British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1102

BCIT

MKTG 1102 - Essentials of Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

This course is an introduction to the fundamentals of marketing. In addition to the “four Ps” of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will develop a marketing plan and integrated marketing communications (IMC) plan based on a case study, which will be assessed on students’ application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.

Credits

3.0

Cost

$519.06 - $552.36 See individual course offerings below for actual costs.

Winter 2020

Below are 17 offerings of this course for the Winter 2020 term.

CRN 10001

Mon Jan 06 - Mon Apr 06 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Apr 06 Mon 17:30 - 20:30 DTC Rm. 381

Instructor

Joseph Cuzzetto

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$543.79

Notes

  1. No class held on Monday February 17th - Family Day.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 46421

Mon Jan 06 - Sat Apr 04 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Apr 04 Online

Instructor

Barbara Smith

Course Outline

Cost

$543.79

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 87544

Mon Jan 06 - Sat Apr 04 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Apr 04 Online

Instructor

Barbara Smith

Course Outline

Cost

$519.06

Notes

  1. Internet delivery format.
  2. Internet delivery format. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 87663

Mon Jan 06 - Mon Mar 30 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 30 Online

Instructor

Morgan Westcott

Course Outline

Cost

$543.79

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, type and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 87664

Mon Jan 06 - Sat Apr 04 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Apr 04 Online

Instructor

Barbara Smith

Course Outline

Cost

$543.79

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. No classes held on the Family Day long weekend.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 10003

Tue Jan 07 - Tue Mar 31 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 07 - Mar 31 Tue 17:30 - 20:30 DTC Rm. 381

Instructor

Mike Coates

Course Outline

Cost

$543.79

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 43324

Tue Jan 07 - Tue Apr 14 15 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 07 - Apr 14 Tue 08:30 - 11:20 BBY SE06 Rm. 208

Instructor

Donna Serviss

Course Outline

Cost

$552.36

Notes

  1. Please note that this section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). As this is the case, the course will be taught in a way that accommodates the needs of English Language Learners.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 78616

Tue Jan 07 - Tue Mar 31 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 07 - Mar 31 Tue 18:30 - 21:30 BBY SW03 Rm. 2620

Instructor

Fair Gordon

Course Outline

Cost

$552.36

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 10004

Wed Jan 08 - Wed Apr 01 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 08 - Apr 01 Wed 18:30 - 21:30 BBY NE01 Rm. 402

Instructor

Margaret Vicic

Course Outline

Cost

$552.36

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 10011

Thu Jan 09 - Thu Apr 02 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Apr 02 Thu 17:30 - 20:30 DTC Rm. 381

Instructor

Joseph Cuzzetto

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$543.79

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 41524

Thu Jan 09 - Thu Apr 16 15 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Apr 16 Thu 14:00 - 17:00 DTC Rm. 481

Instructor

Donna Serviss

Course Outline

Cost

$543.79

Notes

  1. Please note that this section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). As this is the case, the course will be taught in a way that accommodates the needs of English Language Learners.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 79370

Thu Jan 09 - Thu Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Mar 26 Thu 08:45 - 12:00 DTC Rm. 481

Instructor

Mike Coates

Course Outline

Cost

$543.79

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 80188

Fri Jan 10 - Sun Jan 26 3 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 10 Fri 17:30 - 20:30 DTC Rm. 376
Jan 11 - Jan 12 Sat/Sun 08:30 - 16:45 DTC Rm. 376
Jan 24 Fri 17:30 - 20:30 DTC Rm. 376
Jan 25 - Jan 26 Sat/Sun 08:30 - 16:45 DTC Rm. 376

Instructor

TBD

Course Outline

Cost

$543.79

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Jan 10-12 and Jan 24-26 with the following class times: Fridays 1730 - 2030 Saturdays and Sundays 0830-1645 No classes the weekend of Jan 18-20

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 85455

Sun Jan 12 - Sun Feb 23 6 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 12 - Feb 23 Sun 09:00 - 15:30 DTC Rm. 481

Instructor

Tom Chan

Course Outline

Cost

$543.79

Notes

  1. No class held on February 17th - Family Day

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 87538

Fri Feb 07 - Sun Feb 23 2 Weeks

Class Meeting Times

Dates Days Times Locations
Feb 07 Fri 17:30 - 20:30 BBY SE06 Rm. 109
Feb 08 - Feb 09 Sat/Sun 08:30 - 16:45 BBY SE06 Rm. 109
Feb 21 Fri 17:30 - 20:30 BBY SE06 Rm. 109
Feb 22 - Feb 23 Sat/Sun 08:30 - 16:45 BBY SE06 Rm. 109

Instructor

Joseph Cuzzetto

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$552.36

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Feb 7-9 and Feb 22-23 with the following class times: Fridays 1730 - 2030 Saturdays and Sundays 0830-1645 No classes held on the Family Day long weekend.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 79369

Sat Feb 15 - Sat Mar 21 6 Weeks

Class Meeting Times

Dates Days Times Locations
Feb 15 - Mar 21 Sat 09:00 - 15:30 DTC Rm. 820

Instructor

Donna Serviss

Course Outline

Cost

$543.79

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 81213

Fri Mar 06 - Sun Mar 15 3 Weeks

Class Meeting Times

Dates Days Times Locations
Mar 06 Fri 17:30 - 20:30 DTC Rm. 362
Mar 07 - Mar 08 Sat/Sun 08:30 - 16:45 DTC Rm. 362
Mar 13 Fri 17:30 - 20:30 DTC Rm. 362
Mar 14 - Mar 15 Sat/Sun 08:30 - 16:45 DTC Rm. 362

Instructor

Joseph Cuzzetto

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$543.79

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run March 6-8 and 13-15 with the following class times: Fridays 1730 - 2030 Saturdays and Sundays 0830-1645

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Develop effective public speaking skills by delivering oral presentations (individual and team) to audiences of diverse sizes.
  • Discuss how marketing creates value for customers in order to capture value from customers in return.
  • Describe marketing strategies and how marketers measure and manage the return on marketing.
  • Develop a SWOT analysis and competitive analysis.
  • Select suitable primary and secondary market research approaches.
  • Differentiate between consumer and business markets and their buying processes.
  • Conduct market segmentation, target market selection, and product positioning.
  • Describe the decisions marketers make throughout the product lifecycle for their products and services.
  • Outline how marketers build and manage brands to create brand equity.
  • Select product and channel strategies to create value, and pricing strategies to capture value in return.
  • Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).
  • Develop promotion budgets, messages, and strategic media choices for an integrated marketing communications plan.

Effective as of Fall 2019

Related Programs

MKTG 1102 is offered as a part of the following programs:

School of Business

  1. Accounting
    Full-time   Diploma
  2. Accounting
    Part-time   Diploma
  3. Advanced Business Management
    Part-time/Distance & Online Learning   Certificate
  4. Advanced Human Resource Management
    Part-time   Certificate
  5. Business Administration
    Part-time/Distance & Online Learning   Associate Certificate
  6. Business Administration (General Option)
    Part-time   Diploma
  7. Business Administration (Global Studies Option)
    Part-time   Diploma
  8. Business Administration (Human Resources Option)
    Part-time   Diploma
  9. Business Administration (Management Option)
    Part-time   Diploma
  10. Business Administration (Marketing Option)
    Part-time   Diploma
  11. Business Fundamentals
    Full-time   Associate Certificate
  12. Business Information Technology Management
    Full-time   Diploma
  13. Business Management
    Part-time   Certificate
  14. Business Management
    Full-time   Diploma
  15. Business Operations Management
    Full-time   Diploma
  16. Digital Design and Development
    Full-time   Diploma
  17. Finance
    Full-time   Diploma
  18. Finance
    Part-time   Diploma
  19. Financial Management (Finance Option)
    Part-time   Certificate
  20. Financial Management (Professional Accounting Option)
    Part-time   Certificate
  21. Financial Planning
    Part-time   Diploma
  22. Financial Planning
    Full-time   Diploma
  23. Fire Executive Management
    Part-time/Distance & Online Learning   BCIT/Industry Partnership Certificate
  24. General Insurance and Risk Management
    Full-time   Diploma
  25. Global Business Studies
    Part-time   Certificate
  26. Graphic Communications Technology Management
    Full-time   Diploma
  27. Human Resource Management
    Full-time   Diploma
  28. International Business Management (Global Supply Chain Option)
    Full-time   Diploma
  29. International Business Management (International Business Option)
    Full-time   Diploma
  30. International Trade and Transportation Logistics
    Part-time   Certificate
  31. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  32. Marketing Management
    Part-time   Certificate
  33. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  34. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  35. Marketing Management (Entrepreneurship Option)
    Full-time   Diploma
  36. Marketing Management (General Option)
    Full-time   Diploma
  37. Marketing Management (Marketing Communications Option)
    Full-time   Diploma
  38. Marketing Management (Professional Real Estate Option)
    Full-time   Diploma
  39. Marketing Management (Professional Sales Option)
    Full-time   Diploma
  40. Marketing Management (Tourism Management Option)
    Full-time   Diploma
  41. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  42. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  43. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  44. Marketing Management - Fundraising Management
    Part-time/Distance & Online Learning   Associate Certificate
  45. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  46. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  47. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  48. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  49. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  50. Media Techniques and Marketing Communications
    Part-time   Certificate
  51. Media Techniques for Business
    Part-time   Certificate
  52. Nonprofit Management
    Part-time/Distance & Online Learning   Associate Certificate
  53. Small Business Management
    Part-time/Distance & Online Learning   Statement of Completion
  54. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Winter 2020

Books for Winter 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Cei Digital: Marketing: The Core, 5Th Ce-Connect W Smartbook + Practice Mktg
Author Kerin
Copyright 2018
Binding Digital Version
ISBN 978-1-26030-497-8
Price $105.95
Choose One

Marketing: The Core W Connect & Practice Marketing Pkg
Author Kerin
Copyright 2018
Binding Kit/Set/Package
ISBN 978-1-26030-498-5
Price $119.95
Choose One

Image not available
Cei Digital: Practice Marketing Simulation - Online Access (1 Semester)
Author Mccool
Publisher Mhr
Copyright 2019
Binding Digital Version
ISBN 978-0-07763-758-3
Price $57.95
Optional

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Image not available
Cei Digital: Marketing: The Core, 5Th Ce-Connect W Smartbook + Practice Mktg
Author Kerin
Copyright 2018
Binding Digital Version
ISBN 978-1-26030-497-8
Price $105.95
Choose One

Marketing: The Core W Connect & Practice Marketing Pkg
Author Kerin
Copyright 2018
Binding Kit/Set/Package
ISBN 978-1-26030-498-5
Price $119.95
Choose One

Image not available
Cei Digital: Practice Marketing Simulation - Online Access (1 Semester)
Author Mccool
Publisher Mhr
Copyright 2019
Binding Digital Version
ISBN 978-0-07763-758-3
Price $57.95
Optional

BCIT Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.

Image not available
Cei Digital: Marketing: The Core, 5Th Ce-Connect W Smartbook + Practice Mktg
Author Kerin
Copyright 2018
Binding Digital Version
ISBN 978-1-26030-497-8
Price $105.95
Choose One

Marketing: The Core W Connect & Practice Marketing Pkg
Author Kerin
Copyright 2018
Binding Kit/Set/Package
ISBN 978-1-26030-498-5
Price $119.95
Choose One

Image not available
Cei Digital: Practice Marketing Simulation - Online Access (1 Semester)
Author Mccool
Publisher Mhr
Copyright 2019
Binding Digital Version
ISBN 978-0-07763-758-3
Price $57.95
Optional

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English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Registration News

Registration is currently open for the Winter 2020 term.

The sneak preview for the Spring/Summer 2020 term starts Fri, Feb 14 at 8:30 am (PST).

Students may register for Spring/Summer 2020 term courses online, by phone, mail or in-person starting Wed, Feb 19 at 9:00 am (PST).

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