In today’s changing creative environment designers must do more than simply ‘design things’. Graphic designers apply principles of visual communication to express their client's message, but must also work within the context of a business strategy and goals to be fully successful. This course examines how design supports and reinforces the business goals of a client through application of critical components of the design process: research, analysis, concept development and evaluation. You will also explore standard business practices and working effectively with clients. Principles, concepts, and techniques will be applied through the comprehensive development of a large and major campaign project. You will also analyze and evaluate work through discussion, critiques, and verbal and written presentations.
Books for Spring/Summer 2018 offerings of this course are available in the following BCIT
online bookstores. Please choose the bookstore appropriate for the offering
you are considering.
BCIT Burnaby Bookstore
If you are taking this course, but are not taking it through either Distance
Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.
Creative Strategy and the Business of Design
If you have a comment or question about this course, please complete and submit the form below.
Interested in being notified about future offerings of MDIA 2088 - Strategic Design for Business?
If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.