British Columbia Institute of Technologywww.bcit.ca/study/courses/mdia1140

BCIT

MDIA 1140 - Color Theory for Design

Media Communications Part-time Studies Course

School of Business

Course Details

In this course you will explore the various aspects of colour and identify many ways of integrating colour for effective communication in design layouts. You will see the significance of colour application through numerous research and design samples. This will enable you to apply your understanding of various colour modes, colour functions, colour attributes, colour psychology, and colour physiology in your own work. The classes will also let you analyze how others solve visual colour challenges in an effective manner so you can be inspired to be creative in generating designs that have a unique and outstanding use of colour.

Credits

3.0

Cost

$556.03 - $563.17 See individual course offerings below for actual costs.

Fall 2018

Below are two offerings of this course for the Fall 2018 term.

CRN 45427

Wed Sep 12 - Wed Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Nov 28 Wed 18:00 - 21:00 DTC Rm. 850

Instructor

Omar Amini

Course Outline

Cost

$556.03

This course offering is in progress. Please check back next term, subscribe to receive email updates or contact us with your comments or questions.

In Progress

CRN 31388

Thu Sep 13 - Thu Nov 29 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 13 - Nov 29 Thu 18:30 - 21:30 BBY SE14 Rm. 120

Instructor

Negin Etemadi

Course Outline

Cost

$563.17

This course offering is in progress and full. Please check back next term, subscribe to receive email updates or contact us with your comments or questions.

In Progress and Full

Learning Outcomes

Upon successful completion, the student will be able to:

  • Identify, define, and apply primary, secondary and tertiary hues.
  • Define colour terminology and applications.
  • Predict how vision, brain interpretation, and light quality can affect human colour perception.
  • Analyze and apply the various functions of colour within a design project.
  • Achieve effective compositional harmony through creating and applying colour schemes.
  • Organize content and direct the eye through laying out colours in a design composition that follows principles of design and colour contrast.
  • Adjust colour choices to fall within a specified gamut range by applying colour theory principles.
  • Create, apply, and mix colours using graphic application features including the Adobe Color panel and a mobile device app.
  • Edit colours quickly and efficiently using the Adobe Colour Guide.
  • Communicate effectively by using colour contrast in typography.
  • Analyze a client’s needs to determine what colour trends should be applied.
  • Identify and apply different colour attributes and modes including HSB, CMYK, and RGB.
  • Select appropriate colours for web and print applications.
  • Demonstrate the various uses of Pantone Matching System colours.
  • Apply colour psychology to communicate a message or a mood to the relative target market.

Effective as of Fall 2016

Related Programs

MDIA 1140 is offered as a part of the following programs:

School of Business

  1. Graphic Design
    Full-time/Part-time   Associate Certificate
  2. Media Techniques and Marketing Communications
    Part-time   Certificate
  3. Media Techniques for Business
    Part-time   Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2018

Books for Fall 2018 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.

Image not available
Colour Wheel Large 9 1/4"
Price $10.95
Required

Contact Us

If you have a comment or question about this course, please complete and submit the form below.

Contact Information

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

Subscribe

Interested in being notified about future offerings of MDIA 1140 - Color Theory for Design? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Contact Information

Suggest course days and times

If you are interested in taking this course on-campus (classroom delivery only) and would like to see it offered on specific days and/or at specific times, please indicate your preferences below. Day and time suggestions are not applicable to online courses.

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

Programs and courses are subject to change without notice.

Find Courses

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Fall 2018 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid ›

© BCIT