Event Planning Professionals are more often than not, required to plan sustainable or "green" events as part of an organization's corporate social responsibility (CSR) goals. This course will introduce you to the new international sustainable event standards, and how to measure the environmental impact of an event. The marketing and communication of sustainable strategies and green positioning as well as the measuring and reporting on sustainable outcomes to event stakeholders will also be explored.
Upon successful completion of the course, the student will be able to:
Effective as of Fall 2016
MKTG 1123 is offered as a part of the following programs:
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