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MDIA 0045 - Social Media Workshop

Media Communications Part-time Studies Course

School of Business

Course Details

As the internet continues to grow, conversations with - and about individuals, brands and businesses are constantly taking place on a global scale. This movement is changing the way business and personal brands can be built, grow and interact with their publics. This two day workshop, featuring the best free tools and how to use them, will give students a broad understanding of best practices in public relations, branding, marketing and customer service using social media and internet marketing. It is especially valuable for individuals, marketers, managers and entrepreneurs who are responsible for a brand's reputation and performance in the market.

Credits

0.0

This course was retired after the Winter 2017 term and is no longer offered through BCIT Part-time Studies.

Learning Outcomes

Upon successful completion, the student will be able to:

  • Understand online conversations.
  • Manage major social media channels effectively.
  • Plan, execute and evaluate social media efforts.
  • Monitor online conversations about anything.
  • Distribute and syndicate content effectively.

Effective as of Spring/Summer 2010

Programs and courses are subject to change without notice.

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Registration News

Registration is now open for the Fall 2019 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

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