This course is an introduction to the fundamentals of marketing. In addition to the “four Ps” of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will develop a marketing plan and integrated marketing communications (IMC) plan based on a case study, which will be assessed on students’ application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.
Credits
3.0
Cost
$522.76 - $528.47 See individual course offerings below for actual costs.
Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run May 4-6 and 11-13 with the following class times: Fridays - 1730 - 2045 and Saturdays and Sundays - 0900-1730.
Status
One seat remaining as of Apr 20, 2018 3:18 pm PDT. Seats remaining may change at any time prior to registration and payment.
Weeklong courses are intensive due to the reduced time for independent study between classes. Students are advised to plan for several hours of study after class on Monday, Tuesday, Wednesday and Thursday during the course. All classes must be attended to pass.
Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
Students should be aware that this section will be taught along with international students in the IBMS program, and the course may be modified from other sections of PTS study to meet their needs (such as having a longer format and language issues may occur. Please be advised that this course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire – through BCIT’s book store, either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Condensed format. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run July 13-15 and 27-29 with the following class times: Fridays - 1730 - 2045 Saturdays and Sundays - 0900-1730 No class July 20-22
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
Learning Outcomes
Upon successful completion, the student will be able to:
Discuss how marketing creates value for customers in order to capture value from customers in return.
Describe marketing strategies and how marketers measure and manage the return on marketing.
Outline the social impact of marketing.
Develop a SWOT analysis and competitive analysis.
Select suitable primary and secondary market research.
Differentiate between consumer and business markets and their buying processes.
Conduct market segmentation, target market selection, and product positioning.
Describe the decisions marketers make throughout the product life cycle for their products and services.
Outline how marketers build and manage brands to create brand equity.
Select product and channel strategies to create value, and pricing strategies to capture value in return.
Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).
Develop promotion budgets, messages, and strategic media choices for an integrated marketing communications plan.
Discuss how marketers make international marketing decisions.
Effective as of Fall 2017
Related Programs
MKTG 1102 is offered as a part of the following programs:
Books for Spring/Summer 2018 offerings of this course are available in the following BCIT
online bookstores. Please choose the bookstore appropriate for the offering
you are considering.
BCIT Downtown Campus Bookstore
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
Marketing: An Introduction, Sixth Canadian Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (6th Edition)
Author
Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
Publisher
Pearson Canada
Copyright
2017
Binding
Kit/Set/Package
ISBN
978-0-13447-052-8
Price
$139.95
Choose One
MyMarketingLab My Marketing Lab access code for Marketing and Introduction 6th Canadian Edition
Author
Marketing an Introduction
Publisher
Pearson
Copyright
2017
Binding
Digital Version
ISBN
978-0-13430-087-0
Price
$92.50
Choose One
BCIT Distance & Online Learning Bookstore
If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.
Marketing: An Introduction, Sixth Canadian Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (6th Edition)
Author
Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
Publisher
Pearson Canada
Copyright
2017
Binding
Kit/Set/Package
ISBN
978-0-13447-052-8
Price
$139.95
Choose One
MyMarketingLab My Marketing Lab access code for Marketing and Introduction 6th Canadian Edition
Author
Marketing an Introduction
Publisher
Pearson
Copyright
2017
Binding
Digital Version
ISBN
978-0-13430-087-0
Price
$92.50
Choose One
BCIT Burnaby Bookstore
If you are taking this course, but are not taking it through either Distance
Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.
Marketing: An Introduction, Sixth Canadian Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (6th Edition)
Author
Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
Publisher
Pearson Canada
Copyright
2017
Binding
Kit/Set/Package
ISBN
978-0-13447-052-8
Price
$139.95
Choose One
MyMarketingLab My Marketing Lab access code for Marketing and Introduction 6th Canadian Edition
Author
Marketing an Introduction
Publisher
Pearson
Copyright
2017
Binding
Digital Version
ISBN
978-0-13430-087-0
Price
$92.50
Choose One
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Registration is now open for the Spring/Summer 2018 term.
Classroom Locations
Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.
