British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1120

BCIT

MKTG 1120 - Event Planning

Marketing Management Part-time Studies Course

School of Business

Course Details

This projects-based course focuses on the event industry, and fundamental components of planning and executing events. Students explore the planning, marketing, selling, producing and management of any type of event from company social functions to major conventions. To be successful in this course, students must be able to communicate well in writing, in English.

Credits

3.0

Cost

$518.66 - $527.23 See individual course offerings below for actual costs.

Winter 2020

Below are two offerings of this course for the Winter 2020 term.

CRN 10029

Tue Jan 07 - Tue Mar 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 07 - Mar 24 Tue 17:30 - 20:30 DTC Rm. 635

Instructor

Rita Rogers

Course Outline

Cost

$518.66

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 78344

Thu Jan 09 - Thu Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Mar 26 Thu 17:30 - 20:30 DTC Rm. 794

Instructor

Rita Rogers

Course Outline

Cost

$518.66

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Spring/Summer 2020

Below are three offerings of this course for the Spring/Summer 2020 term.

CRN 25220

Tue Apr 07 - Tue Jun 23 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 07 - Jun 23 Tue 17:30 - 20:30 DTC Rm. 635

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$518.66

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

}

15 seats available as of Feb 21, 2020 4:56 pm (PST). Of these 15, 11 are currently reserved for domestic students only. Availability may change at any time.

CRN 61265

Wed Apr 08 - Wed Jun 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 08 - Jun 24 Wed 18:30 - 21:30 BBY NE01 Rm. 209

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$527.23

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

}

18 seats available as of Feb 21, 2020 4:56 pm (PST). Of these 18, 12 are currently reserved for domestic students only. Availability may change at any time.

CRN 65369

Fri May 01 - Sun May 10 3 Weeks

Class Meeting Times

Dates Days Times Locations
May 01 Fri 17:30 - 20:30 DTC Rm. 362
May 02 - May 03 Sat/Sun 10:00 - 17:30 DTC Rm. 362
May 08 Fri 17:30 - 20:30 DTC Rm. 362
May 09 - May 10 Sat/Sun 10:00 - 17:30 DTC Rm. 362

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$518.66

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run May 1st - 3rd and 8th - 10th with the following class times: Fridays 1730 - 2030 Saturdays and Sundays - 1000-1730.

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

}

18 seats available as of Feb 21, 2020 4:56 pm (PST). Of these 18, 12 are currently reserved for domestic students only. Availability may change at any time.

Learning Outcomes

Upon successful completion, the student will be able to:

  • Define various terms specific to the special event industry.
  • Describe the scope of the event industry.
  • Differentiate between approaches to non-profit events and corporate events.
  • Explain the principal components of planning and executing special events.
  • Prepare a budget for a potential special event.
  • Write a creative brief.
  • Develop a proposal for a special event designed to persuade a prospective client.
  • Describe roles and responsibilities of people employed in the event industry.
  • Discuss opportunities for employment in the event industry.

Effective as of Fall 2003

Related Programs

MKTG 1120 is offered as a part of the following programs:

School of Business

  1. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  2. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  3. Marketing Management - Fundraising Management
    Part-time/Distance & Online Learning   Associate Certificate
  4. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  5. Radio Arts and Entertainment
    Part-time   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Winter 2020

Books for Winter 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

How To Create Fantasies And Win Accolades
Author Matthews
Publisher Trafford
Copyright 2007
Binding Paperback
ISBN 978-1-42512-802-9
Price $54.95
Required

Spring/Summer 2020

No information on books is currently available for Spring/Summer 2020 offerings of this course.

Subscribe

Interested in being notified about future offerings of MKTG 1120 - Event Planning? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Contact Information

Suggest course days and times

If you are interested in taking this course on-campus (classroom delivery only) and would like to see it offered on specific days and/or at specific times, please indicate your preferences below. Day and time suggestions are not applicable to online courses.

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

Programs and courses are subject to change without notice.

Find Courses

School of Business Waitlist

Need to waitlist for a School of Business course?

Find out more

English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Spring/Summer 2020 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid.

© BCIT