Learning Outcomes

Upon successful completion, the student will be able to:

• Define various terms specific to the special event industry.
• Describe the scope of the event industry.
• Differentiate between approaches to non-profit events and corporate events.
• Explain the principal components of planning and executing special events.
• Prepare a budget for a potential special event.
• Write a creative brief.
• Develop a proposal for a special event designed to persuade a prospective client.
• Describe roles and responsibilities of people employed in the event industry.
• Discuss opportunities for employment in the event industry.

Effective as of Fall 2003