British Columbia Institute of Technologywww.bcit.ca/study/courses/mdia2088

BCIT

MDIA 2088 - Strategic Design for Business

Media Communications Part-time Studies Course

School of Business

Course Details

In today’s changing creative environment designers must do more than simply ‘design things’. Graphic designers apply principles of visual communication to express their client's message, but must also work within the context of a business strategy and goals to be fully successful. This course examines how design supports and reinforces the business goals of a client through application of critical components of the design process: research, analysis, concept development and evaluation. You will also explore standard business practices and working effectively with clients. Principles, concepts, and techniques will be applied through the comprehensive development of a large and major campaign project. You will also analyze and evaluate work through discussion, critiques, and verbal and written presentations.

Prerequisite(s)

MDIA 1040 and MDIA 1105 and MDIA 1160 and MDIA 1180 and MDIA 1049

Credits

3.0

Cost

$512.19

Spring/Summer 2018

Below are two offerings of this course for the Spring/Summer 2018 term.

CRN 59476

Tue Apr 10 - Tue Jun 19 11 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 10 - Jun 19 Tue 18:15 - 21:30 BBY NE01 Rm. 239

Instructor

Angela Bains

Course Outline

Cost

$512.19

Notes

  1. *This class starts promptly at 6:15pm. *REQUIRED FOR FIRST CLASS: Sketchbook size 8.5" x11" (from which pages can be removed) and fine-tipped black pen/marker (non-bleed).

This course offering is in progress. Please check back next term, subscribe to receive email updates or contact us with your comments or questions.

In Progress

CRN 65537

Sat Apr 28 - Sat Jun 09 6 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 28 - Jun 09 Sat 09:00 - 16:00 BBY

Instructor

TBD

Course Outline

Cost

$512.19

Notes

  1. *REQUIRED FOR FIRST CLASS: Sketchbook size 8.5" x11" (from which pages can be removed) and fine-tipped black pen/marker (non-bleed).

This course offering has been cancelled. Please check back next term, subscribe to receive email updates or contact us with your comments or questions.

Cancelled

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Conduct basic research required for establishing project goals.
  • Identify and use a range of research approaches.
  • Identify resources for implementing more comprehensive research.
  • Define a project’s goals and audience in the context of a business’ goals.
  • Write a professional business research report.
  • Write a creative proposal for a presentation.
  • Write key messages for campaigns.
  • Work effectively with a client by implementing a process to achieve project goals.
  • Develop creative concepts that are in line with business marketing strategy.
  • Analyze and evaluate a design concept within a strategic campaign through development of a concept proposal.
  • Implement standard business practices relating to the design profession.

Effective as of Fall 2016

Related Programs

MDIA 2088 is offered as a part of the following programs:

School of Business

  1. Graphic Design
    Full-time/Part-time   Associate Certificate
  2. Media Techniques and Marketing Communications
    Part-time   Certificate
  3. Media Techniques for Business
    Part-time   Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Spring/Summer 2018

Books for Spring/Summer 2018 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.

Creative Strategy and the Business of Design
Author Douglas Davis
Publisher HOW Books
Copyright 2016
Binding Paperback
ISBN 978-1-44034-155-7
Price $24.95
Required

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Registration News

Registration is currently open for the Spring/Summer 2018 term.

The sneak preview for the Fall 2018 term starts Fri, May 25 at 8:30 am (PDT).

Students may register for Fall 2018 term courses online, by phone, mail or in-person starting Wed, May 30 at 9:00 am (PDT).

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