Positioned as the capstone course in the E Commerce Programs , this course integrates key Strategic Management concepts with the contemporary E Commerce elements of Social/Mobile Commerce, Customer Relationship Management , Customer Profiling , Marketing , Intellectual Property Law/Regulations, Security and other general Web applications. Using real world contemporary case studies to apply and develop specific strategies for general E business application , the course will develop key success factors and ongoing adaptive approaches to accelerated environmental change in a fast moving global economy.
Upon successful completion of this course, students will be able to:
Effective as of Fall 2003
BUSA 3495 is offered as a part of the following programs:
Interested in being notified about future offerings of BUSA 3495 - Customer Relationship Management? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.