MKTG 1120 - Event Planning
Marketing Management Part-time Studies Course
School of Business + Media
To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.
Course Details
This projects-based course focuses on the event industry, and fundamental components of planning and executing events. Students explore the planning, marketing, selling, producing and management of any type of event from company social functions to major conventions. To be successful in this course, students must be able to communicate well in writing, in English.
Credits
3.0
Cost
$519.26
Winter 2021
Below is one offering of this course for the Winter 2021 term.
CRN 10029
Duration
Tue Jan 05 - Tue Mar 23 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Jan 05 - Mar 23 | Tue | 17:30 - 20:30 |
Online Delivery See Notes below |
Instructor
Rita Rogers
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$519.26
Notes
- Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
Learning Outcomes
Upon successful completion, the student will be able to:
- Define various terms specific to the special event industry.
- Describe the scope of the event industry.
- Differentiate between approaches to non-profit events and corporate events.
- Explain the principal components of planning and executing special events.
- Prepare a budget for a potential special event.
- Write a creative brief.
- Develop a proposal for a special event designed to persuade a prospective client.
- Describe roles and responsibilities of people employed in the event industry.
- Discuss opportunities for employment in the event industry.
Effective as of Fall 2003
Related Programs
MKTG 1120 is offered as a part of the following programs:
School of Business + Media
- Marketing Management - Event Marketing
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Fundraising Management
Part-time/Distance & Online Learning Associate Certificate - Music Business
Part-time Associate Certificate - Radio Arts and Entertainment
Part-time Associate Certificate - Tourism and Hospitality
Part-time Associate Certificate
Books & Supplies
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Winter 2021
Books for Winter 2021 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
BCIT Downtown Campus Bookstore
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
| How To Create Fantasies And Win Accolades | |
|---|---|
| Author | Matthews |
| Publisher | Trafford |
| Copyright | 2007 |
| Binding | Paperback |
| ISBN | 978-1-42512-802-9 |
| Price | $54.95 |
| Choose One | |
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