This course examines all facets of live entertainment events such as music concerts and festivals. Students will explore the world of live entertainment from promotion all the way to production. Classes will focus on topics such as ticketing and promotion, community involvement, site and venue development and production. The course will include individual and group project work, industry panel speakers and site visits.
Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Feb 21-23 and Feb 28, 29, Mar 01 with the following class times: Fridays 1730 - 2030 Saturdays and Sundays 0900-1630
Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run May 22nd - 24th and May 29th - 31st with the following class times: Fridays 1730 - 2030 Saturdays and Sundays 0900-1630
A portion of seats are temporarily held for domestic students.
International students: this may impact your ability to register.
26 seats available as of Feb 21, 2020 5:13 pm (PST). Of these 26, 18 are currently reserved for domestic students only. Availability may change at any time.
Upon successful completion of the course, the student will be able to:
Explain the scope of live entertainment events
Define the various stakeholders involved in a ticketed live entertainment event
Create price scaling for a ticketed event suitable to the marketplace
Discuss appropriate promotion strategies designed to maximize ticket revenues
Explain the components of site development, planning and management
Explain the production requirements associated with live entertainment events
Describe the components of a rider and the obligations for fulfillment
Effective as of Fall 2012
MKTG 1126 is offered as a part of the following programs:
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