British Columbia Institute of

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MDIA 2540 - UI / UX Strategy 1

Media Communications Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

The course teaches User Interface Design (UI) and User Experience (UX) as a strategic area of development for new media. This involves assessing the technical needs of an interface and the appropriate delivery platform. By understanding the power and limitations of Interface Design and User Experience tools and how to work with them, students will create prototyping systems that effectively employ colour, layout, and typography to receive user feedback. The students will learn about design methods, design process, testing and inspections of user interfaces as well as prototyping in three levels of fidelity both on paper and digitally. Students will be assessed by a combination of quizzes, group and individual projects.


MDIA 2533





Winter 2021

Below is one offering of this course for the Winter 2021 term.

CRN 88222

Thu Jan 07 - Thu Mar 25 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 07 - Mar 25 Thu 18:30 - 21:30 Online Delivery
See Notes below



Course Outline

TBD – see Learning Outcomes in the interim




  1. Pre-requisite: MDIA 2533 Information Architecture This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more of it’s a condensed course, starting Week 1. System Requirements are: Operating System: Microsoft Windows 10 (64-bit) version 1809 or later [OR] Apple® macOS® 10.13, 10.14 or later (64-bit Intel-based) Processor: 64-bit Intel® or AMD® multi-core processor with SSE4.2 instruction set Memory: 8 GB minimum, 16 GB or higher recommended (32 GB for 4K media or higher) Graphics: NVidia GeForce GTX 1050 or equivalent; NVidia GeForce GTX 1660 or Quadro T1000 is recommended [OR] AMD Radeon Pro 555X or higher S[OR] Intel UHD Graphics 630 or higher Storage: 250GB SSD or higher Monitor: 1920 x 1080 or higher Internet: Internet connection and registration are necessary for required software activation, validation of subscriptions, and access to online services Important course information will be sent to your myBCIT account prior to your course start date.

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.


This section is only available for registration starting Wed, Oct 28 at 9:00 am (PDT)

Sneak Preview

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Integrate Information Architecture principles to user experience and interface design.
  • Recognize the main disciplines of web usability, interface design and user experience.
  • Evaluate and critique web site interfaces under industry standards.
  • Demonstrate user and task analysis processes.
  • Design and conduct usability testing and web evaluations.
  • Design and implement app and website prototypes.
  • Design low, medium and high-fidelity prototypes (paper and digital).
  • Discuss ethical issues involved in testing interactive user interfaces.

Effective as of Fall 2019

Related Programs

MDIA 2540 is offered as a part of the following programs:

School of Business + Media

  1. New Media Design and Web Development
    Full-time   Diploma
  2. User Interface (UI) and User Experience (UX) Design
    Part-time   Associate Certificate


Interested in being notified about future offerings of MDIA 2540 - UI / UX Strategy 1? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Contact Information

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If you are interested in taking this course on-campus (classroom delivery only) and would like to see it offered on specific days and/or at specific times, please indicate your preferences below. Day and time suggestions are not applicable to online courses.

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Programs and courses are subject to change without notice.

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English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Course Navigation, Related Links & Tools

Registration News

Registration is currently open for the Fall 2020 term.

A sneak preview of Winter 2021 term courses is also now available here.

Students may register for Winter 2021 term courses online or by phone starting Wed, Oct 28 at 9:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at on the first day of any course you are registered for.

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