This course examines all facets of live entertainment events such as music concerts and festivals. Students will explore the world of live entertainment from promotion all the way to production. Classes will focus on topics such as ticketing and promotion, community involvement, site and venue development and production. The course will include individual and group project work, industry panel speakers and site visits.
Upon successful completion of the course, the student will be able to:
Effective as of Fall 2012
MKTG 1126 is offered as a part of the following programs:
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