Covers the basic media process; developing media strategy; news room realities; packaging your message; the media as messenger, interview techniques and critiques; and crisis communications. The media is a business like any other. Their product is controversy. By knowing the rules of the game, astute managers can make the media work for them.
Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run April 12-14 and 26-28 with the following class times: Fridays - 1730 - 2030. Saturdays and Sundays - 0900-1630. No class April 19-21
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Upon successful completion of the course, the student will be able to:
Examine how media relations fits in to broader practice of public relations
Identify who the traditional media and new media are
Identify the media's approach to what is news and how it originates
Examine how to effectively work with traditional media and new media to get your story out
Define what makes stories newsworthy
Write a media relations plan and a news release for a newsworthy story
Compare different styles of writing media documents for traditional and new media use
Examine strategies to connect with traditional media using new media and how to connect with influencers in new media to get your story out
Examine how to effectively prepare for a media interview
Examine diverse ways to reach the new and traditional media to get your story out
Analyze case studies to examine the best practices for crisis communications
Effective as of Fall 2016
MKTG 1019 is offered as a part of the following programs:
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