MKTG 1120 - Event Planning
Marketing Management Part-time Studies Course
School of Business + Media
To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.
Course Details
This projects-based course focuses on the event industry, and fundamental components of planning and executing events. Students explore the planning, marketing, selling, producing and management of any type of event from company social functions to major conventions. To be successful in this course, students must be able to communicate well in writing, in English.
Credits
3.0
Cost
$519.26 - $529.26 See individual course offerings below for actual costs.
Fall 2020
Below are three offerings of this course for the Fall 2020 term.
CRN 32969
Duration
Tue Sep 08 - Tue Nov 24 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Sep 08 - Nov 24 | Tue | 17:30 - 20:30 | DTC Online Delivery |
Instructor
Rita Rogers
Course Outline
Cost
$519.26
Status
This course offering is in progress. Please check back next term or subscribe to receive email updates.
In Progress
CRN 38321
Duration
Thu Sep 10 - Thu Nov 26 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Sep 10 - Nov 26 | Thu | 18:30 - 21:30 | BBY Online Delivery |
Instructor
TBD
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$529.26
Status
This course offering has been cancelled. Please check back next term or subscribe to receive email updates.
Cancelled
CRN 38334
Duration
Fri Sep 11 - Fri Nov 27 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Sep 11 - Nov 27 | Fri | 09:00 - 12:00 | DTC Online Delivery |
Instructor
Rita Rogers
Course Outline
Cost
$519.26
Status
This course offering is in progress. Please check back next term or subscribe to receive email updates.
In Progress
Learning Outcomes
Upon successful completion, the student will be able to:
- Define various terms specific to the special event industry.
- Describe the scope of the event industry.
- Differentiate between approaches to non-profit events and corporate events.
- Explain the principal components of planning and executing special events.
- Prepare a budget for a potential special event.
- Write a creative brief.
- Develop a proposal for a special event designed to persuade a prospective client.
- Describe roles and responsibilities of people employed in the event industry.
- Discuss opportunities for employment in the event industry.
Effective as of Fall 2003
Related Programs
MKTG 1120 is offered as a part of the following programs:
School of Business + Media
- Marketing Management - Event Marketing
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Fundraising Management
Part-time/Distance & Online Learning Associate Certificate - Radio Arts and Entertainment
Part-time Associate Certificate - Tourism and Hospitality
Part-time Associate Certificate
Books & Supplies
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Fall 2020
Books for Fall 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
BCIT Downtown Campus Bookstore
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
| How To Create Fantasies And Win Accolades | |
|---|---|
| Author | Matthews |
| Publisher | Trafford |
| Copyright | 2007 |
| Binding | Paperback |
| ISBN | 978-1-42512-802-9 |
| Price | $54.95 |
| Optional | |
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