British Columbia Institute of


MKTG 1126 - Live Entertainment Events and Festivals

Marketing Management Part-time Studies Course

School of Business

Course Details

This course examines all facets of live entertainment events such as music concerts and festivals. Students will explore the world of live entertainment from promotion all the way to production. Classes will focus on topics such as ticketing and promotion, community involvement, site and venue development and production. The course will include individual and group project work, industry panel speakers and site visits.





Fall 2019

Below are two offerings of this course for the Fall 2019 term.

CRN 45008

Thu Sep 12 - Thu Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Nov 28 Thu 17:30 - 20:30 DTC Rm. 376


Amanda Lynne Ballard

Course Outline

TBD – see Learning Outcomes in the interim



CRN 39543

Fri Nov 29 - Sun Dec 08 3 Weeks

Class Meeting Times

Dates Days Times Locations
Nov 29 Fri 17:30 - 20:30 DTC Rm. 362
Nov 30 - Dec 01 Sat/Sun 09:00 - 17:00 DTC Rm. 362
Dec 06 Fri 17:30 - 20:30 DTC Rm. 362
Dec 07 - Dec 08 Sat/Sun 09:00 - 17:00 DTC Rm. 362


Rita Rogers

Course Outline

TBD – see Learning Outcomes in the interim




  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Nov 29-Dec01 and Dec 6-8 with the following class times: Fridays - 1730-2030 and Saturdays and Sundays - 0900-1700.

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Explain the scope of live entertainment events
  • Define the various stakeholders involved in a ticketed live entertainment event
  • Create price scaling for a ticketed event suitable to the marketplace
  • Discuss appropriate promotion strategies designed to maximize ticket revenues
  • Explain the components of site development, planning and management
  • Explain the production requirements associated with live entertainment events
  • Describe the components of a rider and the obligations for fulfillment

Effective as of Fall 2012

Related Programs

MKTG 1126 is offered as a part of the following programs:

School of Business

  1. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  2. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  3. Marketing Management - Tourism Management
    Part-time   Associate Certificate


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Registration is now open for the Fall 2019 term.

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