British Columbia Institute of Technologywww.bcit.ca/study/courses/busa3495

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BUSA 3495 - Customer Relationship Management

Business Administration Part-time Studies Course

School of Business

Course Details

Positioned as the capstone course in the E Commerce Programs , this course integrates key Strategic Management concepts with the contemporary E Commerce elements of Social/Mobile Commerce, Customer Relationship Management , Customer Profiling , Marketing , Intellectual Property Law/Regulations, Security and other general Web applications. Using real world contemporary case studies to apply and develop specific strategies for general E business application , the course will develop key success factors and ongoing adaptive approaches to accelerated environmental change in a fast moving global economy.

Prerequisite(s)

BUSA 3455

Credits

3.0

This course isn't currently offered through BCIT Part-time Studies. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course, students will be able to:

  • Define and describe the elements of CRM.
  • Discuss the importance of CRM in business today.
  • Describe the technologies and development tools used in CRM.
  • Describe elements of online marketing, advertising and promotion.
  • Discuss elements and the importance of knowledge management in CRM.
  • Write a paper discussing contemporary management issues CRM.
  • Write a requirements document for the implementation of a CRM system.

Effective as of Fall 2003

Related Programs

BUSA 3495 is offered as a part of the following programs:

School of Business

  1. E-commerce
    Part-time/Distance & Online Learning   Associate Certificate

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