This course is an introduction to the fundamentals of marketing. In addition to the “four Ps” of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will develop a marketing plan and integrated marketing communications (IMC) plan based on a case study, which will be assessed on students’ application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.
Credits
3.0
Cost
$519.06 - $552.36 See individual course offerings below for actual costs.
Please note that this section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). As this is the case, the course will be taught in a way that accommodates the needs of English Language Learners. Please be advised that this course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire – through BCIT’s book store, either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.
Status
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
Students are permitted to register up until the end of the first week without approval. ***This is not a self-paced course. There are specific timelines for assignments and exams.*** Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
Due to the intensive and interactive nature of this course, students are required to attend all classes. Classes will run Nov 15-17 and Nov 29, 30 and Dec 01 with the following class times: Fridays 1730– 2030 Saturdays and Sundays 0900-1730 No class held the weekend of Nov 22-24
Status
This course offering is in progress. Please check back next term or subscribe to receive email updates.
In Progress
Winter 2020
Below are 14 offerings of this course for the Winter 2020 term.
Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering is full. Please check back next term or subscribe to receive email updates.
Internet delivery format. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering is full. Please check back next term or subscribe to receive email updates.
Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, type and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering is full. Please check back next term or subscribe to receive email updates.
Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Jan 10-12 and Jan 24-26 with the following class times: Fridays 1730 - 2030 Saturdays and Sundays 0830-1645 No classes the weekend of Jan 18-20
Status
This course offering is full. Please check back next term or subscribe to receive email updates.
Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Feb 7-9 and Feb 22-23 with the following class times: Fridays 1730 - 2030 Saturdays and Sundays 0830-1645 No classes held on the Family Day long weekend.
Status
This course offering is full. Please check back next term or subscribe to receive email updates.
Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run March 6-8 and 13-15 with the following class times: Fridays 1730 - 2030 Saturdays and Sundays 0830-1645
Status
This course offering is full. Please check back next term or subscribe to receive email updates.
Registration is now open for the Winter 2020 term.
Classroom Locations
Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.