British Columbia Institute of Technologywww.bcit.ca/study/courses/mdia1140

Important Notice: COVID-19 Institute response

BCIT

MDIA 1140 - Color Theory for Design

Media Communications Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

In this course you will explore the various aspects of colour and identify many ways of integrating colour for effective communication in design layouts. You will see the significance of colour application through numerous research and design samples. This will enable you to apply your understanding of various colour modes, colour functions, colour attributes, colour psychology, and colour physiology in your own work. The classes will also let you analyze how others solve visual colour challenges in an effective manner so you can be inspired to be creative in generating designs that have a unique and outstanding use of colour.

Credits

3.0

Cost

$542.68 - $579.52 See individual course offerings below for actual costs.

Fall 2021

Below are two offerings of this course for the Fall 2021 term.

CRN 31388

Thu Sep 16 - Thu Dec 09 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 16 - Dec 09 Thu 18:30 - 21:30 BBY

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$579.52

Notes

  1. No class Nov 11. You will require access to the Adobe Creative Cloud in order to complete this course. In order to access the Adobe Creative cloud on your personal devices for off campus use, a subscription will be required. The cost of your Adobe subscription will be in addition to the tuition fee for this course. Information explaining how to obtain a discounted Adobe subscription is available on the BCIT Software Access webpage If this section is full, you can add your contact information to the School of Business Waitlist: https://sobptswaitlist.bcitsitecentre.ca
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Cancelled

CRN 46363

Sat Sep 18 - Sat Dec 11 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 18 - Dec 11 Sat 09:30 - 12:30 Online

Instructor

Negin Etemadi

Course Outline

Cost

$542.69

Notes

  1. Internet delivery format.
  2. No class Oct 9. You will require access to the Adobe Creative Cloud in order to complete this course. In order to access the Adobe Creative cloud on your personal devices for off campus use, a subscription will be required. The cost of your Adobe subscription will be in addition to the tuition fee for this course. Information explaining how to obtain a discounted Adobe subscription is available on the BCIT Software Access webpage You will require access to the Adobe Creative Cloud in order to complete this course. In order to access the Adobe Creative cloud on your personal devices for off campus use, a subscription will be required. The cost of your Adobe subscription will be in addition to the tuition fee for this course. Information explaining how to obtain a discounted Adobe subscription is available on the BCIT Software Access webpage This course will be delivered entirely online, however, is a synchronous course which requires you to be online on the posted days and times shown on your myBCIT schedule. It is important you have a stable and consistent internet connection to access course content. Please check to ensure you meet the computer requirements for the class. If this section is full, you can add your contact information to the School of Business Waitlist: https://sobptswaitlist.bcitsitecentre.ca centre.ca
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Winter 2022

Below are two offerings of this course for the Winter 2022 term.

CRN 85566

Sat Jan 08 - Sat Mar 26 11 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 08 - Mar 26 Sat 09:30 - 12:45 DTC DTC Rm. 850

Instructor

Omar Amini

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$568.08

Notes

  1. No class February 19th. You will require access to the Adobe Creative Cloud in order to complete this course. In order to access the Adobe Creative Cloud on your personal devices for off campus use, a subscription will be required. The cost of your Adobe subscription will be in addition to the tuition fee for this course. Information explaining how to obtain a discounted Adobe subscription is available on the BCIT Software Access webpage https://www.bcit.ca/it-services/software-access/ If this section is full, you can add your contact information to the School of Business Waitlist: https://sobptswaitlist.bcitsitecentre.ca

CRN 17089

Thu Jan 06 - Thu Mar 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 24 Thu 18:00 - 21:00 Online

Instructor

Negin Etemadi

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$542.68

Notes

  1. Internet delivery format.
  2. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please log into https://learn.bcit.ca using your BCIT student email and password on the first day of class. You will require access to the Adobe Creative Cloud in order to complete this course. Students who are currently registered in one or more part-time courses can purchase a subscription for Adobe Creative Cloud Pro at a discount through BCIT’s new software portal https://kb.bcit.ca/student/adobe-creative-cloud-subscription-part-time-student-3130 If this section is full, you can add your contact information to the School of Business Waitlist: https://sobptswaitlist.bcitsitecentre.ca
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion, the student will be able to:

  • Identify, define, and apply primary, secondary and tertiary hues.
  • Define colour terminology and applications.
  • Predict how vision, brain interpretation, and light quality can affect human colour perception.
  • Analyze and apply the various functions of colour within a design project.
  • Achieve effective compositional harmony through creating and applying colour schemes.
  • Organize content and direct the eye through laying out colours in a design composition that follows principles of design and colour contrast.
  • Adjust colour choices to fall within a specified gamut range by applying colour theory principles.
  • Create, apply, and mix colours using graphic application features including the Adobe Color panel and a mobile device app.
  • Edit colours quickly and efficiently using the Adobe Colour Guide.
  • Communicate effectively by using colour contrast in typography.
  • Analyze a client’s needs to determine what colour trends should be applied.
  • Identify and apply different colour attributes and modes including HSB, CMYK, and RGB.
  • Select appropriate colours for web and print applications.
  • Demonstrate the various uses of Pantone Matching System colours.
  • Apply colour psychology to communicate a message or a mood to the relative target market.

Effective as of Fall 2016

Related Programs

MDIA 1140 is offered as a part of the following programs:

School of Business + Media

  1. Graphic Design
    Full-time/Part-time   Associate Certificate
  2. Media Techniques and Marketing Communications
    Part-time   Certificate
  3. Media Techniques for Business
    Part-time   Certificate

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