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MDIA 1140 - Color Theory for Design

Media Communications Part-time Studies Course

School of Business

Course Details

In this course you will explore the various aspects of colour and identify many ways of integrating colour for effective communication in design layouts. You will see the significance of colour application through numerous research and design samples. This will enable you to apply your understanding of various colour modes, colour functions, colour attributes, colour psychology, and colour physiology in your own work. The classes will also let you analyze how others solve visual colour challenges in an effective manner so you can be inspired to be creative in generating designs that have a unique and outstanding use of colour.

Credits

3.0

Cost

$556.68 - $565.26 See individual course offerings below for actual costs.

Fall 2019

Below are two offerings of this course for the Fall 2019 term.

CRN 45427

Wed Sep 11 - Wed Nov 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 11 - Nov 27 Wed 18:00 - 21:00 DTC Rm. 850

Instructor

Omar Amini

Course Outline

Cost

$556.69

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 31388

Thu Sep 12 - Thu Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Nov 28 Thu 18:30 - 21:30 BBY SE14 Rm. 121

Instructor

Negin Etemadi

Course Outline

Cost

$565.26

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Winter 2020

Below are two offerings of this course for the Winter 2020 term.

CRN 85566

Sat Jan 11 - Sat Mar 28 11 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 11 - Mar 28 Sat 09:30 - 12:45 DTC Rm. 850

Instructor

Omar Amini

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$556.68

Notes

  1. *No class February 16th

2 seats remaining as of Nov 21, 2019 5:31 am (PST). Availability may change at any time.

CRN 17089

Thu Jan 09 - Thu Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Mar 26 Thu 18:30 - 21:30 BBY SE14 Rm. 121

Instructor

Negin Etemadi

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$565.25

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion, the student will be able to:

  • Identify, define, and apply primary, secondary and tertiary hues.
  • Define colour terminology and applications.
  • Predict how vision, brain interpretation, and light quality can affect human colour perception.
  • Analyze and apply the various functions of colour within a design project.
  • Achieve effective compositional harmony through creating and applying colour schemes.
  • Organize content and direct the eye through laying out colours in a design composition that follows principles of design and colour contrast.
  • Adjust colour choices to fall within a specified gamut range by applying colour theory principles.
  • Create, apply, and mix colours using graphic application features including the Adobe Color panel and a mobile device app.
  • Edit colours quickly and efficiently using the Adobe Colour Guide.
  • Communicate effectively by using colour contrast in typography.
  • Analyze a client’s needs to determine what colour trends should be applied.
  • Identify and apply different colour attributes and modes including HSB, CMYK, and RGB.
  • Select appropriate colours for web and print applications.
  • Demonstrate the various uses of Pantone Matching System colours.
  • Apply colour psychology to communicate a message or a mood to the relative target market.

Effective as of Fall 2016

Programs and courses are subject to change without notice.

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