When starting an international trade venture, companies select a target market and develop a marketing strategy that they think will encourage their target customers to buy. For the best chance of success, a company must first use the most effective way of getting its product or service into its target markets. This course discusses a variety of international market strategies including: exporting directly or indirectly, selling franchises or licenses, forming a strategic alliance, acquiring a company, and investing directly or indirectly in a foreign market. Students will learn about the research and planning process involved in choosing market entry strategies that fit most effectively with a company's strategic goals.
English 12 (recommended). Business experience (recommended).
Upon successful completion, the student will be able to:
Effective as of Winter 2009
FITT 0120 is offered as a part of the following programs:
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