British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1019

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BCIT

MKTG 1019 - Media Relations

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

Covers the basic media process; developing media strategy; news room realities; packaging your message; the media as messenger, interview techniques and critiques; and crisis communications. The media is a business like any other. Their product is controversy. By knowing the rules of the game, astute managers can make the media work for them.

Credits

3.0

Cost

$503.75 - $523.98 See individual course offerings below for actual costs.

Fall 2020

Below are two offerings of this course for the Fall 2020 term.

CRN 38340

Wed Sep 09 - Wed Nov 25 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Nov 25 Wed 17:30 - 20:30 DTC Online Delivery

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$513.98

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Cancelled

CRN 32572

Mon Sep 14 - Mon Dec 07 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 14 - Dec 07 Mon 18:30 - 21:30 BBY Online Delivery

Instructor

Sabrina Del Monte

Course Outline

Cost

$523.98

Notes

  1. No class held on October 12th - Thanksgiving Day

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Winter 2021

Below is one offering of this course for the Winter 2021 term.

CRN 73016

Mon Jan 04 - Sat Mar 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 04 - Mar 27 Online Delivery
See Notes below

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$503.75

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

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This section is only available for registration starting Wed, Oct 28 at 9:00 am (PDT)

Sneak Preview

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Examine how media relations fits in to broader practice of public relations
  • Identify who the traditional media and new media are
  • Identify the media's approach to what is news and how it originates
  • Examine how to effectively work with traditional media and new media to get your story out
  • Define what makes stories newsworthy
  • Write a media relations plan and a news release for a newsworthy story
  • Compare different styles of writing media documents for traditional and new media use
  • Examine strategies to connect with traditional media using new media and how to connect with influencers in new media to get your story out
  • Examine how to effectively prepare for a media interview
  • Examine diverse ways to reach the new and traditional media to get your story out
  • Analyze case studies to examine the best practices for crisis communications

Effective as of Fall 2016

Related Programs

MKTG 1019 is offered as a part of the following programs:

School of Business + Media

  1. Advanced Business Management
    Part-time/Distance & Online Learning   Certificate
  2. Broadcast and Digital Journalism
    Part-time   Associate Certificate
  3. Fire Executive Management
    Part-time/Distance & Online Learning   BCIT/Industry Partnership Certificate
  4. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  5. Nonprofit Management
    Part-time/Distance & Online Learning   Associate Certificate
  6. Radio Arts and Entertainment
    Part-time   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2020

Books for Fall 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

In The News
Author Carney
Copyright 2009
Binding Paperback
ISBN 978-0-88864-495-4
Price $22.50
Required

BCIT Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.

In The News
Author Carney
Copyright 2009
Binding Paperback
ISBN 978-0-88864-495-4
Price $22.50
Required

Winter 2021

No information on books is currently available for Winter 2021 offerings of this course.

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Contact Information

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If you are interested in taking this course on-campus (classroom delivery only) and would like to see it offered on specific days and/or at specific times, please indicate your preferences below. Day and time suggestions are not applicable to online courses.

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Programs and courses are subject to change without notice.

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English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Course Navigation, Related Links & Tools

Registration News

Registration is currently open for the Fall 2020 term.

A sneak preview of Winter 2021 term courses is also now available here.

Students may register for Winter 2021 term courses online or by phone starting Wed, Oct 28 at 9:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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