British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1102

Important Notice: COVID-19 Institute response

BCIT

MKTG 1102 - Essentials of Marketing

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. Spring and Summer PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

Marketing 1102 is an introduction to the fundamentals of marketing. In addition to the "four Ps" of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company, which will be assessed on students' application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.

Credits

3.0

Cost

$519.26 - $554.39 See individual course offerings below for actual costs.

Spring/Summer 2020

Below are five offerings of this course for the Spring/Summer 2020 term.

CRN 56772

Tue May 05 - Tue Aug 11 15 Weeks

Class Meeting Times

Dates Days Times Locations
May 05 - Aug 11 Tue 08:30 - 11:20 BBY Online Delivery
Jun 16 - Aug 11 Tue 08:30 - 11:20 BBY Online Delivery

Instructor

Donna Serviss

Course Outline

Cost

$552.36

Notes

  1. Please note that this section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). As this is the case, the course will be taught in a way that accommodates the needs of English Language Learners. Please be advised that this course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire – through BCIT’s book store, either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 64287

Wed May 06 - Wed Jul 29 13 Weeks

Class Meeting Times

Dates Days Times Locations
May 06 - Jul 29 Wed 17:30 - 20:30 DTC Online Delivery

Instructor

Meaghan Taylor

Course Outline

Cost

$543.79

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 65585

Mon May 25 - Sat Aug 22 13 Weeks

Class Meeting Times

Dates Days Times Locations
May 25 - Aug 22 Online

Instructor

Barbara Smith

Course Outline

Cost

$543.79

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 60535

Tue Jun 30 - Thu Aug 06 6 Weeks

Class Meeting Times

Dates Days Times Locations
Jun 30 - Aug 06 Tue/Thu 17:30 - 20:45 DTC Online Delivery

Instructor

Meaghan Taylor

Course Outline

Cost

$543.79

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 61992

Fri Jul 03 - Sun Jul 19 3 Weeks

Class Meeting Times

Dates Days Times Locations
Jul 03 Fri 17:30 - 20:45 DTC Online Delivery
Jul 04 - Jul 05 Sat/Sun 09:00 - 17:30 DTC Online Delivery
Jul 17 Fri 17:30 - 20:45 DTC Online Delivery
Jul 18 - Jul 19 Sat/Sun 09:00 - 17:30 DTC Online Delivery

Instructor

Erica Halvorsen

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$543.79

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run July 3rd - 5th and July 17th - 19th with the following class times: Fridays - 1730 - 2045 Saturdays and Sundays - 0900-1730 Class WILL be held on the Saturday of the Canada Day long weekend.

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

Fall 2020

Below are 18 offerings of this course for the Fall 2020 term.

CRN 33280

Tue Sep 08 - Tue Dec 15 15 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 08 - Dec 15 Tue 08:30 - 11:20 BBY

Instructor

Donna Serviss

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$554.39

Notes

  1. Departmental approval needed
  2. To request registration, please select BFUN on the waitlist found at https://sobptswaitlist.bcitsitecentre.ca/. This section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). As this is the case, the course will be taught in a way that accommodates the needs of English Language Learners. If you have any questions, please contact the Program Assistant, Sarah Chanway at schanway@bcit.ca. This course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.

CRN 39424

Fri Sep 11 - Sun Sep 27 3 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 11 Fri 17:30 - 20:30 DTC
Sep 12 - Sep 13 Sat/Sun 09:00 - 17:30 DTC
Sep 25 Fri 17:30 - 20:30 DTC
Sep 26 - Sep 27 Sat/Sun 09:00 - 17:30 DTC

Instructor

Erica Bearss

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$544.39

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Sept 11-13 and Sept 25-27 with the following class times: Fridays 1730-2030 Saturdays and Sundays 0900-1730 No class held the weekend of September 18-20

CRN 46531

Fri Oct 30 - Sun Nov 15 3 Weeks

Class Meeting Times

Dates Days Times Locations
Oct 30 - Nov 15 Sat/Sun 09:00 - 17:00 BBY
Oct 30 - Nov 15 Fri 17:30 - 20:30 BBY

Instructor

Erica Bearss

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$554.39

Notes

  1. This course will run on two weekends as follows: October 30, 31, Nov 01 and November 13-15 Friday 1730-2030 Saturday 0900-1700 Sunday 0900-1700 No classes held on the weekend of November 06-08

CRN 45432

Fri Nov 13 - Sun Nov 29 3 Weeks

Class Meeting Times

Dates Days Times Locations
Nov 13 Fri 17:30 - 20:30 DTC
Nov 14 - Nov 15 Sat/Sun 09:00 - 17:30 DTC
Nov 27 Fri 17:30 - 20:30 DTC
Nov 28 - Nov 29 Sat/Sun 09:00 - 17:30 DTC

Instructor

Joseph Cuzzetto

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$544.39

Notes

  1. Due to the intensive and interactive nature of this course, students are required to attend all classes. Classes will run Nov 13-15 and Nov 27-29 with the following class times: Fridays 1730– 2030 Saturdays and Sundays 0900-1730 No class held the weekend of Nov 20-22

CRN 32386

Mon Sep 07 - Sat Dec 05 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 07 - Dec 05 Online

Instructor

Barbara Smith

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$519.26

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 47070

Mon Sep 07 - Sat Dec 05 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 07 - Dec 05 Online

Instructor

Joe Freeburn

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$519.26

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 30715

Tue Sep 08 - Tue Dec 01 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 08 - Dec 01 Tue 17:30 - 20:30 DTC

Instructor

Raymond Yang

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$544.39

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 31629

Tue Sep 08 - Tue Nov 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 08 - Nov 24 Tue 13:00 - 16:15 DTC

Instructor

Mike Coates

Course Outline

Cost

$544.39

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 47262

Tue Sep 08 - Sat Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 08 - Nov 28 Online

Instructor

Erin Whittle

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$519.26

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 38509

Wed Sep 09 - Wed Nov 25 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Nov 25 Wed 08:45 - 12:00 DTC

Instructor

Donna Serviss

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$544.39

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 30719

Thu Sep 10 - Thu Dec 03 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Dec 03 Thu 18:30 - 21:30 BBY

Instructor

Margaret Vicic

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$554.39

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 44200

Thu Sep 10 - Thu Nov 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Nov 26 Thu 18:30 - 21:30 BBY

Instructor

Max Jarrar

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$554.39

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 43299

Fri Sep 11 - Fri Nov 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 11 - Nov 27 Fri 17:30 - 20:45 DTC

Instructor

Meaghan Taylor

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$544.39

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 45007

Sat Sep 12 - Sat Oct 17 6 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Oct 17 Online

Instructor

Fair Gordon

Course Outline

Cost

$519.26

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 30713

Mon Sep 14 - Mon Dec 14 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 14 - Dec 14 Mon 17:30 - 20:30 DTC

Instructor

Joseph Cuzzetto

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$544.39

Notes

  1. No class held on October 12th - Thanksgiving Day

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 38318

Mon Sep 14 - Mon Dec 14 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 14 - Dec 14 Mon 18:30 - 21:30 BBY

Instructor

Fair Gordon

Course Outline

Cost

$554.39

Notes

  1. No class heldo n October 12th - Thanksgiving Day

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 45433

Mon Sep 14 - Mon Dec 14 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 14 - Dec 14 Mon 17:30 - 20:30 DTC

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$544.39

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 46532

Mon Sep 14 - Mon Dec 14 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 14 - Dec 14 Mon 18:30 - 21:30 BBY

Instructor

Tom Chan

Course Outline

Cost

$554.39

Notes

  1. No class held on October 12th - Thanksgiving Day.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Discuss how marketing creates value for customers in order to capture value from customers in return.
  • Describe marketing strategies and how marketers measure and manage the return on marketing.
  • Develop a SWOT analysis and competitive analysis.
  • Select suitable primary and secondary market research approaches.
  • Differentiate between consumer and business markets and their buying processes.
  • Conduct market segmentation, target market selection, and product positioning.
  • Describe the decisions marketers make throughout the product life cycle for their products and services.
  • Outline how marketers build and manage brands to create brand equity.
  • Select product and channel strategies to create value, and pricing strategies to capture value in return.
  • Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).

Effective as of Winter 2020

Related Programs

MKTG 1102 is offered as a part of the following programs:

School of Business + Media

  1. Accounting
    Full-time   Diploma
  2. Accounting
    Part-time   Diploma
  3. Advanced Business Management
    Part-time/Distance & Online Learning   Certificate
  4. Advanced Human Resource Management
    Part-time   Certificate
  5. Business Administration
    Part-time/Distance & Online Learning   Associate Certificate
  6. Business Administration (General Option)
    Part-time   Diploma
  7. Business Administration (Global Studies Option)
    Part-time   Diploma
  8. Business Administration (Human Resources Option)
    Part-time   Diploma
  9. Business Administration (Management Option)
    Part-time   Diploma
  10. Business Administration (Marketing Option)
    Part-time   Diploma
  11. Business Fundamentals
    Full-time   Associate Certificate
  12. Business Information Technology Management
    Full-time   Diploma
  13. Business Information Technology Management (Artificial Intelligence Management Option)
    Full-time   Diploma
  14. Business Information Technology Management (Enterprise Systems Management Option)
    Full-time   Diploma
  15. Business Management
    Part-time   Certificate
  16. Business Management
    Full-time   Diploma
  17. Business Operations Management
    Full-time   Diploma
  18. Digital Design and Development
    Full-time   Diploma
  19. Finance
    Full-time   Diploma
  20. Finance
    Part-time   Diploma
  21. Financial Management (Finance Option)
    Part-time   Certificate
  22. Financial Management (Professional Accounting Option)
    Part-time   Certificate
  23. Financial Planning
    Part-time   Diploma
  24. Financial Planning
    Full-time   Diploma
  25. Fire Executive Management
    Part-time/Distance & Online Learning   BCIT/Industry Partnership Certificate
  26. General Insurance and Risk Management
    Full-time   Diploma
  27. Global Business Studies
    Part-time   Certificate
  28. Graphic Communications Technology Management
    Full-time   Diploma
  29. Human Resource Management
    Full-time   Diploma
  30. International Business Management (Global Supply Chain Option)
    Full-time   Diploma
  31. International Business Management (International Business Option)
    Full-time   Diploma
  32. International Trade and Transportation Logistics
    Part-time   Certificate
  33. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  34. Marketing Management
    Part-time   Certificate
  35. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  36. Marketing Management (Entrepreneurship Option)
    Full-time   Diploma
  37. Marketing Management (General Option)
    Full-time   Diploma
  38. Marketing Management (Marketing Communications Option)
    Full-time   Diploma
  39. Marketing Management (Professional Sales Option)
    Full-time   Diploma
  40. Marketing Management (Tourism Management Option)
    Full-time   Diploma
  41. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  42. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  43. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  44. Marketing Management - Fundraising Management
    Part-time/Distance & Online Learning   Associate Certificate
  45. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  46. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  47. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  48. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  49. Media Techniques and Marketing Communications
    Part-time   Certificate
  50. Media Techniques for Business
    Part-time   Certificate
  51. Nonprofit Management
    Part-time/Distance & Online Learning   Associate Certificate
  52. Small Business Management
    Part-time/Distance & Online Learning   Statement of Completion
  53. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Spring/Summer 2020

Books for Spring/Summer 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Cei Digital: Marketing: The Core, 5Th Ce-Connect W Smartbook + Practice Mktg
Author Kerin
Copyright 2018
Binding Digital Version
ISBN 978-1-26030-497-8
Price $105.95
Choose One

Marketing: The Core W Connect & Practice Marketing Pkg
Author Kerin
Copyright 2018
Binding Kit/Set/Package
ISBN 978-1-26030-498-5
Price $119.95
Choose One

Image not available
Cei Digital: Practice Marketing Simulation (180 Days)
Author Mccool
Copyright 2020
Binding Digital Version
ISBN 978-1-26416-083-9
Price $61.50
Optional

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Image not available
Cei Digital: Marketing: The Core, 5Th Ce-Connect W Smartbook + Practice Mktg
Author Kerin
Copyright 2018
Binding Digital Version
ISBN 978-1-26030-497-8
Price $105.95
Choose One

Marketing: The Core W Connect & Practice Marketing Pkg
Author Kerin
Copyright 2018
Binding Kit/Set/Package
ISBN 978-1-26030-498-5
Price $119.95
Choose One

Image not available
Cei Digital: Practice Marketing Simulation (180 Days)
Author Mccool
Copyright 2020
Binding Digital Version
ISBN 978-1-26416-083-9
Price $61.50
Optional

Fall 2020

Books for Fall 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.

Image not available
Cei Digital: Marketing: The Core, 5Th Ce-Connect W Smartbook + Practice Mktg
Author Kerin
Copyright 2018
Binding Digital Version
ISBN 978-1-26030-497-8
Price $105.95
Choose One

Marketing: The Core W Connect & Practice Marketing Pkg
Author Kerin
Copyright 2018
Binding Kit/Set/Package
ISBN 978-1-26030-498-5
Price $119.95
Choose One

Image not available
Cei Digital: Practice Marketing Simulation (180 Days)
Author Mccool
Copyright 2020
Binding Digital Version
ISBN 978-1-26416-083-9
Price $61.50
Optional

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