British Columbia Institute of

Important Notice: COVID-19 Institute response


MDIA 2045 - Social Media Networking

Media Communications Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

In this course in the students will learn the basics of various social media platforms for networking and integration, how to operate them effectively to communicate and grow an audience, build social media strategies for business and portfolio development, manage social media across various platforms to work efficiently together, and measure the metrics for specific campaigns to better adjust strategy accordingly. Students will be assessed by a combination of group projects, individual assignments and final exam.



This course isn't currently offered through BCIT Part-time Studies. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Plan and Implement search engine optimization and metadata for social media platforms.
  • Integrate web, mobile and social media campaigns for small businesses and portfolio marketing.
  • Create, incorporate and manage social storytelling with web, video, mobile and standalone media.
  • Create social media assets using current applications of the Adobe cloud creative.
  • Demonstrate effective leadership skills when working autonomously and in multidisciplinary teams.
  • Create, optimize and promote personal or business profiles online.
  • Use social media to stay up-to-date on information and news.
  • Make informed and ethical decisions in online communications.
  • Demonstrate awareness of copyrights issues online and social media.
  • Analyze web traffic statistics to create actionable steps to increase conversation.

Effective as of Fall 2019

Related Programs

MDIA 2045 is offered as a part of the following programs:

School of Business + Media

  1. New Media Design and Web Development
    Full-time   Diploma


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BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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