Covers the basic media process; developing media strategy; news room realities; packaging your message; the media as messenger, interview techniques and critiques; and crisis communications. The media is a business like any other. Their product is controversy. By knowing the rules of the game, astute managers can make the media work for them.
Below is one offering of this course for the Fall 2018 term.
Wed Sep 12 - Wed Nov 28 12 Weeks
|Sep 12 - Nov 28||Wed||17:30 - 20:30||DTC Rm. 362|
Sabrina Del Monte
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Upon successful completion of the course, the student will be able to:
Effective as of Fall 2016
MKTG 1019 is offered as a part of the following programs:
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Books for Fall 2018 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
|In The News|
|Canadian Press Stylebook|
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