Effectively communicating business analytics results requires knowledge of the intended audience as well as insight into the data. Knowing the questions to ask is supported by the skills to choose the correct modelling technique. Students will access a dataset, analyze it using quantitative methods, and select, format, and explore the data to discover trends and correlations. Multiple model scenarios will be explored, and students will learn to differentiate and effectively choose the correct model, and justify their choice within the framework of Business Analytics. Students will also expand on their knowledge of the ethical uses of data and the legal framework around freedom of information and protection of privacy.
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