British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1119

Important Notice: COVID-19 Institute response

BCIT

MKTG 1119 - Sports Marketing

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

Examines the full breadth of sports marketing and sponsorship, its use in the marketing plans of corporations and its function inside amateur and professional sport. This project based course will appeal to sports administrators and event organizers as well as promotion, community relations and marketing personnel who address sports marketing in their occupation.

Credits

3.0

Cost

$529.08

Fall 2021

Below is one offering of this course for the Fall 2021 term.

CRN 32968

Wed Sep 22 - Wed Dec 15 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 22 - Dec 15 Wed 17:30 - 20:30 DTC DTC

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$529.08

Notes

  1. No class held on November 11th - Remembrance Day
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Cancelled

Winter 2022

Below is one offering of this course for the Winter 2022 term.

CRN 88596

Wed Jan 05 - Wed Mar 23 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 05 - Mar 23 Wed 17:30 - 20:30 DTC DTC Rm. 545

Instructor

Dave Doroghy

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$529.08

Notes

  1. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

Learning Outcomes

Upon successful completion, the student will be able to:

  • Explain sport marketing, its industry and participants, and the unique socio-economic culture it operates in.
  • Identify the challenges that face professional sports franchises in general and Canadian Franchises in particular.
  • Identify the different sources of revenue and expenses in the world of professional sports.
  • Describe the elements that go into a successful sports sponsorship program.
  • Identify how sponsorship effects major international events.
  • Explain the history of the NBA in Canada.

Effective as of Fall 2003

Related Programs

MKTG 1119 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate

Subscribe

Interested in being notified about future offerings of MKTG 1119 - Sports Marketing? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Privacy Notice: The information you provide will be used to respond your request related to BCIT course information and is collected under Section 26(c) of the Freedom of Information and Protection of Privacy Act (FIPPA). For more information about BCIT’s privacy practices contact: Associate Director, Privacy, Information Access & Policy Management, British Columbia Institute of Technology, 3700 Willingdon Ave. Burnaby, BC V5A 3H2, email: privacy@bcit.ca.

Programs and courses are subject to change without notice.

Find Courses

School of Business + Media Waitlist

Need to waitlist for a School of Business + Media course?

Find out more

English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Winter 2022 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid.

© BCIT