This course examines all facets of live entertainment events such as music concerts and festivals. Students will explore the world of live entertainment from promotion all the way to production. Classes will focus on topics such as ticketing and promotion, community involvement, site and venue development and production. The course will include individual and group project work, industry panel speakers and site visits.
Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Nov 29-Dec01 and Dec 6-8 with the following class times: Fridays - 1730-2030 and Saturdays and Sundays - 0900-1700.
Upon successful completion of the course, the student will be able to:
Explain the scope of live entertainment events
Define the various stakeholders involved in a ticketed live entertainment event
Create price scaling for a ticketed event suitable to the marketplace
Discuss appropriate promotion strategies designed to maximize ticket revenues
Explain the components of site development, planning and management
Explain the production requirements associated with live entertainment events
Describe the components of a rider and the obligations for fulfillment
Effective as of Fall 2012
MKTG 1126 is offered as a part of the following programs:
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