British Columbia Institute of Technologywww.bcit.ca/study/courses/bcst1138

BCIT

BCST 1138 - Advertising Techniques for Radio and Television

Broadcast Communications Part-time Studies Course

School of Business

Course Details

This course introduces the fundamentals of advertising for Radio and Television. Explore the rules and regulations governing advertising, the basic structures of commercials, various appeals and common approaches, production elements and presentation. Theories of advertising, audience attitudes and marketing principles will be examined as well, we will explore the relationship between the cause and effects of techniques. Students completing this course will have a thorough grasp of fundamental principles and practices required to develop advertisements for Radio/TV. Practical application of all skills taught will result in industry standard advertisements.

Credits

3.0

This course isn't currently offered through BCIT Part-time Studies. Please check back next term, subscribe to receive email updates or contact us with your comments or questions.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Explain how and why advertising works.
  • Develop commercials to apply the basic principles of writing for Radio/TV.
  • Develop copy using a variety of styles.
  • Create copy using a variety of appeals.
  • Create copy for a variety of formats and target demographics.
  • Create copy that uses language and advertising principles correctly and effectively.
  • Work effectively as a team, incorporating agency style philosophies.
  • Evaluate copy written by peers and industry writers to uncover cause and affect relationship of a variety advertising techniques.
  • Develop listening skills to aid in evaluation.

Effective as of Winter 2010

Contact Us

If you have a comment or question about this course, please complete and submit the form below.

Contact Information

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

Subscribe

Interested in being notified about future offerings of BCST 1138 - Advertising Techniques for Radio and Television? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Contact Information

Suggest course days and times

If you are interested in taking this course on-campus (classroom delivery only) and would like to see it offered on specific days and/or at specific times, please indicate your preferences below. Day and time suggestions are not applicable to online courses.
The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

Programs and courses are subject to change without notice.

Find Courses

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more ›

Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Fall 2017 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid ›

© BCIT