This course is an introduction to the fundamentals of marketing. In addition to the “four Ps” of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will develop a marketing plan and integrated marketing communications (IMC) plan based on a case study, which will be assessed on students’ application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.
Credits
3.0
Cost
$512.65 - $513.15 See individual course offerings below for actual costs.
Students should be aware that this section will be taught along with international students in the IBMS program, and the course may be modified from other sections of PTS study to meet their needs (such as having a longer format and language issues may occur. Please be advised that this course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire – through BCIT’s book store, either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.
Status
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run July 14-16 and 28-30 with the following class times: Fridays - 1730 - 2045 Saturdays and Sundays - 0900-1730 No class July 21-23
Status
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress
Fall 2017
Below are 11 offerings of this course for the Fall 2017 term.
Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
Five seats remaining as of Jul 20, 2017 11:27 am PDT. Seats remaining may change at any time prior to registration and payment.
Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Sept 15 - 17 and Sept 29 - Oct 1 with the following class times: Fridays - 1730-2030 and Saturdays and Sundays - 0900-1730 No class weekend of September 22-24
Students should be aware that this section will be taught along with international students in the IBMS program, and the course may be modified from other sections of PTS study to meet their needs (such as having a longer format and language issues may occur). Please be advised that this course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire – through BCIT’s book store, either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Books for Spring/Summer 2017 offerings of this course are available in the following BCIT
online bookstores. Please choose the bookstore appropriate for the offering
you are considering.
BCIT Downtown Campus Bookstore
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
Marketing: An Introduction, Sixth Canadian Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (6th Edition)
Author
Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
Publisher
Pearson Canada
Copyright
2017
Binding
Paperback
ISBN
978-0-13447-052-8
Price
$139.95
Choose One
Image not available
Mymarketinglab With Etext-Access Card For Marketing, 6Th Cdn Edition
Author
Armstrong
Publisher
Ph
Copyright
2017
Binding
Digital Version
ISBN
978-0-13430-087-0
Price
$92.50
Choose One
BCIT Distance & Online Learning Bookstore
If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.
Marketing: An Introduction, Sixth Canadian Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (6th Edition)
Author
Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
Publisher
Pearson Canada
Copyright
2017
Binding
Paperback
ISBN
978-0-13447-052-8
Price
$139.95
Choose One
Image not available
Mymarketinglab With Etext-Access Card For Marketing, 6Th Cdn Edition
Author
Armstrong
Publisher
Ph
Copyright
2017
Binding
Digital Version
ISBN
978-0-13430-087-0
Price
$92.50
Choose One
BCIT Burnaby Bookstore
If you are taking this course, but are not taking it through either Distance
Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.
Marketing: An Introduction, Sixth Canadian Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (6th Edition)
Author
Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
Publisher
Pearson Canada
Copyright
2017
Binding
Paperback
ISBN
978-0-13447-052-8
Price
$139.95
Choose One
Image not available
Mymarketinglab With Etext-Access Card For Marketing, 6Th Cdn Edition
Author
Armstrong
Publisher
Ph
Copyright
2017
Binding
Digital Version
ISBN
978-0-13430-087-0
Price
$92.50
Choose One
Fall 2017
No information on books is currently available for Fall 2017 offerings of this course.
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Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.
