This course introduces the fundamentals of advertising for Radio and Television. Explore the rules and regulations governing advertising, the basic structures of commercials, various appeals and common approaches, production elements and presentation. Theories of advertising, audience attitudes and marketing principles will be examined as well, we will explore the relationship between the cause and effects of techniques. Students completing this course will have a thorough grasp of fundamental principles and practices required to develop advertisements for Radio/TV. Practical application of all skills taught will result in industry standard advertisements.
Upon successful completion of this course, the student will be able to:
Effective as of Winter 2010
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