MKTG 1102 - Essentials of Marketing
Marketing Management Part-time Studies Course
School of Business + Media
To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. Spring and Summer PTS classes are being delivered in an online format unless you are notified otherwise.
Course Details
Marketing 1102 is an introduction to the fundamentals of marketing. In addition to the "four Ps" of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company, which will be assessed on students' application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.
Credits
3.0
Cost
$519.26 - $554.39 See individual course offerings below for actual costs.
Spring/Summer 2020
Below are five offerings of this course for the Spring/Summer 2020 term.
CRN 56772
Duration
Tue May 05 - Tue Aug 11 15 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| May 05 - Aug 11 | Tue | 08:30 - 11:20 | BBY Online Delivery |
| Jun 16 - Aug 11 | Tue | 08:30 - 11:20 | BBY Online Delivery |
Instructor
Donna Serviss
Course Outline
Cost
$552.36
Notes
- Please note that this section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). As this is the case, the course will be taught in a way that accommodates the needs of English Language Learners. Please be advised that this course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire – through BCIT’s book store, either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.
Status
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress
CRN 64287
Duration
Wed May 06 - Wed Jul 29 13 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| May 06 - Jul 29 | Wed | 17:30 - 20:30 | DTC Online Delivery |
Instructor
Meaghan Taylor
Course Outline
Cost
$543.79
Status
This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress and Full
CRN 65585
Duration
Mon May 25 - Sat Aug 22 13 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| May 25 - Aug 22 | Online |
Instructor
Barbara Smith
Course Outline
Cost
$543.79
Notes
- Internet delivery format.
- Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress
CRN 60535
Duration
Tue Jun 30 - Thu Aug 06 6 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Jun 30 - Aug 06 | Tue/Thu | 17:30 - 20:45 | DTC Online Delivery |
Instructor
Meaghan Taylor
Course Outline
Cost
$543.79
Status
This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress and Full
CRN 61992
Duration
Fri Jul 03 - Sun Jul 19 3 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Jul 03 | Fri | 17:30 - 20:45 | DTC Online Delivery |
| Jul 04 - Jul 05 | Sat/Sun | 09:00 - 17:30 | DTC Online Delivery |
| Jul 17 | Fri | 17:30 - 20:45 | DTC Online Delivery |
| Jul 18 - Jul 19 | Sat/Sun | 09:00 - 17:30 | DTC Online Delivery |
Instructor
Erica Halvorsen
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$543.79
Notes
- Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run July 3rd - 5th and July 17th - 19th with the following class times: Fridays - 1730 - 2045 Saturdays and Sundays - 0900-1730 Class WILL be held on the Saturday of the Canada Day long weekend.
Status
This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress and Full
Fall 2020
Below are 18 offerings of this course for the Fall 2020 term.
CRN 33280
Duration
Tue Sep 08 - Tue Dec 15 15 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Sep 08 - Dec 15 | Tue | 08:30 - 11:20 | BBY |
Instructor
Donna Serviss
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$554.39
Notes
- Departmental approval needed
- To request registration, please select BFUN on the waitlist found at https://sobptswaitlist.bcitsitecentre.ca/. This section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). As this is the case, the course will be taught in a way that accommodates the needs of English Language Learners. If you have any questions, please contact the Program Assistant, Sarah Chanway at schanway@bcit.ca. This course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.
Status
CRN 39424
Duration
Fri Sep 11 - Sun Sep 27 3 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Sep 11 | Fri | 17:30 - 20:30 | DTC |
| Sep 12 - Sep 13 | Sat/Sun | 09:00 - 17:30 | DTC |
| Sep 25 | Fri | 17:30 - 20:30 | DTC |
| Sep 26 - Sep 27 | Sat/Sun | 09:00 - 17:30 | DTC |
Instructor
Erica Bearss
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$544.39
Notes
- Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Sept 11-13 and Sept 25-27 with the following class times: Fridays 1730-2030 Saturdays and Sundays 0900-1730 No class held the weekend of September 18-20
Status
CRN 46531
Duration
Fri Oct 30 - Sun Nov 15 3 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Oct 30 - Nov 15 | Sat/Sun | 09:00 - 17:00 | BBY |
| Oct 30 - Nov 15 | Fri | 17:30 - 20:30 | BBY |
Instructor
Erica Bearss
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$554.39
Notes
- This course will run on two weekends as follows: October 30, 31, Nov 01 and November 13-15 Friday 1730-2030 Saturday 0900-1700 Sunday 0900-1700 No classes held on the weekend of November 06-08
Status
CRN 45432
Duration
Fri Nov 13 - Sun Nov 29 3 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Nov 13 | Fri | 17:30 - 20:30 | DTC |
| Nov 14 - Nov 15 | Sat/Sun | 09:00 - 17:30 | DTC |
| Nov 27 | Fri | 17:30 - 20:30 | DTC |
| Nov 28 - Nov 29 | Sat/Sun | 09:00 - 17:30 | DTC |
Instructor
Joseph Cuzzetto
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$544.39
Notes
- Due to the intensive and interactive nature of this course, students are required to attend all classes. Classes will run Nov 13-15 and Nov 27-29 with the following class times: Fridays 1730– 2030 Saturdays and Sundays 0900-1730 No class held the weekend of Nov 20-22
Status
CRN 32386
Duration
Mon Sep 07 - Sat Dec 05 13 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Sep 07 - Dec 05 | Online |
Instructor
Barbara Smith
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$519.26
Notes
- Internet delivery format.
- Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
CRN 47070
Duration
Mon Sep 07 - Sat Dec 05 13 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Sep 07 - Dec 05 | Online |
Instructor
Joe Freeburn
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$519.26
Notes
- Internet delivery format.
- Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
CRN 30715
Duration
Tue Sep 08 - Tue Dec 01 13 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Sep 08 - Dec 01 | Tue | 17:30 - 20:30 | DTC |
Instructor
Raymond Yang
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$544.39
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
CRN 31629
Duration
Tue Sep 08 - Tue Nov 24 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Sep 08 - Nov 24 | Tue | 13:00 - 16:15 | DTC |
Instructor
Mike Coates
Course Outline
Cost
$544.39
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
CRN 47262
Duration
Tue Sep 08 - Sat Nov 28 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Sep 08 - Nov 28 | Online |
Instructor
Erin Whittle
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$519.26
Notes
- Internet delivery format.
- Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
CRN 38509
Duration
Wed Sep 09 - Wed Nov 25 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Sep 09 - Nov 25 | Wed | 08:45 - 12:00 | DTC |
Instructor
Donna Serviss
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$544.39
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
CRN 30719
Duration
Thu Sep 10 - Thu Dec 03 13 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Sep 10 - Dec 03 | Thu | 18:30 - 21:30 | BBY |
Instructor
Margaret Vicic
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$554.39
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
CRN 44200
Duration
Thu Sep 10 - Thu Nov 26 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Sep 10 - Nov 26 | Thu | 18:30 - 21:30 | BBY |
Instructor
Max Jarrar
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$554.39
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
CRN 43299
Duration
Fri Sep 11 - Fri Nov 27 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Sep 11 - Nov 27 | Fri | 17:30 - 20:45 | DTC |
Instructor
Meaghan Taylor
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$544.39
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
CRN 45007
Duration
Sat Sep 12 - Sat Oct 17 6 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Sep 12 - Oct 17 | Online |
Instructor
Fair Gordon
Course Outline
Cost
$519.26
Notes
- Internet delivery format.
- Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
CRN 30713
Duration
Mon Sep 14 - Mon Dec 14 13 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Sep 14 - Dec 14 | Mon | 17:30 - 20:30 | DTC |
Instructor
Joseph Cuzzetto
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$544.39
Notes
- No class held on October 12th - Thanksgiving Day
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
CRN 38318
Duration
Mon Sep 14 - Mon Dec 14 13 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Sep 14 - Dec 14 | Mon | 18:30 - 21:30 | BBY |
Instructor
Fair Gordon
Course Outline
Cost
$554.39
Notes
- No class heldo n October 12th - Thanksgiving Day
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
CRN 45433
Duration
Mon Sep 14 - Mon Dec 14 13 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Sep 14 - Dec 14 | Mon | 17:30 - 20:30 | DTC |
Instructor
TBD
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$544.39
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
CRN 46532
Duration
Mon Sep 14 - Mon Dec 14 13 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Sep 14 - Dec 14 | Mon | 18:30 - 21:30 | BBY |
Instructor
Tom Chan
Course Outline
Cost
$554.39
Notes
- No class held on October 12th - Thanksgiving Day.
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Discuss how marketing creates value for customers in order to capture value from customers in return.
- Describe marketing strategies and how marketers measure and manage the return on marketing.
- Develop a SWOT analysis and competitive analysis.
- Select suitable primary and secondary market research approaches.
- Differentiate between consumer and business markets and their buying processes.
- Conduct market segmentation, target market selection, and product positioning.
- Describe the decisions marketers make throughout the product life cycle for their products and services.
- Outline how marketers build and manage brands to create brand equity.
- Select product and channel strategies to create value, and pricing strategies to capture value in return.
- Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).
Effective as of Winter 2020
Related Programs
MKTG 1102 is offered as a part of the following programs:
School of Business + Media
- Accounting
Full-time Diploma - Accounting
Part-time Diploma - Advanced Business Management
Part-time/Distance & Online Learning Certificate - Advanced Human Resource Management
Part-time Certificate - Business Administration
Part-time/Distance & Online Learning Associate Certificate - Business Administration (General Option)
Part-time Diploma - Business Administration (Global Studies Option)
Part-time Diploma - Business Administration (Human Resources Option)
Part-time Diploma - Business Administration (Management Option)
Part-time Diploma - Business Administration (Marketing Option)
Part-time Diploma - Business Fundamentals
Full-time Associate Certificate - Business Information Technology Management
Full-time Diploma - Business Information Technology Management (Artificial Intelligence Management Option)
Full-time Diploma - Business Information Technology Management (Enterprise Systems Management Option)
Full-time Diploma - Business Management
Part-time Certificate - Business Management
Full-time Diploma - Business Operations Management
Full-time Diploma - Digital Design and Development
Full-time Diploma - Finance
Full-time Diploma - Finance
Part-time Diploma - Financial Management (Finance Option)
Part-time Certificate - Financial Management (Professional Accounting Option)
Part-time Certificate - Financial Planning
Part-time Diploma - Financial Planning
Full-time Diploma - Fire Executive Management
Part-time/Distance & Online Learning BCIT/Industry Partnership Certificate - General Insurance and Risk Management
Full-time Diploma - Global Business Studies
Part-time Certificate - Graphic Communications Technology Management
Full-time Diploma - Human Resource Management
Full-time Diploma - International Business Management (Global Supply Chain Option)
Full-time Diploma - International Business Management (International Business Option)
Full-time Diploma - International Trade and Transportation Logistics
Part-time Certificate - Marketing Management (Marketing Communications Option)
Part-time Certificate - Marketing Management
Part-time Certificate - Marketing Management (Professional Sales Option)
Part-time Certificate - Marketing Management (Entrepreneurship Option)
Full-time Diploma - Marketing Management (General Option)
Full-time Diploma - Marketing Management (Marketing Communications Option)
Full-time Diploma - Marketing Management (Professional Sales Option)
Full-time Diploma - Marketing Management (Tourism Management Option)
Full-time Diploma - Marketing Management - Customer Relationship Marketing
Part-time Associate Certificate - Marketing Management - Entrepreneurship
Part-time Associate Certificate - Marketing Management - Event Marketing
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Fundraising Management
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Marketing Communications
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Public Relations
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Retail Marketing Management
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Sales Skills
Part-time Associate Certificate - Media Techniques and Marketing Communications
Part-time Certificate - Media Techniques for Business
Part-time Certificate - Nonprofit Management
Part-time/Distance & Online Learning Associate Certificate - Small Business Management
Part-time/Distance & Online Learning Statement of Completion - Social Media and Digital Marketing
Part-time/Distance & Online Learning Statement of Completion
Books & Supplies
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Spring/Summer 2020
Books for Spring/Summer 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
BCIT Downtown Campus Bookstore
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
Image not available
| Cei Digital: Marketing: The Core, 5Th Ce-Connect W Smartbook + Practice Mktg | |
|---|---|
| Author | Kerin |
| Copyright | 2018 |
| Binding | Digital Version |
| ISBN | 978-1-26030-497-8 |
| Price | $105.95 |
| Choose One | |
| Marketing: The Core W Connect & Practice Marketing Pkg | |
|---|---|
| Author | Kerin |
| Copyright | 2018 |
| Binding | Kit/Set/Package |
| ISBN | 978-1-26030-498-5 |
| Price | $119.95 |
| Choose One | |
Image not available
| Cei Digital: Practice Marketing Simulation (180 Days) | |
|---|---|
| Author | Mccool |
| Copyright | 2020 |
| Binding | Digital Version |
| ISBN | 978-1-26416-083-9 |
| Price | $61.50 |
| Optional | |
BCIT Distance & Online Learning Bookstore
If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.
Image not available
| Cei Digital: Marketing: The Core, 5Th Ce-Connect W Smartbook + Practice Mktg | |
|---|---|
| Author | Kerin |
| Copyright | 2018 |
| Binding | Digital Version |
| ISBN | 978-1-26030-497-8 |
| Price | $105.95 |
| Choose One | |
| Marketing: The Core W Connect & Practice Marketing Pkg | |
|---|---|
| Author | Kerin |
| Copyright | 2018 |
| Binding | Kit/Set/Package |
| ISBN | 978-1-26030-498-5 |
| Price | $119.95 |
| Choose One | |
Image not available
| Cei Digital: Practice Marketing Simulation (180 Days) | |
|---|---|
| Author | Mccool |
| Copyright | 2020 |
| Binding | Digital Version |
| ISBN | 978-1-26416-083-9 |
| Price | $61.50 |
| Optional | |
Fall 2020
Books for Fall 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
BCIT Burnaby Bookstore
If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.
Image not available
| Cei Digital: Marketing: The Core, 5Th Ce-Connect W Smartbook + Practice Mktg | |
|---|---|
| Author | Kerin |
| Copyright | 2018 |
| Binding | Digital Version |
| ISBN | 978-1-26030-497-8 |
| Price | $105.95 |
| Choose One | |
| Marketing: The Core W Connect & Practice Marketing Pkg | |
|---|---|
| Author | Kerin |
| Copyright | 2018 |
| Binding | Kit/Set/Package |
| ISBN | 978-1-26030-498-5 |
| Price | $119.95 |
| Choose One | |
Image not available
| Cei Digital: Practice Marketing Simulation (180 Days) | |
|---|---|
| Author | Mccool |
| Copyright | 2020 |
| Binding | Digital Version |
| ISBN | 978-1-26416-083-9 |
| Price | $61.50 |
| Optional | |
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