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MKTG 1123 - Sustainable Event Management Operations

Marketing Management Part-time Studies Course

School of Business

Course Details

Event Planning Professionals are more often than not, required to plan sustainable or "green" events as part of an organization's corporate social responsibility (CSR) goals. This course will introduce you to the new international sustainable event standards, and how to measure the environmental impact of an event. The marketing and communication of sustainable strategies and green positioning as well as the measuring and reporting on sustainable outcomes to event stakeholders will also be explored.

Credits

3.0

Cost

$489.47

Fall 2017

Below is one offering of this course for the Fall 2017 term.

CRN 38341

Fri Sep 22 - Sun Oct 01 3 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 22 Fri 17:30 - 20:30 DTC Rm. 362
Sep 23 - Sep 24 Sat/Sun 09:00 - 17:00 DTC Rm. 362
Sep 29 Fri 17:30 - 20:30 DTC Rm. 381
Sep 30 - Oct 01 Sat/Sun 09:00 - 17:00 DTC Rm. 381

Instructor

Tahira Endean

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$489.47

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Sept 22-24 and Sept 29-Oct 1 with the following class times: Fridays - 1730-2030 and Saturdays and Sundays - 0900-1700

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Apply international standards to events to monitor and report on their environmental impact.
  • Manage sourcing and purchasing of environmentally friendly products and services, including disposal of consumable waste, emissions reduction, and the energy conservation initiatives of an event.
  • Explain and predict the positive impact your Initiatives can make on the potential environmental impact of events.
  • Analyze and inspire suppliers for best practices in the process of creating sustainable events.
  • Develop a sustainable event plan that fits within an organization's CSR goals.

Effective as of Fall 2016

Related Programs

MKTG 1123 is offered as a part of the following programs:

School of Business

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  5. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  6. Marketing Management - Tourism Management
    Part-time   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2017

Books for Fall 2017 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Ethics and Corporate Social Responsibility in the Meetings and Events Industry
Author Elizabeth V. Henderson, Mariela McIlwraith
Publisher Wiley
Copyright 2012
Binding Paperback
ISBN 978-1-11807-355-1
Price $86.50
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