This course is an introduction to the fundamentals of marketing. In addition to the “four Ps” of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will develop a marketing plan and integrated marketing communications (IMC) plan based on a case study, which will be assessed on students’ application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.
Credits
3.0
Cost
$523.31 - $530.45 See individual course offerings below for actual costs.
***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Students should be aware that this section will be taught along with international students in the IBMS program, and the course may be modified from other sections of PTS study to meet their needs (such as having a longer format and language issues may occur). Please be advised that this course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire – through BCIT’s book store, either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.
Status
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Sept 14-16 and Sept 28-30 with the following class times: Fridays - 1730-2030 and Saturdays and Sundays - 0900-1730 No class weekend of September 21-23
Status
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
Due to the intensive and interactive nature of this course, students are required to attend all classes. Classes will run Nov 16-18 and Nov 23-25 with the following class times: Fridays 17:30 – 20:30 and Saturdays and Sundays 0900 – 1730.
Status
This course offering is full. Please check back next term or subscribe to receive email updates.
Full
Learning Outcomes
Upon successful completion, the student will be able to:
Discuss how marketing creates value for customers in order to capture value from customers in return.
Describe marketing strategies and how marketers measure and manage the return on marketing.
Develop a SWOT analysis and competitive analysis.
Select suitable primary and secondary market research approaches.
Differentiate between consumer and business markets and their buying processes.
Conduct market segmentation, target market selection, and product positioning.
Describe the decisions marketers make throughout the product lifecycle for their products and services.
Outline how marketers build and manage brands to create brand equity.
Select product and channel strategies to create value, and pricing strategies to capture value in return.
Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).
Develop promotion budgets, messages, and strategic media choices for an integrated marketing communications plan.
Effective as of Fall 2018
Related Programs
MKTG 1102 is offered as a part of the following programs:
Books for Fall 2018 offerings of this course are available in the following BCIT
online bookstores. Please choose the bookstore appropriate for the offering
you are considering.
BCIT Downtown Campus Bookstore
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
Image not available
Cei Digital: Marketing: The Core, 5Th Ce-Connect W Smartbook + Practice Mktg
Author
Kerin
Copyright
2018
Binding
Digital Version
ISBN
978-1-26030-497-8
Price
$100.00
Choose One
Image not available
Marketing: The Core W Connect & Practice Marketing Pkg
Author
Kerin
Copyright
2018
Binding
Kit/Set/Package
ISBN
978-1-26030-498-5
Price
$119.95
Choose One
BCIT Distance & Online Learning Bookstore
If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.
Image not available
Cei Digital: Marketing: The Core, 5Th Ce-Connect W Smartbook + Practice Mktg
Author
Kerin
Copyright
2018
Binding
Digital Version
ISBN
978-1-26030-497-8
Price
$100.00
Choose One
Image not available
Marketing: The Core W Connect & Practice Marketing Pkg
Author
Kerin
Copyright
2018
Binding
Kit/Set/Package
ISBN
978-1-26030-498-5
Price
$119.95
Choose One
BCIT Burnaby Bookstore
If you are taking this course, but are not taking it through either Distance
Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.
Image not available
Cei Digital: Marketing: The Core, 5Th Ce-Connect W Smartbook + Practice Mktg
Author
Kerin
Copyright
2018
Binding
Digital Version
ISBN
978-1-26030-497-8
Price
$100.00
Choose One
Image not available
Marketing: The Core W Connect & Practice Marketing Pkg
Author
Kerin
Copyright
2018
Binding
Kit/Set/Package
ISBN
978-1-26030-498-5
Price
$119.95
Choose One
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Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.