Examines the full breadth of sports marketing and sponsorship, its use in the marketing plans of corporations and its function inside amateur and professional sport. This project based course will appeal to sports administrators and event organizers as well as promotion, community relations and marketing personnel who address sports marketing in their occupation.
This course isn't currently offered through BCIT Part-time Studies. Please check back next term or subscribe to receive email updates.
Upon successful completion, the student will be able to:
Explain sport marketing, its industry and participants, and the unique socio-economic culture it operates in.
Identify the challenges that face professional sports franchises in general and Canadian Franchises in particular.
Identify the different sources of revenue and expenses in the world of professional sports.
Describe the elements that go into a successful sports sponsorship program.
Identify how sponsorship effects major international events.
Explain the history of the NBA in Canada.
Effective as of Fall 2003
MKTG 1119 is offered as a part of the following programs:
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