British Columbia Institute of

Important Notice: COVID-19 Institute response


BUSA 3495 - Customer Relationship Management

Business Administration Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. Spring and Summer PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

Positioned as the capstone course in the E Commerce Programs , this course integrates key Strategic Management concepts with the contemporary E Commerce elements of Social/Mobile Commerce, Customer Relationship Management , Customer Profiling , Marketing , Intellectual Property Law/Regulations, Security and other general Web applications. Using real world contemporary case studies to apply and develop specific strategies for general E business application , the course will develop key success factors and ongoing adaptive approaches to accelerated environmental change in a fast moving global economy.


BUSA 3455



This course isn't currently offered through BCIT Part-time Studies. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course, students will be able to:

  • Define and describe the elements of CRM.
  • Discuss the importance of CRM in business today.
  • Describe the technologies and development tools used in CRM.
  • Describe elements of online marketing, advertising and promotion.
  • Discuss elements and the importance of knowledge management in CRM.
  • Write a paper discussing contemporary management issues CRM.
  • Write a requirements document for the implementation of a CRM system.

Effective as of Fall 2003

Related Programs

BUSA 3495 is offered as a part of the following programs:

School of Business + Media

  1. E-commerce
    Part-time/Distance & Online Learning   Associate Certificate


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