This course builds on the knowledge and skills you gained about the music business through the prerequisite BCST 1002 and BCST 1003 courses. You will work towards focused measurable goals to move your career forward each week. The curriculum harnesses a collaborative class environment that will collectively push and inspire your career advancement. You will utilize social media calendars and implement content marketing strategies, while increasing your understanding of techniques to reach the growing market of millennials. You will use fundraising platforms in class to develop your skill set in increasing your own income generation. Music industry guests will be brought in for further networking and discussion.
A portion of seats are temporarily held for domestic students.
International students: this may impact your ability to register.
This section is only available for registration starting Wed, Oct 23 at 9:00 am (PDT)
Upon successful completion, the student will be able to:
Establish a defined career path and multi-year plan
Demonstrate how to market to millennials
Build an audience and a core fan base
Fill out applications for FACTOR
Maximize economies of scale in building a career
Manage a crowdfunding campaign
Submit a grant application for funding
Prepare a social media calendar for audience engagement
Negotiate performance contracts
Analyze social responsibility opportunities
Identify and engage key stakeholders to advance a career
Effective as of Fall 2016
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