British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1126

BCIT

MKTG 1126 - Live Entertainment Events and Festivals

Marketing Management Part-time Studies Course

School of Business

Course Details

This course examines all facets of live entertainment events such as music concerts and festivals. Students will explore the world of live entertainment from promotion all the way to production. Classes will focus on topics such as ticketing and promotion, community involvement, site and venue development and production. The course will include individual and group project work, industry panel speakers and site visits.

Credits

3.0

Cost

$518.66

Winter 2020

Below are two offerings of this course for the Winter 2020 term.

CRN 83042

Fri Feb 21 - Sun Mar 01 3 Weeks

Class Meeting Times

Dates Days Times Locations
Feb 21 Fri 17:30 - 20:30 DTC Rm. 362
Feb 22 - Feb 23 Sat/Sun 09:00 - 16:30 DTC Rm. 362
Feb 28 Fri 17:30 - 20:30 DTC Rm. 362
Feb 29 - Mar 01 Sat/Sun 09:00 - 16:30 DTC Rm. 362

Instructor

Rita Rogers

Course Outline

Cost

$518.66

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Feb 21-23 and Feb 28, 29, Mar 01 with the following class times: Fridays 1730 - 2030 Saturdays and Sundays 0900-1630

CRN 86256

Thu Jan 09 - Thu Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Mar 26 Thu 17:30 - 20:30 DTC Rm. 820

Instructor

Amanda Lynne Ballard

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$518.66

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Spring/Summer 2020

Below is one offering of this course for the Spring/Summer 2020 term.

CRN 66080

Fri May 22 - Sun May 31 2 Weeks

Class Meeting Times

Dates Days Times Locations
May 22 Fri 17:30 - 20:30 DTC Rm. 362
May 23 - May 24 Sat/Sun 09:00 - 16:30 DTC Rm. 362
May 29 Fri 17:30 - 20:30 DTC Rm. 362
May 30 - May 31 Sat/Sun 09:00 - 16:30 DTC Rm. 362

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$518.66

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run May 22nd - 24th and May 29th - 31st with the following class times: Fridays 1730 - 2030 Saturdays and Sundays 0900-1630

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

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26 seats available as of Feb 21, 2020 5:13 pm (PST). Of these 26, 18 are currently reserved for domestic students only. Availability may change at any time.

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Explain the scope of live entertainment events
  • Define the various stakeholders involved in a ticketed live entertainment event
  • Create price scaling for a ticketed event suitable to the marketplace
  • Discuss appropriate promotion strategies designed to maximize ticket revenues
  • Explain the components of site development, planning and management
  • Explain the production requirements associated with live entertainment events
  • Describe the components of a rider and the obligations for fulfillment

Effective as of Fall 2012

Related Programs

MKTG 1126 is offered as a part of the following programs:

School of Business

  1. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  2. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  3. Marketing Management - Tourism Management
    Part-time   Associate Certificate

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