British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1119

Important Notice: COVID-19 Institute response

BCIT

MKTG 1119 - Sports Marketing

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

Examines the full breadth of sports marketing and sponsorship, its use in the marketing plans of corporations and its function inside amateur and professional sport. This project based course will appeal to sports administrators and event organizers as well as promotion, community relations and marketing personnel who address sports marketing in their occupation.

Credits

3.0

This course isn't currently offered through BCIT Part-time Studies. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion, the student will be able to:

  • Explain sport marketing, its industry and participants, and the unique socio-economic culture it operates in.
  • Identify the challenges that face professional sports franchises in general and Canadian Franchises in particular.
  • Identify the different sources of revenue and expenses in the world of professional sports.
  • Describe the elements that go into a successful sports sponsorship program.
  • Identify how sponsorship effects major international events.
  • Explain the history of the NBA in Canada.

Effective as of Fall 2003

Related Programs

MKTG 1119 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate

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Registration News

Registration is currently open for the Spring/Summer 2021 term.

The sneak preview for the Fall 2021 term starts Fri, May 21 at 8:30 am (PDT).

Students may register for Fall 2021 term courses online or by phone starting Wed, May 26 at 9:00 am (PDT).

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