An overview of the retail environment, starting with global trends and narrowing the focus to North American issues and ultimately examining the most important issues facing British Columbia and Vancouver retail sectors. Topics include: retail operations, logistics, buying, merchandising, human resources, customer relations and marketing.
Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Upon successful completion of the course, the student will be able to:
Explain strategies for building and maintaining customer loyalty through branding, websites, social media and exemplary customer service.
Create a retail business concept.
Design a store layout by applying the basic principles of merchandise and buying strategies.
Describe profit path, merchandise turnover and other measures used to assess retailer’s financial performance.
Describe the legal, ethical and sustainable issues and their impact on retailing.
Effective as of Fall 2016
MKTG 1140 is offered as a part of the following programs:
Cei Digital: Retailing Management W Connect/Smartbook, 5Th Cdn(365 Days)
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