MKTG 1102 - Essentials of Marketing
Marketing Management Part-time Studies Course
School of Business + Media
To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.
Course Details
Marketing 1102 is an introduction to the fundamentals of marketing. In addition to the "four Ps" of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company, which will be assessed on students' application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.
Credits
3.0
Cost
$519.26 - $554.39 See individual course offerings below for actual costs.
Spring/Summer 2021
Below are 17 offerings of this course for the Spring/Summer 2021 term.
CRN 61991
Duration
Fri Apr 30 - Sun May 09 3 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Apr 30 | Fri | 17:30 - 20:45 |
Online Delivery See Notes below |
| May 01 - May 02 | Sat/Sun | 09:00 - 17:30 |
Online Delivery See Notes below |
| May 07 | Fri | 17:30 - 20:45 |
Online Delivery See Notes below |
| May 08 - May 09 | Sat/Sun | 09:00 - 17:30 |
Online Delivery See Notes below |
Instructor
Joseph Cuzzetto
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$544.39
Notes
- Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Apr 30 - May 09 with the following class times: Fridays 1730 - 2045 Saturdays and Sundays 0900-1730
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
CRN 56772
Duration
Tue May 04 - Tue Aug 10 15 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| May 04 - Aug 10 | Tue | 08:30 - 11:20 |
Online Delivery See Notes below |
Instructor
Donna Serviss
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$554.39
Notes
- This section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). As this is the case, the course will be taught in a way that accommodates the needs of English Language Learners. Please direct any inquiries to the Program Assistant, Sarah Chanway, at schanway@bcit.ca. Please be advised that this course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire – through BCIT’s book store, either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
CRN 60534
Duration
Tue May 04 - Thu Jun 10 6 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| May 04 - Jun 10 | Tue/Thu | 09:00 - 12:15 |
Online Delivery See Notes below |
Instructor
Geoffrey Bird
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$554.39
Notes
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
CRN 64287
Duration
Wed May 05 - Wed Jul 28 13 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| May 05 - Jul 28 | Wed | 17:30 - 20:30 |
Online Delivery See Notes below |
Instructor
Meaghan Taylor
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$544.39
Notes
- Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
CRN 65585
Duration
Mon May 24 - Sat Aug 21 13 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| May 24 - Aug 21 |
Online Delivery See Notes below |
Instructor
Barbara Smith
Course Outline
Cost
$519.26
Notes
- Internet delivery format.
- Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
CRN 61258
Duration
Sat May 29 - Sat Jul 03 6 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| May 29 - Jul 03 | Sat | 09:00 - 16:00 |
Online Delivery See Notes below |
Instructor
Erica Bearss
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$544.39
Notes
- Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
CRN 60535
Duration
Tue Jun 29 - Thu Aug 05 6 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Jun 29 - Aug 05 | Tue/Thu | 17:30 - 20:45 |
Online Delivery See Notes below |
Instructor
Meaghan Taylor
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$544.39
Notes
- Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
CRN 66717
Duration
Fri Jul 09 - Sat Jul 31 4 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Jul 09 - Jul 31 | 10:00 - 17:00 |
Online Delivery See Notes below |
|
| Jul 09 | Fri | 18:30 - 20:30 |
Online Delivery See Notes below |
| Jul 10 | Sat | 10:00 - 17:00 |
Online Delivery See Notes below |
| Jul 16 | Fri | 18:30 - 20:30 |
Online Delivery See Notes below |
| Jul 17 | Sat | 10:00 - 17:00 |
Online Delivery See Notes below |
| Jul 30 | Fri | 18:30 - 20:30 |
Online Delivery See Notes below |
| Jul 31 | Sat | 10:00 - 17:00 |
Online Delivery See Notes below |
Instructor
Erica Bearss
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$554.39
Notes
- Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run June 04 - Jun 26 with the following times: Fridays 1830 - 2030 Saturdays 1000-1700 No synchronous classes held on Jun 18-19 Remaining hours will be asynchronous. Classes will be as follows: Friday July 9 1830-2030 Saturday July 10 1000-1700 Friday July 16 1830-2030 Saturday July 17 1000-1700 Friday July 23 no class held Saturday July 24 no class held Friday July 30 1830-2030 Saturday July 31 1000-1700
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
CRN 50107
Duration
Mon Apr 05 - Sat Jul 03 13 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Apr 05 - Jul 03 |
Online Delivery See Notes below |
Instructor
Barbara Smith
Course Outline
Cost
$519.26
Notes
- Internet delivery format.
- Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress and Full
CRN 63352
Duration
Mon Apr 05 - Sat Jun 26 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Apr 05 - Jun 26 |
Online Delivery See Notes below |
Instructor
Carson McKee
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$519.26
Notes
- Internet delivery format.
- Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress
CRN 66631
Duration
Mon Apr 05 - Sat Jul 03 13 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Apr 05 - Jul 03 |
Online Delivery See Notes below |
Instructor
Joe Freeburn
Course Outline
Cost
$519.26
Notes
- Internet delivery format.
- Internet delivery format. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress
CRN 66632
Duration
Mon Apr 05 - Sat Jul 03 13 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Apr 05 - Jul 03 |
Online Delivery See Notes below |
Instructor
Joe Freeburn
Course Outline
Cost
$519.26
Notes
- Internet delivery format.
- Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress
CRN 20345
Duration
Tue Apr 06 - Tue Jun 29 13 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Apr 06 - Jun 29 | Tue | 18:30 - 21:30 |
Online Delivery See Notes below |
Instructor
Margaret Vicic
Course Outline
Cost
$554.39
Notes
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress and Full
CRN 23048
Duration
Tue Apr 06 - Thu May 13 6 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Apr 06 - May 13 | Tue/Thu | 08:45 - 12:45 |
Online Delivery See Notes below |
Instructor
Mike Coates
Course Outline
Cost
$544.39
Notes
- Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress
CRN 66625
Duration
Wed Apr 07 - Wed Jun 30 13 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Apr 07 - Jun 30 | Wed | 18:30 - 21:30 |
Online Delivery See Notes below |
Instructor
Joseph Cuzzetto
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$554.39
Notes
- Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress
CRN 50942
Duration
Thu Apr 08 - Thu Jul 01 13 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Apr 08 - Jul 01 | Thu | 17:30 - 20:30 |
Online Delivery See Notes below |
Instructor
Joseph Cuzzetto
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$544.39
Notes
- Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress
CRN 66803
Duration
Wed Apr 28 - Wed Jun 23 8 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Apr 28 - Jun 23 |
Online Delivery See Notes below |
Instructor
TBD
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$544.39
Notes
- This course will be delivered online due to COVID-19 precautions. To be successful, plan to spend 7 to 10 hours each week on your studies. The course is interactive and participation is required weekly. Weekly contributions to online discussions is required. 2. Whistler Residents please contact sonia_dhaliwal116@bcit.ca to register.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.
Cancelled
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Discuss how marketing creates value for customers in order to capture value from customers in return.
- Describe marketing strategies and how marketers measure and manage the return on marketing.
- Develop a SWOT analysis and competitive analysis.
- Select suitable primary and secondary market research approaches.
- Differentiate between consumer and business markets and their buying processes.
- Conduct market segmentation, target market selection, and product positioning.
- Describe the decisions marketers make throughout the product life cycle for their products and services.
- Outline how marketers build and manage brands to create brand equity.
- Select product and channel strategies to create value, and pricing strategies to capture value in return.
- Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).
Effective as of Winter 2020
Related Programs
MKTG 1102 is offered as a part of the following programs:
School of Business + Media
- Accounting
Full-time Diploma - Accounting
Part-time Diploma - Advanced Business Management
Part-time/Distance & Online Learning Certificate - Advanced Human Resource Management
Part-time Certificate - Business Administration
Part-time/Distance & Online Learning Associate Certificate - Business Administration (General Option)
Part-time Diploma - Business Administration (Global Studies Option)
Part-time Diploma - Business Administration (Human Resources Option)
Part-time Diploma - Business Administration (Management Option)
Part-time Diploma - Business Administration (Marketing Option)
Part-time Diploma - Business Fundamentals
Full-time Associate Certificate - Business Information Technology Management (Artificial Intelligence Management Option)
Full-time Diploma - Business Information Technology Management (Enterprise Systems Management Option)
Full-time Diploma - Business Management
Part-time Certificate - Business Management
Full-time Diploma - Business Operations Management
Full-time Diploma - Digital Design and Development
Full-time Diploma - Finance
Full-time Diploma - Finance
Part-time Diploma - Financial Management (Finance Option)
Part-time Certificate - Financial Management (Professional Accounting Option)
Part-time Certificate - Financial Planning
Part-time Diploma - Financial Planning
Full-time Diploma - Fire Executive Management
Part-time/Distance & Online Learning BCIT/Industry Partnership Certificate - General Insurance and Risk Management
Full-time Diploma - Global Business Studies
Part-time Certificate - Global Trade and Transportation Management
Full-time Diploma - Graphic Communications Technology Management
Full-time Diploma - Human Resource Management
Full-time Diploma - International Business Management (Global Supply Chain Option)
Full-time Diploma - International Business Management (International Business Option)
Full-time Diploma - International Trade and Transportation Logistics
Part-time Certificate - Marketing Management (Marketing Communications Option)
Part-time Certificate - Marketing Management (Professional Sales Option)
Part-time Certificate - Marketing Management
Part-time Certificate - Marketing Management (Entrepreneurship Option)
Full-time Diploma - Marketing Management (Marketing Communications Option)
Full-time Diploma - Marketing Management (Professional Sales Option)
Full-time Diploma - Marketing Management
Full-time Diploma - Marketing Management (Tourism Management Option)
Full-time Diploma - Marketing Management - Customer Relationship Marketing
Part-time Associate Certificate - Marketing Management - Entrepreneurship
Part-time Associate Certificate - Marketing Management - Event Marketing
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Fundraising Management
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Marketing Communications
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Public Relations
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Retail Marketing Management
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Sales Skills
Part-time Associate Certificate - Media Techniques and Marketing Communications
Part-time Certificate - Media Techniques for Business
Part-time Certificate - Music Business
Part-time Associate Certificate - Nonprofit Management
Part-time/Distance & Online Learning Associate Certificate - Small Business Management
Part-time/Distance & Online Learning Statement of Completion - Social Media and Digital Marketing
Part-time/Distance & Online Learning Statement of Completion
Books & Supplies
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Spring/Summer 2021
Books for Spring/Summer 2021 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
BCIT Distance & Online Learning Bookstore
If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.
Image not available
| Cei Digital: Marketing: The Core, 5Th Ce W Connect (1 Year) | |
|---|---|
| Author | Kerin |
| Binding | Digital Version |
| ISBN | 978-1-25926-927-1 |
| Price | $93.95 |
| Choose One | |
| Marketing: The Core W Connect & Practice Marketing Pkg | |
|---|---|
| Author | Kerin |
| Copyright | 2018 |
| Binding | Kit/Set/Package |
| ISBN | 978-1-26030-498-5 |
| Price | $119.95 |
| Choose One | |
Image not available
| Cei Digital: Bcit - Marketing: The Core, 5Ce Connect W Practice Mktg(180 Day)) | |
|---|---|
| Author | Kerin |
| Binding | Digital Version |
| ISBN | 978-1-26477-665-8 |
| Price | $60.95 |
| Optional | |
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