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BUSA 3495 - Customer Relationship Management

Business Administration Part-time Studies Course

School of Business

Course Details

Positioned as the capstone course in the E Commerce Programs , this course integrates key Strategic Management concepts with the contemporary E Commerce elements of Social/Mobile Commerce, Customer Relationship Management , Customer Profiling , Marketing , Intellectual Property Law/Regulations, Security and other general Web applications. Using real world contemporary case studies to apply and develop specific strategies for general E business application , the course will develop key success factors and ongoing adaptive approaches to accelerated environmental change in a fast moving global economy.

Prerequisite(s)

BUSA 3455

Credits

3.0

Cost

$494.09

Winter 2020

Below is one offering of this course for the Winter 2020 term.

CRN 87204

Tue Jan 07 - Sat Mar 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 07 - Mar 28 Online

Instructor

TBD

Course Outline

Cost

$494.09

Notes

  1. Internet delivery format.
  2. Students must submit e-mail address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. This online course is NOT self-paced. You must have an e-mail address and access to a computer capable of downloading basic documents. You are not required to be online at a specific time of the day; however you are required to submit all assignments on their due dates. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering has been cancelled. Please check back next term or subscribe to receive email updates.

Cancelled

Learning Outcomes

Upon successful completion of this course, students will be able to:

  • Define and describe the elements of CRM.
  • Discuss the importance of CRM in business today.
  • Describe the technologies and development tools used in CRM.
  • Describe elements of online marketing, advertising and promotion.
  • Discuss elements and the importance of knowledge management in CRM.
  • Write a paper discussing contemporary management issues CRM.
  • Write a requirements document for the implementation of a CRM system.

Effective as of Fall 2003

Related Programs

BUSA 3495 is offered as a part of the following programs:

School of Business

  1. E-commerce
    Part-time/Distance & Online Learning   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Winter 2020

Books for Winter 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Image not available
Ecommerce 2019
Author Laudon
Publisher Ph
Copyright 2019
Binding Paperback
ISBN 978-0-13499-845-9
Price $209.95
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