British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1120

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MKTG 1120 - Event Planning

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

This projects-based course focuses on the event industry, and fundamental components of planning and executing events. Students explore the planning, marketing, selling, producing and management of any type of event from company social functions to major conventions. To be successful in this course, students must be able to communicate well in writing, in English.

Credits

3.0

Cost

$519.26 - $529.26 See individual course offerings below for actual costs.

Fall 2020

Below are three offerings of this course for the Fall 2020 term.

CRN 32969

Tue Sep 08 - Tue Nov 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 08 - Nov 24 Tue 17:30 - 20:30 DTC Online Delivery

Instructor

Rita Rogers

Course Outline

Cost

$519.26

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 38321

Thu Sep 10 - Thu Nov 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Nov 26 Thu 18:30 - 21:30 BBY Online Delivery

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$529.26

This course offering has been cancelled. Please check back next term or subscribe to receive email updates.

Cancelled

CRN 38334

Fri Sep 11 - Fri Nov 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 11 - Nov 27 Fri 09:00 - 12:00 DTC Online Delivery

Instructor

Rita Rogers

Course Outline

Cost

$519.26

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

Learning Outcomes

Upon successful completion, the student will be able to:

  • Define various terms specific to the special event industry.
  • Describe the scope of the event industry.
  • Differentiate between approaches to non-profit events and corporate events.
  • Explain the principal components of planning and executing special events.
  • Prepare a budget for a potential special event.
  • Write a creative brief.
  • Develop a proposal for a special event designed to persuade a prospective client.
  • Describe roles and responsibilities of people employed in the event industry.
  • Discuss opportunities for employment in the event industry.

Effective as of Fall 2003

Related Programs

MKTG 1120 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  2. Marketing Management - Fundraising Management
    Part-time/Distance & Online Learning   Associate Certificate
  3. Radio Arts and Entertainment
    Part-time   Associate Certificate
  4. Tourism and Hospitality
    Part-time   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2020

Books for Fall 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

How To Create Fantasies And Win Accolades
Author Matthews
Publisher Trafford
Copyright 2007
Binding Paperback
ISBN 978-1-42512-802-9
Price $54.95
Optional

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Contact Information

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English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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