BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.
An overview of the retail environment, starting with global trends and narrowing the focus to North American issues and ultimately examining the most important issues facing British Columbia and Vancouver retail sectors. Topics include: retail operations, logistics, buying, merchandising, human resources, customer relations and marketing.
Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Upon successful completion of the course, the student will be able to:
Explain strategies for building and maintaining customer loyalty through branding, websites, social media and exemplary customer service.
Create a retail business concept.
Design a store layout by applying the basic principles of merchandise and buying strategies.
Describe profit path, merchandise turnover and other measures used to assess retailer’s financial performance.
Describe the legal, ethical and sustainable issues and their impact on retailing.
Effective as of Fall 2016
MKTG 1140 is offered as a part of the following programs:
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