Creative copy writing is best expressed as creative thinking under pressure. It is up to the copywriter to develop a creative concept for advertising, public relations, and social media campaigns and then execute it as interesting, compelling or entertaining content. This includes proposed visuals, video, graphic arts, and sounds enhanced by great copywriting in dialogue, description, drama and announcements, for all media platforms and screens – TV, Radio, Print, Internet, Mobile Smartphones, Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google+, Blogs, Podcasts, and more. Students learn how to work with clients, creative teams, brand development, Creative Briefs and how pitch their creative concepts and copywriting.
Upon successful completion, the student will be able to:
Effective as of Winter 2018
MKTG 1312 is offered as a part of the following programs:
Interested in being notified about future offerings of MKTG 1312 - Writing Great Ads? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.