British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1102

BCIT

MKTG 1102 - Essentials of Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

This course is an introduction to the fundamentals of marketing. In addition to the “four Ps” of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will develop a marketing plan and integrated marketing communications (IMC) plan based on a case study, which will be assessed on students’ application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.

Credits

3.0

Cost

$530.45 - $540.26 See individual course offerings below for actual costs.

Fall 2018

Below is one offering of this course for the Fall 2018 term.

CRN 37667

Tue Sep 04 - Tue Dec 11 15 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 04 - Dec 11 Tue 08:30 - 11:20 BBY SE06 Rm. 112

Instructor

Donna Serviss

Course Outline

Cost

$530.45

Notes

  1. Students should be aware that this section will be taught along with international students in the IBMS program, and the course may be modified from other sections of PTS study to meet their needs (such as having a longer format and language issues may occur). Please be advised that this course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire – through BCIT’s book store, either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

Winter 2019

Below are 12 offerings of this course for the Winter 2019 term.

CRN 41524

Tue Jan 08 - Tue Apr 16 15 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 08 - Apr 16 Tue 14:00 - 17:00 DTC Rm. 481

Instructor

Donna Serviss

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$533.12

Notes

  1. Departmental approval needed
  2. This section of the course requires DEPARTMENTAL APPROVAL to enter, because it is run concurrently with the Business Fundamentals (BFUN) Program. Priority is given to students who have joined the program: https://www.bcit.ca/study/programs/7985acert, but we anticipate some seats will be released for general enrolment If the program is not showing “full”, then there are seats available for general registration. If you wish to enter this course, please fill out the form at this link https://www.surveymonkey.ca/r/GVG6MJK Do NOT contact the Program Assistant to get approval. We will contact you within a few working days to let you know our decision.

Online registration for this course offering is not available. However, you can still register via phone, mail or in person.

Registration Options

CRN 10001

Mon Jan 07 - Mon Apr 15 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 07 - Apr 15 Mon 17:30 - 20:30 DTC Rm. 381

Instructor

Joseph Cuzzetto

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$533.12

Notes

  1. No Class on February 18 (Family Day)

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 46421

Mon Jan 07 - Sat Apr 06 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 07 - Apr 06 Online

Instructor

Barbara Smith

Course Outline

Cost

$533.12

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 10003

Tue Jan 08 - Tue Apr 02 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 08 - Apr 02 Tue 17:30 - 20:30 DTC Rm. 476

Instructor

Mike Coates

Course Outline

Cost

$533.12

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 78616

Tue Jan 08 - Tue Apr 02 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 08 - Apr 02 Tue 18:30 - 21:30 BBY NE01 Rm. 103

Instructor

Fair Gordon

Course Outline

Cost

$540.26

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 10004

Wed Jan 09 - Wed Apr 03 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Apr 03 Wed 18:30 - 21:30 BBY SW01 Rm. 3190

Instructor

Margaret Vicic

Course Outline

Cost

$540.26

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 10011

Thu Jan 10 - Thu Apr 04 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 10 - Apr 04 Thu 17:30 - 20:30 DTC Rm. 381

Instructor

Joseph Cuzzetto

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$533.12

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 79370

Thu Jan 10 - Thu Mar 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 10 - Mar 28 Thu 08:45 - 12:00 DTC Rm. 481

Instructor

Mike Coates

Course Outline

Cost

$533.12

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 80188

Fri Jan 11 - Sun Jan 27 3 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 11 Fri 17:30 - 20:30 DTC Rm. 376
Jan 12 - Jan 13 Sat/Sun 08:30 - 16:45 DTC Rm. 376
Jan 25 Fri 17:30 - 20:30 DTC Rm. 376
Jan 26 - Jan 27 Sat/Sun 08:30 - 16:45 DTC Rm. 376

Instructor

Erica Halvorsen

Course Outline

Cost

$533.12

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Jan 11-13 and Jan 25-27 with the following class times: Fridays - 1730 - 2030 Saturdays and Sundays - 0830-1645 No classes the weekend of Jan 18-20

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 85455

Sun Jan 13 - Sun Feb 24 6 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 13 - Feb 24 Sun 09:00 - 15:30 DTC Rm. 481

Instructor

Kathleen Wong

Course Outline

Cost

$533.12

Notes

  1. No classes on February 17 (Family Day) due to stat holiday

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 79369

Sat Feb 16 - Sat Mar 23 6 Weeks

Class Meeting Times

Dates Days Times Locations
Feb 16 - Mar 23 Sat 09:00 - 15:30 DTC Rm. 795

Instructor

Donna Serviss

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$533.12

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 81213

Fri Mar 08 - Sun Mar 17 3 Weeks

Class Meeting Times

Dates Days Times Locations
Mar 08 Fri 17:30 - 20:30 DTC Rm. 362
Mar 09 - Mar 10 Sat/Sun 08:30 - 16:45 DTC Rm. 362
Mar 15 Fri 17:30 - 20:30 DTC Rm. 362
Mar 16 - Mar 17 Sat/Sun 08:30 - 16:45 DTC Rm. 362

Instructor

Joseph Cuzzetto

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$533.12

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run March 8-10 and 15-17 with the following class times: Fridays - 1730 - 2030 Saturdays and Sundays - 0830-1645

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion, the student will be able to:

  • Discuss how marketing creates value for customers in order to capture value from customers in return.
  • Describe marketing strategies and how marketers measure and manage the return on marketing.
  • Develop a SWOT analysis and competitive analysis.
  • Select suitable primary and secondary market research approaches.
  • Differentiate between consumer and business markets and their buying processes.
  • Conduct market segmentation, target market selection, and product positioning.
  • Describe the decisions marketers make throughout the product lifecycle for their products and services.
  • Outline how marketers build and manage brands to create brand equity.
  • Select product and channel strategies to create value, and pricing strategies to capture value in return.
  • Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).
  • Develop promotion budgets, messages, and strategic media choices for an integrated marketing communications plan.

Effective as of Fall 2018

Related Programs

MKTG 1102 is offered as a part of the following programs:

School of Business

  1. Accounting
    Full-time   Diploma
  2. Accounting
    Part-time   Diploma
  3. Advanced Business Management
    Part-time/Distance & Online Learning   Certificate
  4. Advanced Human Resource Management
    Part-time   Certificate
  5. Business Administration
    Part-time/Distance & Online Learning   Associate Certificate
  6. Business Administration (General Option)
    Part-time   Diploma
  7. Business Administration (Global Studies Option)
    Part-time   Diploma
  8. Business Administration (Human Resources Option)
    Part-time   Diploma
  9. Business Administration (Management Option)
    Part-time   Diploma
  10. Business Administration (Marketing Option)
    Part-time   Diploma
  11. Business Fundamentals
    Full-time   Associate Certificate
  12. Business Information Technology Management
    Full-time   Diploma
  13. Business Management
    Part-time   Certificate
  14. Business Management
    Full-time   Diploma
  15. Business Management Studies (BMS)
    Full-time   Associate Certificate
  16. Business Operations Management
    Full-time   Diploma
  17. Digital Design and Development
    Full-time   Diploma
  18. Finance
    Full-time   Diploma
  19. Finance
    Part-time   Diploma
  20. Financial Management (Finance Option)
    Part-time   Certificate
  21. Financial Management (Professional Accounting Option)
    Part-time   Certificate
  22. Financial Planning
    Part-time   Diploma
  23. Financial Planning
    Full-time   Diploma
  24. Fire Executive Management
    Part-time/Distance & Online Learning   BCIT/Industry Partnership Certificate
  25. General Insurance and Risk Management
    Full-time   Diploma
  26. Global Business Studies
    Part-time   Certificate
  27. Graphic Communications Technology Management
    Full-time   Diploma
  28. Human Resource Management
    Full-time   Diploma
  29. International Business Management (Global Supply Chain Option)
    Full-time   Diploma
  30. International Business Management (International Business Option)
    Full-time   Diploma
  31. International Trade and Transportation Logistics
    Part-time   Certificate
  32. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  33. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  34. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  35. Marketing Management
    Part-time   Certificate
  36. Marketing Management (Entrepreneurship Option)
    Full-time   Diploma
  37. Marketing Management (General Option)
    Full-time   Diploma
  38. Marketing Management (Marketing Communications Option)
    Full-time   Diploma
  39. Marketing Management (Professional Real Estate Option)
    Full-time   Diploma
  40. Marketing Management (Professional Sales Option)
    Full-time   Diploma
  41. Marketing Management (Tourism Management Option)
    Full-time   Diploma
  42. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  43. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  44. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  45. Marketing Management - Fundraising Management
    Part-time/Distance & Online Learning   Associate Certificate
  46. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  47. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  48. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  49. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  50. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  51. Media Techniques and Marketing Communications
    Part-time   Certificate
  52. Media Techniques for Business
    Part-time   Certificate
  53. Nonprofit Management
    Part-time/Distance & Online Learning   Associate Certificate
  54. Small Business Management
    Part-time/Distance & Online Learning   Statement of Completion
  55. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2018

Books for Fall 2018 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Cei Digital: Marketing: The Core, 5Th Ce-Connect W Smartbook + Practice Mktg
Author Kerin
Copyright 2018
Binding Digital Version
ISBN 978-1-26030-497-8
Price $100.00
Choose One

Marketing: The Core W Connect & Practice Marketing Pkg
Author Kerin
Copyright 2018
Binding Kit/Set/Package
ISBN 978-1-26030-498-5
Price $119.95
Choose One

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Image not available
Cei Digital: Marketing: The Core, 5Th Ce-Connect W Smartbook + Practice Mktg
Author Kerin
Copyright 2018
Binding Digital Version
ISBN 978-1-26030-497-8
Price $100.00
Choose One

Marketing: The Core W Connect & Practice Marketing Pkg
Author Kerin
Copyright 2018
Binding Kit/Set/Package
ISBN 978-1-26030-498-5
Price $119.95
Choose One

BCIT Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.

Image not available
Cei Digital: Marketing: The Core, 5Th Ce-Connect W Smartbook + Practice Mktg
Author Kerin
Copyright 2018
Binding Digital Version
ISBN 978-1-26030-497-8
Price $100.00
Choose One

Marketing: The Core W Connect & Practice Marketing Pkg
Author Kerin
Copyright 2018
Binding Kit/Set/Package
ISBN 978-1-26030-498-5
Price $119.95
Choose One

Winter 2019

Books for Winter 2019 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Cei Digital: Marketing: The Core, 5Th Ce-Connect W Smartbook + Practice Mktg
Author Kerin
Copyright 2018
Binding Digital Version
ISBN 978-1-26030-497-8
Price $100.00
Choose One

Marketing: The Core W Connect & Practice Marketing Pkg
Author Kerin
Copyright 2018
Binding Kit/Set/Package
ISBN 978-1-26030-498-5
Price $119.95
Choose One

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Image not available
Cei Digital: Marketing: The Core, 5Th Ce-Connect W Smartbook + Practice Mktg
Author Kerin
Copyright 2018
Binding Digital Version
ISBN 978-1-26030-497-8
Price $100.00
Choose One

Marketing: The Core W Connect & Practice Marketing Pkg
Author Kerin
Copyright 2018
Binding Kit/Set/Package
ISBN 978-1-26030-498-5
Price $119.95
Choose One

BCIT Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.

Image not available
Cei Digital: Marketing: The Core, 5Th Ce-Connect W Smartbook + Practice Mktg
Author Kerin
Copyright 2018
Binding Digital Version
ISBN 978-1-26030-497-8
Price $100.00
Choose One

Marketing: The Core W Connect & Practice Marketing Pkg
Author Kerin
Copyright 2018
Binding Kit/Set/Package
ISBN 978-1-26030-498-5
Price $119.95
Choose One

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