British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1019

Important Notice: COVID-19 Institute response

BCIT

MKTG 1019 - Media Relations

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

Covers the basic media process; developing media strategy; news room realities; packaging your message; the media as messenger, interview techniques and critiques; and crisis communications. The media is a business like any other. Their product is controversy. By knowing the rules of the game, astute managers can make the media work for them.

Credits

3.0

Cost

$513.72 - $535.35 See individual course offerings below for actual costs.

Fall 2021

Below are two offerings of this course for the Fall 2021 term.

CRN 38340

Wed Sep 08 - Wed Nov 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 08 - Nov 24 Wed 17:30 - 20:30 Online

Instructor

TBD

Course Outline

Cost

$523.92

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Cancelled

CRN 32572

Mon Sep 13 - Mon Dec 06 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 13 - Dec 06 Mon 18:30 - 21:30 BBY SE06 Rm. 112

Instructor

Raymond Yang

Course Outline

Cost

$535.35

Notes

  1. No class held on October 11th - Thanksgiving Day
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Winter 2022

Below is one offering of this course for the Winter 2022 term.

CRN 73016

Mon Jan 03 - Sat Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 03 - Mar 26 Online

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$513.72

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

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This section is only available for registration starting Wed, Oct 27 at 9:00 am (PDT)

Sneak Preview

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Examine how media relations fits in to broader practice of public relations
  • Identify who the traditional media and new media are
  • Identify the media's approach to what is news and how it originates
  • Examine how to effectively work with traditional media and new media to get your story out
  • Define what makes stories newsworthy
  • Write a media relations plan and a news release for a newsworthy story
  • Compare different styles of writing media documents for traditional and new media use
  • Examine strategies to connect with traditional media using new media and how to connect with influencers in new media to get your story out
  • Examine how to effectively prepare for a media interview
  • Examine diverse ways to reach the new and traditional media to get your story out
  • Analyze case studies to examine the best practices for crisis communications

Effective as of Fall 2016

Related Programs

MKTG 1019 is offered as a part of the following programs:

School of Business + Media

  1. Advanced Business Management
    Part-time/Distance & Online Learning   Certificate
  2. Broadcast and Digital Journalism
    Part-time   Associate Certificate
  3. Fire Executive Management
    Part-time/Distance & Online Learning   BCIT/Industry Partnership Certificate
  4. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  5. Nonprofit Management
    Part-time/Distance & Online Learning   Associate Certificate
  6. Radio Arts and Entertainment
    Part-time   Associate Certificate

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Programs and courses are subject to change without notice.

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English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Registration News

Registration is currently open for the Fall 2021 term.

A sneak preview of Winter 2022 term courses is also now available here.

Students may register for Winter 2022 term courses online or by phone starting Wed, Oct 27 at 9:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

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