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BCST 1138 - Advertising Techniques for Radio and Television

Broadcast Communications Part-time Studies Course

School of Business

Course Details

This course introduces the fundamentals of advertising for Radio and Television. Explore the rules and regulations governing advertising, the basic structures of commercials, various appeals and common approaches, production elements and presentation. Theories of advertising, audience attitudes and marketing principles will be examined as well, we will explore the relationship between the cause and effects of techniques. Students completing this course will have a thorough grasp of fundamental principles and practices required to develop advertisements for Radio/TV. Practical application of all skills taught will result in industry standard advertisements.

Credits

3.0

This course isn't currently offered through BCIT Part-time Studies. Please check back next term, subscribe to receive email updates or contact us with your comments or questions.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Explain how and why advertising works.
  • Develop commercials to apply the basic principles of writing for Radio/TV.
  • Develop copy using a variety of styles.
  • Create copy using a variety of appeals.
  • Create copy for a variety of formats and target demographics.
  • Create copy that uses language and advertising principles correctly and effectively.
  • Work effectively as a team, incorporating agency style philosophies.
  • Evaluate copy written by peers and industry writers to uncover cause and affect relationship of a variety advertising techniques.
  • Develop listening skills to aid in evaluation.

Effective as of Winter 2010

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