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BCIT

MDIA 2088 - Strategic Design for Business

Media Communications Part-time Studies Course

School of Business

Course Details

In today’s changing creative environment designers must do more than simply ‘design things’. Graphic designers apply principles of visual communication to express their client's message, but must also work within the context of a business strategy and goals to be fully successful. This course examines how design supports and reinforces the business goals of a client through application of critical components of the design process: research, analysis, concept development and evaluation. You will also explore standard business practices and working effectively with clients. Principles, concepts, and techniques will be applied through the comprehensive development of a large and major campaign project. You will also analyze and evaluate work through discussion, critiques, and verbal and written presentations.

Prerequisite(s)

MDIA 1040 and MDIA 1105 and MDIA 1160 and MDIA 1180 and MDIA 1049

Credits

3.0

Cost

$503.69 - $512.26 See individual course offerings below for actual costs.

Fall 2019

Below are two offerings of this course for the Fall 2019 term.

CRN 45428

Tue Sep 10 - Tue Nov 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Nov 26 Tue 18:00 - 21:00 DTC Rm. 687

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$503.69

Notes

  1. No class Oct 6 and Nov 10

CRN 41238

Wed Sep 11 - Wed Nov 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 11 - Nov 27 Wed 18:30 - 21:30 BBY NE01 Rm. 422

Instructor

Angela Bains

Course Outline

Cost

$512.26

Notes

  1. MDIA 1040, MDIA 1049, MDIA 1105, MDIA 1160 & MDIA 1180 MUST be completed before registering into MDIA 2088. REQUIRED FOR FIRST CLASS: Sketchbook size 8.5" x11" (from which pages can be removed) and fine-tipped black pen/marker (non-bleed)

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Conduct basic research required for establishing project goals.
  • Identify and use a range of research approaches.
  • Identify resources for implementing more comprehensive research.
  • Define a project’s goals and audience in the context of a business’ goals.
  • Write a professional business research report.
  • Write a creative proposal for a presentation.
  • Write key messages for campaigns.
  • Work effectively with a client by implementing a process to achieve project goals.
  • Develop creative concepts that are in line with business marketing strategy.
  • Analyze and evaluate a design concept within a strategic campaign through development of a concept proposal.
  • Implement standard business practices relating to the design profession.

Effective as of Fall 2016

Related Programs

MDIA 2088 is offered as a part of the following programs:

School of Business

  1. Graphic Design
    Full-time/Part-time   Associate Certificate
  2. Media Techniques and Marketing Communications
    Part-time   Certificate
  3. Media Techniques for Business
    Part-time   Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2019

No information on books is currently available for Fall 2019 offerings of this course.

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