British Columbia Institute of


MKTG 1120 - Event Planning

Marketing Management Part-time Studies Course

School of Business

Course Details

This projects-based course focuses on the event industry, and fundamental components of planning and executing events. Students explore the planning, marketing, selling, producing and management of any type of event from company social functions to major conventions. To be successful in this course, students must be able to communicate well in writing, in English.





Fall 2018

Below are two offerings of this course for the Fall 2018 term.

CRN 32969

Tue Sep 11 - Tue Dec 04 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 11 - Dec 04 Tue 17:30 - 20:30 DTC Rm. 376


Christopher Lowe

Course Outline




  1. Classes will not be scheduled on Tuesday, September 18.

This course offering is full. Please check back next term or subscribe to receive email updates.


CRN 38334

Fri Sep 14 - Fri Nov 30 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 14 - Nov 30 Fri 09:00 - 12:00 DTC Rm. 481


Rita Rogers

Course Outline

TBD – see Learning Outcomes in the interim



This course offering is full. Please check back next term or subscribe to receive email updates.


Learning Outcomes

Upon successful completion, the student will be able to:

  • Define various terms specific to the special event industry.
  • Describe the scope of the event industry.
  • Differentiate between approaches to non-profit events and corporate events.
  • Explain the principal components of planning and executing special events.
  • Prepare a budget for a potential special event.
  • Write a creative brief.
  • Develop a proposal for a special event designed to persuade a prospective client.
  • Describe roles and responsibilities of people employed in the event industry.
  • Discuss opportunities for employment in the event industry.

Effective as of Fall 2003

Related Programs

MKTG 1120 is offered as a part of the following programs:

School of Business

  1. Broadcast and Media Communications - Radio
    Part-time   Certificate
  2. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  3. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  4. Marketing Management - Fundraising Management
    Part-time/Distance & Online Learning   Associate Certificate
  5. Marketing Management - Tourism Management
    Part-time   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit for more information.

Fall 2018

Books for Fall 2018 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
How To Create Fantasies And Win Accolades
Author Matthews
Publisher Trafford
Copyright 2007
Binding Paperback
ISBN 978-1-42512-802-9
Price $54.95


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Registration is now open for the Fall 2018 term.

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Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at on the first day of any course you are registered for.

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