British Columbia Institute of


MKTG 1051 - Search Marketing & SEO

Marketing Management Part-time Studies Course

School of Business

Course Details

Search Marketing is an essential part of all marketing plans today. With 90% of consumers researching online prior to making a purchasing decision, knowing how to position a company within search engines has become a sought after and valuable skill-set. This course provides practical training on how to design and develop effective search engine campaigns using SEO (search engine optimization) and pay-per-click advertising. Learn key marketing definitions, principals and best practices for search marketing. Develop skills for developing, implementing, and tracking search campaigns within various business verticals.



This course isn't currently offered through BCIT Part-time Studies. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Describe key search marketing terms.
  • Demonstrate how search marketing is used as a tool to shape marketing and sales campaigns.
  • Determine how search marketing tools are used in campaigns so boost a website’s search engine ranking.
  • Analyze and critique competitive search campaigns and apply techniques to boost a website’s search rankings.
  • Produce a search marketing keyword plan for both an organic and pay-per-click campaign.

Effective as of Fall 2011

Related Programs

MKTG 1051 is offered as a part of the following programs:

School of Business

  1. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  2. Marketing Management - Tourism Management
    Part-time   Associate Certificate


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