British Columbia Institute of

Important Notice: COVID-19 Institute response


MDIA 0045 - Social Media Workshop

Media Communications Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

As the internet continues to grow, conversations with - and about individuals, brands and businesses are constantly taking place on a global scale. This movement is changing the way business and personal brands can be built, grow and interact with their publics. This two day workshop, featuring the best free tools and how to use them, will give students a broad understanding of best practices in public relations, branding, marketing and customer service using social media and internet marketing. It is especially valuable for individuals, marketers, managers and entrepreneurs who are responsible for a brand's reputation and performance in the market.



This course was retired after the Winter 2017 term and is no longer offered through BCIT Part-time Studies.

Learning Outcomes

Upon successful completion, the student will be able to:

  • Understand online conversations.
  • Manage major social media channels effectively.
  • Plan, execute and evaluate social media efforts.
  • Monitor online conversations about anything.
  • Distribute and syndicate content effectively.

Effective as of Spring/Summer 2010

Programs and courses are subject to change without notice.

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English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

Payment Changes At BCIT

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Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Fall 2021 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid.