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MKTG 1123 - Sustainable Event Management Operations

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. Spring and Summer PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

Event Planning Professionals are more often than not, required to plan sustainable or "green" events as part of an organization's corporate social responsibility (CSR) goals. This course will introduce you to the new international sustainable event standards, and how to measure the environmental impact of an event. The marketing and communication of sustainable strategies and green positioning as well as the measuring and reporting on sustainable outcomes to event stakeholders will also be explored.

Credits

3.0

Cost

$544.39

Fall 2020

Below are two offerings of this course for the Fall 2020 term.

CRN 38341

Fri Sep 11 - Sun Sep 20 3 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 11 Fri 17:30 - 20:30 DTC Online Delivery
Sep 12 - Sep 13 Sat/Sun 09:00 - 17:00 DTC Online Delivery
Sep 18 Fri 17:30 - 20:30 DTC Online Delivery
Sep 19 - Sep 20 Sat/Sun 09:00 - 17:00 DTC Online Delivery

Instructor

Shawna McKinley

Course Outline

Cost

$544.39

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Sept 11-13 and Sept 18-20 with the following class times: Fridays 1730-2030 Saturdays and Sundays 0900-1700

CRN 46269

Mon Sep 14 - Mon Dec 07 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 14 - Dec 07 Mon 17:30 - 20:30 DTC Online Delivery

Instructor

Shawna McKinley

Course Outline

Cost

$544.39

Notes

  1. No class held on October 12th - Thanksgiving Day

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Apply international standards to events to monitor and report on their environmental impact.
  • Manage sourcing and purchasing of environmentally friendly products and services, including disposal of consumable waste, emissions reduction, and the energy conservation initiatives of an event.
  • Explain and predict the positive impact your Initiatives can make on the potential environmental impact of events.
  • Analyze and inspire suppliers for best practices in the process of creating sustainable events.
  • Develop a sustainable event plan that fits within an organization's CSR goals.

Effective as of Fall 2016

Related Programs

MKTG 1123 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2020

No information on books is currently available for Fall 2020 offerings of this course.

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