British Columbia Institute of


MKTG 1051 - Search Marketing & SEO

Marketing Management Part-time Studies Course

School of Business

Course Details

Search Marketing is an essential part of all marketing plans today. With 90% of consumers researching online prior to making a purchasing decision, knowing how to position a company within search engines has become a sought after and valuable skill-set. This course provides practical training on how to design and develop effective search engine campaigns using SEO (search engine optimization) and pay-per-click advertising. Learn key marketing definitions, principals and best practices for search marketing. Develop skills for developing, implementing, and tracking search campaigns within various business verticals.



This course was retired after the Spring/Summer 2018 term and is no longer offered through BCIT Part-time Studies.

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Describe key search marketing terms.
  • Demonstrate how search marketing is used as a tool to shape marketing and sales campaigns.
  • Determine how search marketing tools are used in campaigns so boost a website’s search engine ranking.
  • Analyze and critique competitive search campaigns and apply techniques to boost a website’s search rankings.
  • Produce a search marketing keyword plan for both an organic and pay-per-click campaign.

Effective as of Fall 2011

Related Programs

MKTG 1051 is offered as a part of the following programs:

School of Business

  1. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  2. Marketing Management - Tourism Management
    Part-time   Associate Certificate

Programs and courses are subject to change without notice.

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English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Registration is now open for the Spring/Summer 2020 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid.