British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1126

Important Notice: COVID-19 Institute response

BCIT

MKTG 1126 - Live Entertainment Events and Festivals

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

This course examines all facets of live entertainment events such as music concerts and festivals. Students will explore the world of live entertainment from promotion all the way to production. Classes will focus on topics such as ticketing and promotion, community involvement, site and venue development and production. The course will include individual and group project work, industry panel speakers and site visits.

Credits

3.0

Cost

$519.26

Fall 2020

Below are two offerings of this course for the Fall 2020 term.

CRN 39543

Fri Nov 27 - Sun Dec 06 3 Weeks

Class Meeting Times

Dates Days Times Locations
Nov 27 Fri 17:30 - 20:30 DTC Online Delivery
Nov 28 - Nov 29 Sat/Sun 09:00 - 17:00 DTC Online Delivery
Dec 04 Fri 17:30 - 20:30 DTC Online Delivery
Dec 05 - Dec 06 Sat/Sun 09:00 - 17:00 DTC Online Delivery

Instructor

Rita Rogers

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$519.26

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Nov 27-29 and Dec 4-6 with the following class times: Fridays - 1730-2030 Saturdays and Sundays - 0900-1700

CRN 45008

Thu Sep 10 - Thu Nov 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Nov 26 Thu 17:30 - 20:30 DTC Online Delivery

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$519.26

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Cancelled

Winter 2021

Below is one offering of this course for the Winter 2021 term.

CRN 86256

Thu Jan 07 - Thu Mar 25 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 07 - Mar 25 Thu 17:30 - 20:30 Online Delivery
See Notes below

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$519.26

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

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This section is only available for registration starting Wed, Oct 28 at 9:00 am (PDT)

Sneak Preview

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Explain the scope of live entertainment events
  • Define the various stakeholders involved in a ticketed live entertainment event
  • Create price scaling for a ticketed event suitable to the marketplace
  • Discuss appropriate promotion strategies designed to maximize ticket revenues
  • Explain the components of site development, planning and management
  • Explain the production requirements associated with live entertainment events
  • Describe the components of a rider and the obligations for fulfillment

Effective as of Fall 2012

Related Programs

MKTG 1126 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  2. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate

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Contact Information

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Programs and courses are subject to change without notice.

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BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Registration News

Registration is currently open for the Fall 2020 term.

A sneak preview of Winter 2021 term courses is also now available here.

Students may register for Winter 2021 term courses online or by phone starting Wed, Oct 28 at 9:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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