British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1102

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BCIT

MKTG 1102 - Essentials of Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

This course is an introduction to the fundamentals of marketing. In addition to the “four Ps” of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will develop a marketing plan and integrated marketing communications (IMC) plan based on a case study, which will be assessed on students’ application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.

Credits

3.0

Cost

$519.06 - $552.36 See individual course offerings below for actual costs.

Fall 2019

Below are 13 offerings of this course for the Fall 2019 term.

CRN 33280

Tue Sep 03 - Tue Dec 10 15 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 03 - Dec 10 Tue 08:30 - 11:20 BBY SE06 Rm. 112

Instructor

TBD

Course Outline

Cost

$542.35

Notes

  1. Please note that this section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). As this is the case, the course will be taught in a way that accommodates the needs of English Language Learners. Please be advised that this course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire – through BCIT’s book store, either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 30713

Mon Sep 09 - Mon Dec 09 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Dec 09 Mon 17:30 - 20:30 DTC Rm. 381

Instructor

TBD

Course Outline

TBD

Cost

$533.78

Notes

  1. No class held on Monday October 14th - Thanksgiving Day. Class WILL be held on Monday November 11th - Remembance Day.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 32386

Mon Sep 09 - Sat Dec 07 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Dec 07 Online

Instructor

TBD

Course Outline

Cost

$533.12

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. ***This is not a self-paced course. There are specific timelines for assignments and exams.*** Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 38318

Mon Sep 09 - Mon Dec 09 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Dec 09 Mon 18:30 - 21:30 BBY SW03 Rm. 2620

Instructor

TBD

Course Outline

Cost

$542.35

Notes

  1. No class will be held on Monday October 14th - Thanksgiving Day. Class WILL be held on Monday November 11th - Remembrance Day.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 45433

Mon Sep 09 - Mon Dec 09 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Dec 09 Mon 17:30 - 20:30 DTC Rm. 376

Instructor

TBD

Course Outline

Cost

$533.78

Notes

  1. No class held on Monday Oct 14 - Thanksgiving Day. Class WILL be held on Monday Nov 11th - Remembrance Day.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 46532

Mon Sep 09 - Mon Dec 09 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Dec 09 Mon 18:30 - 21:30 BBY NE01 Rm. 209

Instructor

TBD

Course Outline

Cost

$542.32

Notes

  1. Class will NOT be held on Monday October 14th - Thanksgiving Day. Class WILL be held on Monday November 11th - Remembrance Day.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 30715

Tue Sep 10 - Tue Dec 03 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Dec 03 Tue 17:30 - 20:30 DTC Rm. 794

Instructor

TBD

Course Outline

Cost

$533.78

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 31629

Tue Sep 10 - Tue Nov 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Nov 26 Tue 13:00 - 16:15 DTC Rm. 483

Instructor

TBD

Course Outline

Cost

$533.78

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 38509

Wed Sep 11 - Wed Nov 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 11 - Nov 27 Wed 08:45 - 12:00 DTC Rm. 481

Instructor

TBD

Course Outline

Cost

$533.78

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 46529

Wed Sep 11 - Wed Dec 04 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 11 - Dec 04 Wed 18:30 - 21:30 BBY SW03 Rm. 2745

Instructor

TBD

Course Outline

Cost

$542.32

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 30719

Thu Sep 12 - Thu Dec 05 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Dec 05 Thu 18:30 - 21:30 BBY SW01 Rm. 2016

Instructor

TBD

Course Outline

Cost

$542.35

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 43299

Fri Sep 13 - Fri Nov 29 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 13 - Nov 29 Fri 17:30 - 20:45 DTC Rm. 481

Instructor

TBD

Course Outline

Cost

$533.78

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 45432

Fri Nov 15 - Sun Dec 01 3 Weeks

Class Meeting Times

Dates Days Times Locations
Nov 15 Fri 17:30 - 20:30 DTC Rm. 376
Nov 16 - Nov 17 Sat/Sun 09:00 - 17:30 DTC Rm. 376
Nov 29 Fri 17:30 - 20:30 DTC Rm. 376
Nov 30 - Dec 01 Sat/Sun 09:00 - 17:30 DTC Rm. 376

Instructor

TBD

Course Outline

Cost

$533.78

Notes

  1. Due to the intensive and interactive nature of this course, students are required to attend all classes. Classes will run Nov 15-17 and Nov 29, 30 and Dec 01 with the following class times: Fridays 1730– 2030 Saturdays and Sundays 0900-1730 No class held the weekend of Nov 22-24

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

Winter 2020

Below are 14 offerings of this course for the Winter 2020 term.

CRN 10001

Mon Jan 06 - Mon Apr 06 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Apr 06 Mon 17:30 - 20:30 DTC Rm. 381

Instructor

TBD

Course Outline

TBD

Cost

$543.79

Notes

  1. No class held on Monday February 17th - Family Day.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 46421

Mon Jan 06 - Sat Apr 04 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Apr 04 Online

Instructor

TBD

Course Outline

TBD

Cost

$543.79

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 87544

Mon Jan 06 - Sat Apr 04 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Apr 04 Online

Instructor

TBD

Course Outline

TBD

Cost

$519.06

Notes

  1. Internet delivery format.
  2. Internet delivery format. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 87663

Mon Jan 06 - Mon Mar 30 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 30 Online

Instructor

TBD

Course Outline

TBD

Cost

$543.79

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, type and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 10003

Tue Jan 07 - Tue Mar 31 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 07 - Mar 31 Tue 17:30 - 20:30 DTC Rm. 381

Instructor

TBD

Course Outline

Cost

$543.79

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 78616

Tue Jan 07 - Tue Mar 31 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 07 - Mar 31 Tue 18:30 - 21:30 BBY SW01 Rm. 3190

Instructor

TBD

Course Outline

TBD

Cost

$552.36

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 10004

Wed Jan 08 - Wed Apr 01 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 08 - Apr 01 Wed 18:30 - 21:30 BBY SW01 Rm. 3190

Instructor

TBD

Course Outline

TBD

Cost

$552.36

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 10011

Thu Jan 09 - Thu Apr 02 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Apr 02 Thu 17:30 - 20:30 DTC Rm. 381

Instructor

TBD

Course Outline

TBD

Cost

$543.79

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 79370

Thu Jan 09 - Thu Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Mar 26 Thu 08:45 - 12:00 DTC Rm. 481

Instructor

TBD

Course Outline

Cost

$543.79

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 80188

Fri Jan 10 - Sun Jan 26 3 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 10 Fri 17:30 - 20:30 DTC Rm. 376
Jan 11 - Jan 12 Sat/Sun 08:30 - 16:45 DTC Rm. 376
Jan 24 Fri 17:30 - 20:30 DTC Rm. 376
Jan 25 - Jan 26 Sat/Sun 08:30 - 16:45 DTC Rm. 376

Instructor

TBD

Course Outline

TBD

Cost

$543.79

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Jan 10-12 and Jan 24-26 with the following class times: Fridays 1730 - 2030 Saturdays and Sundays 0830-1645 No classes the weekend of Jan 18-20

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 85455

Sun Jan 12 - Sun Feb 23 6 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 12 - Feb 23 Sun 09:00 - 15:30 DTC Rm. 481

Instructor

TBD

Course Outline

TBD

Cost

$543.79

Notes

  1. No class held on February 17th - Family Day

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 79369

Sat Feb 15 - Sat Mar 21 6 Weeks

Class Meeting Times

Dates Days Times Locations
Feb 15 - Mar 21 Sat 09:00 - 15:30 DTC Rm. 820

Instructor

TBD

Course Outline

TBD

Cost

$543.79

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 87538

Fri Feb 21 - Sun Feb 23 3 Days

Class Meeting Times

Dates Days Times Locations
Feb 21 Fri 17:30 - 20:30 BBY SE06 Rm. 109
Feb 22 - Feb 23 Sat/Sun 08:30 - 16:45 BBY SE06 Rm. 109

Instructor

TBD

Course Outline

TBD

Cost

$552.36

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Feb 7-9 and Feb 22-23 with the following class times: Fridays 1730 - 2030 Saturdays and Sundays 0830-1645 No classes held on the Family Day long weekend.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 81213

Fri Mar 06 - Sun Mar 15 3 Weeks

Class Meeting Times

Dates Days Times Locations
Mar 06 Fri 17:30 - 20:30 DTC Rm. 362
Mar 07 - Mar 08 Sat/Sun 08:30 - 16:45 DTC Rm. 362
Mar 13 Fri 17:30 - 20:30 DTC Rm. 362
Mar 14 - Mar 15 Sat/Sun 08:30 - 16:45 DTC Rm. 362

Instructor

TBD

Course Outline

TBD

Cost

$543.79

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run March 6-8 and 13-15 with the following class times: Fridays 1730 - 2030 Saturdays and Sundays 0830-1645

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Programs and courses are subject to change without notice.

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