BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.
Course Details
This projects-based course focuses on the event industry, and fundamental components of planning and executing events. Students explore the planning, marketing, selling, producing and management of any type of event from company social functions to major conventions. To be successful in this course, students must be able to communicate well in writing, in English.
Credits
3.0
Cost
$503.90 - $540.73 See individual course offerings below for actual costs.
Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Learning Outcomes
Upon successful completion, the student will be able to:
Define various terms specific to the special event industry.
Describe the scope of the event industry.
Differentiate between approaches to non-profit events and corporate events.
Explain the principal components of planning and executing special events.
Prepare a budget for a potential special event.
Write a creative brief.
Develop a proposal for a special event designed to persuade a prospective client.
Describe roles and responsibilities of people employed in the event industry.
Discuss opportunities for employment in the event industry.
Effective as of Fall 2003
Related Programs
MKTG 1120 is offered as a part of the following programs:
Interested in being notified about future offerings of MKTG 1120 - Event Planning?
If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.
Registration is now open for the Winter 2022 term.
Classroom Locations
Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.