To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.
Covers the basic media process; developing media strategy; news room realities; packaging your message; the media as messenger, interview techniques and critiques; and crisis communications. The media is a business like any other. Their product is controversy. By knowing the rules of the game, astute managers can make the media work for them.
Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Upon successful completion of the course, the student will be able to:
Examine how media relations fits in to broader practice of public relations
Identify who the traditional media and new media are
Identify the media's approach to what is news and how it originates
Examine how to effectively work with traditional media and new media to get your story out
Define what makes stories newsworthy
Write a media relations plan and a news release for a newsworthy story
Compare different styles of writing media documents for traditional and new media use
Examine strategies to connect with traditional media using new media and how to connect with influencers in new media to get your story out
Examine how to effectively prepare for a media interview
Examine diverse ways to reach the new and traditional media to get your story out
Analyze case studies to examine the best practices for crisis communications
Effective as of Fall 2016
MKTG 1019 is offered as a part of the following programs:
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