British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1123

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BCIT

MKTG 1123 - Sustainable Event Management Operations

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

Event Planning Professionals are more often than not, required to plan sustainable or "green" events as part of an organization's corporate social responsibility (CSR) goals. This course will introduce you to the new international sustainable event standards, and how to measure the environmental impact of an event. The marketing and communication of sustainable strategies and green positioning as well as the measuring and reporting on sustainable outcomes to event stakeholders will also be explored.

Credits

3.0

Cost

$544.39

Winter 2021

Below are two offerings of this course for the Winter 2021 term.

CRN 78579

Mon Jan 04 - Mon Mar 29 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 04 - Mar 29 Mon 17:30 - 20:30 Online Delivery
See Notes below

Instructor

Shawna McKinley

Course Outline

Cost

$544.39

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. No class held on February 15th - Family Day
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 78576

Sat Jan 16 - Sat Feb 27 6 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 16 - Feb 27 Sat 09:00 - 15:00 Online Delivery
See Notes below

Instructor

Shawna McKinley

Course Outline

Cost

$544.39

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. No class held on Feb 13th - Family Day long weekend
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Spring/Summer 2021

Below is one offering of this course for the Spring/Summer 2021 term.

CRN 61276

Mon Apr 19 - Mon May 31 6 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 19 - May 31 Mon 14:30 - 20:30 Online Delivery
See Notes below

Instructor

Shawna McKinley

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$544.39

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. No class on May 24th - Victoria Day long weekend

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

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19 seats available as of Feb 25, 2021 11:18 pm (PST). Of these 19, 12 are currently reserved for domestic students only. Availability may change at any time.

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Apply international standards to events to monitor and report on their environmental impact.
  • Manage sourcing and purchasing of environmentally friendly products and services, including disposal of consumable waste, emissions reduction, and the energy conservation initiatives of an event.
  • Explain and predict the positive impact your Initiatives can make on the potential environmental impact of events.
  • Analyze and inspire suppliers for best practices in the process of creating sustainable events.
  • Develop a sustainable event plan that fits within an organization's CSR goals.

Effective as of Fall 2016

Related Programs

MKTG 1123 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Winter 2021

Books for Winter 2021 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Sustainable Event Mgmt: A Practical Guide, 3Rd Ed
Author Jones
Publisher Routledge
Copyright 2018
Binding Paperback
ISBN 978-1-13821-763-8
Price $94.95
Required

Spring/Summer 2021

No information on books is currently available for Spring/Summer 2021 offerings of this course.

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