British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1119

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MKTG 1119 - Sports Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

Examines the full breadth of sports marketing and sponsorship, its use in the marketing plans of corporations and its function inside amateur and professional sport. This project based course will appeal to sports administrators and event organizers as well as promotion, community relations and marketing personnel who address sports marketing in their occupation.

Credits

3.0

Cost

$498.95

Fall 2018

Below is one offering of this course for the Fall 2018 term.

CRN 32968

Wed Sep 12 - Wed Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Nov 28 Wed 17:30 - 20:30 DTC Rm. 376

Instructor

Dave Doroghy

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$498.95

This section is only available for registration starting Wed, May 30 at 9:00 am (PDT)

Sneak Preview

Learning Outcomes

Upon successful completion, the student will be able to:

  • Explain sport marketing, its industry and participants, and the unique socio-economic culture it operates in.
  • Identify the challenges that face professional sports franchises in general and Canadian Franchises in particular.
  • Identify the different sources of revenue and expenses in the world of professional sports.
  • Describe the elements that go into a successful sports sponsorship program.
  • Identify how sponsorship effects major international events.
  • Explain the history of the NBA in Canada.

Effective as of Fall 2003

Related Programs

MKTG 1119 is offered as a part of the following programs:

School of Business

  1. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  2. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate

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Registration is currently open for the Spring/Summer 2018 term.

A sneak preview of Fall 2018 term courses is also now available here.

Students may register for Fall 2018 term courses online, by phone, mail or in-person starting Wed, May 30 at 9:00 am (PDT).

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