BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.
This course examines all facets of live entertainment events such as music concerts and festivals. Students will explore the world of live entertainment from promotion all the way to production. Classes will focus on topics such as ticketing and promotion, community involvement, site and venue development and production. The course will include individual and group project work, industry panel speakers and site visits.
Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run May 21 - May 30 with the following class times: Fridays 1730 - 2030 Saturdays and Sundays 0900-1630 Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Upon successful completion of the course, the student will be able to:
Explain the scope of live entertainment events
Define the various stakeholders involved in a ticketed live entertainment event
Create price scaling for a ticketed event suitable to the marketplace
Discuss appropriate promotion strategies designed to maximize ticket revenues
Explain the components of site development, planning and management
Explain the production requirements associated with live entertainment events
Describe the components of a rider and the obligations for fulfillment
Effective as of Fall 2012
MKTG 1126 is offered as a part of the following programs:
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