British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1102

BCIT

MKTG 1102 - Essentials of Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

This course is an introduction to the fundamentals of marketing. In addition to the “four Ps” of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will develop a marketing plan and integrated marketing communications (IMC) plan based on a case study, which will be assessed on students’ application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.

Credits

3.0

Cost

$512.65 - $513.15 See individual course offerings below for actual costs.

Spring/Summer 2017

Below are four offerings of this course for the Spring/Summer 2017 term.

CRN 59828

Tue May 02 - Tue Aug 08 15 Weeks

Class Meeting Times

Dates Days Times Locations
May 02 - Aug 08 Tue 13:30 - 16:20 BBY SE06 Rm. 209

Instructor

Donna Serviss

Course Outline

Cost

$512.65

Notes

  1. Students should be aware that this section will be taught along with international students in the IBMS program, and the course may be modified from other sections of PTS study to meet their needs (such as having a longer format and language issues may occur. Please be advised that this course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire – through BCIT’s book store, either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 64287

Wed May 10 - Wed Aug 02 13 Weeks

Class Meeting Times

Dates Days Times Locations
May 10 - Aug 02 Wed 17:30 - 20:30 DTC Rm. 462

Instructor

Meaghan Taylor

Course Outline

Cost

$512.65

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 60535

Tue Jul 04 - Thu Aug 10 6 Weeks

Class Meeting Times

Dates Days Times Locations
Jul 04 - Aug 10 Tue/Thu 17:30 - 20:45 DTC Rm. 362

Instructor

Meaghan Taylor

Course Outline

Cost

$512.65

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 61992

Fri Jul 14 - Sun Jul 30 3 Weeks

Class Meeting Times

Dates Days Times Locations
Jul 14 Fri 17:30 - 20:45 DTC Rm. 682
Jul 15 - Jul 16 Sat/Sun 09:00 - 17:30 DTC Rm. 682
Jul 28 Fri 17:30 - 20:45 DTC Rm. 682
Jul 29 - Jul 30 Sat/Sun 09:00 - 17:30 DTC Rm. 682

Instructor

Erica Halvorsen

Course Outline

Cost

$512.65

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run July 14-16 and 28-30 with the following class times: Fridays - 1730 - 2045 Saturdays and Sundays - 0900-1730 No class July 21-23

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Fall 2017

Below are 11 offerings of this course for the Fall 2017 term.

CRN 32386

Mon Sep 11 - Sat Dec 09 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 11 - Dec 09 Online

Instructor

Barbara Smith

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$513.15

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

Five seats remaining as of Jul 20, 2017 11:27 am PDT. Seats remaining may change at any time prior to registration and payment.

CRN 38318

Mon Sep 11 - Mon Dec 11 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 11 - Dec 11 Mon 18:30 - 21:30 BBY SW01 Rm. 3190

Instructor

Fair Gordon

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$513.15

Notes

  1. No class on October 9 due to stat holiday.

CRN 30715

Tue Sep 12 - Tue Dec 05 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Dec 05 Tue 17:30 - 20:30 DTC Rm. 652

Instructor

Raymond Yang

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$513.15

Six seats remaining as of Jul 20, 2017 11:27 am PDT. Seats remaining may change at any time prior to registration and payment.

CRN 38509

Wed Sep 13 - Wed Nov 29 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 13 - Nov 29 Wed 08:45 - 12:00 DTC Rm. 483

Instructor

Erica Halvorsen

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$513.15

CRN 30719

Thu Sep 14 - Thu Dec 07 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 14 - Dec 07 Thu 18:30 - 21:30 BBY SW01 Rm. 2016

Instructor

Margaret Vicic

Course Outline

Cost

$513.15

CRN 31629

Thu Sep 14 - Thu Nov 30 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 14 - Nov 30 Thu 13:00 - 16:15 DTC Rm. 481

Instructor

Mike Coates

Course Outline

Cost

$513.15

CRN 39424

Fri Sep 15 - Sun Oct 01 3 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 15 Fri 17:30 - 20:30 DTC Rm. 376
Sep 16 - Sep 17 Sat/Sun 09:00 - 17:30 DTC Rm. 376
Sep 29 Fri 17:30 - 20:30 DTC Rm. 376
Sep 30 - Oct 01 Sat/Sun 09:00 - 17:30 DTC Rm. 376

Instructor

Erica Halvorsen

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$513.15

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Sept 15 - 17 and Sept 29 - Oct 1 with the following class times: Fridays - 1730-2030 and Saturdays and Sundays - 0900-1730 No class weekend of September 22-24

CRN 43299

Fri Sep 15 - Fri Dec 01 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 15 - Dec 01 Fri 17:30 - 20:45 DTC Rm. 481

Instructor

Meaghan Taylor

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$513.15

CRN 44200

Sun Sep 17 - Sun Oct 29 6 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 17 - Oct 29 Sun 09:00 - 16:30 DTC Rm. 481

Instructor

Kathleen Wong

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$513.15

Notes

  1. No class on October 8 due to stat holiday.

CRN 37667

Tue Sep 05 - Tue Dec 12 15 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 05 - Dec 12 Tue 08:30 - 11:20 BBY SE06 Rm. 112

Instructor

Donna Serviss

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$513.15

Notes

  1. Students should be aware that this section will be taught along with international students in the IBMS program, and the course may be modified from other sections of PTS study to meet their needs (such as having a longer format and language issues may occur). Please be advised that this course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire – through BCIT’s book store, either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 30713

Mon Sep 11 - Mon Dec 11 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 11 - Dec 11 Mon 17:30 - 20:30 DTC Rm. 381

Instructor

Joseph Cuzzetto

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$513.15

Notes

  1. No class on October 9 due to stat holiday.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion, the student will be able to:

  • Discuss how marketing creates value for customers in order to capture value from customers in return.
  • Describe marketing strategies and how marketers measure and manage the return on marketing.
  • Outline the social impact of marketing.
  • Develop a SWOT analysis and competitive analysis.
  • Select suitable primary and secondary market research.
  • Differentiate between consumer and business markets and their buying processes.
  • Conduct market segmentation, target market selection, and product positioning.
  • Describe the decisions marketers make throughout the product life cycle for their products and services.
  • Outline how marketers build and manage brands to create brand equity.
  • Select product and channel strategies to create value, and pricing strategies to capture value in return.
  • Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).
  • Develop promotion budgets, messages, and strategic media choices for an integrated marketing communications plan.
  • Discuss how marketers make international marketing decisions.

Effective as of Fall 2017

Related Programs

MKTG 1102 is offered as a part of the following programs:

School of Business

  1. Accounting
    Full-time   Diploma
  2. Accounting
    Part-time   Diploma
  3. Advanced Business Management
    Part-time/Distance & Online Learning   Certificate
  4. Advanced Human Resource Management
    Part-time   Certificate
  5. Business Administration
    Part-time/Distance & Online Learning   Associate Certificate
  6. Business Administration (General Option)
    Part-time   Diploma
  7. Business Administration (Global Studies Option)
    Part-time   Diploma
  8. Business Administration (Human Resources Option)
    Part-time   Diploma
  9. Business Administration (Management Option)
    Part-time   Diploma
  10. Business Administration (Marketing Option)
    Part-time   Diploma
  11. Business Essentials
    Part-time/Distance & Online Learning   Associate Certificate
  12. Business Information Technology Management
    Full-time   Diploma
  13. Business Management
    Part-time   Certificate
  14. Business Management
    Full-time   Diploma
  15. Business Management Studies (BMS)
    Full-time   Associate Certificate
  16. Business Operations Management
    Full-time   Diploma
  17. Digital Design and Development
    Full-time   Diploma
  18. Finance
    Full-time   Diploma
  19. Finance
    Part-time   Diploma
  20. Financial Management (Finance Option)
    Part-time   Certificate
  21. Financial Management (Professional Accounting Option)
    Part-time   Certificate
  22. Financial Planning
    Part-time   Diploma
  23. Financial Planning
    Full-time   Diploma
  24. Fire Executive Management
    Part-time/Distance & Online Learning   BCIT/Industry Partnership Certificate
  25. General Insurance and Risk Management
    Full-time   Diploma
  26. Global Business Studies
    Part-time   Certificate
  27. Graphic Communications Technology Management
    Full-time   Diploma
  28. Human Resource Management
    Full-time   Diploma
  29. International Business Management (Global Supply Chain Option)
    Full-time   Diploma
  30. International Business Management (International Business Option)
    Full-time   Diploma
  31. International Trade and Transportation Logistics
    Part-time   Certificate
  32. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  33. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  34. Marketing Management
    Part-time   Certificate
  35. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  36. Marketing Management (Entrepreneurship Option)
    Full-time   Diploma
  37. Marketing Management (Marketing Communications Option)
    Full-time   Diploma
  38. Marketing Management (Professional Real Estate Option)
    Full-time   Diploma
  39. Marketing Management (Professional Sales Option)
    Full-time   Diploma
  40. Marketing Management (Tourism Management Option)
    Full-time   Diploma
  41. Marketing Management (Tourism Management Option)
    Full-time   Diploma
  42. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  43. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  44. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  45. Marketing Management - Fundraising Management
    Part-time/Distance & Online Learning   Associate Certificate
  46. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  47. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  48. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  49. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  50. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  51. Media Techniques and Marketing Communications
    Part-time   Certificate
  52. Media Techniques for Business
    Part-time   Certificate
  53. Nonprofit Management
    Part-time/Distance & Online Learning   Associate Certificate
  54. Small Business Management
    Part-time/Distance & Online Learning   Statement of Completion
  55. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Spring/Summer 2017

Books for Spring/Summer 2017 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Marketing: An Introduction, Sixth Canadian Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (6th Edition)
Author Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
Publisher Pearson Canada
Copyright 2017
Binding Paperback
ISBN 978-0-13447-052-8
Price $139.95
Choose One

Image not available
Mymarketinglab With Etext-Access Card For Marketing, 6Th Cdn Edition
Author Armstrong
Publisher Ph
Copyright 2017
Binding Digital Version
ISBN 978-0-13430-087-0
Price $92.50
Choose One

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Marketing: An Introduction, Sixth Canadian Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (6th Edition)
Author Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
Publisher Pearson Canada
Copyright 2017
Binding Paperback
ISBN 978-0-13447-052-8
Price $139.95
Choose One

Image not available
Mymarketinglab With Etext-Access Card For Marketing, 6Th Cdn Edition
Author Armstrong
Publisher Ph
Copyright 2017
Binding Digital Version
ISBN 978-0-13430-087-0
Price $92.50
Choose One

BCIT Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.

Marketing: An Introduction, Sixth Canadian Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (6th Edition)
Author Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
Publisher Pearson Canada
Copyright 2017
Binding Paperback
ISBN 978-0-13447-052-8
Price $139.95
Choose One

Image not available
Mymarketinglab With Etext-Access Card For Marketing, 6Th Cdn Edition
Author Armstrong
Publisher Ph
Copyright 2017
Binding Digital Version
ISBN 978-0-13430-087-0
Price $92.50
Choose One

Fall 2017

No information on books is currently available for Fall 2017 offerings of this course.

Subscribe

Interested in being notified about future offerings of MKTG 1102 - Essentials of Marketing? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Contact Information

Suggest course days and times

If you are interested in taking this course on-campus (classroom delivery only) and would like to see it offered on specific days and/or at specific times, please indicate your preferences below. Day and time suggestions are not applicable to online courses.

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

Programs and courses are subject to change without notice.

Find Courses

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Fall 2017 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid ›

© BCIT