British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1102

Important Notice: COVID-19 Institute response

BCIT

MKTG 1102 - Essentials of Marketing

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the Winter 2022 term as informed by BC Provincial Health Officer guidelines. Refer to each course listing for details.

Course Details

Marketing 1102 is an introduction to the fundamentals of marketing. In addition to the "four Ps" of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company, which will be assessed on students' application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.

Credits

3.0

Cost

$529.54 - $566.37 See individual course offerings below for actual costs.

Winter 2022

Below are 17 offerings of this course for the Winter 2022 term.

CRN 87538

Fri Feb 04 - Sun Feb 13 2 Weeks

Class Meeting Times

Dates Days Times Locations
Feb 04 Fri 17:30 - 20:30 BBY SE06 Rm. 109
Feb 05 - Feb 06 Sat/Sun 08:30 - 16:45 BBY SE06 Rm. 109
Feb 11 Fri 17:30 - 20:30 BBY
Feb 12 - Feb 13 Sat/Sun 08:30 - 16:45 BBY

Instructor

Joseph Cuzzetto

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$566.37

Notes

  1. Students are permitted to register up until the first week without approval. To be successful in this plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Fridays Feb 4th and 11th – 1730-2030 Saturdays Feb 5th and 12th – 0830-1645 Sundays Feb 6th and 13th – 0830-1645
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

CRN 79369

Sat Feb 26 - Sat Apr 02 6 Weeks

Class Meeting Times

Dates Days Times Locations
Feb 26 - Apr 02 Sat 09:00 - 15:30 DTC DTC Rm. 820

Instructor

Donna Serviss

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$554.94

Notes

  1. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

CRN 81213

Fri Mar 04 - Sun Mar 13 3 Weeks

Class Meeting Times

Dates Days Times Locations
Mar 04 Fri 17:30 - 20:30 DTC DTC Rm. 381
Mar 05 - Mar 06 Sat/Sun 08:30 - 16:45 DTC DTC Rm. 381
Mar 11 Fri 17:30 - 20:30 DTC DTC Rm. 381
Mar 12 - Mar 13 Sat/Sun 08:30 - 16:45 DTC DTC Rm. 381

Instructor

Joseph Cuzzetto

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$554.94

Notes

  1. Students are permitted to register up until the first week without approval. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

CRN 46421

Mon Jan 03 - Sat Apr 02 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 03 - Apr 02 Online

Instructor

Barbara Smith

Course Outline

Cost

$529.54

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 87544

Mon Jan 03 - Sat Apr 02 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 03 - Apr 02 Online

Instructor

Barbara Smith

Course Outline

Cost

$529.54

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 87663

Mon Jan 03 - Sat Apr 02 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 03 - Apr 02 Online

Instructor

Joe Freeburn

Course Outline

Cost

$529.54

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 88372

Mon Jan 03 - Sat Apr 02 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 03 - Apr 02 Online

Instructor

Joe Freeburn

Course Outline

Cost

$529.54

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 10003

Tue Jan 04 - Tue Mar 29 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 04 - Mar 29 Tue 17:30 - 20:30 DTC DTC

Instructor

TBD

Course Outline

Cost

$554.94

Notes

  1. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Cancelled

CRN 78616

Tue Jan 04 - Tue Mar 29 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 04 - Mar 29 Tue 18:30 - 21:30 BBY SW03 Rm. 2620

Instructor

Fair Gordon

Course Outline

Cost

$566.37

Notes

  1. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 10004

Wed Jan 05 - Wed Mar 30 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 05 - Mar 30 Wed 18:30 - 21:30 BBY NE01 Rm. 402

Instructor

Margaret Vicic

Course Outline

Cost

$566.37

Notes

  1. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 80188

Wed Jan 05 - Wed Mar 23 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 05 - Mar 23 Wed 08:45 - 12:00 DTC DTC

Instructor

TBD

Course Outline

Cost

$554.94

Notes

  1. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Cancelled

CRN 10011

Thu Jan 06 - Thu Mar 31 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 31 Thu 17:30 - 20:30 DTC DTC

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$554.94

Notes

  1. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Cancelled

CRN 79370

Thu Jan 06 - Thu Mar 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 24 Thu 08:45 - 12:00 DTC DTC

Instructor

TBD

Course Outline

Cost

$554.94

Notes

  1. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Cancelled

CRN 85455

Sun Jan 09 - Sun Feb 27 6 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Feb 27 Sun 09:00 - 15:30 DTC DTC

Instructor

TBD

Course Outline

Cost

$554.94

Notes

  1. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. No class held on February 20th - Family Day long weekend

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Cancelled

CRN 10001

Mon Jan 10 - Mon Apr 11 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 10 - Apr 11 Mon 17:30 - 20:30 DTC DTC

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$554.94

Notes

  1. Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date. No class held on Monday February 21st - Family Day

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Cancelled

CRN 43324

Tue Jan 11 - Tue Apr 19 15 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 11 - Apr 19 Tue 08:30 - 11:20 BBY SE06 Rm. 208

Instructor

Donna Serviss

Course Outline

Cost

$566.37

Notes

  1. Please note that this section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). As this is the case, the course will be taught in a way that accommodates the needs of English Language Learners. Please direct any questions to the Program Assistant, Sarah Chanway at schanway@bcit.ca.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 89872

Mon Jan 17 - Mon Apr 18 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 17 - Apr 18 Mon 17:30 - 20:30 Online

Instructor

Joseph Cuzzetto

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$529.54

Notes

  1. Internet delivery format.
  2. This is not a self-paced course – it is online synchronous delivery. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. https://www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. No classes held on Feb 21st – Family Day and April 18th – Easter Monday.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Discuss how marketing creates value for customers in order to capture value from customers in return.
  • Describe marketing strategies and how marketers measure and manage the return on marketing.
  • Develop a SWOT analysis and competitive analysis.
  • Select suitable primary and secondary market research approaches.
  • Differentiate between consumer and business markets and their buying processes.
  • Conduct market segmentation, target market selection, and product positioning.
  • Describe the decisions marketers make throughout the product life cycle for their products and services.
  • Outline how marketers build and manage brands to create brand equity.
  • Select product and channel strategies to create value, and pricing strategies to capture value in return.
  • Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).

Effective as of Winter 2020

Related Programs

MKTG 1102 is offered as a part of the following programs:

School of Business + Media

  1. Accounting
    Full-time   Diploma
  2. Accounting
    Part-time   Diploma
  3. Advanced Business Management
    Part-time   Certificate
  4. Advanced Human Resource Management
    Part-time   Certificate
  5. Business Administration
    Part-time/Distance & Online Learning   Associate Certificate
  6. Business Administration (General Option)
    Part-time   Diploma
  7. Business Administration (Global Studies Option)
    Part-time   Diploma
  8. Business Administration (Human Resources Option)
    Part-time   Diploma
  9. Business Administration (Management Option)
    Part-time   Diploma
  10. Business Administration (Marketing Option)
    Part-time   Diploma
  11. Business Fundamentals
    Full-time   Associate Certificate
  12. Business Information Technology Management (Artificial Intelligence Management Option)
    Full-time   Diploma
  13. Business Information Technology Management (Enterprise Systems Management Option)
    Full-time   Diploma
  14. Business Management
    Part-time   Certificate
  15. Business Management
    Full-time   Diploma
  16. Business Operations Management
    Full-time   Diploma
  17. Digital Design and Development
    Full-time   Diploma
  18. Digital Marketing Foundations
    Part-time/Distance & Online Learning   Associate Certificate
  19. Digital Marketing Strategy
    Part-time/Distance & Online Learning   Associate Certificate
  20. Finance
    Full-time   Diploma
  21. Finance
    Part-time   Diploma
  22. Financial Management (Finance Option)
    Part-time   Certificate
  23. Financial Management (Professional Accounting Option)
    Part-time   Certificate
  24. Financial Planning
    Part-time   Diploma
  25. Financial Planning
    Full-time   Diploma
  26. Fire Executive Management
    Part-time/Distance & Online Learning   BCIT/Industry Partnership Certificate
  27. General Insurance and Risk Management
    Full-time   Diploma
  28. Global Business Studies
    Part-time   Certificate
  29. Global Trade and Transportation Management
    Full-time   Diploma
  30. Graphic Communications Technology Management
    Full-time   Diploma
  31. Human Resource Management
    Full-time   Diploma
  32. International Trade and Transportation Logistics
    Part-time   Certificate
  33. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  34. Marketing Management
    Part-time   Certificate
  35. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  36. Marketing Management (Entrepreneurship Option)
    Full-time   Diploma
  37. Marketing Management
    Full-time   Diploma
  38. Marketing Management (Marketing Communications Option)
    Full-time   Diploma
  39. Marketing Management (Professional Real Estate Option)
    Full-time   Diploma
  40. Marketing Management (Professional Sales Option)
    Full-time   Diploma
  41. Marketing Management (Tourism Management Option)
    Full-time   Diploma
  42. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  43. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  44. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  45. Marketing Management - Fundraising Management
    Part-time/Distance & Online Learning   Associate Certificate
  46. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  47. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  48. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  49. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  50. Media Techniques and Marketing Communications
    Part-time   Certificate
  51. Media Techniques for Business
    Part-time   Certificate
  52. Music Business
    Part-time   Associate Certificate
  53. Nonprofit Management
    Part-time/Distance & Online Learning   Associate Certificate
  54. Small Business Management
    Part-time/Distance & Online Learning   Statement of Completion
  55. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

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