British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1102

Important Notice: COVID-19 Institute response

BCIT

MKTG 1102 - Essentials of Marketing

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

Marketing 1102 is an introduction to the fundamentals of marketing. In addition to the "four Ps" of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company, which will be assessed on students' application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.

Credits

3.0

Cost

$529.54 - $566.37 See individual course offerings below for actual costs.

Fall 2021

Below are 18 offerings of this course for the Fall 2021 term.

CRN 46531

Fri Oct 29 - Sun Nov 14 3 Weeks

Class Meeting Times

Dates Days Times Locations
Oct 29 Fri 18:30 - 21:30 BBY
Oct 29 - Nov 14 Fri/Sat/Sun BBY
Oct 30 - Oct 31 Sat/Sun 09:00 - 17:00 BBY
Nov 12 Fri 18:30 - 21:30 BBY
Nov 13 - Nov 14 Sat/Sun 09:00 - 17:00 BBY

Instructor

Erica Bearss

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$566.37

Notes

  1. This course will run on two weekends as follows: October 29-31 and November 12-14 Friday 1730-2030 Saturday 0900-1700 Sunday 0900-1700 No classes held on the weekend of November 5-7
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

CRN 45432

Fri Nov 12 - Sun Nov 28 3 Weeks

Class Meeting Times

Dates Days Times Locations
Nov 12 Fri 17:30 - 20:30 DTC DTC Rm. 381
Nov 13 - Nov 14 Sat/Sun 09:00 - 17:30 DTC DTC Rm. 381
Nov 26 Fri 17:30 - 20:30 DTC DTC Rm. 381
Nov 27 - Nov 28 Sat/Sun 09:00 - 17:30 DTC DTC Rm. 381

Instructor

Joseph Cuzzetto

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$554.94

Notes

  1. Due to the intensive and interactive nature of this course, students are required to attend all classes. Classes will run Nov 12-14 and Nov 26-28 with the following class times: Fridays 1730– 2030 Saturdays and Sundays 0900-1730 No class held the weekend of Nov 19-21
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

CRN 30715

Tue Sep 07 - Tue Nov 30 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 07 - Nov 30 Tue 17:30 - 20:30 DTC DTC Rm. 795

Instructor

Raymond Yang

Course Outline

Cost

$554.94

Notes

  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 31629

Tue Sep 07 - Tue Nov 23 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 07 - Nov 23 Tue 13:00 - 16:15 DTC DTC Rm. 483

Instructor

Mike Coates

Course Outline

Cost

$554.94

Notes

  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 32386

Tue Sep 07 - Sat Dec 04 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 07 - Dec 04 Online

Instructor

Barbara Smith

Course Outline

Cost

$529.54

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 33280

Tue Sep 07 - Tue Dec 14 15 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 07 - Dec 14 Tue 08:30 - 11:20 BBY SE06 Rm. 112

Instructor

Donna Serviss

Course Outline

Cost

$566.37

Notes

  1. This section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). As this is the case, the course will be taught in a way that accommodates the needs of English Language Learners. If you have any questions, please contact the Program Assistant, Sarah Chanway at schanway@bcit.ca. This course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 45007

Tue Sep 07 - Sat Oct 16 6 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 07 - Oct 16 Online

Instructor

Fair Gordon

Course Outline

Cost

$529.54

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 47070

Tue Sep 07 - Sat Dec 04 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 07 - Dec 04 Online

Instructor

Joe Freeburn

Course Outline

Cost

$529.54

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 47262

Tue Sep 07 - Sat Dec 04 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 07 - Dec 04 Online

Instructor

Joe Freeburn

Course Outline

Cost

$529.54

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 38509

Wed Sep 08 - Wed Nov 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 08 - Nov 24 Wed 08:45 - 12:00 DTC DTC Rm. 481

Instructor

Donna Serviss

Course Outline

Cost

$554.94

Notes

  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 30719

Thu Sep 09 - Thu Dec 09 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Dec 09 Thu 18:30 - 21:30 BBY SW01 Rm. 2004

Instructor

Margaret Vicic

Course Outline

Cost

$566.37

Notes

  1. No class held on September 30th - Day for Truth and Reconciliation & November 11th - Remembrance Day.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 44200

Thu Sep 09 - Thu Dec 09 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Dec 09 Thu 18:30 - 21:30 BBY

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$566.37

Notes

  1. This is not a self-paced course – it is online synchronous delivery. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. https://www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. No class held on November 11th - Remembrance Day
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Cancelled

CRN 39424

Fri Sep 10 - Sun Sep 26 3 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 Fri 17:30 - 20:30 DTC DTC
Sep 11 - Sep 12 Sat/Sun 09:00 - 17:30 DTC DTC
Sep 24 Fri 17:30 - 20:30 DTC DTC
Sep 25 - Sep 26 Sat/Sun 09:00 - 17:30 DTC DTC

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$554.94

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Sept 10-12 and Sept 24-26 with the following class times: Fridays 1730-2030 Saturdays and Sundays 0900-1730 No class held the weekend of September 17-19
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Cancelled

CRN 43299

Fri Sep 10 - Fri Nov 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Nov 26 Fri 18:30 - 21:45 DTC DTC

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$554.94

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Cancelled

CRN 30713

Mon Sep 13 - Mon Dec 13 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 13 - Dec 13 Mon 17:30 - 20:30 DTC DTC

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$554.94

Notes

  1. No class held on October 11th - Thanksgiving Day
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Cancelled

CRN 38318

Mon Sep 13 - Mon Dec 13 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 13 - Dec 13 Mon 18:30 - 21:30 BBY

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$566.37

Notes

  1. No class held on October 11th - Thanksgiving Day

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Cancelled

CRN 45433

Mon Sep 13 - Mon Dec 13 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 13 - Dec 13 Mon 17:30 - 20:30 DTC DTC

Instructor

TBD

Course Outline

Cost

$554.94

Notes

  1. No class held October 12th - Thanksgiving Day

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Cancelled

CRN 46532

Mon Sep 13 - Mon Dec 13 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 13 - Dec 13 Mon 18:30 - 21:30 BBY SE06 Rm. 209

Instructor

Tom Chan

Course Outline

Cost

$566.37

Notes

  1. No class held on October 11th - Thanksgiving Day.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Discuss how marketing creates value for customers in order to capture value from customers in return.
  • Describe marketing strategies and how marketers measure and manage the return on marketing.
  • Develop a SWOT analysis and competitive analysis.
  • Select suitable primary and secondary market research approaches.
  • Differentiate between consumer and business markets and their buying processes.
  • Conduct market segmentation, target market selection, and product positioning.
  • Describe the decisions marketers make throughout the product life cycle for their products and services.
  • Outline how marketers build and manage brands to create brand equity.
  • Select product and channel strategies to create value, and pricing strategies to capture value in return.
  • Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).

Effective as of Winter 2020

Related Programs

MKTG 1102 is offered as a part of the following programs:

School of Business + Media

  1. Accounting
    Full-time   Diploma
  2. Accounting
    Part-time   Diploma
  3. Advanced Business Management
    Part-time/Distance & Online Learning   Certificate
  4. Advanced Human Resource Management
    Part-time   Certificate
  5. Business Administration
    Part-time/Distance & Online Learning   Associate Certificate
  6. Business Administration (General Option)
    Part-time   Diploma
  7. Business Administration (Global Studies Option)
    Part-time   Diploma
  8. Business Administration (Human Resources Option)
    Part-time   Diploma
  9. Business Administration (Management Option)
    Part-time   Diploma
  10. Business Administration (Marketing Option)
    Part-time   Diploma
  11. Business Fundamentals
    Full-time   Associate Certificate
  12. Business Information Technology Management (Artificial Intelligence Management Option)
    Full-time   Diploma
  13. Business Information Technology Management (Enterprise Systems Management Option)
    Full-time   Diploma
  14. Business Management
    Part-time   Certificate
  15. Business Management
    Full-time   Diploma
  16. Business Operations Management
    Full-time   Diploma
  17. Digital Design and Development
    Full-time   Diploma
  18. Finance
    Full-time   Diploma
  19. Finance
    Part-time   Diploma
  20. Financial Management (Finance Option)
    Part-time   Certificate
  21. Financial Management (Professional Accounting Option)
    Part-time   Certificate
  22. Financial Planning
    Part-time   Diploma
  23. Financial Planning
    Full-time   Diploma
  24. Fire Executive Management
    Part-time/Distance & Online Learning   BCIT/Industry Partnership Certificate
  25. General Insurance and Risk Management
    Full-time   Diploma
  26. Global Business Studies
    Part-time   Certificate
  27. Global Trade and Transportation Management
    Full-time   Diploma
  28. Graphic Communications Technology Management
    Full-time   Diploma
  29. Human Resource Management
    Full-time   Diploma
  30. International Trade and Transportation Logistics
    Part-time   Certificate
  31. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  32. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  33. Marketing Management
    Part-time   Certificate
  34. Marketing Management
    Full-time   Diploma
  35. Marketing Management (Entrepreneurship Option)
    Full-time   Diploma
  36. Marketing Management (Marketing Communications Option)
    Full-time   Diploma
  37. Marketing Management (Professional Sales Option)
    Full-time   Diploma
  38. Marketing Management (Tourism Management Option)
    Full-time   Diploma
  39. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  40. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  41. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  42. Marketing Management - Fundraising Management
    Part-time/Distance & Online Learning   Associate Certificate
  43. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  44. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  45. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  46. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  47. Media Techniques and Marketing Communications
    Part-time   Certificate
  48. Media Techniques for Business
    Part-time   Certificate
  49. Music Business
    Part-time   Associate Certificate
  50. Nonprofit Management
    Part-time/Distance & Online Learning   Associate Certificate
  51. Small Business Management
    Part-time/Distance & Online Learning   Statement of Completion
  52. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

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