MKTG 1102 - Essentials of Marketing
Marketing Management Part-time Studies Course
School of Business
Course Details
This course is an introduction to the fundamentals of marketing. In addition to the “four Ps” of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will develop a marketing plan and integrated marketing communications (IMC) plan based on a case study, which will be assessed on students’ application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.
Credits
3.0
Cost
$533.12 - $540.26 See individual course offerings below for actual costs.
Winter 2019
Below are 12 offerings of this course for the Winter 2019 term.
CRN 10001
Duration
Mon Jan 07 - Mon Apr 08 13 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Jan 07 - Apr 08 | Mon | 17:30 - 20:30 | DTC Rm. 381 |
Instructor
Joseph Cuzzetto
Course Outline
Cost
$533.12
Notes
- No Class on February 18 (Family Day)
Status
This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress and Full
CRN 46421
Duration
Mon Jan 07 - Sat Apr 06 13 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Jan 07 - Apr 06 | Online |
Instructor
Barbara Smith
Course Outline
Cost
$533.12
Notes
- Internet delivery format.
- Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress and Full
CRN 10003
Duration
Tue Jan 08 - Tue Apr 02 13 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Jan 08 - Apr 02 | Tue | 17:30 - 20:30 | DTC Rm. 476 |
Instructor
Mike Coates
Course Outline
Cost
$533.12
Status
This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress and Full
CRN 41524
Duration
Tue Jan 08 - Tue Apr 16 15 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Jan 08 - Apr 16 | Tue | 14:00 - 17:00 | DTC Rm. 481 |
Instructor
Donna Serviss
Course Outline
Cost
$533.12
Notes
- Priority is given to students who have joined the program: https://www.bcit.ca/study/programs/7985acert, but we anticipate some seats will be released for general enrolment If the program is not showing “full”, then there are seats available for general registration. If you wish to enter this course, please fill out the form at this link https://www.surveymonkey.ca/r/GVG6MJK Do NOT contact the Program Assistant to get approval. We will contact you within a few working days to let you know our decision.
Status
This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress and Full
CRN 43324
Duration
Tue Jan 08 - Tue Apr 16 15 Weeks
Instructor
Donna Serviss
Course Outline
Cost
$540.26
Notes
- Priority is given to students who have joined the program: https://www.bcit.ca/study/programs/7985acert, but we anticipate some seats will be released for general enrolment If the program is not showing “full”, then there are seats available for general registration. If you wish to enter this course, please fill out the form at this link https://www.surveymonkey.ca/r/GVG6MJK Do NOT contact the Program Assistant to get approval. We will contact you within a few working days to let you know our decision. This section is for students attending the full-time BMS program only. Contact Ron Kessler by e-mail at Ron_Kessler@bcit.ca if you have any questions.
Status
This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress and Full
CRN 78616
Duration
Tue Jan 08 - Tue Apr 02 13 Weeks
Instructor
Fair Gordon
Course Outline
Cost
$540.26
Status
This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress and Full
CRN 10004
Duration
Wed Jan 09 - Wed Apr 03 13 Weeks
Instructor
Margaret Vicic
Course Outline
Cost
$540.26
Status
This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress and Full
CRN 10011
Duration
Thu Jan 10 - Thu Apr 04 13 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Jan 10 - Apr 04 | Thu | 17:30 - 20:30 | DTC Rm. 381 |
Instructor
Joseph Cuzzetto
Course Outline
Cost
$533.12
Status
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress
CRN 79370
Duration
Thu Jan 10 - Thu Mar 28 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Jan 10 - Mar 28 | Thu | 08:45 - 12:00 | DTC Rm. 481 |
Instructor
Mike Coates
Course Outline
Cost
$533.12
Status
This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress and Full
CRN 85455
Duration
Sun Jan 13 - Sun Feb 24 6 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Jan 13 - Feb 24 | Sun | 09:00 - 15:30 | DTC Rm. 481 |
Instructor
Kathleen Wong
Course Outline
Cost
$533.12
Notes
- No classes on February 17 (Family Day) due to stat holiday
Status
This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress and Full
CRN 79369
Duration
Sat Feb 16 - Sat Mar 23 6 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Feb 16 - Mar 23 | Sat | 09:00 - 15:30 | DTC Rm. 795 |
Instructor
Donna Serviss
Course Outline
Cost
$533.12
Notes
- Due to the intensive and interactive nature of this course students are required to attend all classes.
Status
This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress and Full
CRN 81213
Duration
Fri Mar 08 - Sun Mar 17 3 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Mar 08 | Fri | 17:30 - 20:30 | DTC Rm. 362 |
| Mar 09 - Mar 10 | Sat/Sun | 08:30 - 16:45 | DTC Rm. 362 |
| Mar 15 | Fri | 17:30 - 20:30 | DTC Rm. 362 |
| Mar 16 - Mar 17 | Sat/Sun | 08:30 - 16:45 | DTC Rm. 362 |
Instructor
Joseph Cuzzetto
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$533.12
Notes
- Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run March 8-10 and 15-17 with the following class times: Fridays - 1730 - 2030 Saturdays and Sundays - 0830-1645
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
Spring/Summer 2019
Below are 10 offerings of this course for the Spring/Summer 2019 term.
CRN 61992
Duration
Fri Jul 05 - Sun Jul 21 3 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Jul 05 | Fri | 17:30 - 20:45 | DTC Rm. 381 |
| Jul 06 - Jul 07 | Sat/Sun | 09:00 - 17:30 | DTC Rm. 381 |
| Jul 19 | Fri | 17:30 - 20:45 | DTC Rm. 381 |
| Jul 20 - Jul 21 | Sat/Sun | 09:00 - 17:30 | DTC Rm. 381 |
Instructor
Erica Halvorsen
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$533.12
Notes
- Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run July 5-7 and 19-21 with the following class times: Fridays - 1730 - 2045 Saturdays and Sundays - 0900-1730 No class July 12-14
Status
CRN 50107
Duration
Mon Apr 08 - Sat Jul 06 13 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Apr 08 - Jul 06 | Online |
Instructor
Barbara Smith
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$533.12
Notes
- Internet delivery format.
- Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
CRN 20345
Duration
Tue Apr 09 - Tue Jul 02 13 Weeks
Instructor
Margaret Vicic
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$540.26
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
CRN 50942
Duration
Thu Apr 11 - Thu Jul 04 13 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Apr 11 - Jul 04 | Thu | 17:30 - 20:30 | DTC Rm. 381 |
Instructor
Joseph Cuzzetto
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$533.12
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
CRN 61991
Duration
Fri May 03 - Sun May 12 3 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| May 03 | Fri | 17:30 - 20:45 | DTC Rm. 381 |
| May 04 - May 05 | Sat/Sun | 09:00 - 17:30 | DTC Rm. 381 |
| May 10 | Fri | 17:30 - 20:45 | DTC Rm. 381 |
| May 11 - May 12 | Sat/Sun | 09:00 - 17:30 | DTC Rm. 381 |
Instructor
Joseph Cuzzetto
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$533.12
Notes
- Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run May 4-6 and 11-13 with the following class times: Fridays - 1730 - 2045 and Saturdays and Sundays - 0900-1730.
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
CRN 64287
Duration
Wed May 08 - Wed Jul 31 13 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| May 08 - Jul 31 | Wed | 17:30 - 20:30 | DTC Rm. 820 |
Instructor
Meaghan Taylor
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$533.12
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
CRN 23048
Duration
Mon May 13 - Fri May 17 5 Days
Class Meeting Times
| Dates | Days | Times | Locations |
| May 13 - May 17 | Mon - Fri | 08:45 - 17:00 | DTC Rm. 820 |
Instructor
Mike Coates
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$533.12
Notes
- Weeklong courses are intensive due to the reduced time for independent study between classes. Students are advised to plan for several hours of study after class on Monday, Tuesday, Wednesday and Thursday during the course. All classes must be attended to pass.
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
CRN 65585
Duration
Mon May 20 - Sat Aug 17 13 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| May 20 - Aug 17 | Online |
Instructor
Barbara Smith
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$533.12
Notes
- Internet delivery format.
- Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
CRN 61258
Duration
Sat May 25 - Sat Jun 29 6 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| May 25 - Jun 29 | Sat | 09:00 - 16:00 | DTC Rm. 830 |
Instructor
Erica Halvorsen
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$533.12
Notes
- Mandatory attendance is required for all classes.
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
CRN 60535
Duration
Tue Jul 02 - Thu Aug 08 6 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Jul 02 - Aug 08 | Tue/Thu | 17:30 - 20:45 | DTC Rm. 476 |
Instructor
Meaghan Taylor
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$533.12
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
Learning Outcomes
Upon successful completion, the student will be able to:
- Discuss how marketing creates value for customers in order to capture value from customers in return.
- Describe marketing strategies and how marketers measure and manage the return on marketing.
- Develop a SWOT analysis and competitive analysis.
- Select suitable primary and secondary market research approaches.
- Differentiate between consumer and business markets and their buying processes.
- Conduct market segmentation, target market selection, and product positioning.
- Describe the decisions marketers make throughout the product lifecycle for their products and services.
- Outline how marketers build and manage brands to create brand equity.
- Select product and channel strategies to create value, and pricing strategies to capture value in return.
- Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).
- Develop promotion budgets, messages, and strategic media choices for an integrated marketing communications plan.
Effective as of Fall 2018
Related Programs
MKTG 1102 is offered as a part of the following programs:
School of Business
- Accounting
Full-time Diploma - Accounting
Part-time Diploma - Advanced Business Management
Part-time/Distance & Online Learning Certificate - Advanced Human Resource Management
Part-time Certificate - Business Administration
Part-time/Distance & Online Learning Associate Certificate - Business Administration (General Option)
Part-time Diploma - Business Administration (Global Studies Option)
Part-time Diploma - Business Administration (Human Resources Option)
Part-time Diploma - Business Administration (Management Option)
Part-time Diploma - Business Administration (Marketing Option)
Part-time Diploma - Business Fundamentals
Full-time Associate Certificate - Business Information Technology Management
Full-time Diploma - Business Management
Part-time Certificate - Business Management
Full-time Diploma - Business Management Studies (BMS)
Full-time Associate Certificate - Business Operations Management
Full-time Diploma - Digital Design and Development
Full-time Diploma - Finance
Full-time Diploma - Finance
Part-time Diploma - Financial Management (Finance Option)
Part-time Certificate - Financial Management (Professional Accounting Option)
Part-time Certificate - Financial Planning
Part-time Diploma - Financial Planning
Full-time Diploma - Fire Executive Management
Part-time/Distance & Online Learning BCIT/Industry Partnership Certificate - General Insurance and Risk Management
Full-time Diploma - Global Business Studies
Part-time Certificate - Graphic Communications Technology Management
Full-time Diploma - Human Resource Management
Full-time Diploma - International Business Management (Global Supply Chain Option)
Full-time Diploma - International Business Management (International Business Option)
Full-time Diploma - International Trade and Transportation Logistics
Part-time Certificate - Marketing Management (Marketing Communications Option)
Part-time Certificate - Marketing Management (Professional Sales Option)
Part-time Certificate - Marketing Management (Tourism Management Option)
Part-time Certificate - Marketing Management
Part-time Certificate - Marketing Management (Entrepreneurship Option)
Full-time Diploma - Marketing Management (General Option)
Full-time Diploma - Marketing Management (Marketing Communications Option)
Full-time Diploma - Marketing Management (Professional Real Estate Option)
Full-time Diploma - Marketing Management (Professional Sales Option)
Full-time Diploma - Marketing Management (Tourism Management Option)
Full-time Diploma - Marketing Management - Customer Relationship Marketing
Part-time Associate Certificate - Marketing Management - Entrepreneurship
Part-time Associate Certificate - Marketing Management - Event Marketing
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Fundraising Management
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Marketing Communications
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Public Relations
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Retail Marketing Management
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Sales Skills
Part-time Associate Certificate - Marketing Management - Tourism Management
Part-time Associate Certificate - Media Techniques and Marketing Communications
Part-time Certificate - Media Techniques for Business
Part-time Certificate - Nonprofit Management
Part-time/Distance & Online Learning Associate Certificate - Small Business Management
Part-time/Distance & Online Learning Statement of Completion - Social Media and Digital Marketing
Part-time/Distance & Online Learning Statement of Completion
Books & Supplies
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Winter 2019
Books for Winter 2019 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
BCIT Downtown Campus Bookstore
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
Image not available
| Cei Digital: Marketing: The Core, 5Th Ce-Connect W Smartbook + Practice Mktg | |
|---|---|
| Author | Kerin |
| Copyright | 2018 |
| Binding | Digital Version |
| ISBN | 978-1-26030-497-8 |
| Price | $100.00 |
| Choose One | |
| Marketing: The Core W Connect & Practice Marketing Pkg | |
|---|---|
| Author | Kerin |
| Copyright | 2018 |
| Binding | Kit/Set/Package |
| ISBN | 978-1-26030-498-5 |
| Price | $119.95 |
| Choose One | |
BCIT Distance & Online Learning Bookstore
If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.
Image not available
| Cei Digital: Marketing: The Core, 5Th Ce-Connect W Smartbook + Practice Mktg | |
|---|---|
| Author | Kerin |
| Copyright | 2018 |
| Binding | Digital Version |
| ISBN | 978-1-26030-497-8 |
| Price | $100.00 |
| Choose One | |
| Marketing: The Core W Connect & Practice Marketing Pkg | |
|---|---|
| Author | Kerin |
| Copyright | 2018 |
| Binding | Kit/Set/Package |
| ISBN | 978-1-26030-498-5 |
| Price | $119.95 |
| Choose One | |
BCIT Burnaby Bookstore
If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.
Image not available
| Cei Digital: Marketing: The Core, 5Th Ce-Connect W Smartbook + Practice Mktg | |
|---|---|
| Author | Kerin |
| Copyright | 2018 |
| Binding | Digital Version |
| ISBN | 978-1-26030-497-8 |
| Price | $100.00 |
| Choose One | |
| Marketing: The Core W Connect & Practice Marketing Pkg | |
|---|---|
| Author | Kerin |
| Copyright | 2018 |
| Binding | Kit/Set/Package |
| ISBN | 978-1-26030-498-5 |
| Price | $119.95 |
| Choose One | |
Spring/Summer 2019
No information on books is currently available for Spring/Summer 2019 offerings of this course.
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