This projects-based course focuses on the event industry, and fundamental components of planning and executing events. Students explore the planning, marketing, selling, producing and management of any type of event from company social functions to major conventions. To be successful in this course, students must be able to communicate well in writing, in English.
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Upon successful completion, the student will be able to:
Define various terms specific to the special event industry.
Describe the scope of the event industry.
Differentiate between approaches to non-profit events and corporate events.
Explain the principal components of planning and executing special events.
Prepare a budget for a potential special event.
Write a creative brief.
Develop a proposal for a special event designed to persuade a prospective client.
Describe roles and responsibilities of people employed in the event industry.
Discuss opportunities for employment in the event industry.
Effective as of Fall 2003
MKTG 1120 is offered as a part of the following programs:
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