British Columbia Institute of

Important Notice: COVID-19 Institute response


MDIA 1265 - Mobile Analytics and App Store Optimization

Media Communications Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

This course will provide a 360-degree view of how users interact with mobile apps and how their experiences can be measured, tested, and optimized to increase engagement, retention, and monetization. The course focuses on both how to draw users towards apps through mobile analytics and app store optimization techniques. Students will set up unique events for different interactions to funnel creation, segmentation and user flow analysis so that users will be able to analyze their user base at a macro and micro level. Once the baseline metrics and key performance indicators are established, this course will teach students how to setup A/B and multivariate testing in order to quantify the impact of variations in an app with the aim of improving the user experience and lifetime value. This course will teach best practices to drive app downloads and distribution.



This course isn't currently offered through BCIT Part-time Studies. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion, the student will be able to:

  • Integrate leading analytics and app optimization tools for mobile web and apps.
  • Evaluate app downloads and what paths consumers take to drive interaction and monetization.
  • Use analytics with real-time reporting, visualizations and dashboards to track app success rate.
  • Setup events, funnels and workflow tracking to measure how users interact with apps.
  • Segment users by location, device, operating systems to trigger personalized app experiences.
  • Increase app usage, retention and vitality through testing and data based decision making.
  • Optimize app store listings to increase rankings, installations, and distribution.
  • Quantify app campaigns including; SMS, mobile search ads, mobile display ads and QR codes.
  • Target a mobile app for audiences that expect to receive relevant content.
  • Use location based GPS mobile analytics to see where users are launching your apps.

Effective as of Winter 2015

Related Programs

MDIA 1265 is offered as a part of the following programs:

School of Business + Media

  1. Mobile App Tools
    Part-time   Associate Certificate


Interested in being notified about future offerings of MDIA 1265 - Mobile Analytics and App Store Optimization? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Privacy Notice: The information you provide will be used to respond your request related to BCIT course information and is collected under Section 26(c) of the Freedom of Information and Protection of Privacy Act (FIPPA). For more information about BCIT’s privacy practices contact: Associate Director, Privacy, Information Access & Policy Management, British Columbia Institute of Technology, 3700 Willingdon Ave. Burnaby, BC V5A 3H2, email:

Programs and courses are subject to change without notice.

Find Courses

School of Business + Media Waitlist

Need to waitlist for a School of Business + Media course?

Find out more

English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Winter 2022 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid.