MKTG 1120 - Event Planning
Marketing Management Part-time Studies Course
School of Business
Course Details
This projects-based course focuses on the event industry, and fundamental components of planning and executing events. Students explore the planning, marketing, selling, producing and management of any type of event from company social functions to major conventions. To be successful in this course, students must be able to communicate well in writing, in English.
Credits
3.0
Cost
$508.49 - $515.63 See individual course offerings below for actual costs.
Winter 2019
Below are two offerings of this course for the Winter 2019 term.
CRN 10029
Duration
Tue Jan 08 - Tue Mar 26 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Jan 08 - Mar 26 | Tue | 17:30 - 20:30 | DTC Rm. 472 |
Instructor
Christopher Lowe
Course Outline
Cost
$508.49
Status
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress
CRN 78344
Duration
Thu Jan 10 - Thu Mar 28 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Jan 10 - Mar 28 | Thu | 17:30 - 20:30 | DTC Rm. 794 |
Instructor
Rita Rogers
Course Outline
Cost
$508.49
Status
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress
Spring/Summer 2019
Below are three offerings of this course for the Spring/Summer 2019 term.
CRN 65369
Duration
Fri May 03 - Sun May 12 3 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| May 03 | Fri | 17:30 - 20:30 | DTC Rm. 362 |
| May 04 - May 05 | Sat/Sun | 10:00 - 17:30 | DTC Rm. 362 |
| May 10 | Fri | 17:30 - 20:30 | DTC Rm. 362 |
| May 11 - May 12 | Sat/Sun | 10:00 - 17:30 | DTC Rm. 362 |
Instructor
Amanda Lynne Ballard
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$508.49
Notes
- Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run May 4-6 and 11-13 with the following class times: Fridays - 1730 - 2030 and Saturdays and Sundays - 1000-1730.
Status
CRN 61265
Duration
Mon Apr 08 - Mon Jul 08 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Apr 08 - Jul 08 | Mon | 18:30 - 21:30 | BBY |
Instructor
Rita Rogers
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$515.63
Notes
- No Class on May 20 and July 1
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
CRN 25220
Duration
Tue Apr 09 - Tue Jun 25 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Apr 09 - Jun 25 | Tue | 17:30 - 20:30 | DTC Rm. 476 |
Instructor
Rita Rogers
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$508.49
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
Learning Outcomes
Upon successful completion, the student will be able to:
- Define various terms specific to the special event industry.
- Describe the scope of the event industry.
- Differentiate between approaches to non-profit events and corporate events.
- Explain the principal components of planning and executing special events.
- Prepare a budget for a potential special event.
- Write a creative brief.
- Develop a proposal for a special event designed to persuade a prospective client.
- Describe roles and responsibilities of people employed in the event industry.
- Discuss opportunities for employment in the event industry.
Effective as of Fall 2003
Related Programs
MKTG 1120 is offered as a part of the following programs:
School of Business
- Broadcast and Media Communications - Radio
Part-time Certificate - Marketing Management (Tourism Management Option)
Part-time Certificate - Marketing Management - Event Marketing
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Fundraising Management
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Tourism Management
Part-time Associate Certificate - Radio Arts and Entertainment
Part-time Associate Certificate
Books & Supplies
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Winter 2019
Books for Winter 2019 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
BCIT Downtown Campus Bookstore
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
| How To Create Fantasies And Win Accolades | |
|---|---|
| Author | Matthews |
| Publisher | Trafford |
| Copyright | 2007 |
| Binding | Paperback |
| ISBN | 978-1-42512-802-9 |
| Price | $54.95 |
| Optional | |
Spring/Summer 2019
No information on books is currently available for Spring/Summer 2019 offerings of this course.
Subscribe
Interested in being notified about future offerings of MKTG 1120 - Event Planning? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.