British Columbia Institute of

Important Notice: COVID-19 Institute response


BCST 3121 - Discover Your Inner Storyteller

Broadcast Communications Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

Today, every company is in the media business – whether they know it or not. That’s why it’s crucial to learn how to use both online and broadcast media to tell your story. The way to build a strong company and brand in today’s online world is by winning the attention of your target audience through the essential skill of storytelling. Whether it takes the form of a podcast, blog, video content or any of the other countless online methods of online communication, storytelling and pure human communication will never become obsolete. The focus of this course is honing your storytelling skills to create compelling and powerful content that will stand out in this cluttered new media landscape.





Fall 2021

Below is one offering of this course for the Fall 2021 term.

CRN 48139

Tue Sep 07 - Tue Dec 07 14 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 07 - Dec 07 Online


Martin Strong

Course Outline




  1. Internet delivery format.
  2. *Please note that the lecture component for this course is Asynchronous, not requiring you to meet online at a specific time, however there will be specific timelines for assignments and exams. Use of a desktop or laptop computer is REQUIRED to participate in this course. *It is important to have a stable and consistent internet connection to access course content.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Identify professional communicators and provide examples of the most successful forms of social media they engage.
  • Develop the skills to communicate a focused message clearly.
  • Provide examples of how to weave your own personality into any message.
  • Use humour, emotion, and opinion in your storytelling.
  • Define the elements of corporate storytelling.
  • Describe the concept of narrowcasting.
  • Transition your work from the written word to a relaxed, live presentation in front of the camera.
  • Create succinct and entertaining Twitter and FaceBook content that enhances your personal brand.
  • Demonstrate effective online strategies for getting your content seen by the most viewers through the many forms of social media.

Effective as of Winter 2021

Related Programs

BCST 3121 is offered as a part of the following programs:

School of Business + Media

  1. Broadcast and Digital Journalism
    Part-time   Associate Certificate
  2. Radio Arts and Entertainment
    Part-time   Associate Certificate


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Programs and courses are subject to change without notice.

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English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Registration News

Registration is currently open for the Fall 2021 term.

The sneak preview for the Winter 2022 term starts Fri, Oct 22 at 8:30 am (PDT).

Students may register for Winter 2022 term courses online or by phone starting Wed, Oct 27 at 9:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid.