British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1102

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BCIT

MKTG 1102 - Essentials of Marketing

Marketing Management Part-time Studies Course

School of Business + Media

Course Details

This course is an introduction to the fundamentals of marketing. In addition to the “four Ps” of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will develop a marketing plan and integrated marketing communications (IMC) plan based on a case study, which will be assessed on students’ application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.

Credits

3.0

Cost

$523.97 - $552.57 See individual course offerings below for actual costs.

Spring/Summer 2020

Below are 16 offerings of this course for the Spring/Summer 2020 term.

CRN 66803

Wed Apr 29 - Wed Jun 24 6 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 29 - Jun 24 Mon/Wed 17:00 - 20:00 WHIST

Instructor

Blair Kaplan Venables

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$523.97

Notes

  1. Due to the condensed nature of this course, students must attend the first day of class. Failure to do so may result in failure of the course. 2.Course is being put on in Whistler, by the Whistler Learning Centre. Please contact sonia_dhaliwal116@bcit.ca with questions. 3. Pre-reading will be assigned 1 week prior to start date. 4. Please be advised that this course will run as per the following dates at 5pm-8pm: Class held on Wed Apr 29th No classes the week of May 4th Class held on Mon/Wed May 11/13 No class on May 18th – Victoria Day Class held on May 20th No classes held the week of May 25th Classes will run Mon/Wed for the remainder of the course; June 1st – June 24th

CRN 56772

Tue May 05 - Tue Aug 11 15 Weeks

Class Meeting Times

Dates Days Times Locations
May 05 - Aug 11 Tue 08:30 - 11:20 BBY SE06 Rm. 202
Jun 16 - Aug 11 Tue 08:30 - 11:20 BBY SE06 Rm. 206

Instructor

Donna Serviss

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$552.36

Notes

  1. Please note that this section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). As this is the case, the course will be taught in a way that accommodates the needs of English Language Learners. Please be advised that this course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire – through BCIT’s book store, either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.

4 seats remaining as of Apr 5, 2020 3:55 pm (PDT). Availability may change at any time.

CRN 66717

Fri Jun 05 - Sun Jun 21 3 Weeks

Class Meeting Times

Dates Days Times Locations
Jun 05 - Jun 21 Sat 09:00 - 17:30 BBY SE06 Rm. 202
Jun 05 - Jun 21 Sun 09:00 - 17:30 BBY SE06 Rm. 207
Jun 05 - Jun 21 Fri 17:30 - 20:45 BBY SE06 Rm. 207

Instructor

Erica Bearss

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$552.36

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run June 5th - 7th and June 19th - 21st with the following times: Fridays 1730 - 2045 Saturdays and Sundays 0900-1730 No classes held the weekend of June 12th - 14th

1 seat remaining as of Apr 5, 2020 3:55 pm (PDT). Availability may change at any time.

CRN 50107

Mon Apr 06 - Sat Jul 04 13 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 06 - Jul 04 Online

Instructor

Barbara Smith

Course Outline

Cost

$543.79

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 66631

Mon Apr 06 - Mon Jun 29 13 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 06 - Jun 29 Online

Instructor

Morgan Westcott

Course Outline

Cost

$552.57

Notes

  1. Internet delivery format.
  2. Internet delivery format. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 66632

Mon Apr 06 - Mon Jun 29 13 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 06 - Jun 29 Online

Instructor

Joe Freeburn

Course Outline

Cost

$552.57

Notes

  1. Internet delivery format.
  2. Internet delivery format. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 20345

Tue Apr 07 - Tue Jun 30 13 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 07 - Jun 30 Tue 18:30 - 21:30 BBY

Instructor

Margaret Vicic

Course Outline

Cost

$552.36

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 66625

Wed Apr 08 - Wed Jul 01 13 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 08 - Jul 01 Wed 18:30 - 21:30 BBY SW01 Rm. 2045

Instructor

Joseph Cuzzetto

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$552.36

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 50942

Thu Apr 09 - Thu Jul 02 13 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 09 - Jul 02 Thu 17:30 - 20:30 DTC Rm. 472

Instructor

Joseph Cuzzetto

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$543.79

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 61991

Fri May 01 - Sun May 10 3 Weeks

Class Meeting Times

Dates Days Times Locations
May 01 Fri 17:30 - 20:45 DTC Rm. 381
May 02 - May 03 Sat/Sun 09:00 - 17:30 DTC Rm. 381
May 08 Fri 17:30 - 20:45 DTC Rm. 381
May 09 - May 10 Sat/Sun 09:00 - 17:30 DTC Rm. 381

Instructor

Joseph Cuzzetto

Course Outline

Cost

$543.79

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run May 1st - 3rd and May 8th - 10th with the following class times: Fridays 1730 - 2045 Saturdays and Sundays 0900-1730

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 23048

Mon May 04 - Fri May 08 5 Days

Class Meeting Times

Dates Days Times Locations
May 04 - May 08 Mon - Fri 08:45 - 17:00 DTC Rm. 820

Instructor

Mike Coates

Course Outline

Cost

$543.79

Notes

  1. Week-long courses are intensive due to the reduced time for independent study between classes. Students are advised to plan for several hours of study after class on Monday, Tuesday, Wednesday and Thursday during the course. All classes must be attended to pass.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 64287

Wed May 06 - Wed Jul 29 13 Weeks

Class Meeting Times

Dates Days Times Locations
May 06 - Jul 29 Wed 17:30 - 20:30 DTC Rm. 376

Instructor

Meaghan Taylor

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$543.79

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 61258

Sat May 23 - Sat Jun 27 6 Weeks

Class Meeting Times

Dates Days Times Locations
May 23 - Jun 27 Sat 09:00 - 16:00 DTC Rm. 481

Instructor

Erica Halvorsen

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$543.79

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 65585

Mon May 25 - Sat Aug 22 13 Weeks

Class Meeting Times

Dates Days Times Locations
May 25 - Aug 22 Online

Instructor

Barbara Smith

Course Outline

Cost

$543.79

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 60535

Tue Jun 30 - Thu Aug 06 6 Weeks

Class Meeting Times

Dates Days Times Locations
Jun 30 - Aug 06 Tue/Thu 17:30 - 20:45 DTC Rm. 376

Instructor

Meaghan Taylor

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$543.79

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 61992

Fri Jul 03 - Sun Jul 19 3 Weeks

Class Meeting Times

Dates Days Times Locations
Jul 03 Fri 17:30 - 20:45 DTC Rm. 381
Jul 04 - Jul 05 Sat/Sun 09:00 - 17:30 DTC Rm. 381
Jul 17 Fri 17:30 - 20:45 DTC Rm. 381
Jul 18 - Jul 19 Sat/Sun 09:00 - 17:30 DTC Rm. 381

Instructor

Erica Halvorsen

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$543.79

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run July 3rd - 5th and July 17th - 19th with the following class times: Fridays - 1730 - 2045 Saturdays and Sundays - 0900-1730 Class WILL be held on the Saturday of the Canada Day long weekend.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Develop effective public speaking skills by delivering oral presentations (individual and team) to audiences of diverse sizes.
  • Discuss how marketing creates value for customers in order to capture value from customers in return.
  • Describe marketing strategies and how marketers measure and manage the return on marketing.
  • Develop a SWOT analysis and competitive analysis.
  • Select suitable primary and secondary market research approaches.
  • Differentiate between consumer and business markets and their buying processes.
  • Conduct market segmentation, target market selection, and product positioning.
  • Describe the decisions marketers make throughout the product lifecycle for their products and services.
  • Outline how marketers build and manage brands to create brand equity.
  • Select product and channel strategies to create value, and pricing strategies to capture value in return.
  • Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).
  • Develop promotion budgets, messages, and strategic media choices for an integrated marketing communications plan.

Effective as of Fall 2019

Related Programs

MKTG 1102 is offered as a part of the following programs:

School of Business + Media

  1. Accounting
    Full-time   Diploma
  2. Accounting
    Part-time   Diploma
  3. Advanced Business Management
    Part-time/Distance & Online Learning   Certificate
  4. Advanced Human Resource Management
    Part-time   Certificate
  5. Business Administration
    Part-time/Distance & Online Learning   Associate Certificate
  6. Business Administration (General Option)
    Part-time   Diploma
  7. Business Administration (Global Studies Option)
    Part-time   Diploma
  8. Business Administration (Human Resources Option)
    Part-time   Diploma
  9. Business Administration (Management Option)
    Part-time   Diploma
  10. Business Administration (Marketing Option)
    Part-time   Diploma
  11. Business Fundamentals
    Full-time   Associate Certificate
  12. Business Information Technology Management
    Full-time   Diploma
  13. Business Management
    Part-time   Certificate
  14. Business Management
    Full-time   Diploma
  15. Business Operations Management
    Full-time   Diploma
  16. Digital Design and Development
    Full-time   Diploma
  17. Finance
    Full-time   Diploma
  18. Finance
    Part-time   Diploma
  19. Financial Management (Finance Option)
    Part-time   Certificate
  20. Financial Management (Professional Accounting Option)
    Part-time   Certificate
  21. Financial Planning
    Part-time   Diploma
  22. Financial Planning
    Full-time   Diploma
  23. Fire Executive Management
    Part-time/Distance & Online Learning   BCIT/Industry Partnership Certificate
  24. General Insurance and Risk Management
    Full-time   Diploma
  25. Global Business Studies
    Part-time   Certificate
  26. Graphic Communications Technology Management
    Full-time   Diploma
  27. Human Resource Management
    Full-time   Diploma
  28. International Business Management (Global Supply Chain Option)
    Full-time   Diploma
  29. International Business Management (International Business Option)
    Full-time   Diploma
  30. International Trade and Transportation Logistics
    Part-time   Certificate
  31. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  32. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  33. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  34. Marketing Management
    Part-time   Certificate
  35. Marketing Management (Entrepreneurship Option)
    Full-time   Diploma
  36. Marketing Management (General Option)
    Full-time   Diploma
  37. Marketing Management (Marketing Communications Option)
    Full-time   Diploma
  38. Marketing Management (Professional Sales Option)
    Full-time   Diploma
  39. Marketing Management (Tourism Management Option)
    Full-time   Diploma
  40. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  41. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  42. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  43. Marketing Management - Fundraising Management
    Part-time/Distance & Online Learning   Associate Certificate
  44. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  45. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  46. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  47. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  48. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  49. Media Techniques and Marketing Communications
    Part-time   Certificate
  50. Media Techniques for Business
    Part-time   Certificate
  51. Nonprofit Management
    Part-time/Distance & Online Learning   Associate Certificate
  52. Small Business Management
    Part-time/Distance & Online Learning   Statement of Completion
  53. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Spring/Summer 2020

Books for Spring/Summer 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Cei Digital: Marketing: The Core, 5Th Ce-Connect W Smartbook + Practice Mktg
Author Kerin
Copyright 2018
Binding Digital Version
ISBN 978-1-26030-497-8
Price $105.95
Choose One

Marketing: The Core W Connect & Practice Marketing Pkg
Author Kerin
Copyright 2018
Binding Kit/Set/Package
ISBN 978-1-26030-498-5
Price $119.95
Choose One

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Image not available
Cei Digital: Marketing: The Core, 5Th Ce-Connect W Smartbook + Practice Mktg
Author Kerin
Copyright 2018
Binding Digital Version
ISBN 978-1-26030-497-8
Price $105.95
Choose One

Marketing: The Core W Connect & Practice Marketing Pkg
Author Kerin
Copyright 2018
Binding Kit/Set/Package
ISBN 978-1-26030-498-5
Price $119.95
Choose One

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