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MKTG 1120 - Event Planning

Marketing Management Part-time Studies Course

School of Business

Course Details

This projects-based course focuses on the event industry, and fundamental components of planning and executing events. Students explore the planning, marketing, selling, producing and management of any type of event from company social functions to major conventions. To be successful in this course, students must be able to communicate well in writing, in English.

Credits

3.0

Cost

$509.15 - $517.72 See individual course offerings below for actual costs.

Fall 2019

Below are three offerings of this course for the Fall 2019 term.

CRN 32969

Tue Sep 10 - Tue Dec 03 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Dec 03 Tue 17:30 - 20:30 DTC Rm. 795

Instructor

Rita Rogers

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$509.15

CRN 38321

Thu Sep 12 - Thu Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Nov 28 Thu 18:30 - 21:30 BBY SW01 Rm. 3170

Instructor

Rita Rogers

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$517.72

CRN 38334

Fri Sep 13 - Fri Nov 29 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 13 - Nov 29 Fri 09:00 - 12:00 DTC Rm. 481

Instructor

Rita Rogers

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$509.15

Learning Outcomes

Upon successful completion, the student will be able to:

  • Define various terms specific to the special event industry.
  • Describe the scope of the event industry.
  • Differentiate between approaches to non-profit events and corporate events.
  • Explain the principal components of planning and executing special events.
  • Prepare a budget for a potential special event.
  • Write a creative brief.
  • Develop a proposal for a special event designed to persuade a prospective client.
  • Describe roles and responsibilities of people employed in the event industry.
  • Discuss opportunities for employment in the event industry.

Effective as of Fall 2003

Related Programs

MKTG 1120 is offered as a part of the following programs:

School of Business

  1. Broadcast and Media Communications - Radio
    Part-time   Certificate
  2. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  3. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  4. Marketing Management - Fundraising Management
    Part-time/Distance & Online Learning   Associate Certificate
  5. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  6. Radio Arts and Entertainment
    Part-time   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2019

No information on books is currently available for Fall 2019 offerings of this course.

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