British Columbia Institute of Technologywww.bcit.ca/study/courses/mdia1140

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MDIA 1140 - Color Theory for Design

Media Communications Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

In this course you will explore the various aspects of colour and identify many ways of integrating colour for effective communication in design layouts. You will see the significance of colour application through numerous research and design samples. This will enable you to apply your understanding of various colour modes, colour functions, colour attributes, colour psychology, and colour physiology in your own work. The classes will also let you analyze how others solve visual colour challenges in an effective manner so you can be inspired to be creative in generating designs that have a unique and outstanding use of colour.

Credits

3.0

Cost

$557.29 - $567.29 See individual course offerings below for actual costs.

Fall 2020

Below are three offerings of this course for the Fall 2020 term.

CRN 45427

Wed Sep 16 - Wed Dec 09 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 16 - Dec 09 Wed 18:00 - 21:00 DTC Online Delivery

Instructor

Omar Amini

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$557.29

Notes

  1. No class Nov 11.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 31388

Thu Sep 17 - Thu Dec 03 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 17 - Dec 03 Thu 18:30 - 21:30 BBY Online Delivery

Instructor

Negin Etemadi

Course Outline

Cost

$567.29

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 46363

Sat Sep 19 - Sat Oct 31 6 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 19 - Oct 31 Sat 09:00 - 16:00 DTC Online Delivery

Instructor

Negin Etemadi

Course Outline

Cost

$557.29

Notes

  1. No class Oct 10

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

Learning Outcomes

Upon successful completion, the student will be able to:

  • Identify, define, and apply primary, secondary and tertiary hues.
  • Define colour terminology and applications.
  • Predict how vision, brain interpretation, and light quality can affect human colour perception.
  • Analyze and apply the various functions of colour within a design project.
  • Achieve effective compositional harmony through creating and applying colour schemes.
  • Organize content and direct the eye through laying out colours in a design composition that follows principles of design and colour contrast.
  • Adjust colour choices to fall within a specified gamut range by applying colour theory principles.
  • Create, apply, and mix colours using graphic application features including the Adobe Color panel and a mobile device app.
  • Edit colours quickly and efficiently using the Adobe Colour Guide.
  • Communicate effectively by using colour contrast in typography.
  • Analyze a client’s needs to determine what colour trends should be applied.
  • Identify and apply different colour attributes and modes including HSB, CMYK, and RGB.
  • Select appropriate colours for web and print applications.
  • Demonstrate the various uses of Pantone Matching System colours.
  • Apply colour psychology to communicate a message or a mood to the relative target market.

Effective as of Fall 2016

Related Programs

MDIA 1140 is offered as a part of the following programs:

School of Business + Media

  1. Graphic Design
    Full-time/Part-time   Associate Certificate
  2. Media Techniques and Marketing Communications
    Part-time   Certificate
  3. Media Techniques for Business
    Part-time   Certificate

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