British Columbia Institute of

Important Notice: COVID-19 Institute response


MKTG 1120 - Event Planning

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

This projects-based course focuses on the event industry, and fundamental components of planning and executing events. Students explore the planning, marketing, selling, producing and management of any type of event from company social functions to major conventions. To be successful in this course, students must be able to communicate well in writing, in English.





Winter 2021

Below is one offering of this course for the Winter 2021 term.

CRN 10029

Tue Jan 05 - Tue Mar 23 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 05 - Mar 23 Tue 17:30 - 20:30 Online Delivery
See Notes below


Rita Rogers

Course Outline

TBD – see Learning Outcomes in the interim




  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

Learning Outcomes

Upon successful completion, the student will be able to:

  • Define various terms specific to the special event industry.
  • Describe the scope of the event industry.
  • Differentiate between approaches to non-profit events and corporate events.
  • Explain the principal components of planning and executing special events.
  • Prepare a budget for a potential special event.
  • Write a creative brief.
  • Develop a proposal for a special event designed to persuade a prospective client.
  • Describe roles and responsibilities of people employed in the event industry.
  • Discuss opportunities for employment in the event industry.

Effective as of Fall 2003

Related Programs

MKTG 1120 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  2. Marketing Management - Fundraising Management
    Part-time/Distance & Online Learning   Associate Certificate
  3. Music Business
    Part-time   Associate Certificate
  4. Radio Arts and Entertainment
    Part-time   Associate Certificate
  5. Tourism and Hospitality
    Part-time   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit for more information.

Winter 2021

Books for Winter 2021 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

How To Create Fantasies And Win Accolades
Author Matthews
Publisher Trafford
Copyright 2007
Binding Paperback
ISBN 978-1-42512-802-9
Price $54.95
Choose One


Interested in being notified about future offerings of MKTG 1120 - Event Planning? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Privacy Notice: The information you provide will be used to respond your request related to BCIT course information and is collected under Section 26(c) of the Freedom of Information and Protection of Privacy Act (FIPPA). For more information about BCIT’s privacy practices contact: Associate Director, Privacy, Information Access & Policy Management, British Columbia Institute of Technology, 3700 Willingdon Ave. Burnaby, BC V5A 3H2, email:

Programs and courses are subject to change without notice.

Find Courses

School of Business + Media Waitlist

Need to waitlist for a School of Business + Media course?

Find out more

English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Winter 2021 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid.