British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1102

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BCIT

MKTG 1102 - Essentials of Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

This course is an introduction to the fundamentals of marketing. In addition to the “four Ps” of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will develop a marketing plan and integrated marketing communications (IMC) plan based on a case study, which will be assessed on students’ application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.

Credits

3.0

Cost

$523.31 - $530.45 See individual course offerings below for actual costs.

Fall 2018

Below are 12 offerings of this course for the Fall 2018 term.

CRN 37667

Tue Sep 04 - Tue Dec 11 15 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 04 - Dec 11 Tue 08:30 - 11:20 BBY SE06 Rm. 112

Instructor

Donna Serviss

Course Outline

Cost

$530.45

Notes

  1. Students should be aware that this section will be taught along with international students in the IBMS program, and the course may be modified from other sections of PTS study to meet their needs (such as having a longer format and language issues may occur). Please be advised that this course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire – through BCIT’s book store, either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 30713

Mon Sep 10 - Mon Dec 10 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Dec 10 Mon 17:30 - 20:30 DTC Rm. 381

Instructor

Joseph Cuzzetto

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$523.31

Notes

  1. No class on October 8 due to stat holiday.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 32386

Mon Sep 10 - Sat Dec 08 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Dec 08 Online

Instructor

Barbara Smith

Course Outline

Cost

$523.31

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 38318

Mon Sep 10 - Mon Dec 10 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Dec 10 Mon 18:30 - 21:30 BBY SW01 Rm. 3190

Instructor

Fair Gordon

Course Outline

Cost

$530.45

Notes

  1. No class on October 8 due to stat holiday.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 45433

Mon Sep 10 - Mon Dec 10 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Dec 10 Mon 17:30 - 20:30 DTC Rm. 376

Instructor

Eduardo Cantu

Course Outline

Cost

$523.31

Notes

  1. No classes on Monday October 8 due to stat holiday.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 30715

Tue Sep 11 - Tue Dec 04 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 11 - Dec 04 Tue 17:30 - 20:30 DTC Rm. 381

Instructor

Raymond Yang

Course Outline

Cost

$523.31

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 38509

Wed Sep 12 - Wed Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Nov 28 Wed 08:45 - 12:00 DTC Rm. 483

Instructor

Eduardo Cantu

Course Outline

Cost

$523.31

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 30719

Thu Sep 13 - Thu Dec 06 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 13 - Dec 06 Thu 18:30 - 21:30 BBY SW01 Rm. 2016

Instructor

Margaret Vicic

Course Outline

Cost

$530.45

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 31629

Thu Sep 13 - Thu Nov 29 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 13 - Nov 29 Thu 13:00 - 16:15 DTC Rm. 481

Instructor

Mike Coates

Course Outline

Cost

$523.31

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 43299

Fri Sep 14 - Fri Nov 30 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 14 - Nov 30 Fri 17:30 - 20:45 DTC Rm. 481

Instructor

Meaghan Taylor

Course Outline

Cost

$523.31

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 44200

Sun Sep 16 - Sun Oct 28 6 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 16 - Oct 28 Sun 09:00 - 16:30 DTC Rm. 481

Instructor

Kathleen Wong

Course Outline

Cost

$523.31

Notes

  1. No class on October 7 due to stat holiday. Mandatory attendance is required for all classes.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 45432

Fri Nov 16 - Sun Dec 02 3 Weeks

Class Meeting Times

Dates Days Times Locations
Nov 16 Fri 17:30 - 20:30 DTC Rm. 376
Nov 17 - Nov 18 Sat/Sun 09:00 - 17:30 DTC Rm. 376
Nov 30 Fri 17:30 - 20:30 DTC Rm. 376
Dec 01 - Dec 02 Sat/Sun 09:00 - 17:30 DTC Rm. 376

Instructor

Erica Halvorsen

Course Outline

Cost

$523.31

Notes

  1. Due to the intensive and interactive nature of this course, students are required to attend all classes. Classes will run Nov 16-18 and Nov 23-25 with the following class times: Fridays 17:30 – 20:30 and Saturdays and Sundays 0900 – 1730.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion, the student will be able to:

  • Discuss how marketing creates value for customers in order to capture value from customers in return.
  • Describe marketing strategies and how marketers measure and manage the return on marketing.
  • Develop a SWOT analysis and competitive analysis.
  • Select suitable primary and secondary market research approaches.
  • Differentiate between consumer and business markets and their buying processes.
  • Conduct market segmentation, target market selection, and product positioning.
  • Describe the decisions marketers make throughout the product lifecycle for their products and services.
  • Outline how marketers build and manage brands to create brand equity.
  • Select product and channel strategies to create value, and pricing strategies to capture value in return.
  • Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).
  • Develop promotion budgets, messages, and strategic media choices for an integrated marketing communications plan.

Effective as of Fall 2018

Related Programs

MKTG 1102 is offered as a part of the following programs:

School of Business

  1. Accounting
    Full-time   Diploma
  2. Accounting
    Part-time   Diploma
  3. Advanced Business Management
    Part-time/Distance & Online Learning   Certificate
  4. Advanced Human Resource Management
    Part-time   Certificate
  5. Business Administration
    Part-time/Distance & Online Learning   Associate Certificate
  6. Business Administration (General Option)
    Part-time   Diploma
  7. Business Administration (Global Studies Option)
    Part-time   Diploma
  8. Business Administration (Human Resources Option)
    Part-time   Diploma
  9. Business Administration (Management Option)
    Part-time   Diploma
  10. Business Administration (Marketing Option)
    Part-time   Diploma
  11. Business Fundamentals
    Full-time   Associate Certificate
  12. Business Information Technology Management
    Full-time   Diploma
  13. Business Management
    Part-time   Certificate
  14. Business Management
    Full-time   Diploma
  15. Business Management Studies (BMS)
    Full-time   Associate Certificate
  16. Business Operations Management
    Full-time   Diploma
  17. Digital Design and Development
    Full-time   Diploma
  18. Finance
    Full-time   Diploma
  19. Finance
    Part-time   Diploma
  20. Financial Management (Finance Option)
    Part-time   Certificate
  21. Financial Management (Professional Accounting Option)
    Part-time   Certificate
  22. Financial Planning
    Part-time   Diploma
  23. Financial Planning
    Full-time   Diploma
  24. Fire Executive Management
    Part-time/Distance & Online Learning   BCIT/Industry Partnership Certificate
  25. General Insurance and Risk Management
    Full-time   Diploma
  26. Global Business Studies
    Part-time   Certificate
  27. Graphic Communications Technology Management
    Full-time   Diploma
  28. Human Resource Management
    Full-time   Diploma
  29. International Business Management (Global Supply Chain Option)
    Full-time   Diploma
  30. International Business Management (International Business Option)
    Full-time   Diploma
  31. International Trade and Transportation Logistics
    Part-time   Certificate
  32. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  33. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  34. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  35. Marketing Management
    Part-time   Certificate
  36. Marketing Management (Entrepreneurship Option)
    Full-time   Diploma
  37. Marketing Management (General Option)
    Full-time   Diploma
  38. Marketing Management (Marketing Communications Option)
    Full-time   Diploma
  39. Marketing Management (Professional Real Estate Option)
    Full-time   Diploma
  40. Marketing Management (Professional Sales Option)
    Full-time   Diploma
  41. Marketing Management (Tourism Management Option)
    Full-time   Diploma
  42. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  43. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  44. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  45. Marketing Management - Fundraising Management
    Part-time/Distance & Online Learning   Associate Certificate
  46. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  47. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  48. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  49. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  50. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  51. Media Techniques and Marketing Communications
    Part-time   Certificate
  52. Media Techniques for Business
    Part-time   Certificate
  53. Nonprofit Management
    Part-time/Distance & Online Learning   Associate Certificate
  54. Small Business Management
    Part-time/Distance & Online Learning   Statement of Completion
  55. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2018

Books for Fall 2018 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Cei Digital: Marketing: The Core, 5Th Ce-Connect W Smartbook + Practice Mktg
Author Kerin
Copyright 2018
Binding Digital Version
ISBN 978-1-26030-497-8
Price $100.00
Choose One
Image not available
Marketing: The Core W Connect & Practice Marketing Pkg
Author Kerin
Copyright 2018
Binding Kit/Set/Package
ISBN 978-1-26030-498-5
Price $119.95
Choose One

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Image not available
Cei Digital: Marketing: The Core, 5Th Ce-Connect W Smartbook + Practice Mktg
Author Kerin
Copyright 2018
Binding Digital Version
ISBN 978-1-26030-497-8
Price $100.00
Choose One
Image not available
Marketing: The Core W Connect & Practice Marketing Pkg
Author Kerin
Copyright 2018
Binding Kit/Set/Package
ISBN 978-1-26030-498-5
Price $119.95
Choose One

BCIT Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.

Image not available
Cei Digital: Marketing: The Core, 5Th Ce-Connect W Smartbook + Practice Mktg
Author Kerin
Copyright 2018
Binding Digital Version
ISBN 978-1-26030-497-8
Price $100.00
Choose One
Image not available
Marketing: The Core W Connect & Practice Marketing Pkg
Author Kerin
Copyright 2018
Binding Kit/Set/Package
ISBN 978-1-26030-498-5
Price $119.95
Choose One

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Registration News

Registration is currently open for the Fall 2018 term.

The sneak preview for the Winter 2019 term starts Fri, Oct 19 at 8:30 am (PDT).

Students may register for Winter 2019 term courses online, by phone, mail or in-person starting Wed, Oct 24 at 9:00 am (PDT).

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