This course is designed for entrepreneurs looking to start a business and who require a detailed professional business plan to show investors. Students will examine all aspects of this “road map” to develop a solid plan which can help secure credit, time and expense allocation, action items and setting goals for the future. Topics include: Marketing survey & plan, financial plan, competitive analysis & selling strategies plus basic operational requirements (licenses etc.)
Upon successful completion, the student will be able to:
Effective as of Winter 2016
MKTG 1024 is offered as a part of the following programs:
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