British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1013

Important Notice: COVID-19 Institute response

BCIT

MKTG 1013 - CSR and Business Ethics

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

This course will prepare you as an event professional for the economic, environmental, and social challenges ahead in the event industry. You will learn how CSR (Corporate Social Responsibility) is no longer a best practice, but a business standard. Using discussions and case studies you will learn about ethical issues in event management, and how leading global organizations have developed effective CSR in their meetings and events.

Credits

3.0

This course isn't currently offered through BCIT Part-time Studies. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Discuss different aspects of CSR, ethics, and sustainable development as they relate to the events industry.
  • Explain the importance of ethical conduct for meeting and event professionals.
  • Analyze service providers based on their policies, training, and programs as they relate to social impacts, and environmental sustainability.
  • Explain the business case for CSR.
  • Apply a framework for identifying CSR initiatives for a meeting or event.
  • Identify the differences in global perspectives on CSR, ethics and sustainability.
  • Discuss different aspects of CSR, ethics, and sustainable development as they relate to the events industry.
  • Explain the importance of ethical conduct for meeting and event professionals.
  • Analyze service providers based on their policies, training, and programs as they relate to social impacts, and environmental sustainability.
  • Explain the business case for CSR.
  • Apply a framework for identifying CSR initiatives for a meeting or event.
  • Identify the differences in global perspectives on CSR, ethics and sustainability.

Effective as of Fall 2021

Related Programs

MKTG 1013 is offered as a part of the following programs:

School of Business + Media

  1. Sustainable Event Management
    Part-time   Certificate

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Registration is currently open for the Fall 2021 term.

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