Familiarizes students with advertising techniques, particularly in broadcast media. Lectures and workshop sessions relate to the writing and evaluation of radio commercials. Basic marketing concepts, the function of advertising in society and the economics of broadcasting are related. Commercials are studied in detail. Special emphasis is placed on developing the student's ability to work in groups. While students may not become writers, the course could lead to a position in copywriting, broadcast sales or promotion.
BCST 1103 is offered as a part of the following programs:
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