 02 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Dec 02 Mon 17:30 - 20:30 DTC Rm. 476

Instructor

Michael Walmsley

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$509.15

Notes

  1. Class will NOT be held on Monday October 14th - Thanksgiving Day. Class WILL be held on Monday November 11th - Remembrance Day.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 42013

Tue Sep 10 - Tue Nov 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Nov 26 Tue 17:30 - 20:30 DTC Rm. 476

Instructor

Michael Walmsley

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$509.15

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 45429

Sun Oct 27 - Sun Nov 24 5 Weeks

Class Meeting Times

Dates Days Times Locations
Oct 27 - Nov 24 Online

Instructor

Stacy Reynaud

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$509.21

Notes

  1. Internet delivery format.
  2. This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Understand the importance of analyzing ideas before starting a business.
  • Assess whether a new venture opportunity has sufficient potential market demand, product/service provision capacity, management skills, and financial commitment to represent a valid business opportunity.
  • Identify and apply the distinctive research required to successfully complete a business plan.
  • Discuss the types of information needed to evaluate competition.
  • Explain the common legal forms of organization used by businesses.
  • Define and select the most realistic form(s) of financing for a business.

Effective as of Spring/Summer 2018

Related Programs

MKTG 1324 is offered as a part of the following programs:

School of Business

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  3. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  4. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  5. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  6. Small Business Management
    Part-time/Distance & Online Learning   Statement of Completion

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2019

No information on books is currently available for Fall 2019 offerings of this course.

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