British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1102

BCIT

MKTG 1102 - Essentials of Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

This course is an introduction to the fundamentals of marketing. In addition to the “four Ps” of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will develop a marketing plan and integrated marketing communications (IMC) plan based on a case study, which will be assessed on students’ application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.

Credits

3.0

Cost

$533.12 - $542.35 See individual course offerings below for actual costs.

Spring/Summer 2019

Below are five offerings of this course for the Spring/Summer 2019 term.

CRN 56772

Tue May 07 - Tue Aug 13 15 Weeks

Class Meeting Times

Dates Days Times Locations
May 07 - Aug 13 Tue 08:30 - 11:20 BBY SE06 Rm. 202
Jun 18 Tue 08:30 - 11:20 BBY SE06 Rm. 206

Instructor

Donna Serviss

Course Outline

Cost

$540.26

Notes

  1. Departmental approval needed
  2. This section of the course requires DEPARTMENTAL APPROVAL to enter, because it is run concurrently with the Business Fundamentals (BFUN) Program. Priority is given to students who have joined the program: https://www.bcit.ca/study/programs/7985acert, but we anticipate some seats will be released for general enrolment If the program is not showing “full”, then there are seats available for general registration. If you wish to enter this course, please email the Program Assistant, Sarah Chanway at schanway@bcit.ca with your name, student ID number and the CRN of the course that you would like to register in. Registration will not be permitted without proof of a minimum English level of IELTS 6.0 (or equivalent). For details on English requirements, please see https://www.bcit.ca/admission/english.shtml. Please be advised that this course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire – through BCIT’s book store, either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 64287

Wed May 08 - Wed Jul 31 13 Weeks

Class Meeting Times

Dates Days Times Locations
May 08 - Jul 31 Wed 17:30 - 20:30 DTC Rm. 483

Instructor

Meaghan Taylor

Course Outline

Cost

$533.12

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 65585

Mon May 20 - Sat Aug 17 13 Weeks

Class Meeting Times

Dates Days Times Locations
May 20 - Aug 17 Online

Instructor

Barbara Smith

Course Outline

Cost

$533.12

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 60535

Tue Jul 02 - Thu Aug 08 6 Weeks

Class Meeting Times

Dates Days Times Locations
Jul 02 - Aug 08 Tue/Thu 17:30 - 20:45 DTC Rm. 476

Instructor

Meaghan Taylor

Course Outline

Cost

$533.12

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 61992

Fri Jul 05 - Sun Jul 21 3 Weeks

Class Meeting Times

Dates Days Times Locations
Jul 05 Fri 17:30 - 20:45 DTC Rm. 381
Jul 06 - Jul 07 Sat/Sun 09:00 - 17:30 DTC Rm. 381
Jul 19 Fri 17:30 - 20:45 DTC Rm. 381
Jul 20 - Jul 21 Sat/Sun 09:00 - 17:30 DTC Rm. 381

Instructor

Erica Halvorsen

Course Outline

Cost

$533.12

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run July 5-7 and 19-21 with the following class times: Fridays - 1730 - 2045 Saturdays and Sundays - 0900-1730 No class July 12-14

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

Fall 2019

Below are 13 offerings of this course for the Fall 2019 term.

CRN 45007

Mon Sep 02 - Sat Oct 12 6 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 02 - Oct 12 Online

Instructor

Stacy Reynaud

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$533.12

Notes

  1. Internet delivery format.
  2. Departmental approval needed
  3. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  4. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 30713

Mon Sep 09 - Mon Dec 09 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Dec 09 Mon 17:30 - 20:30 DTC Rm. 381

Instructor

Joseph Cuzzetto

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$533.78

Notes

  1. No class held on Monday October 14th - Thanksgiving Day. Class WILL be held on Monday November 11th - Remembance Day.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 32386

Mon Sep 09 - Sat Dec 07 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Dec 07 Online

Instructor

Barbara Smith

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$533.12

Notes

  1. Internet delivery format.
  2. Departmental approval needed
  3. Students are permitted to register up until the end of the first week without approval. ***This is not a self-paced course. There are specific timelines for assignments and exams.*** Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  4. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 38318

Mon Sep 09 - Mon Dec 09 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Dec 09 Mon 18:30 - 21:30 BBY SW03 Rm. 2620

Instructor

Fair Gordon

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$542.35

Notes

  1. No class will be held on Monday October 14th - Thanksgiving Day. Class WILL be held on Monday November 11th - Remembrance Day.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 45433

Mon Sep 09 - Mon Dec 09 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Dec 09 Mon 17:30 - 20:30 DTC Rm. 376

Instructor

Eduardo Cantu

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$533.78

Notes

  1. No class held on Monday Oct 14 - Thanksgiving Day. Class WILL be held on Monday Nov 11th - Remembrance Day.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 30715

Tue Sep 10 - Tue Dec 03 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Dec 03 Tue 17:30 - 20:30 DTC Rm. 794

Instructor

Raymond Yang

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$533.78

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 31629

Tue Sep 10 - Tue Nov 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Nov 26 Tue 13:00 - 16:15 DTC Rm. 483

Instructor

Mike Coates

Course Outline

Cost

$533.78

Notes

  1. Departmental approval needed

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 38509

Wed Sep 11 - Wed Nov 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 11 - Nov 27 Wed 08:45 - 12:00 DTC Rm. 270

Instructor

Donna Serviss

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$533.78

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 30719

Thu Sep 12 - Thu Dec 05 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Dec 05 Thu 18:30 - 21:30 BBY SW01 Rm. 2016

Instructor

Margaret Vicic

Course Outline

Cost

$542.35

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 39424

Fri Sep 13 - Sun Sep 29 3 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 13 Fri 17:30 - 20:30 DTC Rm. 376
Sep 14 - Sep 15 Sat/Sun 09:00 - 17:30 DTC Rm. 376
Sep 27 Fri 17:30 - 20:30 DTC Rm. 376
Sep 28 - Sep 29 Sat/Sun 09:00 - 17:30 DTC Rm. 376

Instructor

Erica Bearss

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$533.78

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Sept 13-15 and Sept 27-29 with the following class times: Fridays 1730-2030 Saturdays and Sundays 0900-1730 No class held the weekend of September 20-22

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 43299

Fri Sep 13 - Fri Nov 29 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 13 - Nov 29 Fri 17:30 - 20:45 DTC Rm. 481

Instructor

Meaghan Taylor

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$533.78

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 44200

Sun Sep 15 - Sun Oct 27 6 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 15 - Oct 27 Sun 09:00 - 16:30 DTC Rm. 481

Instructor

Max Jarrar

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$533.78

Notes

  1. No class held October 14 - Thanksgiving Day. Mandatory attendance is required for all classes.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 45432

Fri Nov 15 - Sun Dec 01 3 Weeks

Class Meeting Times

Dates Days Times Locations
Nov 15 Fri 17:30 - 20:30 DTC Rm. 376
Nov 16 - Nov 17 Sat/Sun 09:00 - 17:30 DTC Rm. 376
Nov 29 Fri 17:30 - 20:30 DTC Rm. 376
Nov 30 - Dec 01 Sat/Sun 09:00 - 17:30 DTC Rm. 376

Instructor

Erica Halvorsen

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$533.78

Notes

  1. Due to the intensive and interactive nature of this course, students are required to attend all classes. Classes will run Nov 15-17 and Nov 29, 30 and Dec 01 with the following class times: Fridays 1730– 2030 Saturdays and Sundays 0900-1730 No class held the weekend of Nov 22-24

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion, the student will be able to:

  • Discuss how marketing creates value for customers in order to capture value from customers in return.
  • Describe marketing strategies and how marketers measure and manage the return on marketing.
  • Develop a SWOT analysis and competitive analysis.
  • Select suitable primary and secondary market research approaches.
  • Differentiate between consumer and business markets and their buying processes.
  • Conduct market segmentation, target market selection, and product positioning.
  • Describe the decisions marketers make throughout the product lifecycle for their products and services.
  • Outline how marketers build and manage brands to create brand equity.
  • Select product and channel strategies to create value, and pricing strategies to capture value in return.
  • Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).
  • Develop promotion budgets, messages, and strategic media choices for an integrated marketing communications plan.

Effective as of Fall 2018

Related Programs

MKTG 1102 is offered as a part of the following programs:

School of Business

  1. Accounting
    Full-time   Diploma
  2. Accounting
    Part-time   Diploma
  3. Advanced Business Management
    Part-time/Distance & Online Learning   Certificate
  4. Advanced Human Resource Management
    Part-time   Certificate
  5. Business Administration
    Part-time/Distance & Online Learning   Associate Certificate
  6. Business Administration (General Option)
    Part-time   Diploma
  7. Business Administration (Global Studies Option)
    Part-time   Diploma
  8. Business Administration (Human Resources Option)
    Part-time   Diploma
  9. Business Administration (Management Option)
    Part-time   Diploma
  10. Business Administration (Marketing Option)
    Part-time   Diploma
  11. Business Fundamentals
    Full-time   Associate Certificate
  12. Business Information Technology Management
    Full-time   Diploma
  13. Business Management
    Part-time   Certificate
  14. Business Management
    Full-time   Diploma
  15. Business Operations Management
    Full-time   Diploma
  16. Digital Design and Development
    Full-time   Diploma
  17. Finance
    Full-time   Diploma
  18. Finance
    Part-time   Diploma
  19. Financial Management (Finance Option)
    Part-time   Certificate
  20. Financial Management (Professional Accounting Option)
    Part-time   Certificate
  21. Financial Planning
    Part-time   Diploma
  22. Financial Planning
    Full-time   Diploma
  23. Fire Executive Management
    Part-time/Distance & Online Learning   BCIT/Industry Partnership Certificate
  24. General Insurance and Risk Management
    Full-time   Diploma
  25. Global Business Studies
    Part-time   Certificate
  26. Graphic Communications Technology Management
    Full-time   Diploma
  27. Human Resource Management
    Full-time   Diploma
  28. International Business Management (Global Supply Chain Option)
    Full-time   Diploma
  29. International Business Management (International Business Option)
    Full-time   Diploma
  30. International Trade and Transportation Logistics
    Part-time   Certificate
  31. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  32. Marketing Management
    Part-time   Certificate
  33. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  34. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  35. Marketing Management (Entrepreneurship Option)
    Full-time   Diploma
  36. Marketing Management (General Option)
    Full-time   Diploma
  37. Marketing Management (Marketing Communications Option)
    Full-time   Diploma
  38. Marketing Management (Professional Real Estate Option)
    Full-time   Diploma
  39. Marketing Management (Professional Sales Option)
    Full-time   Diploma
  40. Marketing Management (Tourism Management Option)
    Full-time   Diploma
  41. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  42. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  43. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  44. Marketing Management - Fundraising Management
    Part-time/Distance & Online Learning   Associate Certificate
  45. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  46. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  47. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  48. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  49. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  50. Media Techniques and Marketing Communications
    Part-time   Certificate
  51. Media Techniques for Business
    Part-time   Certificate
  52. Nonprofit Management
    Part-time/Distance & Online Learning   Associate Certificate
  53. Small Business Management
    Part-time/Distance & Online Learning   Statement of Completion
  54. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Spring/Summer 2019

Books for Spring/Summer 2019 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Cei Digital: Marketing: The Core, 5Th Ce-Connect W Smartbook + Practice Mktg
Author Kerin
Copyright 2018
Binding Digital Version
ISBN 978-1-26030-497-8
Price $100.00
Choose One

Marketing: The Core W Connect & Practice Marketing Pkg
Author Kerin
Copyright 2018
Binding Kit/Set/Package
ISBN 978-1-26030-498-5
Price $119.95
Choose One

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Image not available
Cei Digital: Marketing: The Core, 5Th Ce-Connect W Smartbook + Practice Mktg
Author Kerin
Copyright 2018
Binding Digital Version
ISBN 978-1-26030-497-8
Price $100.00
Choose One

Marketing: The Core W Connect & Practice Marketing Pkg
Author Kerin
Copyright 2018
Binding Kit/Set/Package
ISBN 978-1-26030-498-5
Price $119.95
Choose One

BCIT Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.

Image not available
Cei Digital: Marketing: The Core, 5Th Ce-Connect W Smartbook + Practice Mktg
Author Kerin
Copyright 2018
Binding Digital Version
ISBN 978-1-26030-497-8
Price $100.00
Choose One

Marketing: The Core W Connect & Practice Marketing Pkg
Author Kerin
Copyright 2018
Binding Kit/Set/Package
ISBN 978-1-26030-498-5
Price $119.95
Choose One

Fall 2019

No information on books is currently available for Fall 2019 offerings of this course.

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