British Columbia Institute of Technologywww.bcit.ca/study/courses/mdia2088

Important Notice: COVID-19 Institute response

BCIT

MDIA 2088 - Strategic Design for Business

Media Communications Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

In today’s changing creative environment designers must do more than simply ‘design things’. Graphic designers apply principles of visual communication to express their client's message, but must also work within the context of a business strategy and goals to be fully successful. This course examines how design supports and reinforces the business goals of a client through application of critical components of the design process: research, analysis, concept development and evaluation. You will also explore standard business practices and working effectively with clients. Principles, concepts, and techniques will be applied through the comprehensive development of a large and major campaign project. You will also analyze and evaluate work through discussion, critiques, and verbal and written presentations.

Prerequisite(s)

MDIA 1040 and MDIA 1105 and MDIA 1160 and MDIA 1180 and MDIA 1049

Credits

3.0

Cost

$492.71 - $514.03 See individual course offerings below for actual costs.

Fall 2021

Below is one offering of this course for the Fall 2021 term.

CRN 41238

Thu Sep 16 - Thu Dec 16 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 16 - Dec 16 Thu 18:00 - 21:00 DTC DTC Rm. 555

Instructor

Kevin Smith

Course Outline

Cost

$514.03

Notes

  1. MDIA 1040, MDIA 1049, MDIA 1105, MDIA 1160 & MDIA 1180 MUST be completed before registering into MDIA 2088. No class Nov 11. REQUIRED FOR FIRST CLASS: Sketchbook size 8.5" x11" (from which pages can be removed) and fine-tipped black pen/marker (non-bleed) You will require access to the Adobe Creative Cloud in order to complete this course. In order to access the Adobe Creative cloud on your personal devices for off campus use, a subscription will be required. The cost of your Adobe subscription will be in addition to the tuition fee for this course. Information explaining how to obtain a discounted Adobe subscription is available on the BCIT Software Access webpage If this section is full, you can add your contact information to the School of Business Waitlist: https://sobptswaitlist.bcitsitecentre.ca
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Winter 2022

Below are two offerings of this course for the Winter 2022 term.

CRN 82424

Wed Jan 05 - Wed Mar 23 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 05 - Mar 23 Wed 18:00 - 21:00 DTC DTC Rm. 860

Instructor

Shahab Pourtalebi

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$508.92

Notes

  1. MDIA 1040, MDIA 1049, MDIA 1105, MDIA 1160 & MDIA 1180 MUST be completed before registering into MDIA 2088. REQUIRED FOR FIRST CLASS: Sketchbook size 8.5" x11" (from which pages can be removed), pencils and fine-tipped black pen/marker (non-bleed).

CRN 77222

Thu Jan 06 - Thu Mar 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 24 Thu 18:00 - 21:00 Online

Instructor

Angela Bains

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$492.71

Notes

  1. Internet delivery format.
  2. MDIA 1040, MDIA 1049, MDIA 1105, MDIA 1160 & MDIA 1180 MUST be completed before registering into MDIA 2088. Required for first class: Sketchbook size 8.5” x 11” (from which pages can be removed), pencils and a fine tipped black pen/marker (non-bleed). This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please log into https://learn.bcit.ca using your BCIT student email and password on the first day of class. You will require access to the Adobe Creative Cloud in order to complete this course. Students who are currently registered in one or more part-time courses can purchase a subscription for Adobe Creative Cloud Pro at a discount through BCIT’s new software portal https://kb.bcit.ca/student/adobe-creative-cloud-subscription-part-time-student-3130 If this section is full, you can add your contact information to the School of Business Waitlist: https://sobptswaitlist.bcitsitecentre.ca
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Conduct basic research required for establishing project goals.
  • Identify and use a range of research approaches.
  • Identify resources for implementing more comprehensive research.
  • Define a project’s goals and audience in the context of a business’ goals.
  • Write a professional business research report.
  • Write a creative proposal for a presentation.
  • Write key messages for campaigns.
  • Work effectively with a client by implementing a process to achieve project goals.
  • Develop creative concepts that are in line with business marketing strategy.
  • Analyze and evaluate a design concept within a strategic campaign through development of a concept proposal.
  • Implement standard business practices relating to the design profession.

Effective as of Fall 2016

Related Programs

MDIA 2088 is offered as a part of the following programs:

School of Business + Media

  1. Graphic Design
    Full-time/Part-time   Associate Certificate
  2. Media Techniques and Marketing Communications
    Part-time   Certificate
  3. Media Techniques for Business
    Part-time   Certificate

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