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BCIT

COMP 2251 - Website Optimization with Google Analytics

Computer Systems Part-time Studies Course

School of Computing and Academic Studies

Course Details

This hands-on course follows on from COMP 1850 and COMP 2015 or those who already understand significant HTML, CSS, JavaScript and jQuery. Students will gain a better understanding of the user journey in complex web ecosystems. They will learn how to use Google Analytics to collect clean and reliable web data to depict user engagement within a website. They will also learn to generate various analytics reports and analyse web data to improve site usability. Labs and exercises are designed to reinforce best practices, identify segments for multi-device and cross-screen user behaviours. Participants learn to evaluate website stickiness and points of confusion, to figure out slow endpoints, and develop hypothesis for better website navigation. Topics include: Develop and implement web data collection procedures with Google Analytics, A/B/N Testing, survey and Heatmap tools, data analysis techniques and advanced reporting. Assignments provide a working knowledge of Google Analytics implementation Multivariate testing, and In-Page analysis to improve visitor experience and retention. Students will examine opportunities for continued website improvement and learn how to optimize web pages for better traffic acquisition. By the end of this course successful participants will be able to collect reliable and actionable web data using Google Analytics for continual usability improvement. COMP 2251 will be offered once a year in the fall term.

Prerequisite(s)

COMP 1850 and COMP 2015 or equivalent knowledge of HTML5, CSS3, JavaScript and jQuery.

Credits

3.0

Cost

$599.00

Fall 2018

Below is one offering of this course for the Fall 2018 term.

CRN 42343

Mon Sep 10 - Mon Dec 10 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Dec 10 Mon 18:00 - 21:00 DTC Rm. 389

Instructor

Behdad Barati

Course Outline

Cost

$599.00

Notes

  1. No class October 8 (Thanksgiving) and November 12 (Remembrance Day). This course will continue to be offered once a year in the fall term.

This course offering is in progress. Please check back next term, subscribe to receive email updates or contact us with your comments or questions.

In Progress

Learning Outcomes

Upon successful completi9on of this course, the student will be able to:

  • Describe Web and Digital Analytics fundamentals and data collection methods.
  • Explain Google Analytics data model and tracking libraries.
  • Setup and configure Google Tag Manager and Google Analytics.
  • Install, debug, and implement Google Analytics data collection using Google Tag Manager.
  • Implement advanced Google Analytics data collection techniques including Event Tracking, Custom Dimensions, and Custom Metrics using Google Tag Manager.
  • Assess web data quality and improve data collection to acquire clean and high-quality data .
  • Explain users' journey on a website using Google Analytics built-in and custom reports and make suggestions to improve website usability.
  • Setup and run A/B/N Testing experiments and Heatmap Tracking and use them to improve website user experience.
  • Implement web data collection on an E-Commerce website using Google Analytics and Google Tag Manager.
  • Evaluate sales funnel on an E-Commerce website, and use web data to improve the funnel performance.

Effective as of Spring/Summer 2018

Related Programs

COMP 2251 is offered as a part of the following programs:

School of Computing and Academic Studies

  1. Applied Data Analytics
    Part-time   Certificate
  2. Applied Web Development
    Part-time   Associate Certificate
  3. Computer Systems
    Part-time   Diploma

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2018

Books for Fall 2018 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Advanced Web Metrics With Google Analytics
Author Clifton
Publisher Sybex
Copyright 2012
Binding Paperback
ISBN 978-1-11816-844-8
Price $39.50
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Registration is currently open for the Fall 2018 term.

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