British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1017

Important Notice: COVID-19 Institute response

BCIT

MKTG 1017 - Event Marketing

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

​For any event – regardless of purpose - creating "buzz" or generating attendance is absolutely vital! You will be introduced to marketing fundamentals such as the 4 P's of marketing, SWOT analysis, event branding, and advertising in order to develop a marketing plan for a simulated event that will positively impact event attendance and / or growth. You will be required to develop a comprehensive event or festival marketing plan.

Credits

3.0

Cost

$652.35

Fall 2021

Below is one offering of this course for the Fall 2021 term.

CRN 48309

Mon Sep 13 - Mon Dec 06 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 13 - Dec 06 Mon 18:00 - 21:00 BBY SE06 Rm. 208

Instructor

David Tikkanen

Course Outline

Cost

$652.35

Notes

  1. No class held on October 11th - Thanksgiving Day
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Conduct basic market research, including a situational analysis, to define target market segments.
  • Write compelling positioning statements and unique value propositions reflective of the target audiences' needs and stakeholder expectations.
  • Determine strategic event pricing based on market research and ensure alignment with event budget, forecast and goals.
  • Develop an event marketing plan that meets the goals and objectives of the event stakeholders.
  • Distinguish between the relative strengths of print, electronic, and other advertising mediums to enable the development of effective marketing communications.

Effective as of Fall 2021

Related Programs

MKTG 1017 is offered as a part of the following programs:

School of Business + Media

  1. Sustainable Event Management
    Part-time   Certificate
  2. Tourism and Hospitality
    Part-time   Associate Certificate

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BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Registration News

Registration is currently open for the Fall 2021 term.

The sneak preview for the Winter 2022 term starts Fri, Oct 22 at 8:30 am (PDT).

Students may register for Winter 2022 term courses online or by phone starting Wed, Oct 27 at 9:00 am (PDT).

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