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FITT 0120 - International Market Entry Strategies

Forum for International Trade Training Part-time Studies Course

School of Business

Course Details

When starting an international trade venture, companies select a target market and develop a marketing strategy that they think will encourage their target customers to buy. For the best chance of success, a company must first use the most effective way of getting its product or service into its target markets. This course discusses a variety of international market strategies including: exporting directly or indirectly, selling franchises or licenses, forming a strategic alliance, acquiring a company, and investing directly or indirectly in a foreign market. Students will learn about the research and planning process involved in choosing market entry strategies that fit most effectively with a company's strategic goals.


English 12 (recommended). Business experience (recommended).



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Learning Outcomes

Upon successful completion, the student will be able to:

  • Perform corporate strategic-needs assessments.
  • Prepare a market entry strategy plan.
  • Identify and evaluate market entry options against company objectives and abilities.
  • Identify and evaluate appropriate partners and forms of partnership for various international ventures.
  • Identify the factors involved in setting up and managing international partnership.

Effective as of Winter 2009

Related Programs

FITT 0120 is offered as a part of the following programs:

School of Business

  1. International Trade Training (FITTskills)


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