British Columbia Institute of


MDIA 1140 - Color Theory for Design

Media Communications Part-time Studies Course

School of Business

Course Details

In this course you will explore the various aspects of colour and identify many ways of integrating colour for effective communication in design layouts. You will see the significance of colour application through numerous research and design samples. This will enable you to apply your understanding of various colour modes, colour functions, colour attributes, colour psychology, and colour physiology in your own work. The classes will also let you analyze how others solve visual colour challenges in an effective manner so you can be inspired to be creative in generating designs that have a unique and outstanding use of colour.




$556.68 - $565.25 See individual course offerings below for actual costs.

Winter 2020

Below are two offerings of this course for the Winter 2020 term.

CRN 17089

Thu Jan 09 - Thu Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Mar 26 Thu 18:30 - 21:30 BBY SE14 Rm. 121


Negin Etemadi

Course Outline



This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 85566

Sat Jan 11 - Sat Mar 28 11 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 11 - Mar 28 Sat 09:30 - 12:45 DTC Rm. 850


Omar Amini

Course Outline




  1. *No class February 16th

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

Learning Outcomes

Upon successful completion, the student will be able to:

  • Identify, define, and apply primary, secondary and tertiary hues.
  • Define colour terminology and applications.
  • Predict how vision, brain interpretation, and light quality can affect human colour perception.
  • Analyze and apply the various functions of colour within a design project.
  • Achieve effective compositional harmony through creating and applying colour schemes.
  • Organize content and direct the eye through laying out colours in a design composition that follows principles of design and colour contrast.
  • Adjust colour choices to fall within a specified gamut range by applying colour theory principles.
  • Create, apply, and mix colours using graphic application features including the Adobe Color panel and a mobile device app.
  • Edit colours quickly and efficiently using the Adobe Colour Guide.
  • Communicate effectively by using colour contrast in typography.
  • Analyze a client’s needs to determine what colour trends should be applied.
  • Identify and apply different colour attributes and modes including HSB, CMYK, and RGB.
  • Select appropriate colours for web and print applications.
  • Demonstrate the various uses of Pantone Matching System colours.
  • Apply colour psychology to communicate a message or a mood to the relative target market.

Effective as of Fall 2016

Related Programs

MDIA 1140 is offered as a part of the following programs:

School of Business

  1. Graphic Design
    Full-time/Part-time   Associate Certificate
  2. Media Techniques and Marketing Communications
    Part-time   Certificate
  3. Media Techniques for Business
    Part-time   Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit for more information.

Winter 2020

Books for Winter 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Colour Wheel Large 9 1/4"
Price $10.95


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Contact Information

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English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Registration News

Registration is currently open for the Winter 2020 term.

The sneak preview for the Spring/Summer 2020 term starts Fri, Feb 14 at 8:30 am (PST).

Students may register for Spring/Summer 2020 term courses online, by phone, mail or in-person starting Wed, Feb 19 at 9:00 am (PST).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at on the first day of any course you are registered for.

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