British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1102

Important Notice: COVID-19 Institute response

BCIT

MKTG 1102 - Essentials of Marketing

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

Marketing 1102 is an introduction to the fundamentals of marketing. In addition to the "four Ps" of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company, which will be assessed on students' application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.

Credits

3.0

Cost

$519.26 - $554.39 See individual course offerings below for actual costs.

Spring/Summer 2021

Below are 17 offerings of this course for the Spring/Summer 2021 term.

CRN 61991

Fri Apr 30 - Sun May 09 3 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 30 Fri 17:30 - 20:45 Online Delivery
See Notes below
May 01 - May 02 Sat/Sun 09:00 - 17:30 Online Delivery
See Notes below
May 07 Fri 17:30 - 20:45 Online Delivery
See Notes below
May 08 - May 09 Sat/Sun 09:00 - 17:30 Online Delivery
See Notes below

Instructor

Joseph Cuzzetto

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$544.39

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Apr 30 - May 09 with the following class times: Fridays 1730 - 2045 Saturdays and Sundays 0900-1730
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

CRN 56772

Tue May 04 - Tue Aug 10 15 Weeks

Class Meeting Times

Dates Days Times Locations
May 04 - Aug 10 Tue 08:30 - 11:20 Online Delivery
See Notes below

Instructor

Donna Serviss

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$554.39

Notes

  1. This section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). As this is the case, the course will be taught in a way that accommodates the needs of English Language Learners. Please direct any inquiries to the Program Assistant, Sarah Chanway, at schanway@bcit.ca. Please be advised that this course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire – through BCIT’s book store, either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

CRN 60534

Tue May 04 - Thu Jun 10 6 Weeks

Class Meeting Times

Dates Days Times Locations
May 04 - Jun 10 Tue/Thu 09:00 - 12:15 Online Delivery
See Notes below

Instructor

Geoffrey Bird

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$554.39

Notes

  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

CRN 64287

Wed May 05 - Wed Jul 28 13 Weeks

Class Meeting Times

Dates Days Times Locations
May 05 - Jul 28 Wed 17:30 - 20:30 Online Delivery
See Notes below

Instructor

Meaghan Taylor

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$544.39

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

CRN 65585

Mon May 24 - Sat Aug 21 13 Weeks

Class Meeting Times

Dates Days Times Locations
May 24 - Aug 21 Online Delivery
See Notes below

Instructor

Barbara Smith

Course Outline

Cost

$519.26

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

CRN 61258

Sat May 29 - Sat Jul 03 6 Weeks

Class Meeting Times

Dates Days Times Locations
May 29 - Jul 03 Sat 09:00 - 16:00 Online Delivery
See Notes below

Instructor

Erica Bearss

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$544.39

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

CRN 60535

Tue Jun 29 - Thu Aug 05 6 Weeks

Class Meeting Times

Dates Days Times Locations
Jun 29 - Aug 05 Tue/Thu 17:30 - 20:45 Online Delivery
See Notes below

Instructor

Meaghan Taylor

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$544.39

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

CRN 66717

Fri Jul 09 - Sat Jul 31 4 Weeks

Class Meeting Times

Dates Days Times Locations
Jul 09 - Jul 31 10:00 - 17:00 Online Delivery
See Notes below
Jul 09 Fri 18:30 - 20:30 Online Delivery
See Notes below
Jul 10 Sat 10:00 - 17:00 Online Delivery
See Notes below
Jul 16 Fri 18:30 - 20:30 Online Delivery
See Notes below
Jul 17 Sat 10:00 - 17:00 Online Delivery
See Notes below
Jul 30 Fri 18:30 - 20:30 Online Delivery
See Notes below
Jul 31 Sat 10:00 - 17:00 Online Delivery
See Notes below

Instructor

Erica Bearss

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$554.39

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run June 04 - Jun 26 with the following times: Fridays 1830 - 2030 Saturdays 1000-1700 No synchronous classes held on Jun 18-19 Remaining hours will be asynchronous. Classes will be as follows: Friday July 9 1830-2030 Saturday July 10 1000-1700 Friday July 16 1830-2030 Saturday July 17 1000-1700 Friday July 23 no class held Saturday July 24 no class held Friday July 30 1830-2030 Saturday July 31 1000-1700
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

CRN 50107

Mon Apr 05 - Sat Jul 03 13 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 05 - Jul 03 Online Delivery
See Notes below

Instructor

Barbara Smith

Course Outline

Cost

$519.26

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 63352

Mon Apr 05 - Sat Jun 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 05 - Jun 26 Online Delivery
See Notes below

Instructor

Carson McKee

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$519.26

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 66631

Mon Apr 05 - Sat Jul 03 13 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 05 - Jul 03 Online Delivery
See Notes below

Instructor

Joe Freeburn

Course Outline

Cost

$519.26

Notes

  1. Internet delivery format.
  2. Internet delivery format. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 66632

Mon Apr 05 - Sat Jul 03 13 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 05 - Jul 03 Online Delivery
See Notes below

Instructor

Joe Freeburn

Course Outline

Cost

$519.26

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 20345

Tue Apr 06 - Tue Jun 29 13 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 06 - Jun 29 Tue 18:30 - 21:30 Online Delivery
See Notes below

Instructor

Margaret Vicic

Course Outline

Cost

$554.39

Notes

  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 23048

Tue Apr 06 - Thu May 13 6 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 06 - May 13 Tue/Thu 08:45 - 12:45 Online Delivery
See Notes below

Instructor

Mike Coates

Course Outline

Cost

$544.39

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 66625

Wed Apr 07 - Wed Jun 30 13 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 07 - Jun 30 Wed 18:30 - 21:30 Online Delivery
See Notes below

Instructor

Joseph Cuzzetto

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$554.39

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 50942

Thu Apr 08 - Thu Jul 01 13 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 08 - Jul 01 Thu 17:30 - 20:30 Online Delivery
See Notes below

Instructor

Joseph Cuzzetto

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$544.39

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 66803

Wed Apr 28 - Wed Jun 23 8 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 28 - Jun 23 Online Delivery
See Notes below

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$544.39

Notes

  1. This course will be delivered online due to COVID-19 precautions. To be successful, plan to spend 7 to 10 hours each week on your studies. The course is interactive and participation is required weekly. Weekly contributions to online discussions is required. 2. Whistler Residents please contact sonia_dhaliwal116@bcit.ca to register.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Cancelled

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Discuss how marketing creates value for customers in order to capture value from customers in return.
  • Describe marketing strategies and how marketers measure and manage the return on marketing.
  • Develop a SWOT analysis and competitive analysis.
  • Select suitable primary and secondary market research approaches.
  • Differentiate between consumer and business markets and their buying processes.
  • Conduct market segmentation, target market selection, and product positioning.
  • Describe the decisions marketers make throughout the product life cycle for their products and services.
  • Outline how marketers build and manage brands to create brand equity.
  • Select product and channel strategies to create value, and pricing strategies to capture value in return.
  • Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).

Effective as of Winter 2020

Related Programs

MKTG 1102 is offered as a part of the following programs:

School of Business + Media

  1. Accounting
    Full-time   Diploma
  2. Accounting
    Part-time   Diploma
  3. Advanced Business Management
    Part-time/Distance & Online Learning   Certificate
  4. Advanced Human Resource Management
    Part-time   Certificate
  5. Business Administration
    Part-time/Distance & Online Learning   Associate Certificate
  6. Business Administration (General Option)
    Part-time   Diploma
  7. Business Administration (Global Studies Option)
    Part-time   Diploma
  8. Business Administration (Human Resources Option)
    Part-time   Diploma
  9. Business Administration (Management Option)
    Part-time   Diploma
  10. Business Administration (Marketing Option)
    Part-time   Diploma
  11. Business Fundamentals
    Full-time   Associate Certificate
  12. Business Information Technology Management (Artificial Intelligence Management Option)
    Full-time   Diploma
  13. Business Information Technology Management (Enterprise Systems Management Option)
    Full-time   Diploma
  14. Business Management
    Part-time   Certificate
  15. Business Management
    Full-time   Diploma
  16. Business Operations Management
    Full-time   Diploma
  17. Digital Design and Development
    Full-time   Diploma
  18. Finance
    Full-time   Diploma
  19. Finance
    Part-time   Diploma
  20. Financial Management (Finance Option)
    Part-time   Certificate
  21. Financial Management (Professional Accounting Option)
    Part-time   Certificate
  22. Financial Planning
    Part-time   Diploma
  23. Financial Planning
    Full-time   Diploma
  24. Fire Executive Management
    Part-time/Distance & Online Learning   BCIT/Industry Partnership Certificate
  25. General Insurance and Risk Management
    Full-time   Diploma
  26. Global Business Studies
    Part-time   Certificate
  27. Global Trade and Transportation Management
    Full-time   Diploma
  28. Graphic Communications Technology Management
    Full-time   Diploma
  29. Human Resource Management
    Full-time   Diploma
  30. International Business Management (Global Supply Chain Option)
    Full-time   Diploma
  31. International Business Management (International Business Option)
    Full-time   Diploma
  32. International Trade and Transportation Logistics
    Part-time   Certificate
  33. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  34. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  35. Marketing Management
    Part-time   Certificate
  36. Marketing Management (Entrepreneurship Option)
    Full-time   Diploma
  37. Marketing Management (Marketing Communications Option)
    Full-time   Diploma
  38. Marketing Management (Professional Sales Option)
    Full-time   Diploma
  39. Marketing Management
    Full-time   Diploma
  40. Marketing Management (Tourism Management Option)
    Full-time   Diploma
  41. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  42. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  43. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  44. Marketing Management - Fundraising Management
    Part-time/Distance & Online Learning   Associate Certificate
  45. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  46. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  47. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  48. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  49. Media Techniques and Marketing Communications
    Part-time   Certificate
  50. Media Techniques for Business
    Part-time   Certificate
  51. Music Business
    Part-time   Associate Certificate
  52. Nonprofit Management
    Part-time/Distance & Online Learning   Associate Certificate
  53. Small Business Management
    Part-time/Distance & Online Learning   Statement of Completion
  54. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Spring/Summer 2021

Books for Spring/Summer 2021 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Image not available
Cei Digital: Marketing: The Core, 5Th Ce W Connect (1 Year)
Author Kerin
Binding Digital Version
ISBN 978-1-25926-927-1
Price $93.95
Choose One

Marketing: The Core W Connect & Practice Marketing Pkg
Author Kerin
Copyright 2018
Binding Kit/Set/Package
ISBN 978-1-26030-498-5
Price $119.95
Choose One

Image not available
Cei Digital: Bcit - Marketing: The Core, 5Ce Connect W Practice Mktg(180 Day))
Author Kerin
Binding Digital Version
ISBN 978-1-26477-665-8
Price $60.95
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