Nothing tells a story like video. This course emphasizes creating a video that provides the power, sight, sound and motion that moves and influences audiences. Students will use their mobile phones or a traditional camera, and integrate mobile video into their apps. Topics explored include the techniques needed to create a high-impact video that may be used across a variety of platforms including: YouTube, Facebook, Vine, as well as marketing and corporate communications. Students will examine the process for creating video content including; conceptualizing, scriptwriting, storyboarding, production planning, lining a script, preparing a shot list, and creating a shooting schedule. In post-production students will import a variety of media formats into Adobe Premier, work with layers, add effects, and build a rich soundscape, which includes mixing dialogue, sound effects and music together.
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Upon successful completion, the student will be able to:
Conceptualize, plan, storyboard, shoot and edit video content.
Analyze strategies for creating video concepts that attract an audience or meet client business goals and metrics.
Describe the entire process of making a video ad from conception to final output.
Explain the job of the video ad director and describe the key various roles of a crew.
Develop and write a script/screenplay that is properly formatted to your story’s genre.
Design storyboards using industry apps on your phone.
Explain the various stages of shooting an ad, including development, pre-production, production, and post-production.
Combine a variety of techniques to successfully shoot a compelling ad.
Interpret camera coverage and describe how each shot type contributes to the anatomy of a scene.
Utilize best practice techniques for shooting and conducting an interview, such as camera technique, make-up, optimum ways to record sound, attire, etc.
Explain what Error and Omissions (E&O) is and know when to get releases.
Utilize various types of editing styles/conventions to enhance the emotion of the ad.
Import various forms of file types for editing, including, QuickTime, mov, MP4, still images, and various audio file types.
Export videos to various codecs to meet client specifications. This includes strategically choosing a codec, such as H.264, .mov, .avi, or ProRes to accommodate compression goals, and then outputting at the appropriate size (1080, 720, or SD (standard definition).
Effective as of Winter 2016
MDIA 1089 is offered as a part of the following programs:
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