BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.
For any event – regardless of purpose - creating "buzz" or generating attendance is absolutely vital! You will be introduced to marketing fundamentals such as the 4 P's of marketing, SWOT analysis, event branding, and advertising in order to develop a marketing plan for a simulated event that will positively impact event attendance and / or growth. You will be required to develop a comprehensive event or festival marketing plan.
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