MKTG 1119 - Sports Marketing
Part-time Studies Course
Examines the full breadth of sports marketing and sponsorship, its use in the marketing plans of corporations and its function inside amateur and professional sport. This project based course will appeal to sports administrators and event organizers as well as promotion, community relations and marketing personnel who address sports marketing in their occupation.
Below is one offering of this course for the Fall 2018 term.
Wed Sep 12 - Wed Nov 28
Class Meeting Times
Sep 12 - Nov 28
17:30 - 20:30
This course offering is in progress and full. Please check back next term or
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In Progress and Full
Upon successful completion, the student will be able to:
Explain sport marketing, its industry and participants, and the unique socio-economic culture it operates in.
Identify the challenges that face professional sports franchises in general and Canadian Franchises in particular.
Identify the different sources of revenue and expenses in the world of professional sports.
Describe the elements that go into a successful sports sponsorship program.
Identify how sponsorship effects major international events.
Explain the history of the NBA in Canada.
Effective as of Fall 2003
Books & Supplies
The BCIT bookstore carries textbooks, general reference books, software, and
stationery. Please visit
bcit.ca/bookstore for more
Books for Fall 2018 offerings of this course are available in the following BCIT
online bookstores. Please choose the bookstore appropriate for the offering
you are considering.
BCIT Downtown Campus Bookstore
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the
BCIT Downtown Campus Bookstore.
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MKTG 1119 - Sports Marketing?
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