British Columbia Institute of

Important Notice: COVID-19 Institute response


MKTG 1126 - Live Entertainment Events and Festivals

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

This course examines all facets of live entertainment events such as music concerts and festivals. Students will explore the world of live entertainment from promotion all the way to production. Classes will focus on topics such as ticketing and promotion, community involvement, site and venue development and production. The course will include individual and group project work, industry panel speakers and site visits.





Spring/Summer 2021

Below is one offering of this course for the Spring/Summer 2021 term.

CRN 66080

Fri May 21 - Sun May 30 2 Weeks

Class Meeting Times

Dates Days Times Locations
May 21 Fri 17:30 - 20:30 Online Delivery
See Notes below
May 22 - May 23 Sat/Sun 09:00 - 16:30 Online Delivery
See Notes below
May 28 Fri 17:30 - 20:30 Online Delivery
See Notes below
May 29 - May 30 Sat/Sun 09:00 - 16:30 Online Delivery
See Notes below


Rita Rogers

Course Outline

TBD – see Learning Outcomes in the interim




  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run May 21 - May 30 with the following class times: Fridays 1730 - 2030 Saturdays and Sundays 0900-1630 Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Explain the scope of live entertainment events
  • Define the various stakeholders involved in a ticketed live entertainment event
  • Create price scaling for a ticketed event suitable to the marketplace
  • Discuss appropriate promotion strategies designed to maximize ticket revenues
  • Explain the components of site development, planning and management
  • Explain the production requirements associated with live entertainment events
  • Describe the components of a rider and the obligations for fulfillment

Effective as of Fall 2012

Related Programs

MKTG 1126 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  2. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  3. Music Business
    Part-time   Associate Certificate


Interested in being notified about future offerings of MKTG 1126 - Live Entertainment Events and Festivals? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

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Programs and courses are subject to change without notice.

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BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Registration News

Registration is currently open for the Spring/Summer 2021 term.

The sneak preview for the Fall 2021 term starts Fri, May 21 at 8:30 am (PDT).

Students may register for Fall 2021 term courses online or by phone starting Wed, May 26 at 9:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at on the first day of any course you are registered for.

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