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MKTG 1024 - Business Plan Development

Marketing Management Part-time Studies Course

School of Business

Course Details

This course is designed for entrepreneurs looking to start a business and who require a detailed professional business plan to show investors. Students will examine all aspects of this “road map” to develop a solid plan which can help secure credit, time and expense allocation, action items and setting goals for the future. Topics include: Marketing survey & plan, financial plan, competitive analysis & selling strategies plus basic operational requirements (licenses etc.)

Credits

1.0

This course isn't currently offered through BCIT Part-time Studies. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion, the student will be able to:

  • Develop a complete business plan with an Executive Summary & Operations Plan
  • Complete a marketing survey to determine product/service viability
  • Create a financial plan determining revenue projects and expenses over 3 years
  • Understand value proposition through competitive analysis

Effective as of Winter 2016

Related Programs

MKTG 1024 is offered as a part of the following programs:

School of Business

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate

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