Covers the basic media process; developing media strategy; news room realities; packaging your message; the media as messenger, interview techniques and critiques; and crisis communications. The media is a business like any other. Their product is controversy. By knowing the rules of the game, astute managers can make the media work for them.
Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Upon successful completion of the course, the student will be able to:
Examine how media relations fits in to broader practice of public relations
Identify who the traditional media and new media are
Identify the media's approach to what is news and how it originates
Examine how to effectively work with traditional media and new media to get your story out
Define what makes stories newsworthy
Write a media relations plan and a news release for a newsworthy story
Compare different styles of writing media documents for traditional and new media use
Examine strategies to connect with traditional media using new media and how to connect with influencers in new media to get your story out
Examine how to effectively prepare for a media interview
Examine diverse ways to reach the new and traditional media to get your story out
Analyze case studies to examine the best practices for crisis communications
Effective as of Fall 2016
MKTG 1019 is offered as a part of the following programs:
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