This projects-based course focuses on the event industry, and fundamental components of planning and executing events. Students explore the planning, marketing, selling, producing and management of any type of event from company social functions to major conventions. To be successful in this course, students must be able to communicate well in writing, in English.
$518.66 - $527.23 See individual course offerings below for actual costs.
Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run May 1st - 3rd and 8th - 10th with the following class times: Fridays 1730 - 2030 Saturdays and Sundays - 1000-1730.
A portion of seats are temporarily held for domestic students.
International students: this may impact your ability to register.
18 seats available as of Feb 21, 2020 4:56 pm (PST). Of these 18, 12 are currently reserved for domestic students only. Availability may change at any time.
Upon successful completion, the student will be able to:
Define various terms specific to the special event industry.
Describe the scope of the event industry.
Differentiate between approaches to non-profit events and corporate events.
Explain the principal components of planning and executing special events.
Prepare a budget for a potential special event.
Write a creative brief.
Develop a proposal for a special event designed to persuade a prospective client.
Describe roles and responsibilities of people employed in the event industry.
Discuss opportunities for employment in the event industry.
Effective as of Fall 2003
MKTG 1120 is offered as a part of the following programs:
No information on books is currently available for Spring/Summer 2020 offerings of this course.
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