British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1126

Important Notice: COVID-19 Institute response

BCIT

MKTG 1126 - Live Entertainment Events and Festivals

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

This course examines all facets of live entertainment events such as music concerts and festivals. Students will explore the world of live entertainment from promotion all the way to production. Classes will focus on topics such as ticketing and promotion, community involvement, site and venue development and production. The course will include individual and group project work, industry panel speakers and site visits.

Credits

3.0

Cost

$503.90 - $529.30 See individual course offerings below for actual costs.

Fall 2021

Below are two offerings of this course for the Fall 2021 term.

CRN 45008

Thu Sep 09 - Thu Dec 02 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Dec 02 Thu 17:30 - 20:30 Online

Instructor

Rita Rogers

Course Outline

Cost

$529.30

Notes

  1. Internet delivery format.
  2. This is not a self-paced course – it is online synchronous delivery. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. https://www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. No class held on September 30th - Day for Truth and Reconciliation & November 11th - Remembrance Day.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 39543

Fri Nov 26 - Sun Dec 05 3 Weeks

Class Meeting Times

Dates Days Times Locations
Nov 26 Fri 17:30 - 20:30 DTC DTC
Nov 27 - Nov 28 Sat/Sun 09:00 - 17:00 DTC DTC
Dec 03 Fri 17:30 - 20:30 DTC DTC
Dec 04 - Dec 05 Sat/Sun 09:00 - 17:00 DTC DTC

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$529.30

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Nov 26-28 and Dec 3-5 with the following class times: Fridays - 1730-2030 Saturdays and Sundays - 0900-1700
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Cancelled

Winter 2022

Below is one offering of this course for the Winter 2022 term.

CRN 86256

Thu Jan 06 - Thu Mar 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 24 Thu 17:30 - 20:30 Online

Instructor

Amanda Lynne Ballard

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$503.90

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Explain the scope of live entertainment events
  • Define the various stakeholders involved in a ticketed live entertainment event
  • Create price scaling for a ticketed event suitable to the marketplace
  • Discuss appropriate promotion strategies designed to maximize ticket revenues
  • Explain the components of site development, planning and management
  • Explain the production requirements associated with live entertainment events
  • Describe the components of a rider and the obligations for fulfillment

Effective as of Fall 2012

Related Programs

MKTG 1126 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  2. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  3. Music Business
    Part-time   Associate Certificate

Subscribe

Interested in being notified about future offerings of MKTG 1126 - Live Entertainment Events and Festivals? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Privacy Notice: The information you provide will be used to respond your request related to BCIT course information and is collected under Section 26(c) of the Freedom of Information and Protection of Privacy Act (FIPPA). For more information about BCIT’s privacy practices contact: Associate Director, Privacy, Information Access & Policy Management, British Columbia Institute of Technology, 3700 Willingdon Ave. Burnaby, BC V5A 3H2, email: privacy@bcit.ca.

Programs and courses are subject to change without notice.

Find Courses

School of Business + Media Waitlist

Need to waitlist for a School of Business + Media course?

Find out more

English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Winter 2022 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid.

© BCIT