In today’s changing creative environment designers must do more than simply ‘design things’. Graphic designers apply principles of visual communication to express their client's message, but must also work within the context of a business strategy and goals to be fully successful. This course examines how design supports and reinforces the business goals of a client through application of critical components of the design process: research, analysis, concept development and evaluation. You will also explore standard business practices and working effectively with clients. Principles, concepts, and techniques will be applied through the comprehensive development of a large and major campaign project. You will also analyze and evaluate work through discussion, critiques, and verbal and written presentations.
Below is one offering of this course for the Winter 2019 term.
Thu Jan 10 - Thu Mar 28 12 Weeks
Below is one offering of this course for the Spring/Summer 2019 term.
Tue Apr 09 - Tue Jun 18 11 Weeks
TBD – see Learning Outcomes in the interim
Upon successful completion of this course, the student will be able to:
Effective as of Fall 2016
MDIA 2088 is offered as a part of the following programs:
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