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MKTG 1120 - Event Planning

Marketing Management Part-time Studies Course

School of Business

Course Details

This projects-based course focuses on the event industry, and fundamental components of planning and executing events. Students explore the planning, marketing, selling, producing and management of any type of event from company social functions to major conventions. To be successful in this course, students must be able to communicate well in writing, in English.

Credits

3.0

Cost

$498.61

Winter 2018

Below are two offerings of this course for the Winter 2018 term.

CRN 10029

Tue Jan 09 - Tue Mar 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Mar 27 Tue 17:30 - 20:30 DTC Rm. 635

Instructor

Christopher Lowe

Course Outline

Cost

$498.61

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 78344

Thu Jan 11 - Thu Mar 29 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 11 - Mar 29 Thu 17:30 - 20:30 DTC Rm. 462

Instructor

Amanda Lynne Ballard

Course Outline

Cost

$498.61

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Spring/Summer 2018

Below is one offering of this course for the Spring/Summer 2018 term.

CRN 65369

Fri May 04 - Sun May 13 3 Weeks

Class Meeting Times

Dates Days Times Locations
May 04 Fri 17:30 - 20:30 DTC Rm. 376
May 05 - May 06 Sat/Sun 10:00 - 17:30 DTC Rm. 376
May 11 Fri 17:30 - 20:30 DTC Rm. 376
May 12 - May 13 Sat/Sun 10:00 - 17:30 DTC Rm. 376

Instructor

Amanda Lynne Ballard

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$498.61

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run May 4-6 and 11-13 with the following class times: Fridays - 1730 - 2030 and Saturdays and Sundays - 1000-1730.

Learning Outcomes

Upon successful completion, the student will be able to:

  • Define various terms specific to the special event industry.
  • Describe the scope of the event industry.
  • Differentiate between approaches to non-profit events and corporate events.
  • Explain the principal components of planning and executing special events.
  • Prepare a budget for a potential special event.
  • Write a creative brief.
  • Develop a proposal for a special event designed to persuade a prospective client.
  • Describe roles and responsibilities of people employed in the event industry.
  • Discuss opportunities for employment in the event industry.

Effective as of Fall 2003

Related Programs

MKTG 1120 is offered as a part of the following programs:

School of Business

  1. Broadcast and Media Communications - Radio
    Part-time   Certificate
  2. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  3. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  4. Marketing Management - Fundraising Management
    Part-time/Distance & Online Learning   Associate Certificate
  5. Marketing Management - Tourism Management
    Part-time   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Winter 2018

Books for Winter 2018 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

How to Create Fantasies and Win Accolades: A Practical Guide to Planning Special Events
Author Doug Matthews
Publisher Trafford on Demand Pub
Copyright 2007
Binding Paperback
ISBN 978-1-42512-802-9
Price $54.95
Optional

Spring/Summer 2018

No information on books is currently available for Spring/Summer 2018 offerings of this course.

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Contact Information

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