British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1120

Important Notice: COVID-19 Institute response

BCIT

MKTG 1120 - Event Planning

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

This projects-based course focuses on the event industry, and fundamental components of planning and executing events. Students explore the planning, marketing, selling, producing and management of any type of event from company social functions to major conventions. To be successful in this course, students must be able to communicate well in writing, in English.

Credits

3.0

Cost

$503.90 - $540.73 See individual course offerings below for actual costs.

Fall 2021

Below is one offering of this course for the Fall 2021 term.

CRN 38321

Thu Sep 09 - Thu Dec 02 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Dec 02 Thu 18:30 - 21:30 BBY

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$540.73

Notes

  1. No class held November 11th - Remembrance Day

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Cancelled

Winter 2022

Below are two offerings of this course for the Winter 2022 term.

CRN 10029

Tue Jan 04 - Tue Mar 22 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 04 - Mar 22 Tue 17:30 - 20:30 DTC DTC Rm. 635

Instructor

Rita Rogers

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$529.30

Notes

  1. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

CRN 78344

Thu Jan 06 - Thu Mar 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 24 Thu 15:00 - 18:00 Online

Instructor

Rita Rogers

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$503.90

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

Learning Outcomes

Upon successful completion, the student will be able to:

  • Define various terms specific to the special event industry.
  • Describe the scope of the event industry.
  • Differentiate between approaches to non-profit events and corporate events.
  • Explain the principal components of planning and executing special events.
  • Prepare a budget for a potential special event.
  • Write a creative brief.
  • Develop a proposal for a special event designed to persuade a prospective client.
  • Describe roles and responsibilities of people employed in the event industry.
  • Discuss opportunities for employment in the event industry.

Effective as of Fall 2003

Related Programs

MKTG 1120 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  2. Marketing Management - Fundraising Management
    Part-time/Distance & Online Learning   Associate Certificate
  3. Music Business
    Part-time   Associate Certificate
  4. Radio Arts and Entertainment
    Part-time   Associate Certificate
  5. Tourism and Hospitality
    Part-time   Associate Certificate

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English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Registration is now open for the Winter 2022 term.

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