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MKTG 1120 - Event Planning

Marketing Management Part-time Studies Course

School of Business

Course Details

This projects-based course focuses on the event industry, and fundamental components of planning and executing events. Students explore the planning, marketing, selling, producing and management of any type of event from company social functions to major conventions. To be successful in this course, students must be able to communicate well in writing, in English.

Credits

3.0

This course isn't currently offered through BCIT Part-time Studies. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion, the student will be able to:

  • Define various terms specific to the special event industry.
  • Describe the scope of the event industry.
  • Differentiate between approaches to non-profit events and corporate events.
  • Explain the principal components of planning and executing special events.
  • Prepare a budget for a potential special event.
  • Write a creative brief.
  • Develop a proposal for a special event designed to persuade a prospective client.
  • Describe roles and responsibilities of people employed in the event industry.
  • Discuss opportunities for employment in the event industry.

Effective as of Fall 2003

Related Programs

MKTG 1120 is offered as a part of the following programs:

School of Business

  1. Broadcast and Media Communications - Radio
    Part-time   Certificate
  2. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  3. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  4. Marketing Management - Fundraising Management
    Part-time/Distance & Online Learning   Associate Certificate
  5. Marketing Management - Tourism Management
    Part-time   Associate Certificate

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